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All Journal Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture Habitat Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian Agrisocionomics: Jurnal Sosial Ekonomi Pertanian SEIKO : Journal of Management & Business AGROMIX JURNAL AGRICA Agriecobis : Journal of Agricultural Socioeconomics and Business Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Journal of Management - Small and Medium Enterprises (SME's) Nusantara Science and Technology Proceedings Jurnal Ilmiah Agribios SINTA Journal (Science, Technology, and Agricultural) Agrimansion: Agribusiness Management & Extension Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Anjoro : International Journal of Agriculture and Business KARYA: Jurnal Pengabdian Kepada Masyarakat Agroteksos Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Mediagro JURNAL HUTAN TROPIS Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri INCOME: Indonesian Journal of Community Service and Engagement Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Madani: Multidisciplinary Scientific Journal Sewagati Nanggroe: Journal Of Scholarly Service Jurnal Informasi Pengabdian Masyarakat Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Nanggroe: Journal of Scholarly Service Jurnal Teknologi Pangan dan Ilmu Pertanian Jurnal Ilmiah Manajemen Agribisnis As-Syirkah: Islamic Economic & Financial Journal
Noor Rizkiyah
Agribusiness, Faculty Of Agriculture, Universitas Pembangunan Nasional Veteran Jawa Timur, Surabaya, East Java, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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Alternatif Strategi Pengembangan Usahatani Jamur Tiram Putih di Kabupaten Kotawaringin Barat: Alternative Strategy for White Oyster Mushroom Farming Development in West Kotawaringin Regency Rizkiyah, Noor; Laily, Dona Wahyuning; Roidah, Ida Syamsu; Rozci, Fatchur; Sofiyah, Sofiyah; Purwanto, Eko
Jurnal Ilmiah Manajemen Agribisnis Vol. 12 No. 2 (2024): Jurnal Ilmiah Manajemen Agribisnis - Juli 2024
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v12i2.30

Abstract

This study aims to identify internal and external factors, specifically the company's strengths, weaknesses, opportunities, and threats, to formulate strategies for business development. This research adopts a descriptive qualitative approach to analyze and interpret the data systematically. Data collection techniques include interviews with the company owner and employees, as well as direct observations at the company site. he strategy formulation process utilizes internal and external factors through a SWOT analysis. The SWOT analysis results yield IFAS and EFAS scores, which are further analyzed using the Internal-External (IE) matrix. Based on the findings, the recommended strategies for the company include market penetration, market development, product and technology development.
Kajian Dampak Keberadaaan Perkebunan Tebu Terhadap Kondisi Sosial Ekonomi Masyarakat Kecamatan Gondanglegi Kabupaten Malang: Study of the Impact of Sugarcane Plantations on the Socio-Economic Conditions of the Community in Gondanglegi District, Malang Regency Rizkiyah, Noor; Rozci, Fatchur
Jurnal Ilmiah Manajemen Agribisnis Vol. 13 No. 1 (2025): Jurnal Ilmiah Manajemen Agribisnis - Januari 2025
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v13i1.39

Abstract

The existence of sugar cane plantations as crops cultivated by the people, government, and private sector has an impact on the socio-economic conditions of the community. The purpose of this study is to examine the existence of sugar cane plantations in Gondanglegi Kulon Village, Gondanglegi Subdistrict, on the socio-economic conditions of the community. A qualitative approach with focus group discussions and in-depth interviews as well as data validity was used in this study. The results of the study show that the existence of sugar cane plantations and sugar factories has brought about social changes for the surrounding community and has had a positive economic impact by creating diversity in livelihoods, thus providing more varied opportunities that are in line with the capacity of family members to meet household economic needs.
CONSUMER’S WILLINGNESS TO PAY FOR ORGANIC RICE: A CONTINGENT VALUATION METHOD SURVEY IN GRESIK Azzahra, Nur Azizah; Rizkiyah, Noor; Fitriana, Nisa Hafi Idhoh
AGRIBIOS Vol 23 No 02 (2025): NOVEMBER
Publisher : Program Studi Agribisnis Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/agribios.v23i02.6225

Abstract

The advancement of science and technology has contributed to an increased consumer awareness regarding the importance of adopting a healthy lifestyle. Currently, trend towards healthier living is developing among consumers, with a growing interest in organic products, such as rice. Despite the rising awareness of healthy food, the high price of organic products often affect the consumers in consuming organic rice. Furthermore, the limited availability of organic rice also plays a significant role in restricting its consumption. This study was conducted to estimate consumers' WTP for organic rice. Through WTP analysis, this research endeavors to measure the extent to which consumers are willing to pay a premium for organic rice. The research was carried out at Superindo in Gresik, involving 51 respondents The research data were analyzed using the CVM. Three types of rice were subjected to WTP analysis: white organic rice, brown organic rice, and black organic rice. The WTP values for white, brown, and black organic rice were obtained as follows: Rp. 38,315.5/kg, Rp. 42,069/kg, and Rp. 49,463/kg, respectively. The differences in consumers' WTP for white, brown, and black organic rice are generally influenced by consumers' perceptions of the health benefits associated with each type of rice.
KONTRIBUSI USAHATANI PADI TERHADAP PENDAPATAN RUMAH TANGGA PETANI DI DESA CANGKRINGSARI KECAMATAN SUKODONO Niazi, Talitha Naila; Rizkiyah, Noor; Fitriana, Nisa Hafi Idhoh
JURNAL AGRIMANSION Vol 26 No 2 (2025): Jurnal Agrimansion Agustus 2025
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v26i2.1770

Abstract

Provinsi Jawa Timur merupakan salah satu penghasil padi terbesar di Indonesia, dengan kontribusi mencapai 17,44% terhadap produksi nasional. Namun usahatani padi sering menghadapi berbagai tantangan, seperti fluktuasi harga, kenaikan biaya produksi, dan penyempitan lahan akibat alih fungsi. Kondisi ini menyebabkan pendapatan dari usahatani padi menjadi tidak stabil, sehingga banyak petani mencari pendapatan tambahan dari sektor non-pertanian untuk memenuhi kebutuhan rumah tangga. Penelitian ini bertujuan untuk menganalisis kontribusi usahatani padi terhadap pendapatan rumah tangga petani. Lokasi penelitian berada di Desa Cangkringsari, Kecamatan Sukodono, Kabupaten Sidoarjo, dengan pendekatan kuantitatif. Sampel penelitian sebanyak 65 petani dipilih menggunakan metode stratified random sampling berdasarkan tiga kategori luas lahan yang dikelola. Data dianalisis menggunakan perhitungan analisis kontribusi, Hasil penelitian menunjukkan bahwa kontribusi usahatani padi terhadap total pendapatan rumah tangga tergolong rendah pada petani dengan luas lahan <0,50 ha (15,70%) dan 0,50-0,86 ha (29,89%). setya tergolong sedang pada petani dengan luas lahan >0,86 ha (32,06%).
Pengaruh Bauran Pemasaran 7P Terhadap Kepuasan dan Loyalitas Konsumen Ledug Coffee Indonesia Nuzuliyani, Dyah Firdausi; Winarno, Sri Tjondro; Rizkiyah, Noor
JURNAL AGRICA Vol. 18 No. 2 (2025): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v18i2.14071

Abstract

Marketing mix plays an important role in today's business world, because consumer satisfaction and loyalty are created from a good marketing mix strategy. This study aims to analyze the effect of the 7P marketing mix consisting of product, price, place, promotion, people, process and physical evidence on consumer satisfaction and loyalty of Ledug Coffee Indonesia ground coffee. The population in this study were consumers who had purchased and consumed ground coffee products from Ledug Coffee Indonesia with a sampling technique using purposive sampling and data obtained by distributing questionnaires to 74 respondents. The method used in this study is the evaluation of the SEM model using Partial Least Square (PLS). The results of this study indicate that the 7P marketing mix has a positive relationship with consumer satisfaction. The product, price and process variables have a positive and significant effect on satisfaction, while the place, promotion, people and physical evidence variables do not have a significant effect on consumer satisfaction of Ledug Coffee Indonesia. Consumer satisfaction has a positive and significant effect on consumer loyalty. Consumer satisfaction of Ledug Coffee Indonesia is influenced by several indicators, the most important of which is coffee quality
PENGARUH KEPUASAN DAN MINAT BELI TERHADAP LOYALITAS KONSUMEN SAYURAN HIDROPONIK: STUDI KASUS DI KOTA SURABAYA Anggraini, Dian; Winarno, Sri Tjondro; Rizkiyah, Noor
JURNAL AGRIMANSION Vol 26 No 2 (2025): Jurnal Agrimansion Agustus 2025
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v26i2.1836

Abstract

The growth of urban agriculture has driven an increase in demand for healthy vegetables such as hydroponics in the city of Surabaya. Despite the increasing trend of consumption, consumer loyalty is still a challenge affecting the sustainability of the market. This study aims to analyze the influence of satisfaction and buying interest on the loyalty of hydroponic vegetable consumers. The study was conducted on 103 respondents using the purposive sampling technique. The data was analyzed using the Structural Equation Modeling–Partial Least Square (SEM-PLS) approach to measure the relationship between latent variables. The results show that both consumer satisfaction and buying interest have a positive and significant influence on loyalty, with buying interest being the most dominant factor. An R² value of 0.745 indicates that the model has a high clarity of power over the loyalty variable, while a Q² value of 0.676 indicates the predictive power of the model. This research has a strategic impact for hydroponic agribusiness players to focus their marketing strategies on increasing purchase intention and satisfaction through education, product quality, and emotional approach to consumers. Theoretically, these findings strengthen the study of consumer behavior in the context of sustainable agribusiness in urban areas.
Pendampingan UMKM Dapoer Mini di Kelurahan Gunung Anyar Melalui Branding Produk Dava Praya Syafa Kurniawan; Noor Rizkiyah; Praja Firdaus Nuryananda
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 3 (2023): Agustus: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v1i3.332

Abstract

Gunung Anyar Village is one of the villages in Gunung Anyar sub-district, Surabaya City, East Java Province, Indonesia. Gunung Anyar village has a lot of potential, especially from an economic point of view. The awareness of MSMEs in Gunung Anyar about the importance of branding is still lacking. The need for assistance regarding branding can reduce these problems. In carrying out branding assistance to MSMEs, knowledge about this matter is also important so that when carrying out mentoring it goes well. The main purpose of branding is to create a product that is different from competing businesses. Through this branding assistance, it is hoped that it can increase revenue from product sales, as well as increase sales competitiveness.
Alternatif Penguatan Gizi Masyarakat melalui Pelatihan Hidroponik dengan Pemanfaatan Botol Bekas pada Siswa Sekolah Dasar Desa Pohsangit Tengah Kecamatan Wonomerto Noor Rizkiyah; Siti Winarsih; Tria Mei Hidayati; Irma Tiara Ekayasah; Mohammad Rizqy
INCOME: Indonesian Journal of Community Service and Engagement Vol 1 No 2 (2022)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (406.316 KB) | DOI: 10.56855/income.v1i2.102

Abstract

Stunting merupakan kondisi kekurangan gizi kronis yang terjadi sejak bayi dalam kandungan dan pada masa awal setelah bayi lahir sehingga mengakibatkan gangguan pada tahap pertumbuhan anak. Menurut Badan Pusat Statistik Kabupaten Probolinggo angka stunting di Probolinggo tahun 2013 mencapai 49,9%, hal ini dikarenakan rendahnya akses terhadap makanan bergizi di Kabupaten Probolinggo. Upaya dalam menanggulabgi peningkatan angka stunting adalah dengan perbaikan gizi yang dapat dilakukan dengan memanfaatkan pekarangan untuk ditanami berbagai macam tanaman. Hidroponik adalah salah satu inovasi sekaligus alternatif yang dapat digunakan oleh masyarakat untuk meningkatkan produktivitas tanaman di pekarangan sempit. Berdasarkan hasil penelitian yang dilakukan, tanaman yang dihasilkan dari sistem hidroponik memiliki kualitas yang lebih baik karena tidak banyak memenggunakan bahan kimia. Melalui pemberdayaan masyarakat dengan memberikan pelatihan kepada anak – anak mengenai bagaimana menerapkan sistem tanam hidroponik sederhana. Diharapkan sistem tanam hidroponik ini dapat ditiru dan dikembangkan masyarakat sehingga dapat tercapai tujuan dalam pemenuhan gizi guna menekan angka stunting.
Sosialisasi Pembuatan Pestisida Nabati Daun Pepaya pada KWT Turi Makmur Kota Blitar Ningrum, Anisa Sulistya; Adelia Regina Putri; Noor Rizkiyah; Gideon Setyo Budiwitjaksono
INCOME: Indonesian Journal of Community Service and Engagement Vol 2 No 2 (2023)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/income.v2i2.406

Abstract

The majority of farmers in Indonesia use chemical pesticides in cultivating their crops. Residues of chemical pesticides when used continuously will be harmful to the surrounding environment. Botanical pesticides are an alternative to chemical pesticides made from natural ingredients, namely plants. One of the plants that can be used as a vegetable pesticide is papaya leaves. KWT Turi Makmur has not utilized papaya leaves as a vegetable pesticide. The socialization regarding the manufacture of papaya leaf vegetable pesticides aims to provide knowledge and utilize natural materials around to become vegetable pesticides. The method used is observation, practice of making papaya leaf vegetable pesticides, and implementation consisting of outreach, demonstrations, and handing over of plant pesticides. As a result, KWT Turi Makmur received new insights and was proactive in terms of using natural ingredients and how to make them into vegetable pesticides. The main raw materials of vegetable pesticides consist of papaya leaves, garlic and cayenne pepper while the supporting materials are dishwashing soap and water. It is important to carry out socialization and training activities in order to obtain maximum results in the prevention and control of plant pests, where previously chemical pesticides were used which had harmful risks to living things and the surrounding environment.
Pelatihan Pembuatan Pupuk Organik Cair (POC) Berbahan Kulit Pepaya dan Hama Keong Mas (Kul) Sebagai Upaya Minimize Cost Pada Petani Di Desa Gading, Kabupaten Pasuruan. Siska, Adela Silviana; K, Alda Sylvia; Archadea, Cawla; Desilva, Melati Putri; Putri, Melinda Aprilia; Rizkiyah, Noor
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 3 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/f8ee7867

Abstract

The training program on making Liquid Organic Fertilizer (POC) in Gading Village, Pasuruan District, East Java, is a response to two major challenges: the declining allocation of subsidized fertilizers and the infestation of carp snails in rice crops. This initiative aims to turn threats into opportunities by utilizing carp snails and papaya peel waste as raw materials for POC. Through collaboration between PT Lembaga Sahabat Petani and UPN "Veteran" East Java students, the training was conducted using a theoretical and hands-on approach. The methods used included Focus Group Discussion (FGD) and demonstration of POC making. The results of the training show significant potential in improving agricultural productivity and farmers' welfare, although long-term evaluation is still needed. The program offers an economical and environmentally friendly solution to overcome dependence on chemical fertilizers and support sustainable agriculture. Suggestions for development include periodic monitoring, development of distribution networks, involvement of local government, further research, and establishment of farmer groups specifically for POC production and development.
Co-Authors Adela Silviana Siska Adelia Regina Putri Agrita Retno Sinansari Alda Sylvia K Alia Replica Ma’arif Andhu Ismail Aziza Andriani, Catherine Annisa Lailatul B Antonius Dian Kurnianto Archadea, Cawla Arum, Dewi Puspa Arya Rahman Rizaldi Aryani, Gisca Sabrina Dwi Ayu Cahyasusanti Budiwitjaksono, Gideon Setyo Cawla Archadea Daniswara Adyatma, Muhammad Dava Praya Syafa Kurniawan Desilva, Melati Putri Dian Anggraini Dimas Aditya Rama Dita Atasa Dona Wahyuning Laily Dyah Firdausi Nuzuliyani Dyan Fransiska Agata Eko Purwanto Elvin Syah Huzaimi Ervia Okta Izzatul M Fabiyola, Rizcha Oktanza Faiqoh, Nadya Kamilia Fatchur Rozci Fauziah, Diana Maharani Firnanda, Fida Dea Fitri Diani Furuhita, Fitri Aulia Gideon Setyo Budi Witjaksono Hamidah Hendrarini Hania Putri Amalia Herry Nur Faisal Herry Nur Faisal, Herry Nur Hidayat, Sophia Mikyal Ida Syamsu Roidah Idhoh Fitriana, Nisa Hafi Indra Tjahaja Amir Irma Tiara Ekayasah Ivan Kurniawan K, Alda Sylvia Laksmi Diana Masfiroh, Sintia Cindy Melati Putri Desilva Melinda Aprilia Putri Mirza Andrian Syah Mochammad Iskandar Zulkarnain Mohammad Rizqy Mu'iz, Mochammad Abdul Mubarokah Mubarokah Mufidah, Norma Muhammad Azriel Yahya Nadhif Syathiril Anwar Nadya Kamilia Faiqoh Niazi, Talitha Naila Ningrum, Anisa Sulistya Niswatin Kholifatus Sholikah Nuhfil Hanani Nur Azizah Azzahra Nurfarisa Yuristya Nurkhalishah, Tiara Dita Nurul Nurul Nuryananda, Praja Firdaus Nuzuliyani, Dyah Firdausi Oktavyan Dwi Irianto Pangestuti, Sofia Rahayu Praja Firdaus Nuryanda Prasasti, Yeni Prasmita Dian Wijayati Putra, Achmad Syaifulloh Putri, Melinda Aprilia Raafi Ramadhan Alamsyah Rachmadhan, Aditya Arief Rafli Maulana Mawardi Rahmazya Putri, Chindy Nabila Ramadhan, Akmal Nugraha Rico Yanuar Ardiansyah Rico Yanuar Ardiansyah Risqi Firdaus Setiawan Rizkyah, Salsabillah Alif Robby Anjarwanto Rozchi, Fatchur Sari, Putri Nurmalita Shofiyah Shofiyah Siska, Adela Silviana siti winarsih Soedarto, Teguh Sofiyah Sofiyah Sri Tjondro Winarno, Sri Tjondro Sri Widayanti Surya Lang Itan Syafrial Syafrial Syarif Imam Hidayat TAUFIK SETYADI Teguh Soedarto Tondang, Ika Sari Tria Mei Hidayati Wahyu Santoso Wahyuni, Febriani Tri Yeni Prasasti Yuristya, Nurfarisa Zuhri, Gideon Setyo Abuzar