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All Journal Jurnal Administrasi Bisnis Jurnal Bisnis dan Manajemen JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN UNEJ e-Proceeding Jurnal Manajemen Pelayanan Publik Jurnal Inovasi Bisnis (Inovbiz) Journal of Humanities and Social Studies Jurnal MEBIS (Manajemen dan Bisnis) INTEGRITAS : Jurnal Pengabdian Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Bakti Masyarakat Indonesia Jurnal EMA (Ekonomi Manajemen Akuntansi) Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings Jurnal Pengabdian Masyarakat Asia International Journal of Environmental, Sustainability, and Social Science ARSY : Jurnal Aplikasi Riset kepada Masyarakat SINTA Journal (Science, Technology, and Agricultural) COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Patikala Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Bussman Journal : Indonesian Journal of Business and Management Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Riset Hukum, Ekonomi Islam, ekonomi, Manajemen dan Akuntansi Innovative: Journal Of Social Science Research Jurnal Pengabdian Inovasi Masyarakat Indonesia Journal of Entrepreneurial and Business Diversity Integration: Journal Of Social Sciences And Culture IIJSE JER Digital Innovation : International Journal Of Management Management Analysis Journal Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
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PROGRAM PEMBERDAYAAN EKONOMIMELALUI PELATIHAN PEMASARAN RENGGINANG IKAN TENGIRI PADA UD. YULIA & UD. FAHRUR DI DESA SEMIRING SELATAN KECAMATAN MANGARAN KABUPATEN SITUBONDO JAWA TIMUR Nanik Hariyana; Lita Permata Sari; Hendra Syahputra
INTEGRITAS : Jurnal Pengabdian Vol 1 No 2 (2017): DESEMBER
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.966 KB)

Abstract

Economic empowerment program through marketing training tenggiri fish concerts at UD. Yulia & UD. Fahrur in the village south semiring mangaran district East Java situbondo regency. In addition to the need for programs that are able to improve the insight, skills, and experience to realize the program. Some problems faced such as 1. Low Promotion to the closest people, Low in Utilizing social media to expand marketing, Low in Cooperation with resellers, Low in Choosing a consignment system (selling titles), Low in Charge time off to open stalls in a strategic location. Through the program proposed by this devotee is the activity of community service by providing training through marketing training tengiri fish rengginang. Training on UD. Yulia and UD. Fahrurdesa Semiring Selatan RT 002 RW 003 Mangaran Subdistrict will be given provision of knowledge about MSME marketing training is good that is how the capital needs of a business, the expenditure should be spent to finance the production and how to determine the cost of products that can be profitable for his business. The last training is human resource management where the focus of training is to develop a disciplined attitude, courageous act, able to manage others and improve leadership goodness. Outcomes achieved are marketing training tengiri fish rengginang, Outcomes achieved from this devotion activities is the first scientific publication on the Journal of ISSN / Proceeding the National journal, the second publication on the media print / online / repocitory PT. thirdly Increased competitiveness (quality improvement, quantity, and value added goods, services, product diversification, or other resources), fourth Improvement of the application of science and technology in society (mechanization, IT, and management), fifth Improvement of community values ​​(cultural arts, social , politics, security, tranquility, education, health).
Cause-Related Marketing Sebagai Kampanye Solidaritas dan Dampaknya Pada Perilaku Konsumen di Masa Pandemi Covid-19 Nurkholish Majid; Nanik Hariyana
Jurnal Administrasi Bisnis Vol 10, No 1 (2021)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v10i1.36364

Abstract

Covid 19 Desease has impact for society purchase power decrease for product and service ini several sectors especially fastfood restaurant services. Burger King as one of fastfood restaurant sector make a strategy to attract consumer intention to buy its competitors’and several local brand culinary product through social media campaign. Purpose of this research examine how effect of Burger King campaign which formed as Caused Related Marketing (CrM) to Brand Image, Attitude and Purchase Intention. Research using structural analysis with GeSCA method. Research sample are 120 respondents who know Burger King campaign from social media. Result presents that CrM has impact on Brand Image and Attitude. Then Brand Image has impact on Attitude. Attitude has impact on Purchase Intention. But CrM and Brand Image has no effect on Purchase Intention.Pandemi Covid 19 memberikan dampak pada penurunan daya beli masyarakat terhadap produk dan jasa di berbagai sektor tak terkecuali layanan jasa restoran cepat saji. Burgerking sebagai salah satu pelaku usaha restoran cepat saji membuat sebuah strategi guna menarik minat pembelian konsumen melalui kampanye di sosial media untuk melakukan pembelian di restoran cepat saji pesaing dan beberapa pelaku usaha kuliner merek lokal. Kegiatan kampanye yang dikategorikan sebagai aktivitas Caused Related Marketing (CrM) tersebut menjadi kajian bagaimana dampaknya terhadap brand image, sikap dan minat pembelian konsumen. Berdasarkan hasil analisis GESCA dengan melibatkan 150 Sampel yang mengetahui kampanye Burgerking melalui sosial media maka dapat diketahui bahwa CrM memberikan dampak pada peningkatan Brand Image dan Sikap secara langsung dan juga berdampak secara tidak langsung terhadap minat pembelian.
Membangun Loyalitas Wisatawan Melalui Peningkatan Kualitas Objek Wisata dan Promosi Wisata pada Wisata Kampung Pecinan Surabaya Salma Dea Nabilla; Muhammad Irham Adhitya; Ferdy Setiyawan; Raden Johnny Hadi Raharjo; Nanik Hariyana
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 3 No. 1 (2022): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (510.968 KB) | DOI: 10.55338/jpkmn.v3i1.288

Abstract

Tight competition in the tourism industry forces tourism managers to find innovations to gain customer loyalty to compete with other tourism competitors. The Chinatown Village Tourism Surabaya strives to build tourist loyalty through improving the quality of tourist objects and tourism promotion. The approach used in this community service activity is a cognitive loyalty approach that makes information the primary source of achieving tourist loyalty. Based on the results of community service at the Chinatown Village Tourism in Surabaya, the efforts made to improve the quality of tourist objects are by making tourist maps, murals, and SOP. The efforts made in increasing promotion are by creating a website and implementing Integrated Marketing Communication.
Analisis Laporan Keuangan Berbasis Aplikasi Keuangan Digital Pada UMKM Keripik Syaha Kota Blitar Elsa Nabella; Kevin Vansa Ernanda2; Emiliana Nisa Syahniar; Ircha Olifia; Mahendra Alfatoni Hadinata; Nanik Hariyana; , Dewi Deniaty Sholihah
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (417.748 KB) | DOI: 10.58466/literasi.v2i2.579

Abstract

The development of industrial technology in this era made progress for the Indonesian economy. However, there are still some MSMEs that are still unable to take advantage of existing technological developments to regulate their business management, especially financial management. MSME actors in general do not pay much attention to recording detailed and clear financial statements. Therefore, this study is expected to be a reference for MSME actors in making financial reports. The purpose of this study is to provide an overview of the use of android-based digital financial applications for financial management, especially daily financial records with categories of sources of income and sources of expenditure. The method in the implementation is carried out in three methods, namely the approach method, the training method, and the mentoring method for Syaha Chips SMEs. This research was conducted to develop Syaha Chips SMEs in terms of financial management using digital financial applications.
Sosialisasi dan Pembuatan Hidroponik untuk Mendukung Program Penghijauan Lingkungan di Kelurahan Plosokerep, Kecamatan Sananwetan, Kota Blitar Aldien Ramadhan; Bagus Wahyu Tri Pambudi; Arifiana Nur Hanifah; Dewi Deniaty Sholihah; Nanik Hariyana
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (667.183 KB) | DOI: 10.58466/literasi.v2i2.625

Abstract

Environmental pollution has become an old problem that often has not been found a solution, one of which is in Plosokerep Village, Sananwetan District, Blitar City. Environmental pollution can cause disruption of the habitat of living things which in turn will affect the population of these living things. Efforts that can be made to reduce environmental pollution, one of which is the reforestation program. One of them can be done with hydroponics. Hydroponics is a farming strategy without using soil, but using water to fulfill plant needs. The polluted environment caused by human activities can make nature unable to return to its unique state. The implementation method used by the KKN 141 UPN "Veteran" East Java Group in this community service is the method of socialization and assistance in making hydroponics which is carried out especially for members of the Mekar Asri Women Farmer Group, Plosokerep Village. The chosen hydroponics is in the form of verticulture, adjusting to the environment around Plosokerep Village which has limited land. The goal to be achieved from this activity is that residents of Plosokerep Village, Sananwetan District, Blitar City cam gain basic knowledge of hydroponic cultivation and have the ability to make hydroponics and maintain it, so that they can support environmental reforestation programs, increase economic income, and family food security. Keywords: Pollution, Environment, Greening Program, Hydroponics Verticulture
Peningkatan Penjualan Melalui Pemasaran Media Sosial Pada UMKM Di Tanggulangin Sidoarjo Nanik Hariyana Nanik Hariyana; G. Oka Warmana
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 1 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (903.221 KB)

Abstract

Berdasarkan pengamatan awal di Kedensari RT.17 RW.05 terdapat sebuah Home Industri yang digerakkan oleh UMKM yang memproduksi kerajinan handicraft dan tas. Usaha yang dijalankan UMKM tersebut masih kurang mengalami berkembang dalam beberapa bidang antara lain: 1) Inovasi Produk 2) Pemasaran yang jangkauannya masih terbatas, 3) Saluran distribusi pemasaran 4) Manajemen Usaha yang belum tertata dengan baik. Oleh karena itu Tim Pikat merancang kegiatan alih pengetahuan tentang cara melakukan pengembangan produk dengan cara meningkatkan keragaman produk melalui diversifikasi, serta bagaimana merancang kemasan agar meningkatkan daya tarik dan memperkuat branding agar dapat menarik lebih banyak konsumen potensial serta memperluas peluang pasar ke berbagai daerah di luar Kedensari RT.17 RW.05. Pelaksanaan kegiatan pengabdian dengan menerapkan metode: Focus Group Discussion (FGD), demonstrasi, dan praktik langsung dalam kegiatan pelatihan. Kegiatan ini menargetkan beberapa luaran antara lain:1) Peningkatan produk baik secara kualitas maupun kuantitas 2) Penggunaan pemasaran Online. 3) Peningkatan aktivitas pemasaran yang mampu meningkatkan penjualan 4) Peningkatan manajemen usaha melalui pencatatan keuangan serta aktivitas usaha yang lebih baik.
Marketing Training Through Social Media in Increasing Sales of MSME Products in Tanggulangin Sidoarjo Nanik Hariyana; G. Oka Warmana
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3310

Abstract

A Based on initial observations in Kedensari RT.17 RW.05 there is a Home Industry driven by MSMEs that produce handicrafts and bags. However, the business is still underdeveloped in terms of: 1) Product Marketing Activities 2) Limited marketing, 3) Marketing distribution channels whose reach is still limited 4) Business management that is not well organized. Therefore the Pikat Team seeks to provide knowledge transfer in the form of how to make product development and increase product diversity and diversification as well as how to packaging that has a certain appeal and branding in order to attract consumers as well as opportunities to be marketed to various MSME areas in Kedensari RT.17 RW.05. With a solution to the problems faced by the MSME group in Kedensari RT.17 RW.05, Tanggulangin, Sidoarjo, Pikat has the following objectives: 1) Improve quality through the use of supporting production process equipment 2) Increase food added value and producer income through variety and product diversification, 3) increasing the reach of product marketing distribution channels 4) Providing knowledge transfer on business management. Implementation method with: focus group discussion, demonstration and practice or exercise. The output targets resulting from the activity are: 1) Improving the quality and quantity of products produced 2) The use of online marketing. 3) Increased marketing activities that can increase sales 4) Improved business management with better financial records and business activities.
Application of Virtual Reality Tourism for Consumer Satisfaction in Marketing Activities Nanik Hariyana; Nurjanti Takarini
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.33108

Abstract

The tourism sector has always faced both praise and criticism due to the negative environmental impacts associated with travel and activities at tourist destinations. Therefore, management researchers must identify environmentally friendly tourism solutions that minimize the negative effects of these tours while still being profitable. In particular, virtual reality tourism (VRT) has emerged as a new trend, especially after the COVID-19 pandemic. This form of digital travel has captured the interest of many governments seeking sustainable tourism options. However, the perceptions and motivations of consumers regarding the use of VRT as a sustainable tourism solution are not yet fully understood. To address this research gap, the study aims to leverage expectancy theory and propose goal difficulty and reduced tourism environmental impact (REI) as hope-related motivations. Achievement is considered a motivation related to tools, while willingness to take action to achieve results is seen as motivation related to valence. The researchers anticipate that these motivations will drive two outcomes: low-effort and high-effort pro-environmental behavior. By analyzing data collected from 350 individuals residing in the East Java region, the study found support for all positive associations, except for the relationship between goal difficulty and pro-environmental behavior, as well as between REI and both pro-environmental behaviors. The study also examines and confirms the moderating effect of the number of children in a household and everyday green behavior on some of the proposed associations. These findings provide valuable insights for future research and practical applications in the tourism sector.
Sosialisasi Mengenai Pembukuan Keuangan di Kalangan Pelaku UMKM di Kelurahan Tanjungsari, Kecamatan Sukorejo, Kota Blitar Andini Novianti; Nanik Hariyana
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 3 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

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Abstract

Proses pembukuan merupakan langkah penting dalam mengelola keuangan sebuah bisnis. Melalui pembukuan, data dan informasi keuangan dikumpulkan secara rutin, termasuk catatan mengenai aset, kewajiban, modal, pendapatan, dan pengeluaran. Berdasarkan observasi di lapangan, terutama di wilayah Kelurahan Tanjungsari, Kecamatan Sukorejo, Kota Blitar, Masalah utama yang dihadapi oleh pemilik UMKM dalam pembukuan dan pembuatan laporan keuangan adalah kurangnya pemahaman tentang prinsip-prinsip akuntansi serta tidak adanya perbedaan antara keuangan pribadi dan keuangan usaha, perhitungan pengeluaran pribadi masih digabung dengan uang alokasi usaha, dan pencatatan hanya dilakukan ketika ada transaksi penjualan. Metode pelaksanaan yang digunakan dalam acara sosialisasi ini dimulai dari tahap persiapan, tahap pelaksanaan, dan tahap pelaporan. Tujuan dari kegiatan sosialisasi ini adalah untuk memberikan pemahaman pada pelaku UMKM di Kelurahan Tanjungsari tentang pentingnya manajemen keuangan yang baik dan catatan pembukuan.
Pendampingan Dan Penerapan Branding Produk Sebagai Strategi Pemasaran UMKM “Rempeyek Mak Sri” Ismiatul Ilmiah; Nanik Hariyana
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 3 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

UMKM plays a significant part in the economy of the nation. The rapid development of technology in this era led to the marketing of products using the internet. Product branding is crucial in product marketing in order to grab the public's attention and pique their interest in purchasing a UMKM product. Rempeyek Mak Sri is one of the UMKM that engages in branding by participating in the socialization of "strategy adaptation in the globalization Era," developing logos and labels, as well as social media accounts and marketplaces to assist marketing.
Co-Authors -, miftahul huda Agam Syahreza Putra Ainaya, Aisyi Akbar Bintang Permana Al Ghifari, Rifqi Putra Aldien Ramadhan Alfiandi Imam Mawardi Andini Novianti Anggraini, Dea Agita ANIKAWATI, Vika Anugrah Bayu Santoso Aqilah Mahda Az Zuhra Ardham Hardi Saputra Ardyanfitri, Helmina Arifiana Nur Hanifah Arrosi, M. Masykur Asrorun Niam Astriana, Mitha Bagus Wahyu Tri Pambudi Bintang Ulul Albab Boru Manihuruk, Olivia Margareta Purnama Juwita Danendra Alvyn Danendra Alvyn Anshari Deffiani Aktaviani Putri Dessy Anggelina Tiarakasih Dewi Sinta Dienni Ruhjatini Sholihah Dienni Ruhjatini Sholihah Diva Dhotin Fajriyah Efendi Efendi Eko, Andriansyah Wahyu Elsa Nabella Emiliana Nisa Syahniar Erlang Virdiansyah Fadhil, Moh. Nauval Fatikah, Cindi Fatmah Rahmawati, Olga FATMAWATI, Vindi Atika Fauzi, Indra Nur Ferdy Setiyawan Fitaningrum, Yuniar Nur Fithriyani, Aufi Jazilah Fitri Wulandari Fortuna Sukiran Putri, Evi G. Oka Warmana G. Oka Warmana Gilang Permana Hadi Raharjo, Raden Johnny Haryanto, Albertus Eka Putra Hayyina Rahma Hendra Syahputra Hery Pudjoprastyono Ida Ayu Putu Sri Widnyani Idris, Mukandar Ilham Naufal Imani, Najwa Maulida Rizqi Indra Gunawan Iqbal Hanif, Mohammad Naja Ircha Olifia Ismiatul Ilmiah Izaak, Wilma Codelia Izaak, Wilma Cordelia Izaak, Wilma Cordelia Karima Sahranafa Kevin Vansa Ernanda2 Khansa , Ghaitsa Kamilia Krido Eko cahyono Kurnia, Muhammad Reiby Tirta Kurratul Aini, Kurratul Kusumaningati, Kusumaningati Lasya, Cinta Lingga Nurwidyasari Lita Permata Sari Lita Permata Sari Mafaza, Moch. Shodikin Mahendra Alfatoni Hadinata Mandasari, Virginia Maulina Alfindy Mawardi, Alfiandi Imam Mikhael Agustinus Muhammad Irham Adhitya Muhammad Ricky Setiawan MUHAMMAD TAHAJJUDI GHIFARY Nabilah Amani SALSABILA Nanda Nova Nur Diana Naufal, Ilham Nevari, Shintya Rizky Nur Fauzi, Indra Nurjanti Takarini Nurkholish Majid Nuruni Ika K.W Nuruni Ika KW Nurwidyasari, Lingga OKTAVIANA, EVA Pahleivi, Arya Duta Reza Parawansa, Kofifah Mega Puspita Sari, Magdalena Dini Wahyu Putri Indah Rachmawati Qoriroh Putri Amelinda Qurrotul Aini Rasyid, Fadilah Raden Johnny Hadi Raharjo Raden Johnny Hadi Raharjo Ramadhan, Muhammad Rizky Awwalul Ramadhani, Moh. Nailur Rizqi Rendy Brahmastra, I Bagus Rifqi Putra Al Ghifari Rr. Rachmalia Nadia Rizqina Rusmansyah, Robi Ganda Novianto Sahranafa, Karima Salma Dea Nabilla Santoso, Fidelio Bintang Saputra, David Sari, Ajeng Dea Novita Sari, Rini Kartika Septina Nur Aini Sholihah, Dewi Deniaty Sholihah, Dienni R. Siti Aminah Siti Aminah Suhadi Putra, Syahril Genandra SUPRIYONO Supriyono Supriyono Syarifah, Hidayatus Tarigan, Muhammad Audric Eugene Tri Palupi Robustin, Tri Palupi Ulum, Libasul Virdiansyah, Erlang Virginia Mandasari Wiwik Handayani YULIANI, Handita Rizki Zanetty, Ivo Firmancini