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Neni Yulianita
Universitas Islam Bandung
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Journal : Jurnal Scientia

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Personal branding analysis Jenda Munthe on social media Rizka Satrio Priyambodo; Neni Yulianita
Jurnal Scientia Vol. 13 No. 01 (2024): Education, Sosial science and Planning technique, 2024
Publisher : Sean Institute

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Abstract

Everyone can become a content creator, but not everyone can make content creation a profession. Content creator can be defined as someone who makes money by creating content, whether in the form of writing, images, videos, sounds or a combination of this content to be created on online platforms, can be posted on social media, blogs, websites and other online or digital media (Kurniawan & Gabriella, 2020). The name Jenda Munthe or also known as Jenda McLover is a content creator and also a celebrity who actively uses the Tiktok and Instagram applications. Jenda Munthe uses Tiktok & Instagram apart from sharing information and communicating, but also to form Personal Branding. The purpose of this writing is to find out how Jenda Munthe forms Personal Branding and what Jenda Munthe's Personal Branding looks like in the eyes of followers on Instagram.The paradigm in this research is a constructivist paradigm. This writing uses qualitative research methods, with case study research and qualitative descriptive research. Next, use data analysis techniques, literature study and data validity techniques. The theory used in this research is the theory of The Eight Laws of Personal Branding, namely specialization, leadership, personality, difference, visibility, unity, constancy and good name. From the results of the analysis carried out using the eight personal branding concepts from Montoya & Vendehey (2002), this research proves that Jenda Munthe succeeded in building her personal branding well in fulfilling these eight concepts. Jenda Munthe is seen by followers on Instagram as someone who is friendly, kind, easy to get along with, educational and loves her family. Jenda Munthe's personal branding through her Tiktok & Instagram content finally opened up new career opportunities for Jenda Munthe as a content creator who previously worked as a Criminology Journalist. The phenomenon that occurred at Jenda Munthe provides a reality finding that to become a content creator you need the concept of personal branding through content on a media, one of which is the social media Instagram.
Co-Authors Abbad Bani Adam Aghnia Dian Lestari Ani Yuningsih Anne Maryani Anne Ratnasari Annisa Permata Sari Asep Ahmad Sidik Asih Handayanti Bahri, Zulmauli Basari, Rambang Cucu Sulastri Dadan Mulyana Dadi Ahmadi Dedeh Fardiah Dena Delaeni Dhita Fahira Dian Mulyani Divya Rizky Kirana Dwi Muhammad Taqwa Eka Susilawati Eka Susilawati, Eka Elizabeth Ayuna, Novianty Fachry Abda El Rahman Fajarwati, Noerma Kurnia Farhan Hidayat Farraas Muhammad Hendroyono Fathonah, Delis Fauzi Fadhilah Ferry Darmawan Firjatullah Irvanianto, Raihan Fitrianti, Rizqi Ganjar Kurniawan Ramdani Gissani, Muhammad Fikri Haerani , Hanni Husan, Ali Indah Fitria Indah Fitria, Indah Ine Noviyanti Nur Ihsania Intan Nur Aziz Iqbal Yusra Karim Irvanianto, Raihan Firjatullah Iwan Seppriadi Julia Natasya Kiki Zakiah Darmawan Kusumalestari, Ratri Rizki Leti Karmila Luthfi Apriliasari Maman Suherman Marina Yuliani Maulana, Faisal Megi Primagara Meissya Kharisma Sukma Mufti Fauzi Rahman Muhammad Daffa Alfarisi Muhammad E Fuady Muhammad Irsyad Sabiq Muhammad Raynaldi Arief Mujianto, Haryadi Muthia Febrianti Satari Atmadiwangsa Muthiah Umar Nabila Rahmaniya Nabila Secioria Nabilla Anasty Fahzaria Novianty Elizabeth Ayuna Novita, Sophia Nugraha, Septian Nur Fadhilah, Salma Nisrina Nurrahmawati Oesman, Maya Amalia Pangestu, Hadi Baku Purba, Ifkaristhy Panaya Putri, Shulbi Rahayu, Asri Sri Rakhma, Meyla Tazqiya Rakhmatullah, Adhika Putra Rambang Basari Reina Fauzi Lestari Respitawulan Riska Yunisyah Imilda Rismanto Rismanto Rita Gani Rizka Satrio Priyambodo Rizky Noviansyah Rizkya Hantoro, Naditha Rosanti Utami Dewi S.Y Ruliana, Poppy Senjani, Sena Seppriadi, Iwan Septadinusastra, Vina Alvinia Sheila Angesti lativia Sherlina Rachmadiane Praditia Shulbi Muthi Sabila Salayan Putri Silmi Khoirunnisa Sophia Novita Subarsa Putri, Kinkin Yuliaty Suriani Binti Othman, Siti Sutisna Sutisna Syahrul Gunawan Taqwa, Dwi Muhammad Tresna Wiwitan Tresnawiwitan Witri Cahyati Yatnosaputro, Rosanti Utami Dewi Suyatman Yenni Yuniati Yogascitra Naufal Yogie Alontari Yuliani, Marina Yunda Melyanita YUSUF, RAMAYANI Zhillani, Fahmi Muhammad