Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : AICOS

THE INFLUENCE OF LOCATION AND BRAND IMAGE ON STUDENTS' INTEREST IN TRANSACTING AT BANK RAKYAT INDONESIA SUNGAI PENUH BRANCH OFFICE Nursitha, Nita; Busni, Darti; Halim, Halim
Asian Journal of Islamic Economic Studies Vol. 1 No. 2 (2024): AICOS: Asian Journal Of Islamic Economic Studies
Publisher : Fakultas Ekonomi dan Bisnis Islam IAIN Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/aicos.v1i2.3961

Abstract

This study intends to investigate the extent of the influence of location and brand image on students' interest in transacting at BRI Kanca Sungai Penuh. The research found that location positively and significantly influenced students' interest in transacting. This contrasts with the brand image, which has no effect on students' transaction interest. However, location and brand image have a positive and significant impact on student interest in transacting, with location being the most influential variable affecting student interest in transacting at BRI Kanca Sungai Penuh. After considering the study's findings, it's clear that the brand image has a relatively low impact on students' willingness to transact. Before using a company's products, students should acknowledge the company's brand image, especially consumer and service firms. This is attributable to the fact that a company's image reflects the quality of its products.
Co-Authors AA Sudharmawan, AA achmad, Helmy kahar Ahmad, Syarif Akhyar Ali Alam Tauhid Syukur, Alam Tauhid Alikhsan, Ainusalbi Alwi, Rahmat Amin, Muhtar Amir Imbaruddin, Amir Anak Agung Istri Sri Wiadnyani Andi Muhammad Ishak Ismail ANDI NURMAS, ANDI Andira, Tri Susanti Resqi Aqdar Fitrah, Muhammad Arbiyanti, Arbiyanti Ariyanto Ariyanto ARMAN FASLIH, ARMAN Asniah Asniah Aspin Aspin, Aspin Azwar Anas Bhakti, Dian Eka Busni, Darti Cece Suriani Ismail, Cece Suriani Dedi Hadian Dzuliyani, Wa Ode Efyanti, Yasni F.S, Rembon Fachruzzaki, Fachruzzaki Fransiscus S. Rembon Gamal, Agal Cristian Gina Havieza Elmizan Gina Lucita, Gina Gusti Ayu Kade Sutariati Halili Halili Hidayat, Ihsan Hisein, Waode Siti Anima Ikhsan, Ainussalbi Al Indra, La Irawan Irawan John Gamara Tangke, John Gamara Jumadil Nangi, Jumadil Jurisno, Retno Karim, M La Karimuna La Ode Alirman Afu, La Ode Alirman Laode Muhamad Tajidun Laode Sabaruddin Latif, Arman Latue, Philia C Makmur Jaya Arma Marfi, Waode Ernawati Marwan, La Ode Mudinillah, Adam Muh. Nurul Haq Amaluddin Muhammad Basri Muhammad Zakaria Umar, Muhammad Zakaria Muhidin Muhidin Musran, Musran Muzuni, Muzuni Natalis Ransi, Natalis Nelly Patria NERU SATRAH, VIT Nini Mila Rahni Novera Martilova Nur Salam Nurjati, Nunung Nursitha, Nita Nurwijayanti Oktarina, Karlini Prasetia Wiguna, I Kadek Pande Prianggoro, Bimo Adi Rachmawati Hasid Rahmasari, Winda Rahmayuni Rahmayuni, Rahmayuni Rajani, La Mbeli Rakuasa, Heinrich Ray Sadimantara, I Gusti Rembon, F. S. Resman, Resman Resman, Resman Rifai, Ahmat Rika Widianita Rina Lestari Robiatul Adawiah, Robiatul Rohana Thahier, Rohana Rufendi, M Ruslang, Ruslang Ruslin Hadanu Safik, Moh. Safiuddin, Darul Jalal Salu, Salma Samsaifil Samsaifil SARAWA MAMMA, SARAWA Satrah, Vit Neru Segbert, Devitha Putri Siti Belinda, Siti SITTI ROSYIDAH, SITTI Sjamsu, Arief Saleh Syafrul Antoni Syah, La Ode Muh. Hasan Syahria, Nukmatus Takda, Amiruddin Tamrin, Usman TERRY PAKKI, TERRY TRESJIA CORINA RAKIAN, TRESJIA CORINA Wahidin Wahidin Wahyuni, Armila Inny Wijaya, Laode Herman Yahya, Suyati Zufriani, Zufriani