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All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Teknika Seminar Nasional Informatika (SEMNASIF) Al-Jabar : Jurnal Pendidikan Matematika Emerging Science Journal Jurnal TAM (Technology Acceptance Model) Prosiding Seminar Nasional Darmajaya International Journal on Emerging Mathematics Education International Journal of Supply Chain Management Journal of Robotics and Control (JRC) Indonesian Journal of Electrical Engineering and Computer Science Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal PkM: Pemberdayaan Masyarakat Hipotenusa: Journal of Research Mathematics Education (HJRME) IJAIRTec Al Irsyad: Jurnal Studi Islam NEAR: Jurnal Pengabdian kepada Masyarakat Pena Dimas Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesia SATKRIYA: Jurnal Pengabdian Kepada Masyarakat Siber Journal of Advanced Multidisciplinary Siber Journal of Transportation and Logistics Siber International Journal of Digital Business Siber International Journal of Education Technology Jurnal Greenation Sosial dan Politik Greenation International Journal of Engineering Science Greenation International Journal of Law and Social Sciences Greenation International Journal of Tourism and Management Greenation International Journal of Economics and Accounting Dinasti Information and Technology Dinasti Accounting Review International Journal of Psychology and Health Science Dinasti Health and Pharmacy Science Siber International Journal of Advanced Law International Journal of Artificial Intelligence and Robotic Technology (IJAIRTec) Jurnal TAM (Technology Acceptance Model) Jurnal Studi Multidisiplin Ilmu
Andino Maseleno
Institut Bakti Nusantara
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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The Role of Marketing Management for Society Yoeyong Rahsel; Miswan Gumanti; Ayu Lidia; Andino Maseleno
Siber Journal of Advanced Multidisciplinary Vol. 3 No. 4 (2026): (SJAM) Siber Journal of Advanced Multidisciplinary (January - March 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v3i4.885

Abstract

Marketing is a crucial factor in a company's development. Effective marketing is achieved through product, price, place, and promotion. Lack of understanding of changing or dynamic consumer tastes, as well as ineffective marketing strategies, will negatively impact target market achievement. The objective of this research is to understand the role of marketing in society. The research method employed is a literature study. In accordance with the research focus, various literature sources, books, and other information sources were obtained to obtain data on the role of marketing in society and organizations. From a product perspective, the desired product is one that meets their needs, is high-quality, has an attractive design, is environmentally friendly, and is easily remembered. From a price perspective, the public desires a price that matches the quality, is affordable for all levels of society, and is competitive. From a place perspective, the public wants the product to be purchased to be easily available, accessible, and has a limited reach. From a promotional perspective, the public desires marketing to be carried out through methods such as door-to-door promotion, online marketing, and personal selling.
Navigating Crises and Ethical Evolution: The Role of Crisis Management and Corporate Social Responsibility in Modern Business Practices Jyot Kota; Yash Bhanderi; Aryan Loriya; Chaksu Patel; Viral Patel; Rahul Chauhan; Andino Maseleno; R Rizal Isnanto
Greenation International Journal of Law and Social Sciences Vol. 1 No. 4 (2023): (GIJLSS) Greenation International Journal of Law and Social Sciences (December
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijlss.v1i4.255

Abstract

This study explores the influence of demographic factors—age, gender, and occupation—on employees’ perceptions of crisis management and corporate social responsibility (CSR). Using ANOVA analysis, the research evaluates how these factors impact opinions on organizational crises, management performance, communication strategies during crises, and the role of CSR in business operations. The findings indicate that occupation significantly affects perceptions of management crises and CSR initiatives, while age and gender have minimal impact. The study highlights the need for organizations to adopt tailored approaches to crisis management and CSR, considering diverse occupational perspectives. It also emphasizes that strategic crisis response and CSR integration are essential for business resilience and sustainability. Future research could explore the impact of cultural and sectoral differences, as well as the influence of digital transformation and ESG practices. These insights will help organizations enhance their global impact through adaptive crisis management and socially responsible practices.
The Impact of Social Media on Youth Fashion Consumption: Trends, Influencers, and Ethical Shifts Darshan Darshan; Akshat Soni; Aditya Godara; Yash Rangani; Milan Dhupper; Rahul Chauhan; Andino Maseleno
Greenation International Journal of Law and Social Sciences Vol. 2 No. 4 (2024): (GIJLSS) Greenation International Journal of Law and Social Sciences (December
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijlss.v2i4.312

Abstract

This study explores the influence of social media on the fashion preferences and purchasing behaviors of young consumers, with a focus on platforms like Instagram, TikTok, and YouTube. Social media serves as a primary source of inspiration, shaping not only fashion trends but also how young people express their identities and engage with brands. The research highlights the significant role of influencers, user-generated content, and interactive brand-consumer engagements in shaping youth fashion consumption. Additionally, sustainability and ethical fashion choices are increasingly important to young consumers, with social media providing a platform for raising awareness and encouraging responsible consumerism. The findings, based on demographic analyses (age and gender), reveal that both factors do not significantly influence participants' perceptions of social media’s impact on fashion-related behaviors, suggesting a broad, consistent effect across different demographic groups. The study provides insights into how digital platforms have revolutionized fashion marketing, empowering young consumers to make informed and socially conscious fashion choices. The research underscores the need for further exploration into how these dynamics evolve over time and across different cultural contexts, particularly with regard to niche fashion communities and the role of influencers in driving change.
Understanding and Mitigating Stress among Hostelite Youth: A Comprehensive Review of Factors and Interventions Akshat Jain; Rucha Akhani; Krrish Gupta; Dhruv Rankawat; Rahul Chauhan; Andino Maseleno
Greenation International Journal of Law and Social Sciences Vol. 1 No. 4 (2023): (GIJLSS) Greenation International Journal of Law and Social Sciences (December
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijlss.v1i4.313

Abstract

This study examines the factors influencing stress among hostelite youth, focusing on the impact of communal living on mental well-being, academic performance, and social adjustment. Through an analysis of various stressors, including homesickness, dissatisfaction with food quality, and strict hostel regulations, the research highlights the challenges faced by students in hostel environments. Using a quantitative approach, the study reveals age-based variations in stress perception, underscoring the need for tailored support strategies to enhance students' hostel experience. The findings suggest that effective interventions, such as improved counseling services, diverse meal options, and flexible management policies, can mitigate stress and support overall well-being. This study also emphasizes the global relevance of addressing hostelite stress, as these insights can inform best practices in student housing worldwide, contributing to improved academic and personal outcomes for students across borders.
From The Podium To Social Media: The Evolution Of Islamic Da'wah In The Digital Era Yumaira Yus; Andino Maseleno
Greenation International Journal of Law and Social Sciences Vol. 3 No. 4 (2025): (GIJLSS) Greenation International Journal of Law and Social Sciences (December
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijlss.v3i4.708

Abstract

The rapid advancement of communication technology has significantly transformed the practice of Islamic da’wah, shifting its delivery from traditional podium-based methods to digital and social media platforms. This paper examines the evolution of Islamic da’wah in the digital era, highlighting the opportunities, challenges, and strategic adaptations required to maintain its effectiveness and ethical foundations. Using a descriptive qualitative methodology with a library research approach, this study analyzes books, scholarly articles, and contemporary research related to digital da’wah. The findings indicate that social media platforms such as YouTube, Instagram, Facebook, and TikTok have expanded the reach of da’wah beyond spatial and temporal limitations, enabling interactive, multimedia, and audience-centered communication. Digital da’wah offers positive impacts, including broader accessibility, two-way interaction, and diverse content formats that appeal particularly to younger generations. However, it also presents challenges such as misinformation, commercialization, algorithm-driven content simplification, and declining digital ethics. Therefore, effective digital da’wah requires strong digital literacy, credible and verified content, ethical communication, sincere intentions, and collaboration among scholars, institutions, and policymakers. The study concludes that while social media is a powerful tool for contemporary da’wah, its success depends on balancing technological innovation with Islamic values and moral responsibility.
Melestarikan Permainan Tradisonal Indonesia Sebagai “Jembatan Budaya” Bagi Anak Pekerja Migran Indonesia (PMI) Pada Sanggar Bimbingan Batu Cave Malaysia Citrawati Jatiningrum; Endang Noerhartati; Iing Lukman; Satria Abadi; Andino Maseleno
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2026): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v5i2.3852

Abstract

Fenomena kondisi yang terjadi pada anak Pekerja Migran Indonesia (PMI) di Malaysia ialah minimnya pengenalan budaya Indonesia dan rentannya anak Indonesia mengalami kesulitan beradaptasi di lingkungan multikultural Malaysia. Hal ini dikarenakan sering terpaparnya pada budaya lokal yang dominan, yang menyebabkan mereka lupa atau kurang mengenal tradisi budaya Indonesia sebagai negara asal mereka. Kegiatan pengabdian ini bertujuan untuk melestarikan permainan tradisional Indonesia bagi anak-anak PMI di Sanggar Bimbingan Wira Damai, Batu Cave Negeri Selangor, Malaysia. Program ini dirancang untuk memperkenalkan kembali nilai-nilai budaya Indonesia melalui permainan tradisional yang edukatif, menyenangkan, dan mudah diterapkan dalam kegiatan pembelajaran anak. Metode pengabdian dilakukan melalui sosialisasi, demonstrasi, serta praktik langsung beberapa permainan tradisional Indonesia yang disesuaikan dengan karakteristik dan kebutuhan anak-anak PMI. Kegiatan ini tidak hanya berfungsi sebagai sarana hiburan dan pembelajaran, tetapi juga sebagai media untuk memperkuat identitas budaya, menumbuhkan rasa kebersamaan, serta meningkatkan partisipasi aktif anak-anak dalam kegiatan sanggar. Hasil kegiatan menunjukkan adanya antusiasme yang tinggi dari peserta, peningkatan pemahaman terhadap permainan tradisional Indonesia, serta tumbuhnya minat anak-anak untuk mengenal dan memainkan permainan tersebut secara berkelanjutan. Dengan demikian, permainan tradisional Indonesia terbukti efektif sebagai “jembatan budaya” dalam upaya menjaga keberlanjutan nilai-nilai kearifan lokal di lingkungan anak PMI di luar negeri.
The Role of Social Media in Enhancing The Effectiveness of Islamic Da’wah Among Millennial Generations Seli Aulia Faozi; Andino Maseleno
International Journal of Psychology and Health Science Vol. 3 No. 4 (2025): International Journal of Psychology and Health Science (October - December 2025
Publisher : Greenation Publisher & Yayasan Global Research National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijphs.v3i4.1798

Abstract

The rapid development of digital technology has significantly transformed the methods and strategies of Islamic da’wah. Social media, as a dominant communication platform among millennials, offers new opportunities to enhance the effectiveness of conveying Islamic messages. This study aims to examine the role of social media in improving the effectiveness of Islamic da’wah among the millennial generation. Employing a descriptive qualitative approach, the research involved Muslim millennials aged 18–30 who actively access da’wah content through platforms such as Instagram, TikTok, YouTube, and Facebook. Data were collected through semi-structured interviews, observation of digital da’wah content, and documentation, and were analyzed using thematic analysis. The findings reveal that social media significantly enhances da’wah effectiveness through broader accessibility, creative and relatable content delivery, and interactive communication between preachers (da’i) and audiences (mad’u). Visual, concise, and contextually relevant da’wah content aligns well with millennial characteristics and increases engagement and understanding of Islamic teachings. However, challenges such as misinformation, differences in religious interpretations, and varying content credibility remain critical concerns. Therefore, the study emphasizes the importance of preacher credibility, content accuracy, ethical communication, and digital literacy among millennials. Overall, when managed responsibly, social media serves as an effective and modern medium for Islamic da’wah in the digital era.
Co-Authors AA Hubur Aa Hubur Aalap Patel Aashvi Patel Abhi Rajkotiya Adi Prasetia Nanda Aditi Kalani Aditya Godara Agrawal, Heit Agung Santosa Ahmad Fudholi Ahmad Khumaidi Akshat Jain Akshat Soni Alfian Ma’arif Anggia Sari Ani Choirunnisa Ansh Sharma Anwar, Muhammad Saidun Apsari, Nur Fitri Artha, Arsya Sinatria Aryan Loriya Aryan Shah Ayu Lidia Bachani, Jenith Baghadiya, Jenik Baldi, Vansh Barvaliya, Ram Bhatt, Aum Bhutra, Yuvraj Bibi Rawiyah Mulung Bich Huynh, Vy Dang Bich Vu, Ngoc Bohra, Hussain Budi Satiawan Chahwala, Keshav Chaksu Patel Chatarina Umbul Wahyuni Chauhan, Rahul Choirudin, Choirudin Choirunnisa, Ani Chotirat Ann Ratanamahatana Citra Dewi Citrawati Jatiningrum Damayanti, Alfina Danar Aulia Husnan Dang Vo, Khoa Darshan Darshan De Brito Silva, Gabriel Deep P, Baraiya Dhaakad, Deepak Dhanak, Jaydev Dhara Patel Dhiya Uddin Rijalusalam Dhruv Rankawat Dhruv, Aryan Dhvanit Santoki Diyanshi Patel Dwivedi, Shaurya Eka Fitria Ningsih Eka Fitriana Endang Noerhartati Erliza Septia Nagara Eva Yuliana Fauzi Fauzi Fauzi Fauzi Fiqih Satria Gabriel De Brito Silva Gabriel De Brito Silva Gafurjiwala, Moh. Kaif Goyal , Vikas Guha, Tannay Gurjar, Krishna Hamzah Hamzah Harishchandra Singh Rathod Hasanah, Khuswatun Hashim, Wahidah Hendra Hendra Herni Setyaningsih Herni Setyaningsih Husnan, Danar Aulia Iing Lukman Ipin Prasojo Ipin Prasojo, Ipin Irfan Ahmad Isnaini, Nurlaila Iswanto Iswanto Jadhwani, Om Jainish Gami Jaju, Pooja Jenil Desai Jeprianto Jyot Kota Kacchara, Gul Kachhadiya, Diya Kamya, Bhatt Kataria, Yachi Khakhar, Bhavik Khoa Dang Vo Khubchandani, Sania Khuswatun Hasanah Kotak, Yash Krish Patel Kristina, Marilin Krrish Gupta Laksono Trisnantoro Le Hoang Thuy To Nguyen, Quyen Loan Phuc Le Lucky Mendpara Lyla Ruslana Aini M. Teduh Uliniansyah Machhvara, Jenil Mahek Narwani Makhija, Hitesh Mansi Thummar Manthan Gondaliya Md. Mahmud Hasan Meet Satasiya Meet Shah Meet Shah, Meet Meghwal, Mayank Mehta, Hitarth Mehta, Meet Mendpara, Lucky Mian Usman Sattar Miftachul Huda Milan Dhupper Miswan Gumanti Mohnia, Tiya Monpara, Yesha Muhamad Muslihudin Muhammad Heri Zulfiar Muhammad Miftahussurur Muhammad Nuril Iskandar Muhtadin Arrosyid Muhtadin Asnady Murti, Sri Nagani, Purva Nagdevani, Dev Naik, Pratham Netra Viramgama Ngoc Bich Vu Nia Maharani Raharja Nirav Patel Nishit Patel Nishith Shahu Norjaidi Tuah Nungsiyati . Nur Aminudin Nur Azizah nurul latifah Omar Tanane Omar tanane Padaliya, Om Padang Tunggal, Tatiya Parchani, Nilesh Patel, Diya Patel, Hetvi Patel, Kavya Patel, Raj Patel, Suhani Patel, Tarang Patel, Vasu Petel, Bhavya Phong Thanh Nguyen Phuc Le, Loan Phuong Thanh Phan Pooja Vyas Prajapati, Hetal Prisma Megantoro Quyen Le Hoang Thuy To Nguyen R Rizal Isnanto R Rizal Isnanto R. Rizal Isnanto R. Rizal Isnanto Rachmad Andri Atmoko Rafika Purnama Sari Rahul Chauhan Rahul Chauhan Rahul Chauhan Rahul Chauhan Rahul Chauhan Rais Zulkarnain Raisa, Kharchenko Raithatha, Bhavya Raj Patel Rajapara, Monil Rajkotiya, Abhi Rakesh Shah, Arya Ramchandani, Paras Ramrakhya, Divesh Rara Marselina Jupon Ratanamahatana, Chotirat Ann Rathod, Lakshita Reza Alayi Rika Fetricia Rina Wati Rini Wijayanti Rizal Isnanto Rizal Isnanto, R Rizal Isnanto, R. Rucha Akhani Rudra Patel Sah, Aditya Sakaria, Anuchi Samsukha, Akshita Samtani, Heena Sanskruti Kaneriya Sapra, Ruchi Satria Abadi Satria Abadi Satria, Fiqih Sattar, Mian Usman Seli Aulia Faozi Seth, Dhruv Shah, Dhwanit Shah, Fenil Shah, Hitarth Shah, Nirmit Shah, Stuti Shah, Supan Shah, Tanish Shahu, Nishith Sharma, Ansh Sharma, Yajurv Shriyal, Harsh Shubham, Chavda Sigit Soijoyo Silva, Gabriel De Brito Singh, Pushpendra Sinh Zala, Harshvadhan Sodikin Sodikin Sompura, Jayesh Sri Murti Srinija Nekkanti Store, Shreyas Suda, Pranjal Sudewi Sudewi Sutrisna Sutrisna Suyono Suyono Swastika, Rulin Tanane, Omar Tatiya Padang Tunggal Thacker, Nevil Thakkar, Krish Thakur, Aryan Thanh Nguyen, Phong Thanh Phan, Phuong Tonisha Dixit Tri Ayu Septiana Tri Susilowati Tri Susilowati Triana Dewi Triana Dewi Trisnawati Trivedi, Pratham Unaliya, Maitri Vaghela, Sidhraj Vaja, Hitarthsinh Vasu Patel Vibhu Aghera Viral Patel Viramgama, Netra Vy Dang Bich Huynh Wahidah Hashim Yash Bhanderi Yash Rangani Yash, Panchal Yoeyong Rahsel Yumaira Yus Zalariya, Nihal Zaveri, Krish Zulkifli