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All Journal JUIMA : Jurnal Ilmu Manajemen JURNAL RELASI STIE MANDALA JEMBER Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah The Spirit of Society Journal : International Journal of Society Development and Engagement IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Sinergitas PkM & CSR Jurnal Abadimas Adi Buana Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Value: Jurnal Manajemen dan Akuntansi Jurnal Ekonomi Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmu Manajemen Advantage Prosiding Konferensi Nasional PKM-CSR Jurnal Ilmiah Sistem Informasi dan Ilmu Komputer Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Relasi : Jurnal Ekonomi Fokus Abdimas JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Ekonomi, Bisnis dan Sosial KREATIF: Jurnal Pengabdian Masyarakat Nusantara Dharma Nusantara: Jurnal Ilmiah Pemberdayaan dan Pengabdian kepada Masyarakat
Sarie, Rena Febrita
Universitas Wijaya Putra
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Journal : JURNAL RELASI STIE MANDALA JEMBER

 1 
Analisis Pengaruh Keberagaman Produk, Persepsi Harga, Promosi Penjualan Terhadap Kepuasan Konsumen Hypermartket Pakuwon Supermall Di Surabaya Rena Febrita Sarie
RELASI : JURNAL EKONOMI Vol 14 No 2 (2018)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v14i2.269

Abstract

The purpose of this study is to analyze ans examine the impact of the variety of the product, price perception, sales promotion towards customer satisfaction of hypermarket Pakuwon Supermall in Surabaya. This research is a confirmatory research or conclusive research, which highlights the relationship between the research variables and tests the formulated hypotheses. The sampling technique used in this study is a purposive random sampling. This result of the study showed that sales promotion showed significant positive effect towards customer satisfaction Hypermarket Pakuwon Supermall in Surabaya. Keywords: Variety of the product, Price Perception, Sales Promotion and Customer Satisfaction.
Co-Authors Achmad Zaki Fadhil Agustin, Kristya Sri Albat, Heru Allen Pranata Putra Allen Pranata Putra Allen Pranata Putra Andi Iswoyo, Andi Aristyanto, Erwan Chamariyah Chamariyah Chamariyah - - Chamariyah Chamariyah Chamariyah, Chamariyah Chandra - Kartika Chandra Kartika Chandra Kartika Chandra Kartika Chandra Kartika, Chandra Daimah, Uswatun Danggur, Kristoforus Deny Namanda Putra Dwi Lesno Panglipursari Dwi Lesno Panglipusari Dwi Oktafiyah Sumadya Fadhil, Achmad Zaki Febri Dwi Syahputra Handayani, Rofiqo Dian Agustin Handi Lambang Prayoga Hariyanto, Krisnadi Herdiansyah, Raditya Hidayani, Ari Hidayatulloh, Mohammad Aris Imamah Imamah Islam, Muhammad Syahfiqul Krisnadhi Hariyanto, Krisnadhi Kristoforus Danggur Kurniasih, Rima Longginus Lamauring Lungayu Indraswati Paramita Mei Indrawati Mei Indrawati, Mei Moch. Zainal Achwan Mochamad Syaiful Arif Mochamad Syaiful Arif Muhammad Syahfiqul Islam Muharom Muharom Muharom Muharom Mujiati Mujiati Nur Jannah Nur Jannah Nur Jannah Nurleila Jum'ati Nursiah Nursiah Paramita, Lungayu Indraswari Pramandyah Fitah Kusuma Prayoga, Handi Lambang Prihantini, Eka Rahayu Purwati, Kiki Dyah Putra, Deny Namanda Raditya Herdiansyah Rahman Wahyudianto Rahmawan, Ajie Rahmawati , Alif Rina Wijayanti Rofiqo Dian Agustin Handayani Sayekti Suindyah D Setiawanto, Edhi Juli Siti Alfiah Siti Alfiah Siti Khotidjah, Siti Sri Lestari, Veronika Nugraheni Sri Suprapti Sri Suprapti Sri Suprapti Sujani Sujani Sujani Sujani Sujani, Sujani Suliswanto, Suliswanto Tendi Antopani Tendi Antopani, Tendi Unsa Hudiana Veronika Nugraheni Sri Lestari Widodo , Danu Tri Woro Utari Yety Ariesta Indrastuti Yurilla Endah M Yurilla Endah Muliatie Yurilla Endah Muliatie, Yurilla Endah