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All Journal Buletin Udayana Mengabdi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Journal of Tourism Jurnal Keuangan dan Perbankan Ekuitas: Jurnal Pendidikan Ekonomi JURNAL MANAJEMEN AGRIBISNIS JUIMA : Jurnal Ilmu Manajemen Jurnal Master Pariwisata (JUMPA) Jurnal Bakti Saraswati Asia-Pacific Management and Business Application International Journal of Supply Chain Management Forum Manajemen Jurnal Ilmiah Manajemen dan Bisnis International Journal of Social Service and Research Asian Management and Business Review Journal Of Business, Finance, and Economics (JBFE) ASEAN Marketing Journal International Journal of Applied Business and International Management Journal of International Conference Proceedings DEVOTE: Jurnal Pengabdian Masyarakat Global Paradoks : Jurnal Ilmu Ekonomi International Journal of Asian Business and Management (IJABM) International Journal of Management Research and Economics INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Ekuitas Jurnal Pnedidikan Ekonomi International Journal of Management, Accounting & Finance Jurnal Pengabdian Kepada Masyarakat Indonesia E-Jurnal Manajemen
I Putu Gde Sukaatmadja
Fakultas Ekonomi Dan Bisnis, Universitas Udayana
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Pelatihan Dan Pendampingan Pembuatan Promosi Media Sosial Bagi Usaha Kerajinan Tenun Ikat Tradisional Di Desa Semarapura Tengah Kabupaten Klungkung Ni Nyoman Kerti Yasa; I G. A. Ketut Giantari; I Putu Gde Sukaatmadja; Ni Wayan Ekawati; I G. A. Dewi Adnyani; I G.N. Jaya Agung Widagda; Putu Laksmita Dewi Rahmayanti; Ketut Subawa
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 3 (2023): Desember : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i3.2190

Abstract

Craft businesses engaged in traditional ikat weaving in Central Semarapura Village, Klungkung Regency, have faced intense competition in the last three years and have also experienced a decline in sales turnover. One way to overcome this condition is to carry out social media promotion. Based on the results of an initial interview with one of the actors in a fairly large traditional ikat weaving craft business in Central Semarapura Village, namely Mrs. Ketut Sriani, information was obtained about the decline in sales turnover and the solution was that they had carried out social media promotion but it was not optimal. This is due to their limitations in using social media. This condition is what encourages this community service activity to be carried out to equip business people in the traditional ikat weaving craft business in Central Semarapura Village, Klungkung Regency, to understand how important it is to promote products digitally, one of which is using social media optimally, using all existing social media platforms, following trends. consumer behavior in searching for information, and about designing the content of promotions. The aim of this community service is to equip traditional ikat craft business actors about the importance of social media promotion, getting to know the various existing social media platforms, designing promotional content on social media, as well as assisting in the creation of social media in a comprehensive manner including creating Facebook, Instagram, Line, Tik Tok, WhatsApp, in order to increase promotional capabilities and sales turnover.
CONSUMER ETHNOCENTRISM DAN COUNTRY OF ORIGIN TERHADAP PERILAKU PEMBELIAN: TINJAUAN LITERATUR SISTEMATIS A.A Made Indra Wijaya Kusuma; I Putu Gde Sukaatmadja; Putu Saroyini Piartrini; Ni Made Asti Aksari
E-Jurnal Manajemen Vol. 15 No. 2 (2026)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2026.v15.i2.p05

Abstract

Penelitian ini merupakan sebuah tinjauan literatur sistematis yang bertujuan untuk mengkaji pengaruh Consumer Ethnocentrism (CE) dan Country of Origin (COO) terhadap perilaku pembelian konsumen. Metode PRISMA digunakan sebagai alat analis pada penelitian ini, sebanyak 200 artikel dari Google Scholar berhasil dikumpulkan dan diseleksi, menghasilkan 34 artikel yang relevan untuk dianalisis secara mendalam. Hasil penelitian menunjukkan bahwa CE dan COO memberikan pengaruh yang signifikan terhadap keputusan pembelian konsumen. Konsumen dengan tingkat etnosentrisme tinggi cenderung menunjukkan preferensi terhadap produk lokal dan memiliki sikap negatif terhadap produk asing. Sebaliknya, persepsi positif terhadap COO dapat meningkatkan persepsi kualitas, kepercayaan, serta niat untuk membeli produk luar negeri. Namun, dalam kondisi tertentu seperti pandemi Covid-19, faktor harga dan ketersediaan produk menjadi lebih dominan dalam menentukan pilihan konsumen. Temuan ini menekankan pentingnya strategi pemasaran yang mempertimbangkan aspek etnosentrisme dan persepsi COO guna menciptakan pendekatan promosi yang lebih efektif dan relevan. Selain itu, faktor keasingan merek juga terbukti memengaruhi perilaku konsumen di berbagai negara, termasuk Vietnam, Turki, Thailand, Uni Emirat Arab, Tiongkok, Malaysia, serta negara-negara di kawasan Afrika, menunjukkan adanya variasi budaya dalam dinamika perilaku konsumen global saat ini.   This study is a systematic literature review that aims to examine the influence of Consumer Ethnocentrism (CE) and Country of Origin (COO) on consumer purchasing behavior. The PRISMA method is used as an analytical tool in this study, as many as 200 articles from Google Scholar were successfully collected and selected, resulting in 34 relevant articles for in-depth analysis. The results of the study indicate that CE and COO have a significant influence on consumer purchasing decisions. Consumers with high levels of ethnocentrism tend to show a preference for local products and have a negative attitude towards foreign products. Conversely, positive perceptions of COO can increase perceptions of quality, trust, and intention to buy foreign products. However, in certain conditions such as the Covid-19 pandemic, price and product availability factors become more dominant in determining consumer choices. These findings emphasize the importance of marketing strategies that consider aspects of ethnocentrism and COO perceptions in order to create a more effective and relevant promotional approach. In addition, the factor of brand foreignness has also been shown to influence consumer behavior in various countries, including Vietnam, Turkey, Thailand, the United Arab Emirates, China, Malaysia, and countries in the African region, indicating cultural variations in the dynamics of global consumer behavior today.
Co-Authors A.A Made Indra Wijaya Kusuma A.A Sagung Astina S. A.A.S. Kartika Dewi AA. GEDE MAHENDRA KUSUMA Abdullah Jawas Abdullah Jawas Adianti Adianti Adinda Fauziyyah Djayadiningrat Adnyani, I G. A. Dewi Amen Wirajaya Anak Agung Putu Agung Suryawan Wiranatha ayu maha widyanthi Ayu Stia Rini Chrisna Riane Opod Daniel Pereira Desak Ayu Made Eva Suari Adnyani Desak Made Ramya Pranihita Sukma Felicia Anggraini Ferdimas Abrar Gede Suparna Gede Yuda Paramartha gita ekowati anjarsari Gusti Ayu Theoria Dei Gusti Ngurah Gunawan Gusti Ngurah Joko Adi Negara H. Rahyuda Henny Rahyuda Herdian Armandhani Holil Pujiyati I Dewa Gede Kresna Wirawan I G. A. Dewi Adnyani I G. A. Dewi Adnyani I G. A. Ketut Giantari I G. A. Ketut Giantari I G. A. Ngr Jaya Widagda I G.N. Jaya A. Widagda I G.N. Jaya Agung Widagda I G.N. Jaya Agung Widagda I Gede Bagus Dwijaya Dharmanatha I Gst Ayu Kt. Giantari I Gst. A. Kt. Gd. Suasana I GUSTI AGUNG AYU AMBARAWATI I Gusti Ayu Ketut Giantari I Gusti Ayu Kt .Giantari I Gusti Ayu Tirtayani I Gusti Ayu Tirtayani I Gusti Ngurah Jaya Agung Widagda I Ketut Rahyuda I Ketut Rahyuda I Ketut Sujana I Komang Trisna Eka Putra I M. Pasek Suardika I Made Arya Baskara I Made Predanggapati Juana I Made Wardana I Nyoman Sudiarta I Putu Agus Purnama Adi Putra I Putu Andika Angga Putra I Putu Danika Angga Putra I WAYAN BUDIASA I Wayan Fajar Okta Perdana I Wayan Mahendra Putra AN I Wayan Santika I.B Koman Suarmaja I.B.K. Surya Ida Ayu Gede Tantyani Dhaniswari Ida Bagus Gde Pujaastawa Ida Bagus Mahesa Brahmantha Narayana Manuaba Iman Yosafat Nangi Intan Agustina Ariani Darmayasa Jennifer Alexandra Joko Adinegara Kadek Ogi Prasatya Kadek Siddhim Wismayo Kadek Silvia Ermayanti Ketut Subawa Ketut Subawa Luh Gede Dian anggara Putri Luh Pande Suryaningsih Luh Putu Rara Ayu Ratnaningrum Made Arly Dwi Cahyana Made Dhena Yunita Sari Made Kembar Sri Budhi Made Nafshya Ananda Putri Maharani, Ni Putu Devighita Tasya Maharani, Putu Kintan Mahayanti Fitriandari Mikhael Credo Samuel Mangolo N P Khrisnia Suandari N. DANE N.N.K. Yasa N.W Ekawati Ngakan Putu Surya Adi Dharma Ni Kadek Anita Dewi Ni Ketut Dian Suryandari Ni Ketut Seminari Ni Komang Karisma Dewi Ni Luh Gde Sari Dewi Astuti Ni Luh Putu Indiani Ni Made Asti Aksari Ni Made Mirawati Ni Nyoman Kerti Yasa Ni Nyoman Kerti Yasa Ni Putu Khrisnia Suandari Ni Wayan Ekawati Ni Wayan Ekawati Ni Wayan Sri Ariyani Ni WAYAN SRI ASTITI Ni Wayan Sri Suprapti Ni Wayan Sri Suprapti Niky Purbawisesa Nym Dayuh Rimbawan Nyoman Agus Surya Nugraha Pande Ketut Ribek Paramananda, Komang Agus Sathya pinaria, ni wayan chintia Pratiwi, Komang Ary Prema Atma Jaya Putu Cindy Clarista Darmaningrum Putu Indrayana Putra Kusuma Putu Kelvin Indrawan Putu Krisna Dharma Jaya Putu Laksmita Dewi Rahmayanti Putu Ratih Arta Eliasari Putu Saroyini Piartrini Putu Tara Ayu Paramita Putri Putu Yudi Setiawan Putu Yunita Wacana Sari Rahmayanti, Putu Laksmita Dewi Raka Yasta Vinartha Ratih Kusuma Dewi Regina Giovanna Winatha Robby Sondakh RUTH AMRYYANTI Septiani, Emilia Siti Anggriana Siti Hajar Siwi Manganti Sri Suprapti Suandari, Ni Putu Khrisnia Suryaningsih, Luh Pande Suryantari, Ida Ayu Putu Tasya Husna Alfareza Tesa Asashi Tjok Gde Raka Sukawati Viona Fenella Wayan Ardani