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All Journal Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture Habitat Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Jurnal Pertanian Terpadu Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian JMM (Jurnal Masyarakat Mandiri) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian SEIKO : Journal of Management & Business AGROMIX JURNAL AGRICA Jambura Economic Education Journal Agriecobis : Journal of Agricultural Socioeconomics and Business Jurnal Ilmiah Farmako Bahari Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Journal of Management - Small and Medium Enterprises (SME's) Nusantara Science and Technology Proceedings Jurnal Ilmiah Agribios SINTA Journal (Science, Technology, and Agricultural) Jurnal Ilmiah Wahana Pendidikan Agrimansion: Agribusiness Management & Extension Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Anjoro : International Journal of Agriculture and Business KARYA: Jurnal Pengabdian Kepada Masyarakat Agroteksos Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Mediagro JURNAL HUTAN TROPIS Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri INCOME: Indonesian Journal of Community Service and Engagement Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Madani: Multidisciplinary Scientific Journal Sewagati Nanggroe: Journal Of Scholarly Service Jurnal Informasi Pengabdian Masyarakat Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Nanggroe: Journal of Scholarly Service Jurnal Teknologi Pangan dan Ilmu Pertanian Jurnal Pengabdian Masyarakat Panacea JFARM (Jurnal Farmasi) Jurnal Pengembangan Masyarakat Lokal Jurnal Ilmiah Manajemen Agribisnis As-Syirkah: Islamic Economic & Financial Journal Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Noor Rizkiyah
Agribusiness, Faculty Of Agriculture, Universitas Pembangunan Nasional Veteran Jawa Timur, Surabaya, East Java, Indonesia
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SOSIALISASI DIGITAL MARKETING MELALUI GOOGLE KEYWORD PLANNER KEPADA MASYARAKAT DESA KEMIRI, KECAMATAN PUSPO, KABUPATEN PASURUAN Nurfarisa Yuristya; Rico Yanuar Ardiansyah; Noor Rizkiyah
BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Vol. 4 No. 2 (2024): BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Desember 2024
Publisher : LPPM UNIKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/bhakti_nagori.v4i2.3964

Abstract

Program Bina Desa dalam kegiatan Kuliah Kerja Mandiri (PKKM) Agribisnis oleh UPN "Veteran" Jawa Timur bertujuan untuk memberdayakan masyarakat desa dengan mengoptimalkan potensi lokal melalui penerapan ilmu dan teknologi agribisnis. Program ini mengikutsertakan mahasiswa sebagai fasilitator, yang mendampingi masyarakat dalam pelatihan serta penerapan teknologi, khususnya pemasaran digital. Seiring perkembangan teknologi, pemasaran digital menjadi strategi penting untuk memperluas akses pasar dan meningkatkan daya saing produk desa hingga ke pasar nasional dan global. Desa Kemiri di Kabupaten Pasuruan, yang memiliki potensi agribisnis unggulan seperti durian, kopi, dan susu, mendapat manfaat besar dari program ini, terutama melalui pelatihan penggunaan Google Keyword Planner. Alat ini membantu masyarakat dalam merencanakan strategi pemasaran dengan memilih kata kunci yang tepat guna meningkatkan visibilitas produk secara online. Program ini bertujuan untuk meningkatkan jangkauan pasar produk lokal sekaligus mendorong pertumbuhan ekonomi desa yang lebih berkelanjutan. Pendampingan intensif juga diberikan untuk mempermudah pemahaman masyarakat dalam mengadopsi teknologi digital sebagai bagian dari upaya memajukan ekonomi lokal mereka.
Analisis Ekonomi dan Risiko Usaha Peternakan Ayam Broiler Firnanda, Fida Dea; Soedarto, Teguh; Rizkiyah, Noor
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5062

Abstract

Ayam broiler merupakan salah satu komoditas utama dalam subsektor peternakan, sehingga membuka peluang masyarakat untuk membudidayakannya. Tujuan penelitian ini adalah untuk menganalisis besar biaya pendapatan, kelayakan dan risiko usaha. Penentuan lokasi ditentukan secara purposive method. Data yang digunakan terdiri dari data primer dan sekunder. Metode yang digunakan untuk menganalisis kelayakan ekonomi dan risiko usaha yaitu R/C Ratio dan FMEA. Hasil penelitian menunjukkan bahwa pendapat usaha peternakan ayam broiler sebesar sebesar Rp. 236.155.56 per periode dan Rp. 1.416.933.375 per tahun. Nilai R/C Ratio > 1 yaitu sebesar 1,20 artinya usaha layak untuk dikembangkan. Risiko usaha memiliki 12 sumber risiko yang pertama harus ditangani dengan peringkat risiko sedang adalah risiko hama dan penyakit. Kata Kunci: Broiler, Ekonomi, Kelayakan, Risiko Usaha. Abstract Broiler is one of the main commodities in the livestock sub-sector, thereby opening opportunities for the community to cultivate it. The purpose of this study is to analyze the cost of revenue, feasibility and business risk. Location determination is determined by purposive method. The data used consists of primary and secondary data. The methods used to analyze business feasibility and risk are the R/C Ratio and FMEA. The results showed that the business income for broiler chickens was Rp. 236,155.56 per period and Rp. 1,416,933,375 per year. R/C Ratio value > 1, which is equal to 1.20, means that the business is feasible to develop. Business risk has 12 sources of risk, the first of which must be addressed with a moderate risk rating, namely the risk of pests and diseases. Keywords: Broiler, Economic, Feasibility, Business Risk
PENGARUH PERENCANAAN PRODUKSI DAN STANDAR KUALITAS PRODUK TERHADAP KINERJA OPERASIONAL YANG DIMODERASI OLEH SOP Fabiyola, Rizcha Oktanza; Widayanti, Sri; Rizkiyah, Noor
Jurnal Hutan Tropis Vol 13, No 1 (2025): Jurnal Hutan Tropis Volume 13 Nomer 1 Edisi Maret 2025
Publisher : Lambung Mangkurat University-Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jht.v13i1.22184

Abstract

This study aims to analyze the effect of production planning and product quality standards on operational performance moderated by SOP in Kupang Eucalyptus Oil Agroindustry. The data used in this study are primary data from the results of a questionnaire of 32 Kupang Eucalyptus Oil Agroindustry workers. Sampling was carried out using the census sampling method. The analysis method used in this research is descriptive analysis and Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results showed: (1) production planning does not significantly affect operational performance (2) product quality standards do not significantly affect operational performance (3) SOP significantly affect operational performance (4) production planning has a significant effect on operational performance moderated by SOP (5) product quality standards have a significant effect on operational performance moderated by SOP. 
The Role and Performance of Farmer Group in Organic Vegetable Business Mubarokah, Mubarokah; Rizkiyah, Noor; Santoso, Wahyu; Sari, Putri Nurmalita
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 2 (2025): June 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i2.24197

Abstract

Natural substances are used instead of synthetic chemicals in organic farming, which eschews the use of synthetic insecticides, fertilizers, and plant growth regulators. The purpose of this study is to (1) Identify the role of farmer groups in the development of organic vegetable businesses; and (2) analyze factors that affect the performance of organic vegetable farmer groups.   Technique sampling set is 40 farmers Respondents were selected purposively, taking into account capacity and capability.  Qualitative descriptive analysis and SEM-PLS, two data analysis techniques, are being applied. The findings of this study demonstrate how well-suited a farmer organization to play a role in organic vegetable production from upstream to downstream.  External factor variables have a positive effect on performance variables but are not significant. This is due to the relatively low capacity of farmer group members due to low education. On the other hand, land size, member involvement, production facilities and member access all have an influence on community performance.  The influence of community competence on performance reveals that the initial sample value, 1.146, is positive. This value indicates that there is a favorable association between the competency variable and community performance. However, when linked to the role of the group in terms of marketing access, there is still a need for additional knowledge, skills, and farmers are still very dependent on community leaders for the sale of crops, which has an impact on the fighting power of farmers.
Analysis Factor Which Influence Sale Volume at Tuberose Business in Desa Pekoren Kabupaten Pasuruan Putra, Achmad Syaifulloh; Soedarto, Teguh; Rizkiyah, Noor
MediaTrend Vol 20, No 1 (2025): MARET
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/mediatrend.v20i1.27436

Abstract

Indonesia is an agricultural nation that produces a wide range of goods and agricultural goods. Tuberose blooms are one of the agricultural products with a high market value. Because tuberose flowers have a unique scent, there is a lot of market interest in and demand for them. To satisfy these needs and expectations, the appropriate marketing plan is required. This study is to define the features of tuberose flowers and assess the viability of farming in order to ascertain the challenges farmers encounter when trying to market their goods. It will also investigate the impact of tuberose flower costs, demand, and production. The study was carried out in Pasuruan, East Java, in Pekoren Village, Rembang District, from March to September of 2024. This research employs a descriptive methodology that combines farming observation and analysis. It is well known that the age group of 51 to 60 years old accounts for 32% of the characteristics depending on age. The R/C score of 3.75 indicates that growing tuberose is both possible and profitable.
Level of Household Food Composition Variety: A Case Study in East Java with Shannon Index Rizkyah, Salsabillah Alif; Rizkiyah, Noor; Rozci, Fatchur
Jurnal Agrinika: Jurnal Agroteknologi dan Agribisnis Vol 9 No 1 (2025): MARCH
Publisher : Kadiri University - Faculty of Agriculture

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/agrinika.v9i1.6440

Abstract

Food diversification is one of the efforts to ensure and maintain a balanced availability of food for each staircase. High dependence on rice causes the level of food diversification in East Java to be low. This study aims to take into account the level of household food diversification in East Java. How food diversification is assessed using the Shannon-Wiener Index, with secondary data from BPS East Java in 2022 covering 14 food groups such as rice, tubers, fish, vegetables, and fruits. The results of the study show that the level of food diversification in East Java is in the medium category, with a diversification index of 2.3. Food groups such as fishery products (21%) and processed foods/beverages (19%) dominate public consumption, while oil and coconut (2%) and other consumption (2%) are still relatively low. Geographical, cultural, and urbanization factors influence the dynamics of consumption patterns. However, uneven distribution is one of the obstacles to increasing food diversification, especially for local agricultural products such as vegetables and fruits. The main solutions proposed to increase food diversification include the socialization of diverse food consumption and the empowerment of local food-based MSMEs. These measures are expected to increase food variety and strengthen food security in East Java. In addition, other solutions that can be considered include the development of local flour-based food products, public education about the benefits of local food, the development of agricultural technology, infrastructure improvement, and the use of home yards to grow various types of food crops.
Dinamika Ekonomi Rumah Tangga Nelayan Tradisional: Studi Kasus di Kabupaten Situbondo Laily, Dona Wahyuning; Rizkiyah, Noor; Tondang, Ika Sari; Rozci, Fatchur; Fitriana, Nisa Hafi Idhoh
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18281

Abstract

The purpose of this study was to determine (1) Factors that affect the income of fishing households, and (2) factors that affect the expenditure of fishing households, and to analyze them, (3) The possibility of poverty caused by factors that affect poverty among fishing communities in Jangkar District, Situbondo Regency. The samples collected in this study were fishing communities using random sampling. The results of the study showed that (1) the characteristics of fishermen were 42.39% of fishermen aged between 41 and 50 years, while the majority of fishermen's education level was at elementary school (SD) level, which was 35.64%. Based on fishing experience, around 36.9% were aged between 21 and 30 years, and the number of fishing families was 51.80%, with the majority consisting of 3 people or less. While the employment status of fishermen was around 43.76%, (2) factors that affect fishing income are education, fishing experience, and fishing boat engines, (3) factors that affect fishing household expenditure are the number of family members. (4) Factors that influence the risk of poverty in fishermen are the age of fishermen, education, and experience. The aging of fishermen increases the risk of poverty, but training and experience at sea. The increasing age of fishermen will increase the chances of poverty, but increasing the education factor of fishermen and experience in working as fishermen will reduce the level of poverty in fishermen's households.
Analisis Sikap Petani Melon Terhadap Atribut Pupuk NPK 161616 di Desa Klotok Menggunakan Metode Multiatribut Fishbein Fauziah, Diana Maharani; Rizkiyah, Noor; Fitriana, Nisa Hafi Idhoh
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19144

Abstract

This study aims to analyze the attitudes of melon farmers in Klotok Village toward the attributes of NPK 161616 fertilizer using the Multi-Attribute Fishbein method. Melon is a horticultural commodity with significant potential in Tuban Regency, a major melon producer in East Java. The research method involved 40 melon farmers as respondents, the data collected was questionnaires and observations. The results indicate that farmers have a positive attitude toward the fertilizer attributes, particularly in terms of brand and price. The brand attribute received the highest attitude score, followed by price, indicating that these two factors significantly influence farmers' purchasing decisions. Additionally, the legality and product information attributes also received considerable attention. This study recommends that fertilizer producers enhance information transparency and strengthen their brand to increase farmers' trust.
Analysis of the Influence of Brand Image and Online Promotion on the Purchase Decision of Kopi Kenangan Products by Generation Z at Kopi Kenangan Sulawesi Surabaya Ramadhan, Akmal Nugraha; Setyadi, Taufik; Rizkiyah, Noor
Jurnal Social Economic of Agriculture Vol 14, No 1 (2025): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v14i1.94674

Abstract

This study investigates the impact of brand image and online promotion on the purchasing decisions of Generation Z consumers at the Kopi Kenangan branch located in Sulawesi, Surabaya. Utilizing a quantitative research approach, data were collected from 100 respondents aged 20"“27 years through purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of WarpPLS 7.0 software. The findings reveal that both brand image and online promotion exert a significant and positive influence on consumer purchase decisions. Online promotion demonstrates a greater effect, underscoring its relevance in engaging digitally active consumers. These results imply the necessity for firms to enhance digital marketing strategies and cultivate a strong brand image to effectively influence Generation Z's purchasing behavior.
Factors Affecting Technical Efficiency to Optimize Cassava Production in Drylands Roidah, Ida Syamsu; Rizkiyah, Noor; Rozci, Fatchur; Faisal, Herry Nur
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 02 2025 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.02.565-578

Abstract

Improving the technical efficiency of cassava is essential, as it enhances resource use, boosts, and drives broader economic growth. This study aimed to estimate the technical efficiency of cassava production as a contribution to food security, job creation, and sustainable agriculture-based development. Trenggalek Regency was chosen as the research location, considering that the regency is in the centre of cassava production in East Java Province, as a key factor in achieving sustainable agricultural development. The data were obtained through interviews with 70 cassava farmers, selected using stratified random sampling across two sub-districts. The data used in this study were primary and secondary data, while the data analysis used the stochastic frontier production function. The results of the study on the efficiency of production factors include land area (89.31), cassava seeds (5.36), labour (34.20), NPK fertiliser (6.70), KCL fertiliser (0.69), SP36 fertiliser (0.51), urea fertiliser (-0.49), and pesticide (-0.09). In general, cassava farming in Trenggalek Regency is not technically efficient in utilising production factors. In fact, technical efficiency is an important factor that needs to be considered, and there is great potential to increase cassava production through efficiency improvements. Therefore, interventions are needed to improve the technical efficiency of cassava farming through intensive counselling and training programs, appropriate input use, technological development, and improved access to capital, aiming to positively impact farmers` income, food security, and sustainable agricultural development.
Co-Authors Adela Silviana Siska Adelia Regina Putri Agrita Retno Sinansari Agustin, Elvina Astria Agutin, Elvina Astria Akbar, Nabila Hadiah Alda Sylvia K Alia Replica Ma’arif Andhu Ismail Aziza Andriani, Catherine Annisa Lailatul B Antonius Dian Kurnianto Archadea, Cawla Arum, Dewi Puspa Arya Rahman Rizaldi Aryani, Gisca Sabrina Dwi Aulia Maharani Setyowati Matseri Ayu Cahyasusanti Budiwitjaksono, Gideon Setyo Cawla Archadea Daniswara Adyatma, Muhammad Dava Praya Syafa Kurniawan Deni Setiawan Desilva, Melati Putri Desita Syafa Kurniasari Dian Anggraini Dimas Aditya Rama Dita Atasa Dona Wahyuning Laily Dyah Firdausi Nuzuliyani Dyan Fransiska Agata Eko Purwanto Ella Maharani, Annisa Elvin Syah Huzaimi Ervia Okta Izzatul M Fabiyola, Rizcha Oktanza Faiqoh, Nadya Kamilia Farhansyach, Firnas Fatchur Rozci Fauziah, Diana Maharani Firnanda, Fida Dea Fitri Diani Furuhita, Fitri Aulia Gideon Setyo Budiwitjaksono Hamidah Hendrarini Hania Putri Amalia Herningtyas Nautika Lingga Herry Nur Faisal Herry Nur Faisal, Herry Nur Hidayat, Sophia Mikyal Ida Syamsu Roidah Idhoh Fitriana, Nisa Hafi Indra Tjahaja Amir Irma Tiara Ekayasah Ivan Kurniawan K, Alda Sylvia Kurnia Rahmanita, Risma Laily, Dona Laksmi Diana Liling Triyasmono Masfiroh, Sintia Cindy Melati Putri Desilva Melinda Aprilia Putri Mirza Andrian Syah Mochammad Iskandar Zulkarnain Mohammad Rizqy Mu'iz, Mochammad Abdul Mubarokah Mubarokah Mufidah, Norma Muhammad Azriel Yahya Muhfid Nizam Usmani, Moh. Anwar Nadhif Syathiril Anwar Nadya Kamilia Faiqoh Nashrul Wathan Niazi, Talitha Naila Ningrum, Anisa Sulistya Niswatin Kholifatus Sholikah Nuhfil Hanani Nur Azizah Azzahra Nuraji, Tara Pramesti Nurfarisa Yuristya Nurfarisa Yuristya Nurkhalishah, Tiara Dita Nurul Mardiati Nurul Nurul Nuryananda, Praja Firdaus Nuzuliyani, Dyah Firdausi Okta Muthia Sari Oktavyan Dwi Irianto Pangestuti, Sofia Rahayu Praja Firdaus Nuryanda Prasasti, Yeni Prasmita Dian Wijayati Putra, Achmad Syaifulloh Putra, Aditya Maulana Perdana Putri, Isfia Diana Putri, Melinda Aprilia Raafi Ramadhan Alamsyah Rachmadhan, Aditya Arief Rafli Maulana Mawardi Rahmah, Indah Noor Rahmazya Putri, Chindy Nabila Ramadhan, Akmal Nugraha Rana Mahira, Jihan Rico Yanuar Ardiansyah Rico Yanuar Ardiansyah Risqi Firdaus Setiawan Rizkyah, Salsabillah Alif Robby Anjarwanto Rozchi, Fatchur Salsabila, Risma Zahra Salsabilla, Risma Zahra Salwa, Helmina Samsul Hadi Sari, Putri Nurmalita Sari, Risa Purnama Shofiyah Shofiyah Siska, Adela Silviana siti winarsih Soedarto, Teguh Sofiyah Sofiyah Sri Tjondro Winarno, Sri Tjondro Sri Widayanti Surya Lang Itan Syafrial Syafrial Syarif Imam Hidayat TAUFIK SETYADI Tondang, Ika Sari Tria Mei Hidayati umi barokah Wahyu Santoso Wahyuni, Febriani Tri Wijayati, Prasmita Yeni Prasasti Yuristya, Nurfarisa Zakiah Rahma Putri, Valina Zakkiya, Niken Hefa Zuhri, Gideon Setyo Abuzar