Article Per Year (5 Year)
p-Index From 2020 - 2025
7.682
P-Index
This Author published in this journals
All Journal Jurnal Administrasi Bisnis Jurnal Bisnis dan Manajemen JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN UNEJ e-Proceeding Jurnal Manajemen Pelayanan Publik Jurnal Inovasi Bisnis (Inovbiz) Journal of Humanities and Social Studies Jurnal MEBIS (Manajemen dan Bisnis) INTEGRITAS : Jurnal Pengabdian Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Bakti Masyarakat Indonesia Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings Jurnal Pengabdian Masyarakat Asia International Journal of Environmental, Sustainability, and Social Science ARSY : Jurnal Aplikasi Riset kepada Masyarakat SINTA Journal (Science, Technology, and Agricultural) Jurnal Pengabdian Kepada Masyarakat Patikala Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Bussman Journal : Indonesian Journal of Business and Management Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Riset Hukum, Ekonomi Islam, ekonomi, Manajemen dan Akuntansi Journal of Entrepreneurial and Business Diversity Integration: Journal Of Social Sciences And Culture IIJSE JER Management Analysis Journal Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat
Nanik Hariyana
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Physics Social Sciences Transportation Veterinary Other

Published : 65 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 65 Documents
Search

 2   3   4   5   6 
PELATIHAN PEMASARAN EVENT WISATA KAMPOENG TUWO RELIGI Hadi Raharjo, Raden Johnny; Hariyana, Nanik; -, miftahul huda; Rendy Brahmastra, I Bagus
Jurnal Pengabdian Kepada Masyarakat Patikala Vol. 2 No. 1 (2022): ABDIMAS PATIKALA
Publisher : Education and Talent Development Center of Indonesia (ETDC Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/patikala.v2i1.524

Abstract

Festival Kebudayaan “Hidden Gem of AAC” di Kelurahan Alun – Alun Contong merupakan sebuah event yang bertujuan untuk mempromosikan Wisata Kampoeng Tuwo Religi Alun – Alun Contong. Konsep festival zaman dulu yang dipadukan dengan bazar dan berbagai kegiatan yang menarik minat berbagai kalangan khususnya peminat sejarah dan kebudayaan lokal. Festival Kebudayaan “Hidden Gem of AAC” menampilkan berbagai pentas seni, fashion show, doorprize, tari tradisional dan berbagai pertunjukan musik. Dalam penyusunan strategi event Festival Kebudayaan “Hidden Gem of AAC”, pengabdi bersama anggota Kelompok Sadar Wisata Kelurahan Alun – Alun Contong yang berjumlah 28 orang yang menjadi bagian penting dalam pelaksanaannya. Event yang dipilih sebagai strategi komunikasi pemasaran paket wisata Kampoeng Tuwo Religi Alun – Alun Contong ini menyesuaikan dengan karakteristik penggemar sejarah dan kebudayaan lokal, maka event ini dikemas dengan karakteristik budaya tempo dulu. Diharapkan dengan adanya pemasaran event berbasis kebudayaan lokal ini dapat menarik minat wisatawan untuk berkunjung ke wisata Kampoeng Tuwo Religi.
THE IMPACT OF WORD-OF-MOUTH, LAYMAN'S INTEGRITY, AND LAYMAN'S CONSENT ON LAYMAN LOYALTY Nanik Hariyana; Syahputra, Hendra
Jurnal Mebis Vol. 9 No. 1: July 2024
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v9i1.592

Abstract

This study aims to analyze the impact of public opinion, public integrity, and public policy regarding public loyalty. Word-of- mouth marketing is a very effective tool wherein recommendations and information shared by individuals to other people can shape consumers' perceptions and attitudes about a particular product or service. The research employs a quantitative approach by distributing questionnaires to thirty respondents who have used the product or service in question and completed the survey honestly. Data analysis is done using Linear Multiple regression to examine the relationship between independent variables (public opinion, integrity, and goal- setting) and dependent variables (public loyalty). The study's findings indicate that Word-of-Mouth has a positive and significant impact on Public Loyalty, as positive recommendations increase consumer loyalty. Additionally, integrity has been shown to have a significant impact on public loyalty, indicating that honesty and integrity in disseminating information maintain the integrity of the consumer's decision to become loyal. In addition, public policy has a significant moderating effect, whereby public policy can strengthen public sentiment for a product or service. This provides practical advice to businesses on how to develop effective marketing and communication strategies to increase customer loyalty. Promoting positive word-of-mouth, upholding communication integrity, and understanding public policy dynamics can all be crucial in building a devoted customer base.
Comparison of Double Exponential Smoothing Method with Weighted Moving Average in Forecasting UD Sales. Setya Abadi D. M as Financial Literacy SAPUTRA, David; HARIYANA, Nanik
Journal of Entrepreneurial and Business Diversity Vol. 2 No. 1 (2024): Journal of Entrepreneurial and Business Diversity. (January-March)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v2i1.121

Abstract

Purpose: UD. Setya Abadi D. M is a business unit focusing on the food industry, such as making frozen food (Maryam, churros, tortillas). In carrying out its production activities, this company certainly needs a strategy to compete with other competitors, one of which is forecasting. In this research, the data used is past product sales data from July 2021 to June 2023. This research aims to forecast sales in the future period in order to meet customer needs.Methodology:This data processing uses the weighted moving average and double exponential smoothing methods, which are then tested with the Mean Absolute Percent Error value. Forecasting with the lowest MAPE value is an effective method. The α value used in the double exponential smoothing method from 0.1 to 0.9 is chosen to have the lowest MAPE level: α = 0.6 and α = 0.7. Meanwhile, the weighted moving average method uses three months and four months.Findings: In the MAPE calculation, the results obtained for double exponential smoothing α = 0.6 are 6.45%, and α = 0.7 are 7.14%, while the moving average n = 3 is 13.59%, and n = 4 is 13, 48 %.Implication:It can be concluded that the lowest MAPE value was produced using the DES (Double Exponential Smoothing) method with ???? = 0.6 with a MAPE value of 6.45%. This value is lower than DES ???? = 0.7, 3-month WMA, and 4-month WMA with weights of 0.4, 0.3, 0.2, 0.1.
The Influence of Product Quality, Prices and Promotions on Customer Loyalty UD. Setya Abadi D.M ANIKAWATI, Vika; HARIYANA, Nanik
Journal of Entrepreneurial and Business Diversity Vol. 2 No. 1 (2024): Journal of Entrepreneurial and Business Diversity. (January-March)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v2i1.122

Abstract

Purpose: In today's competitive business era, maintaining customer loyalty is one of the critical factors for the long-term success of a company. This research aims to determine the impact of product quality, Price, and promotion on customer loyalty. This research was conducted at UD. Setya Abadi D.M in October 2023.Methodology:The method used is a quantitative study using primary data. Primary data was obtained from research participants through online Google forms and questionnaires. The population in this study were all buyers of UD. Setya Abadi D.M. This research uses 12 indicators, so the test estimate is 75-150. Based on these considerations, the test size for this research was set at 100 respondents.Findings: Based on the research conducted, the conclusion of this research states that product quality has a significant influence on customer loyalty. It means that the higher the quality of the product, the greater the consumer's loyalty to the product.Implication:Price has an essential impact on customer loyalty. It means that the higher the product price, the higher the consumer's dependence on that product. Promotion has an essential impact on customer loyalty. It means that the better the promotion, the higher the customer loyalty.
The Influence of the Amount of Raw Materials and Labor on the Level of Industrial Income at UD Setya Abadi D.M YULIANI, Handita Rizki; HARIYANA, Nanik
Integration: Journal Of Social Sciences And Culture Vol. 2 No. 1 (2024): Integration: Journal Of Social Sciences And Culture (January – March)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijssc.v2i1.135

Abstract

Purpose: The main goal of establishing a company is to produce far more than its operational costs. With profit growth, or what we often refer to as profit, it is hoped that it can finance the company's operational activities sustainably. This research aims to determine the effect of raw materials and labor on the level of industrial Income at UD. Setya Abadi D.M. Methodology: The analytical method used is quantitative. This study used a documentation study approach, using firm financial reports from the previous three years to gather data. Findings: The research results show that the level of raw materials has a positive and significant influence on industrial Income at UD. Setya Abadi D.M. As raw materials become available, industrial Income will also increase. Labor has a negative and significant influence on industrial Income at UD. Setya Abadi D.M. This means that when the number of workers increases, it does not affect the level of industrial Income. Implication: Furthermore, raw materials and labor together positively and significantly influence the level of industrial Income at UD. Setya Abadi D.M., the industry's income level will increase when both become more efficient.
The Effect of Product Diversification and Company Size on Company Profitability Case Study on UD Setya Abadi D.M FATMAWATI, Vindi Atika; HARIYANA, Nanik
Integration: Journal Of Social Sciences And Culture Vol. 2 No. 1 (2024): Integration: Journal Of Social Sciences And Culture (January – March)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijssc.v2i1.136

Abstract

Purpose: Product diversification is how a business can develop types of products both related to the central business and as substitutes and contemporary products. According to Ansoff (1957), diversification is related to product and quantity changes. This research aims to prove whether prodct diversification and company size increase profits so that business actors can decide on the proper steps in future business steps. Methodology: The method used in this research is multiple linear regression using the SPSS for Windows version 26 application. In this research, there are two independent variables and one dependent variable. The independent variable comprises product diversification and company size, while the dependent variable is company profitability. Findings: According to the data processing results using the multiple linear regression method, company profitability was positively influenced by product diversification and company size. Implication: Product diversification is carried out by adding product variants from a company and by requiring innovation that can differentiate one's product from other companies' products, which can place one's product above competitors' products.
Creative Elderly Productive Elderly Flower Arranging activities with the Elderly in Manukan, Tandes District, Surabaya City Hariyana, Nanik; Takarini, Nurjanti; Mandasari, Virginia
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4131

Abstract

Healthy and Independent Elderly Health. Viewed from the health aspect, the elderly group will experience a decline in their health status both naturally and as a result of disease. Therefore, as the number of elderly people increases, it is necessary from the start to prepare and plan various health programs aimed at the elderly. This activity aims to increase public knowledge in Manukan Kulon Village, Tandes District, Surabaya City about how to maintain the health of the elderly. Health education activities were carried out using the lecture method using PPT slides and leaflets, located in Manukan Kulon Village, Tandes District, Surabaya City. This activity, which was attended by 32 elderly people, ran smoothly and interactively. Health education activities ran smoothly and the community looked enthusiastic. The implementation of health education activities has gone smoothly according to the plans made, and the targets appear enthusiastic in participating in these activities.
Application of Experiential Marketing as Brand Insight Development Mandasari, Virginia; Hariyana, Nanik; Naufal, Ilham
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4145

Abstract

Branding has become a very popular approach to managing and driving the development of products or services. To make the process more efficient, it is necessary to define the brand base correctly. One of the key elements in defining brand insight is consumer insight, which has recently become increasingly popular. The main prerequisite for the importance of consumer insight is dynamic changes in consumer needs and behavior, which determine their decisions. Customers not only judge products and services based on their quality but also through marketing strategies. Marketing strategies can be carried out aggressively through an experiential approach and an emotional approach to customers. Simultaneously, the author shows the strategic meaning of consumer insight in the process of forming brand insight to find the right branding according to the desired target market.
Effectiveness of Implementing Green Financing as an Alternative Sustainable Financing Mandasari, Virginia; Mawardi, Alfiandi Imam; Hariyana, Nanik
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4165

Abstract

Many businesses in the past prioritized high profits over the detrimental effects on the economy, environment, and society. The performance of businesses that do not emphasize adverse effects on the economy, environment, and society is unpopular with the general public. Finally, businesses are beginning to consider sustainability-related challenges. The goal of sustainability is to satisfy current needs without jeopardizing the ability of future generations to satisfy their own. Economic, environmental, and social factors make up the three pillars that make up the notion of sustainability. Through sustainability reports, businesses can inform the public about their sustainability performance. The Global Reporting Initiatives (GRI) are the standards used to produce sustainability reports. According to the Financial Services Authority's (OJK) roadmap for sustainable finance, banking also helps to promote sustainability. The activities are carried out by putting green financial products into practice. Green financing products are those that take environmental considerations into account. The Green Finance concept is based on a balance of three points of view (Triple Bottom Line), namely Profit, People, and Planet, which emphasizes not only optimizing economic factors but also paying attention to sustainability and preserving environmental factors. The public also demands that companies follow the Green Finance concept to achieve environmental improvements which must go hand in hand with economic development.
Consumer Responses to Scarcity Appeals in Online Ordering Hariyana, Nanik; Izaak, Wilma Cordelia; Sholihah, Dienni Ruhjatini
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4166

Abstract

Scarcity appeals, which highlight how a commodity or service is scarce due to "high demand" or "limited supply," are frequently used in the tourism industry. However, not all scarcity appeals have the same ability to persuade consumers. The current study investigates the combined effects of consumers' power perceptions and the supply- or demand-framed nature of scarcity appeal in the context of online booking. The results show that when presented with a demand-framed scarcity appeal vs a supply-framed one, customers with a strong sense of power are more likely to make a purchase; however, this difference is less noticeable for customers with a low sense of power. Furthermore, mediation analysis reveals perceived risk as the psychological mechanism behind these effects. The managerial ramifications of online booking systems are discussed.
Co-Authors -, miftahul huda Agam Syahreza Putra Aisyi Ainaya Akbar Bintang Permana Aldien Ramadhan Alfiandi Imam Mawardi Andini Novianti Anggraini, Dea Agita ANIKAWATI, Vika Anugrah Bayu Santoso Ardham Hardi Saputra Ardyanfitri, Helmina Arifiana Nur Hanifah Arrosi, M. Masykur Asrorun Niam Az Zuhra, Aqilah Mahda Bagus Wahyu Tri Pambudi Bintang Ulul Albab Boru Manihuruk, Olivia Margareta Purnama Juwita Cinta Lasya Deffiani Aktaviani Putri Dewi Deniaty Sholihah Dienni Ruhjatini Sholihah Dienni Ruhjatini Sholihah Diva Dhotin Fajriyah Efendi Efendi Eko, Andriansyah Wahyu Elsa Nabella Emiliana Nisa Syahniar Erlang Virdiansyah Fadhil, Moh. Nauval Fatmah Rahmawati, Olga FATMAWATI, Vindi Atika Ferdy Setiyawan Fithriyani, Aufi Jazilah Fitri Wulandari Fortuna Sukiran Putri, Evi G. Oka Warmana G. Oka Warmana Gilang Permana Hadi Raharjo, Raden Johnny Hayyina Rahma Hendra Syahputra Ida Ayu Putu Sri Widnyani Ilham Naufal Imani, Najwa Maulida Rizqi Indra Gunawan Ircha Olifia Ismiatul Ilmiah Izaak, Wilma Codelia Izaak, Wilma Cordelia Izaak, Wilma Cordelia Karima Sahranafa Kevin Vansa Ernanda2 Khansa , Ghaitsa Kamilia Kurratul Aini, Kurratul Lingga Nurwidyasari Lita Permata Sari Lita Permata Sari Mafaza, Moch. Shodikin Mahendra Alfatoni Hadinata Mandasari, Virginia Mawardi, Alfiandi Imam Mikhael Agustinus Mitha Astriana Mohammad Naja Iqbal Hanif Muhammad Irham Adhitya Mukandar Idris Nabilah Amani SALSABILA Nanda Nova Nur Diana Naufal, Ilham Nevari, Shintya Rizky Nurjanti Takarini Nurjanti Takarini Nurjanti Takarini Nurkholish Majid Nuruni Ika K.W Nuruni Ika Kusuma Wardani Nuruni Ika Kusuma WARDANI Pahleivi, Arya Duta Reza Puspita Sari, Magdalena Dini Wahyu Putri Indah Rachmawati Qoriroh Putri Amelinda Raden Johnny Hadi Raharjo Raden Johnny Hadi Raharjo Ramadhan, Muhammad Rizky Awwalul Ramadhani, Moh. Nailur Rizqi Rendy Brahmastra, I Bagus Rifqi Putra Al Ghifari Rusmansyah, Robi Ganda Novianto Salma Dea Nabilla Santoso, Fidelio Bintang Saputra, David Sari, Ajeng Dea Novita Sari, Rini Kartika Sholihah, Dienni R. Siti Aminah SUPRIYONO Syarifah, Hidayatus Tri Palupi Robustin, Tri Palupi Ulum, Libasul Virginia Mandasari Wilma Cordelia Izaak Wiwik Handayani YULIANI, Handita Rizki