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All Journal Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture Habitat Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Jurnal Pertanian Terpadu Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian Agrisocionomics: Jurnal Sosial Ekonomi Pertanian SEIKO : Journal of Management & Business AGROMIX JURNAL AGRICA Jambura Economic Education Journal Agriecobis : Journal of Agricultural Socioeconomics and Business Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Journal of Management - Small and Medium Enterprises (SME's) Nusantara Science and Technology Proceedings Jurnal Ilmiah Agribios SINTA Journal (Science, Technology, and Agricultural) Agrimansion: Agribusiness Management & Extension Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Anjoro : International Journal of Agriculture and Business KARYA: Jurnal Pengabdian Kepada Masyarakat Agroteksos Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Mediagro JURNAL HUTAN TROPIS Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri INCOME: Indonesian Journal of Community Service and Engagement Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Madani: Multidisciplinary Scientific Journal Sewagati Nanggroe: Journal Of Scholarly Service Jurnal Informasi Pengabdian Masyarakat Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Nanggroe: Journal of Scholarly Service Jurnal Teknologi Pangan dan Ilmu Pertanian Jurnal Pengembangan Masyarakat Lokal Jurnal Ilmiah Manajemen Agribisnis As-Syirkah: Islamic Economic & Financial Journal
Noor Rizkiyah
Agribusiness, Faculty Of Agriculture, Universitas Pembangunan Nasional Veteran Jawa Timur, Surabaya, East Java, Indonesia
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Journal : JURNAL AGRICA

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Efektivitas Kemitraan Petani Kopi dengan Pondok Pesantren Ihya’us Sunnah Al-Hasany Desa Tugusari Kecamatan Bangsalsari Kabupaten Jember Aryani, Gisca Sabrina Dwi; Soedarto, Teguh; Rizkiyah, Noor
JURNAL AGRICA Vol. 17 No. 2 (2024): JURNAL AGRICA
Publisher : Universitas Medan Area

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Abstract

Effectiveness is a measure that describes the extent to which goals are achieved. The effectiveness of partnerships between parties is highly dependent on the level of trust, agreement and respect for the rights and obligations of the parties during the partnership process. This study aims to identify the implementation of partnership patterns, the effectiveness of partnership patterns, and what factors influence the effectiveness of partnerships. The study was conducted at the Ihya'us Sunnah Al-Hasany Islamic Boarding School with the number of respondents taken through the purposive sampling method of 34 samples. The research method uses quantitative and qualitative description analysis, then uses the score conversion formula and the ISM (Interpretive structural modeling) method. The results of the study are that the partnership patterns applied by coffee farmers with the Ihya'us Sunnah Al-Hasany Islamic Boarding School are general trade partnership patterns and Agribusiness Operational Cooperation (KOA) partnership patterns, Partnership effectiveness based on partnership performance, coffee farmer participation, and coffee farming is very effective, while the effectiveness of the partnership based on mentoring from the Ihya'us Sunnah Al-Hasany Islamic Boarding School is effective. The obstacles faced in the partnership between coffee farmers and the Ihya'us Sunnah Al-Hasany Islamic Boarding School with the criteria of structured obstacles, namely middlemen as the main priority.
Pengaruh Kualitas dan Harga Terhadap Minat Beli Buah Melon Kotak Golden Langkawi Di UPT PATPH Sidoarjo Nurul, Nurul; Hendrarini, Hamidah; Rizkiyah, Noor
JURNAL AGRICA Vol. 17 No. 2 (2024): JURNAL AGRICA
Publisher : Universitas Medan Area

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Langkawi golden box melon is a horticultural product that attracts the attention of consumers because of its uniqueness and quality. Golden Langkawi square melons have large market potential with high demand. The aim of this research is to determine the quality and price of golden Langkawi box melons at UPT PATPH Sidoarjo and influence the desire to buy this product. Consumers who have purchased boxed golden Langkawi melons at UPT PATPH Sidoarjo are the subjects of this research. Non-probability sampling is used for sampling through the purposive sampling method. This research used SEM – PLS 4.0 data analysis and involved 96 people. The results show that product quality and price have a significant influence on interest in buying boxed golden Langkawi melons at UPT PATPH Sidoarjo.
Pengaruh Bauran Pemasaran 7P Terhadap Kepuasan dan Loyalitas Konsumen Ledug Coffee Indonesia Nuzuliyani, Dyah Firdausi; Winarno, Sri Tjondro; Rizkiyah, Noor
JURNAL AGRICA Vol. 18 No. 2 (2025): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v18i2.14071

Abstract

Marketing mix plays an important role in today's business world, because consumer satisfaction and loyalty are created from a good marketing mix strategy. This study aims to analyze the effect of the 7P marketing mix consisting of product, price, place, promotion, people, process and physical evidence on consumer satisfaction and loyalty of Ledug Coffee Indonesia ground coffee. The population in this study were consumers who had purchased and consumed ground coffee products from Ledug Coffee Indonesia with a sampling technique using purposive sampling and data obtained by distributing questionnaires to 74 respondents. The method used in this study is the evaluation of the SEM model using Partial Least Square (PLS). The results of this study indicate that the 7P marketing mix has a positive relationship with consumer satisfaction. The product, price and process variables have a positive and significant effect on satisfaction, while the place, promotion, people and physical evidence variables do not have a significant effect on consumer satisfaction of Ledug Coffee Indonesia. Consumer satisfaction has a positive and significant effect on consumer loyalty. Consumer satisfaction of Ledug Coffee Indonesia is influenced by several indicators, the most important of which is coffee quality
Co-Authors Adela Silviana Siska Adelia Regina Putri Agrita Retno Sinansari Alda Sylvia K Alia Replica Ma’arif Andhu Ismail Aziza Andriani, Catherine Annisa Lailatul B Antonius Dian Kurnianto Archadea, Cawla Arum, Dewi Puspa Arya Rahman Rizaldi Aryani, Gisca Sabrina Dwi Ayu Cahyasusanti Budiwitjaksono, Gideon Setyo Cawla Archadea Daniswara Adyatma, Muhammad Dava Praya Syafa Kurniawan Desilva, Melati Putri Dian Anggraini Dimas Aditya Rama Dita Atasa Dona Wahyuning Laily Dyah Firdausi Nuzuliyani Dyan Fransiska Agata Eko Purwanto Elvin Syah Huzaimi Ervia Okta Izzatul M Fabiyola, Rizcha Oktanza Faiqoh, Nadya Kamilia Fatchur Rozci Fauziah, Diana Maharani Firnanda, Fida Dea Fitri Diani Furuhita, Fitri Aulia Gideon Setyo Budi Witjaksono Hamidah Hendrarini Hania Putri Amalia Herry Nur Faisal Herry Nur Faisal, Herry Nur Hidayat, Sophia Mikyal Ida Syamsu Roidah Idhoh Fitriana, Nisa Hafi Indra Tjahaja Amir Irma Tiara Ekayasah Ivan Kurniawan K, Alda Sylvia Laily, Dona Laksmi Diana Masfiroh, Sintia Cindy Melati Putri Desilva Melinda Aprilia Putri Mirza Andrian Syah Mochammad Iskandar Zulkarnain Mohammad Rizqy Mu'iz, Mochammad Abdul Mubarokah Mubarokah Mufidah, Norma Muhammad Azriel Yahya Nadhif Syathiril Anwar Nadya Kamilia Faiqoh Niazi, Talitha Naila Ningrum, Anisa Sulistya Niswatin Kholifatus Sholikah Nuhfil Hanani Nur Azizah Azzahra Nurfarisa Yuristya Nurkhalishah, Tiara Dita Nurul Nurul Nuryananda, Praja Firdaus Nuzuliyani, Dyah Firdausi Oktavyan Dwi Irianto Pangestuti, Sofia Rahayu Praja Firdaus Nuryanda Prasasti, Yeni Prasmita Dian Wijayati Putra, Achmad Syaifulloh Putri, Isfia Diana Putri, Melinda Aprilia Raafi Ramadhan Alamsyah Rachmadhan, Aditya Arief Rafli Maulana Mawardi Rahmazya Putri, Chindy Nabila Ramadhan, Akmal Nugraha Rico Yanuar Ardiansyah Rico Yanuar Ardiansyah Risqi Firdaus Setiawan Rizkyah, Salsabillah Alif Robby Anjarwanto Rozchi, Fatchur Sari, Putri Nurmalita Shofiyah Shofiyah Siska, Adela Silviana siti winarsih Soedarto, Teguh Sofiyah Sofiyah Sri Tjondro Winarno, Sri Tjondro Sri Widayanti Surya Lang Itan Syafrial Syafrial Syarif Imam Hidayat Syarif Imam Hidayat TAUFIK SETYADI Teguh Soedarto Tondang, Ika Sari Tria Mei Hidayati umi barokah Wahyu Santoso Wahyuni, Febriani Tri Wijayati, Prasmita Yeni Prasasti Yuristya, Nurfarisa Zakkiya, Niken Hefa Zuhri, Gideon Setyo Abuzar