Article Per Year (5 Year)
p-Index From 2020 - 2025
8.464
P-Index
This Author published in this journals
All Journal Pedagogik : Jurnal Ilmiah Pendidikan dan Pembelajaran Fakultas Tarbiyah Unversitas Muhammadiyah Aceh Jurnal Dakwah: Media Komunikasi dan Dakwah Tumbuh Kembang PAUDIA: JURNAL PENELITIAN DALAM BIDANG PENDIDIKAN ANAK USIA DINI JURNAL KEPEMIMPINAN DAN PENGURUSAN SEKOLAH AL ISHLAH Jurnal Pendidikan Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal PG-PAUD Trunojoyo : Jurnal Pendidikan dan Pembelajaran Anak Usia Dini Kindergarten: Journal of Islamic Early Childhood Education Adi Widya : Jurnal Pengabdian Masyarakat Jurnal Smart PAUD Jurnal Riset Golden Age PAUD UHO Edukasi Islami: Jurnal Pendidikan Islam JURNAL PENDIDIKAN TAMBUSAI Aulad : Journal on Early Childhood Journal on Education Jurnal At-Tarbiyat (Jurnal Pendidikan Islam) AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM JURNAL MANAJEMEN BISNIS Murobbi: Jurnal Ilmu Pendidikan EARLY CHILDHOOD : JURNAL PENDIDIKAN Jurnal Studi Guru dan Pembelajaran SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme JAPRA (Jurnal Pendidikan Raudhatul Athfal) JPM (Jurnal Pendidikan Modern) Jurnal Sekolah Dasar (JSD) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Aksara: Jurnal Ilmu Pendidikan Nonformal Fitrah: Jurnal Studi Pendidikan Journal On Teacher Education (Jote) Jurnal Abdidas Jurnal Riset Sistem Informasi dan Teknologi Informasi (JURSISTEKNI) Mitra Ash-Shibyan: Jurnal Pendidikan dan Konseling Journal of Research and Educational Research Evaluation Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Quantitative Economics and Management Studies EduLine: Journal of Education and Learning Innovation ALACRITY : Journal Of Education Journal of Early Childhood Education Al-Ubudiyah: Jurnal Pendidikan dan Studi Islam Qurroti: Jurnal Pendidikan Islam Anak Usia Dini Bussman Journal : Indonesian Journal of Business and Management Jurnal Multidisiplin Madani (MUDIMA) Jurnal Cakrawala Ilmiah Jurnal Pendidikan Dasar dan Sosial Humaniora Edukasia: Jurnal Pendidikan dan Pembelajaran JURNAL ILMU MANAJEMEN SABURAI (JIMS) JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) At-Tarbawi: Jurnal Kajian Kependidikan Islam Journal of Social Science and Humanities Research Indonesian Journal of Early Childhood : Jurnal Dunia Anak Usia Dini INDOPEDIA (Inovasi Pembelajaran dan Pendidikan) Journal of Innovative and Creativity Linguanusa : Social Humanities, Education and Linguistic FIKROTUNA: Jurnal Pendidikan dan Manajemen Islam Jurnal Penelitian Pendidikan
Susilo Surahman
Universitas Islam Negeri Raden Mas Said Surakarta
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

Published : 70 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Bussman Journal : Indonesian Journal of Business and Management

 1 
BRANDING AND DIGITAL MARKETING STRATEGIES TO INCREASE THE COMPETITIVENESS OF MADRASAH IBTIDAIYAH MUHAMMADIYAH WALIKUKUN IN THE ERA OF SOCIETY 5.0 Surahman, Susilo
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 1 (2025): Bussman Journal | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i1.364

Abstract

The development of the Society 5.0 era requires educational institutions, including madrasas, to adapt to digital dynamics to increase competitiveness. This article aims to analyze branding and digital marketing strategies that can be applied by madrasas in facing challenges and opportunities in the current era. This study uses a qualitative approach with literature study methods and secondary data analysis. The results of the study show that strengthening branding through visual identity, superior values, and consistent narrative can build a positive image of madrasas. Meanwhile, the use of digital marketing such as educational content on social media, search engine optimization (SEO), and the consistency of data-driven "campaigns" can expand reach and interaction with the public. The combination of these two strategies not only increases the visibility of madrassas but also encourages stakeholder participation in creating a competitive education ecosystem. The implications of this research provide practical guidance for madrasah managers in designing effective communication strategies in the midst of digital transformation. 
Co-Authors Abdul Wahab Ade Risna Sari Ainur Alam Budi Utomo Akhmad Ramli Ali Imron Alivin, Moh. Za’imil anasya, rayza disa Annajih, Moh. Ziyadul Haq Arifin Arifin Aryn Widawati Asyiful Munar Baidi Baidi Baidi Baidi Batubara, Hani Maisyarah Cakranegara , Pandu Adi Cakranegara, Pandu Adi Cakranegara, Pandu Adi Choeroni Choeroni Dian Aswita, Dian Dwi Agustin Endah Wahyu Sugiharti Endang Damaris Koli Etty Susilowati Eva Desriyantika Fitri Febri Handayani Haekal, T. M. Hafidhoh, Husnul Hafiz, Abdul Hasmirati Hasmirati Hena Safira Endah Kumala Hermyn B. Hina Hery Setiyatna Hibana Hibana Hibana Hibana Hibana Hibana, Hibana Hibana yusuf irma wati Irmayanti Irmayanti Irmayanti Irmayanti, Irmayanti Irsyad Kamal Jenita khairani khairani Khoirul Anwar Kusumawati, Anggara Lutfiyati Unsiyah Zulfa Maria Adventina Sunardiyah Maria Adventina Sunardiyah Maria Purnama Nduru Mas'ud Muhammadiah Maya Alemina Ketaren Mudofir Muh. Taufiq Hidayatullah Muhammad Irfan Arifai Muhammad Julijanto Muhammad Munadi Munasti, Kholida Muthia Rahman Nayla Muthia Rahman Nayla Nafiah, Qotrun Nada Nayla, Muthia Rahman Niam, M. Fathun nugroho, muhammad toto Nur Istiana Makarau Nurkholish Majid Nurul Huda Purniadi Putra Putra, Purniadi Putri nur aisyah Putri, Ya Shinta Eka Amey Dia Qolbu Putra Widynar Ratih Pratiwi Ratih Pratiwi Rofiah, Renda Nur Rosari, Renya Sakarina, Sari Sari Sakarina Sefri yanti Sigit Arif Bowo Sulhani Hermawan SYAHITA, ORIN T. M. Haekal Triyana Triyana Ubbadul Adzkiya' Ummu Habibah, Ummu W, Sulaiman Wulandari WULANDARI Yuyun Indah Sari Zet Ena