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All Journal Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture Habitat Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Jurnal Pertanian Terpadu Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian JMM (Jurnal Masyarakat Mandiri) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian SEIKO : Journal of Management & Business AGROMIX JURNAL AGRICA Jambura Economic Education Journal Jurnal Ilmiah Farmako Bahari Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Journal of Management - Small and Medium Enterprises (SME's) Nusantara Science and Technology Proceedings SINTA Journal (Science, Technology, and Agricultural) Jurnal Ilmiah Wahana Pendidikan Agrimansion: Agribusiness Management & Extension Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Anjoro : International Journal of Agriculture and Business KARYA: Jurnal Pengabdian Kepada Masyarakat Agroteksos Indonesian Journal of Innovation Studies Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Mediagro JURNAL HUTAN TROPIS Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri INCOME: Indonesian Journal of Community Service and Engagement Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Ilmiah Membangun Desa dan Pertanian Madani: Multidisciplinary Scientific Journal Sewagati Nanggroe: Journal Of Scholarly Service Jurnal Informasi Pengabdian Masyarakat Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Nanggroe: Journal of Scholarly Service Jurnal Teknologi Pangan dan Ilmu Pertanian Jurnal Pengabdian Masyarakat Panacea JFARM (Jurnal Farmasi) Jurnal Riset Multidisiplin : Agrisosco Jurnal Ilmiah Manajemen Agribisnis As-Syirkah: Islamic Economic & Financial Journal Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Noor Rizkiyah
Agribusiness, Faculty Of Agriculture, Universitas Pembangunan Nasional Veteran Jawa Timur, Surabaya, East Java, Indonesia
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Cassava Cracker Competitive Advantage Through Product Innovation Quality and Digital Marketing: Keunggulan Kompetitif Kerupuk Singkong Melalui Inovasi Produk, Kualitas, dan Pemasaran Digital Ramadhani, Cindy; Widayanti, Sri; Rizkiyah, Noor
Indonesian Journal of Innovation Studies Vol. 27 No. 2 (2026): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v27i2.2053

Abstract

General Background The snack food industry faces increasing competition, requiring firms to adopt strategic approaches to maintain competitiveness and sales performance. Specific Background A cassava cracker enterprise experienced a decline in sales volume, indicating challenges in sustaining its market position despite stable raw material supply and product availability. Knowledge Gap Previous studies primarily examine direct relationships between product innovation, product quality, and competitive advantage, with limited attention to digital marketing as a mediating mechanism, particularly in local cassava-based agroindustry contexts. Aims This study analyzes the direct and indirect relationships of product innovation and product quality on competitive advantage through digital marketing as a mediating variable. Results Using a quantitative descriptive method with 96 respondents and SEM-PLS analysis, the findings reveal that product innovation and product quality significantly and positively affect competitive advantage, both directly and indirectly through digital marketing, with digital marketing functioning as a partial mediator. Novelty The study introduces digital marketing as an intervening variable linking innovation and quality to competitive advantage within a localized cassava cracker enterprise context. Implications Strengthening product innovation and maintaining consistent product quality, supported by optimized digital marketing strategies, are essential to expand market reach and reinforce competitive positioning in the snack food industry. Highlights: Innovation and quality significantly strengthen firm competitiveness directly and indirectly. Digital channels function as a partial mediator linking internal capabilities to market positioning. Optimization of online promotion remains limited despite positive statistical relationships. Keywords: Digital Marketing, Product Innovation, Product Quality, Competitive Advantage, Cassava Crackers.
Pengaruh Penggunaan Teknologi pada Monitoring Ketersediaan Beras di Dinas Ketahanan Pangan dan Pertanian Surabaya Lailatul Badriah; Wahyu Santoso; Noor Rizkiyah
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 10 No. 4 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v10i4.2388

Abstract

Monitoring is a process that involves collecting relevant data, proper analysis, and ensuring that a program is well so that can achieve its goals. The use of digital technology monitoring is important in this modern era. Human resource skills in utilizing technology are crucial for data entry activities, which impact data accuracy. However, in practice this often a challenge in the field. The purpose of this study is to analyze the impact of digital technology using digital technology with the Technology Acceptance Model approach to monitoring rice availability. This research is located at the Surabaya Food Security and Agriculture Service which is a government agency in overseeing and monitoring the activities of agriculture and food sector activities, one of which is monitoring the availability of rice in the city of Surabaya. This research method use qualitative descriptive and multiple linear regression analysis with primary data collection and a satured sample size of 30 respondents. The variables of this study are perceived ease of use (X1), perceived usefulness (X2), technology user behavior (X3), and digital-based rice availability monitoring (Y). The results showed that perceived ease of use and user behavior have a significant and positive influence on rice availability monitoring of 59,6% and 44,8%. However, perceived usefulness in negative value of 23,4% which means that the technology is considered valid but implementation not optimal. This requires increased monitoring through staff and surveyor training and developing system components based on user needs to encourage maximum use of technology.
Peran Digitalisasi dalam Efisiensi Operasional dan Strategi Penjualan: Studi Kasus PT Tunas Kreasi Digital (Looyal) dan Implikasinya pada Berbagai Sektor Usaha, Khususnya dalam Sektor Agribisnis Mariana Adinata; Noor Rizkiyah
Jurnal Riset Multidisiplin Agrisosco Vol 4, No 2 (2026): Vol 4 No 2 Agustus 2026
Publisher : Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61316/jrma.v4i2.246

Abstract

Digital transformation has become a crucial factor in enhancing corporate competitiveness in the modern business era. This study aimed to analyze the role of digitalization through PT Tunas Kreasi Digital's Looyal ecosystem platform in supporting operational efficiency and sales strategies. A descriptive qualitative approach was employed, with primary data collected through observation, interviews with three key informants consisting of the Senior Strategic Client Manager, Directore, and Human Resources Department (HRD) staff of PT Tunas Kreasi Digital, as well as documentation during the internship period from 9 February to 05 June 2026. Data were analyzed using Miles and Huberman's Interactive Analysis Model. The results showed that the implementation of Software as a Service (SaaS)-based services, namely Wooblazz, Woogigs, Wootix, and Soloosi, accelerated administrative processes, improved data management effectiveness, supported customer engagement, and simplified real-time business operational management. User evaluation data indicated that Wooblazz achieved the highest user satisfaction level (100%), while Wootix demonstrated high operational efficiency and user satisfaction levels of 95%. Furthermore, integrated digital systems helped improve service speed, minimize transaction recording errors, and support more accurate data-driven decision-making. These findings provide practical implications for agribusiness actors in adopting digital technologies to enhance operational efficiency, customer engagement, and business competitiveness
SOSIALISASI DIGITAL MARKETING MELALUI GOOGLE KEYWORD PLANNER KEPADA MASYARAKAT DESA KEMIRI, KECAMATAN PUSPO, KABUPATEN PASURUAN Nurfarisa Yuristya; Rico Yanuar Ardiansyah; Noor Rizkiyah
BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Vol. 4 No. 2 (2024): BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Desember 2024
Publisher : LPPM UNIKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/bhakti_nagori.v4i2.3964

Abstract

Program Bina Desa dalam kegiatan Kuliah Kerja Mandiri (PKKM) Agribisnis oleh UPN "Veteran" Jawa Timur bertujuan untuk memberdayakan masyarakat desa dengan mengoptimalkan potensi lokal melalui penerapan ilmu dan teknologi agribisnis. Program ini mengikutsertakan mahasiswa sebagai fasilitator, yang mendampingi masyarakat dalam pelatihan serta penerapan teknologi, khususnya pemasaran digital. Seiring perkembangan teknologi, pemasaran digital menjadi strategi penting untuk memperluas akses pasar dan meningkatkan daya saing produk desa hingga ke pasar nasional dan global. Desa Kemiri di Kabupaten Pasuruan, yang memiliki potensi agribisnis unggulan seperti durian, kopi, dan susu, mendapat manfaat besar dari program ini, terutama melalui pelatihan penggunaan Google Keyword Planner. Alat ini membantu masyarakat dalam merencanakan strategi pemasaran dengan memilih kata kunci yang tepat guna meningkatkan visibilitas produk secara online. Program ini bertujuan untuk meningkatkan jangkauan pasar produk lokal sekaligus mendorong pertumbuhan ekonomi desa yang lebih berkelanjutan. Pendampingan intensif juga diberikan untuk mempermudah pemahaman masyarakat dalam mengadopsi teknologi digital sebagai bagian dari upaya memajukan ekonomi lokal mereka.
Upaya Budidaya Berkelanjutan Melalui Penerapan Teknologi Greenhouse Pada Kelompok Usaha Pembibitan Anggur Varietas Jupiter Di Desa Ngijo Kecamatan Karang Ploso Kabupaten Malang Noor Rizkiyah; Dona Laily; Prasmita Wijayati
Sewagati Vol 9 No 5 (2025)
Publisher : Pusat Publikasi ITS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j26139960.v9i5.8284

Abstract

Penelitian pengabdian masyarakat ini dilatar belakangi oleh pentingnya pengembanganhortikultura sebagai pilar ketahanan pangan sekaligus peningkatan ekonomilokal. Desa Ngijo, Kecamatan Karangploso, Kabupaten Malang memiliki potensiagroklimat yang sesuai untuk budidaya anggur varietas Jupiter, namun kelompokusaha pembibitan menghadapi keterbatasan lahan, manajemen budidaya yang belumstandar, serta minimnya pemanfaatan teknologi greenhouse. Kegiatan ini bertujuanmeningkatkan kapasitas mitra melalui penerapan teknologi greenhouse dan sistemmanajemen budidaya terstandarisasi. Metode yang digunakan adalah PartisipatoryRural Appraisal (PRA) meliputi sosialisasi, pelatihan, pembangunan greenhouse,pendampingan teknis, serta evaluasi pretest–posttest. Hasil kegiatan menunjukkanpeningkatan signifikan pemahaman anggota kelompok usaha dari 51% menjadi 85%setelah sosialisasi dan demonstrasi. Greenhouse berukuran 4x8 m² berhasil dibangundan dimanfaatkan untuk pembibitan sehingga bibit dapat lebih terlindungi dari iklimdan hama. Implementasi pencatatan digital turut memperkuat efektivitas manajemenusaha. Secara keseluruhan, program ini berdampak pada peningkatan produktivitas,kemandirian, serta keberlanjutan usaha kelompok pembibitan anggur varietasJupiter. Ke depan, keberlanjutan program memerlukan pendampingan lanjutan, perluasanskala, serta kolaborasi multisektor
Analysis Factor Which Influence Sale Volume at Tuberose Business in Desa Pekoren Kabupaten Pasuruan Achmad Syaifulloh Putra; Teguh Soedarto; Noor Rizkiyah
MediaTrend Vol 20, No 1 (2025): MARET
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/mediatrend.v20i1.27436

Abstract

Indonesia is an agricultural nation that produces a wide range of goods and agricultural goods. Tuberose blooms are one of the agricultural products with a high market value. Because tuberose flowers have a unique scent, there is a lot of market interest in and demand for them. To satisfy these needs and expectations, the appropriate marketing plan is required. This study is to define the features of tuberose flowers and assess the viability of farming in order to ascertain the challenges farmers encounter when trying to market their goods. It will also investigate the impact of tuberose flower costs, demand, and production. The study was carried out in Pasuruan, East Java, in Pekoren Village, Rembang District, from March to September of 2024. This research employs a descriptive methodology that combines farming observation and analysis. It is well known that the age group of 51 to 60 years old accounts for 32% of the characteristics depending on age. The R/C score of 3.75 indicates that growing tuberose is both possible and profitable.
PERILAKU KONSUMEN REMAJA TERHADAP ATRIBUT PRODUK AYAM GORENG FAST FOOD DI KOTA SURABAYA Reksa Dewa Prasetya; Wahyu Santoso; Noor Rizkiyah
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 36 No 2 (2026): Jurnal Agroteksos Agustus 2026
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agroteksos.v36i2.1724

Abstract

Industri ayam goreng fast food merupakan salah satu sektor hilir agribisnis peternakan yang terus berkembang seiring meningkatnya konsumsi masyarakat, khususnya pada kelompok remaja sebagai segmen pasar utama. Persepsi konsumen terhadap atribut produk berperan penting dalam membentuk sikap dan perilaku pembelian yang pada akhirnya memengaruhi permintaan ayam broiler sebagai bahan baku industri. Penelitian ini bertujuan untuk (1) menganalisis sikap konsumen remaja terhadap atribut produk ayam goreng fast food menggunakan Model Multiatribut Fishbein dan (2) mengidentifikasi atribut yang paling dominan dalam membentuk sikap konsumen. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan metode survei. Pengambilan sampel dilakukan menggunakan teknik quota sampling terhadap 100 responden remaja di Kota Surabaya yang pernah mengonsumsi ayam goreng fast food. Data dianalisis menggunakan Model Multiatribut Fishbein melalui perhitungan nilai keyakinan (belief), evaluasi (evaluation), dan skor sikap (attitude). Hasil penelitian menunjukkan bahwa mayoritas responden memiliki sikap positif terhadap produk ayam goreng fast food, dengan skor sikap total rata-rata sebesar 153,693. Atribut rasa menjadi pembentuk sikap paling dominan dengan nilai Ao sebesar 17,564, diikuti persepsi positif keseluruhan, tekstur atau kerenyahan, serta kesesuaian harga dengan kualitas. Temuan ini menunjukkan bahwa kualitas produk, terutama rasa, merupakan faktor utama yang perlu dipertahankan oleh pelaku usaha fast food untuk meningkatkan kepuasan konsumen sekaligus mendukung keberlanjutan permintaan dalam rantai agribisnis ayam pedaging.
Co-Authors Achmad Syaifulloh Putra Adela Silviana Siska Adelia Regina Putri Agrita Retno Sinansari Agustin, Elvina Astria Agutin, Elvina Astria Akbar, Nabila Hadiah Alda Sylvia K Alia Replica Ma’arif Amir, Indra Tjahaja Andhu Ismail Aziza Andriani, Catherine Annisa Lailatul B Antonius Dian Kurnianto Archadea, Cawla Arum, Dewi Puspa Arya Rahman Rizaldi Aryani, Gisca Sabrina Dwi Aulia Maharani Setyowati Matseri Ayu Cahyasusanti Budiwitjaksono, Gideon Setyo Cawla Archadea Dava Praya Syafa Kurniawan Deni Setiawan Desilva, Melati Putri Desita Syafa Kurniasari Dian Anggraini Dimas Aditya Rama Dita Atasa Dona Laily Dona Wahyuning Laily Dyah Firdausi Nuzuliyani Dyan Fransiska Agata Eko Purwanto Ella Maharani, Annisa Elvin Syah Huzaimi Ervia Okta Izzatul M Fabiyola, Rizcha Oktanza Faiqoh, Nadya Kamilia Farhansyach, Firnas Fatchur Rozci Fauziah, Diana Maharani Firnanda, Fida Dea Fitri Diani Furuhita, Fitri Aulia Gideon Setyo Budiwitjaksono Hamidah Hendrarini Hania Putri Amalia Herningtyas Nautika Lingga Herry Nur Faisal Herry Nur Faisal, Herry Nur Hidayat, Sophia Mikyal Ida Syamsu Roidah Idhoh Fitriana, Nisa Hafi Ika Sari Tondang Irma Tiara Ekayasah Ivan Kurniawan K, Alda Sylvia Kurnia Rahmanita, Risma Lailatul Badriah Laksmi Diana Liling Triyasmono Mariana Adinata Melati Putri Desilva Melinda Aprilia Putri Mirza Andrian Syah Mochammad Iskandar Zulkarnain Mohammad Rizqy Mu'iz, Mochammad Abdul Mubarokah Mubarokah Mufidah, Norma Muhammad Azriel Yahya Muhfid Nizam Usmani, Moh. Anwar Nadhif Syathiril Anwar Nadya Kamilia Faiqoh Nashrul Wathan Niazi, Talitha Naila Ningrum, Anisa Sulistya Niswatin Kholifatus Sholikah Nuhfil Hanani Nuraji, Tara Pramesti Nurfarisa Yuristya Nurfarisa Yuristya Nurkhalishah, Tiara Dita Nurul Mardiati Nurul Nurul Nuryananda, Praja Firdaus Nuzuliyani, Dyah Firdausi Okta Muthia Sari Oktavyan Dwi Irianto Pangestuti, Sofia Rahayu Praja Firdaus Nuryanda Prasmita Dian Wijayati Prasmita Wijayati Putra, Achmad Syaifulloh Putra, Aditya Maulana Perdana Putri, Isfia Diana Putri, Melinda Aprilia Raafi Ramadhan Alamsyah Rachmadhan, Aditya Arief Rafli Maulana Mawardi Rahmah, Indah Noor Ramadhan, Akmal Nugraha Ramadhani, Cindy Rana Mahira, Jihan Reksa Dewa Prasetya Rico Yanuar Ardiansyah Risqi Firdaus Setiawan Rizkyah, Salsabillah Alif Robby Anjarwanto Rozchi, Fatchur Salsabila, Risma Zahra Salsabilla, Risma Zahra Salwa, Helmina Samsul Hadi Santoso, Wahyu Sari, Putri Nurmalita Sari, Risa Purnama Shofiyah Shofiyah Siska, Adela Silviana siti winarsih Soedarto, Teguh Sofiyah Sofiyah Sri Tjondro Winarno, Sri Tjondro Sri Widayanti Surya Lang Itan Syafrial Syafrial Syarif Imam Hidayat Tria Mei Hidayati umi barokah Wahyu Santoso Wahyuni, Febriani Tri Yeni Prasasti Zakiah Rahma Putri, Valina Zakkiya, Niken Hefa Zuhri, Gideon Setyo Abuzar