Claim Missing Document
Check
Articles

Aplikasi Pemasaran Dengan AI Untuk Efisiensi Dan Barnding Produk Roti Rumah Tangga (Studi Kasus : UMKM Roti Kelurahan Babakan) Herliana Rosika; Herawati Khotmi; Dewi Rispawati; Nora Listantia; Eko Supriastuti; Yuliadi
Jurnal Pengabdian Rekayasa Sistem Vol 4 No 1 (2026): Edisi 7
Publisher : Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/jpres.v4i1.7139

Abstract

UMKM dalam era digital pada sektor makanan khususnya UMKM roti rumah tangga menjadi tantangan sekaligus peluang yang signifikan bagi para mitra UMKM Roti di daerah kelurahan Babakan. Masalah utama dari mitra UMKM roti di Babakan adalah dalam strategi pemasaran serta pengelolaan branding produk yang tidak optimal, hal ini menyebabkan target pasar terbatas sehingga harga produk menjadi tidak dapat bersaing. Untuk menghadapi permasalahan tersebut, maka dengan memanfaatkan teknologi berbasis artificial intellence (AI) bisa menjadi salahsatu solusi untuk membantu UMKM meningkatkan pemasaran dan memiliki branding produk yang memiliki nilaijual. Inovasi digital melalui aplikasi pemasaran yang sederhana diantarnya platform pembuatan konten visual dengan invidio, memperkenalkan e-commerce dan marketplace yang terintergasi apps untuk mempermudah melakukan penjulan online, serta memaksimalkan penggunaan whatsApp business untuk dapat komunikasi langsung dengan pelanggan. Tujuan dari pelaksanaan kegiatan adalah untuk memberikan pelatihan kepada para mitra UMKM Roti rumah tangga di Babakan melalui aplikasi AI, mitra UMKM roti rumah tangga dapat mengembangkan kemampuan serta memanfaatkan aplikasi pemasaran berbasis AI untuk menghasilkan konten yang menarik dan memiliki nilai jual yang tinggi, serta dapat membantu para mitra UMKM menghasilkan branding yang kuat dan konsisten terhadap produk roti yang dimiliki. Metode Pelaksanan dalam kegiatan ini diataranya melakukan observasi, sosialiasi, pelatihan, pendampingan penggunaan aplikasi serta evaluasi. Adapun luaran yang di targetkan adalah kemampuan menggunakan aplikasi pemasaran berbasis AI untuk meningkatkan pemasaran, menghasilkan branding yang memiliki nilai jual yang tingggi, dapat membagun strategi untuk meningkatkn pemasaran melalui penguasaan aplikasi dengan AI, serta adanya modul pelatihan yang dapat digunakan kembali oleh mitra UMKM Roti rumah tangga di kelurahan Babakan. Melalui inovasi digital dapat membuka peluang pagi para UMKM untuk meningkatkan data saing beli serta dapat meningkatkan taraf sosial ekonomi yang lebih baik khususnya UMKM roti rumah tangga di kelurahan Babakan.
Pengembangan Aplikasi Geoheritage Berbasis Web di Desa Mengeruda, Kabupaten Ngada, Nusa Tenggara Timur Menggunakan Metode Scrum Nurul Fitriani; Herliana Rosika; Moh. Ali Albar
Jurnal Teknologi Informasi dan Multimedia Vol. 7 No. 4 (2025): November
Publisher : Sekawan Institut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35746/jtim.v7i4.848

Abstract

Mengeruda Village, located in the Soa Basin, Ngada Regency, East Nusa Tenggara, possesses rich geological and local cultural potential that has not yet been optimally documented or published. This study aims to develop a web-based geoheritage application in Mengeruda Village, Ngada Regency, East Nusa Tenggara, as a medium for digital preservation and education. The development of the system was implemented using the Scrum methodology, which is divided into three phases: pre-game (needs analysis and planning), game (system development), and post-game (system testing). The primary features provided by the system consist of a cultural map, interactive 3D objects, photo and video galleries, and article content related to geoarchaeology, sociocultural aspects, and cultural sites. These features function as interactive learning media, comprehensive documentation of cultural heritage, and spatial representation of Mengeruda’s geoheritage and cultural assets. Additionally, the system is equipped with supporting features such as a news section and a profile page containing information about the village, the website, and the development team. Technically, the system was built using Tailwind CSS for a responsive interface, Leaflet.js for interactive mapping, and Express (Node.js) for the back-end. Functional testing was conducted using the Black Box Testing method with the Equivalence Partitioning technique, consisting of 16 test scenarios on the website for the admin actor. All scenarios were successfully executed with Passed status and met the defined specifications, indicating that the system has optimally fulfilled its functional aspects. Usability test using the System Usability Scale (SUS) was conducted with 40 respondents and resulted in a score of 77.625, which, according to Bangor (2009), falls within the Good and Acceptable categories. These results indicate that the developed system is suitable for use as a digital platform to support the promotion, preservation, and utilization of geoheritage and local culture by both the community and academic institutions.
SMART ACADEMIC BERBASIS WEB RESPONSIF DI SMK KREATIF DOMPU Dody Priamitra; Herfandi; Yunanri.W; Dinola; Fahri Hamdani; Yuliadi; Herliana Rosika
Jurnal Manajemen Informatika dan Sistem Informasi Vol. 9 No. 2 (2026): MISI Juni 2026
Publisher : LPPM STMIK Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Efisiensi pengelolaan administrasi akademik merupakan salah satu faktor penting dalam meningkatkan kualitas layanan pendidikan. SMK Kreatif Dompu masih menghadapi berbagai kendala dalam pengelolaan data akademik yang dilakukan secara konvensional menyebabkan duplikasi data, keterlambatan penyampaian informasi, serta tingginya risiko kehilangan data. Penelitian ini bertujuan merancang dan mengimplementasikan aplikasi Smart Academic berbasis web responsif sebagai sarana berbasis teknologi pengelolaan data akademik di SMK Kreatif Dompu. Metode pengembangan perangkat lunak yang digunakan adalah Agile Programming dengan tahapan yang dilakukan secara iteratif pada setiap sprint. Sistem dikembangkan menggunakan konsep Responsive Web Design (RWD) sehingga dapat diakses melalui komputer maupun perangkat bergerak (smartphone). Pengujian sistem menggunakan metode Black-Box Testing terhadap 25 skenario pengujian yang mencakup fungsi login, manajemen data guru, data siswa, jadwal pelajaran, e-rapor, dan pengelolaan pengumuman. Hasil pengujian menunjukkan 100% skenario berhasil dijalankan sesuai dengan kebutuhan fungsional, tanpa ditemukan kegagalan fungsi pada fitur utama. Implementasi sistem berhasil mengintegrasikan seluruh proses administrasi akademik, mempercepat proses pengolahan data, mempermudah guru dalam pengisian nilai secara real-time. Dengan demikian, aplikasi Smart Academic berbasis web responsif terbukti mampu meningkatkan pengelolaan administrasi akademik dan mutu layanan pendidikan di SMK Kreatif Dompu.
Lombok Tourism Information System with Gamification-Based Quest and Reward Features Patrialis Akbar; Ida Ayu Dewi Purnama Anjani; Indira Felista Sanis Suparsa; Tri Shandy Ananta Axell Saputra; Muhammad Daffa Dzaki Ahnaf; Herliana Rosika; Cynthia Corrêa
English and Tourism Studies Vol. 3 No. 1 (2025): May
Publisher : Tinta Emas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/ets.v3i1.381

Abstract

The development of digital-based tourism applications in Lombok is one solution to improve the tourist experience and support local business actors. This study used a quantitative survey method involving 40 tourist respondents and qualitative interviews with traders and tourism managers in strategic locations such as Goa Lawah Village and Narmada Park. Data analysis showed that the majority of tourists have a high interest in interactive features such as gamification, points/reward systems, interactive maps, and cultural and historical content in tourism applications. In addition, respondents also showed a strong interest in local applications made in the region as a source of tourism information. The interview results support the survey findings by stating that the development of gamification-based applications can increase tourist visits and local merchant income. These findings form the basis for the development of an innovative and sustainable tourism platform in Lombok, which can increase the attractiveness of the destination while strengthening the local economy.
Educational Application of Satera Jontal and Sumbawa Culture Based on Augmented Reality to Realize Indonesia SDGs 2030 Wahyu Prama Pratama Hpar; Wawan Kurniawan; Muhammad Rendi Maulana; Muh.Rizky Destiawansyah; Herliana Rosika; Tomáš Jeřábek
English and Tourism Studies Vol. 3 No. 1 (2025): May
Publisher : Tinta Emas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/ets.v3i1.492

Abstract

Indonesia is recorded as an archipelagic country with cultural diversity. However, technological advancement and globalization have an impact on local culture. One of them is that Sumbawa's culture is threatened to be eroded and forgotten due to the younger generation shifting towards Western culture or K-pop. Everyone on the island of Sumbawa, especially students, is expected to know and enhance their love for the local culture of Sumbawa. Based on this, this research aims to examine the concept of SAJODAR as an educational application of Satera Jontal and Sumbawa regional culture based on Augmented Reality (AR) to enhance students' knowledge and love for Sumbawa's local culture. The method used in this research is the ADDIE development model (Analysis, Design, Development, Implementation, Evaluation) to construct a learning system. The ADDIE development model is more effective, rational, and comprehensive for developing a product. The analysis results show a relatively high attention rate in the realm of technology-based cultural learning, to facilitate students, especially in using the SAJODAR application as a medium to enhance the love for Sumbawa culture.
Creating a Tourist Destination Route Database as a Tourism Information Service in West Sumbawa Regency Fahri Hamdani; Yuliadi Yuliadi; Halid Nuryadi; Siska Atmawan Oktavia; Herliana Rosika; Fadhli Dzil Ikram
Brilliance: Research of Artificial Intelligence Vol. 5 No. 1 (2025): Brilliance: Research of Artificial Intelligence, Article Research May 2025
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/brilliance.v5i1.6558

Abstract

West Sumbawa Regency is one of the regencies on Sumbawa Island, West Nusa Tenggara Province. Tourism is a popular activity; most people use it to fill their free time amid their busy lives. Tourism is vital in driving national economic growth because it is one of the development sectors that can spur economic growth in a region. The impact of current technological advances has resulted in all types of information being presented online. The West Sumbawa Regency Government has problems and difficulties conveying information about existing tourism because there are no information media that the public can easily access. Currently, West Sumbawa Regency does not have a tourist route search application that tourists use as an alternative to finding travel routes by tourists. Based on these conditions, media is needed to find tourist routes and a medium for promoting tourism and its products to tourists. It can make it easier for tourists to find the shortest route to a more efficient tourist spot. In addition, local government and tourism industry entrepreneurs are used as media to promote tourist attractions and their products and tourist needs. A tourist route database was developed using the waterfall method, PHP programming, and the MySQL database as a database management system (DBMS). The results are a tourist destination route database and a website-based tourism information service expected to make it easier for the public to obtain information about tourist routes in West Sumbawa Regency.
Co-Authors afriasyah, m. Afwani, Royana Albar, Moh. Ali Albar, Mohammad Ali Arif Maulana, Arif Arinanta, Firmanda Rizky Askit, Baiq Ratna Cynthia Corrêa Dewi Rispawati Dewi Rispawati Dinola Dinola, Dinola Dody Priamitra Dwi Ratnasari Dwi Ratnasari Dwi Ratnasari Eko Supriastuti Eko Supriastuti Eni Indriani Erdian, Naufal Fadhli Dzil Ikram Fahmi Syuhada Fahri Hamdani Fahri Hamdani Faras Ayuandira Febriyansyah, Benny Feryansyah FITRIYAH, IDA Halid Nuryadi Halil Akhyar Herawati Khotmi Herfandi Herfandi Heri Wijayanto Hidayah, Thauhidayatul Husna, Nabila Ummul Huwae, Raphael Bianco I B K Widiartha Ida Ayu Dewi Purnama Anjani Ida Fitriyah Idham Idham Idham Idifitriani, Farida Ikram, Fadhli Dzil Indira Felista Sanis Suparsa Ismiyarti, Wilia Iswani, Fahrona Jatmika, Andy Hidayat Joni Saputra Joni Saputra Joni Saputra Khotmi, Herawati Komariyuli Anwariyah Listantia, Nora M. Afriansyah Maharani, Sisilia Nabilla Mahayadi Maulana A, Rizal Moh. Ali Albar Mohammad Taufan Asri Zaen Muh.Rizky Destiawansyah Muhammad Daffa Dzaki Ahnaf Muhammad Rendi Maulana Mulyanto, Yudi Murpratiwi, Santi Ika Mutiara, Linda Nazmi Wardiani Nora Listantia Nora Listantia Nurjamil, As'ad Muzakki Nurul Fitriani Oktaviasni, Asti Paramita, Delia Patrialis Akbar Prasetiyo, Nugroho Agung Pratiwi, Dita Retno Putra, Nathanael Lucky Hadi Putri, Dina Amalya Raihan, Muhammad Dzulhi Raizul Furkon Rakhman, Mustafa Zohri Rispawati, Dewi Rizal Maulana A Rodianto, Rodianto Sahratullah Saimi, Saimi Santi Ika Murpratiwi Santi Ika Murpratiwi Saputra, Husnul Huda Galih Saputra, Irwan Adi Sari, Gita Mailand Seprianingsih, Dewi Siska Atmawan Oktavia Sri Endang Anjarwani Suparlan . Supriastuti, Eko Syuhada, Fahmi Thauhidayatul Hidayah Tomáš Jeřábek Tri Shandy Ananta Axell Saputra Wahyu Prama Pratama Hpar Wahyu Ramadhan Wawan Kurniawan Widyaswari, Ni Made Rika Adi Wila Marviani BJ Wirahadi Wirahadi Yuan Sa'adati Yuliadi Yuliadi Yuliadi Yuliadi Yuliadi Yuliadi Yunanri.W Zulqarami, Hilman