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Analysis of Brand Identity Gontor Islamic Boarding School in Official Youtube Channel Zulaikha Zulaikha; Nur'annafi Farni Syam Maella; Farida Farida
ULTIMA Comm Vol 14 No 1 (2022): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v14i1.2461

Abstract

Gontor Islamic Boarding School is the largest modern Islamic boarding school in Indonesia. Even though it is touted as the number one Islamic boarding school, Gontor still communicates his institution on social media. This is interesting because so far, there has been an assumption that Islamic boarding schools are closed Islamic educational institutions and severely restrict access to information. Therefore, the problem raised in this study is how the analysis of the brand identity of the Gontor Islamic boarding school is displayed on the official Youtube account of the Gontor Islamic boarding school. The purpose of this study is to find out what brand identities are displayed, how to display them and whether each show that contains multiple brand identities also has high engagement. From the results of the analysis of the data obtained, it will be seen how the largest Islamic boarding school in Indonesia builds its brand identity on social media, especially Youtube. The results of this study are useful for other Islamic boarding schools, or other religious educational institutions to build institutional branding through social media, especially Youtube. It can also be an example of how religious education institutions can communicate themselves and how Islamic boarding schools can become part of the information society. The choice of brand identity or brand identity in the research theme of this Islamic boarding school, because not many have done professional branding in Islamic boarding schools. Showing an honest brand identity is the basic foundation in building a product brand. There are five elements of brand identity, namely place image (in the form of reputation), materiality, institutions (law, regulation, organization), relations (power, class, gender) and society and its culture (tradition, daily life). These five things are indicators in this study. Keywords: Islamic Boarding School, Brand Identity, Official Account, Youtube.
Analisis Peran Guru Kelas dan GPK dalam Menangani Siswa ABK (Anak Berkebutuhan Khusus) SDN Cimone 7 Kota Tangerang Septy Nurfadhillah; Cahaya Hasanah; Deva Elfrisca; Farida Farida; Nopika Ayu Lestari; Siti Fadhilatul Barokah; Zahra Hanifah
ALSYS Vol 2 No 6 (2022): ALSYS: Jurnal Keislaman dan Ilmu Pendidikan
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (486.868 KB) | DOI: 10.58578/alsys.v2i6.619

Abstract

This study aims to review how the role of teachers and GPK (special assistant teachers) when dealing with ABK students (Children with special needs) at SDN Cimone 7 Tangerang City. Using a descriptive qualitative approach, 1 teacher in charge of inclusion and 1 GPK (special assistant teacher) were used as research subjects. Data collection techniques through direct observation, interviews, and documentation. The data results are analyzed using data condensation steps, presenting data (data display), and drawing conclusions or verification (conclusion drawing and verification). The results showed that the teacher had carried out adaptive learning for students with special needs (children with special needs) by adjusting the conditions of each of these students. These adjustments relate to methods, strategies, materials and learning media.