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Achmad Syarifudin, Achmad
Universitas Islam Negeri Raden Fatah Palembang
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Journal : Journal of Islamic Communication Studies

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Nilai-Nilai Dakwah dalam Strategi Komunikasi Pemasaran Kerajinan Aluminium: Studi pada Toko Sakinah Group Aluminium Sumatera Selatan Dwi Lestari, Ayu; Randicha Hamandia, Muhammad; Syarifudin, Achmad
Journal of Islamic Communication Studies Vol. 1 No. 2 (2023): Juli
Publisher : UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jicos.2023.1.2.65-77

Abstract

Aluminum crafts processed into various kitchen utensils are characteristic of Tanjung Atap Village, Tanjung Batu District, Ogan Ilir Regency, South Sumatra. The village’s fame for aluminium crafts has made many people work as aluminium craftsmen, which is used as an economic field for them. In addition to the existence of aluminium craftsmen, some people set up shops to sell kitchen tools, such as the Sakinah Group Aluminium shop. However, in this village, several shops have been established to sell kitchen equipment. This then gave rise to competition for the Sakinah Group Aluminium Shop. The purpose of the study was to determine the marketing communication strategy for aluminium crafts at the Sakinah Group Aluminium Store, the da’wah values applied in marketing communications, and the obstacles to marketing communication strategies for aluminium crafts at the Sakinah Group Aluminium Store. This study uses a qualitative research method that uses descriptive data in the form of written or oral words from what has been studied with data collection techniques, namely observation, interview, and documentation. The results showed that the marketing communication strategy of the Sakinah Group Aluminium figures in Tanjung Atap village used the 4P marketing mix theory (product, price, place, and promotion) in Sakinah Group Store promotional activities using word-of-mouth communication, namely old customers recommending these kitchen tools for cooking to new customers. In addition, Sakinah Group Aluminium uses a shop identification board or banner that functions to provide information to consumers. The da’wah values applied in marketing communications at Sakinah Group Stores include the values of honesty, competition, and serving consumers well. In addition, the obstacle to Sakinah Group Aluminium Store's marketing communication strategy is that it has not yet implemented social media, so the products sold are not widely known by consumers.
Co-Authors ., Irpinsyah Ade Hermawan Adi Paramitha, Nurina Afni Khadijah Afrizal, Agung Agustini, Meli Ahmad, Riza Fandi Aji Isnaini, Modh Al Fariz, Muhamad Bintang Alamsyah - Alghani, Alpin Ali Djamhuri Alzani, Muhamad Rizki Andi Lia Andi Nugroho, Andi Anggraini, Anggun Anik Andriani Anisa, Citra Nur Anita Trisiah Anjani, Cristina Aprilia, Kartini Aprillia Assoburu, Selvia Astuti , Tri Aulin , Jenni Fartikha Bagus Satria Basino, Basino Cakranegara, Pandu Adi Candra Darmawan Chairum Ummah, Kuntum dessy ratnasari Destania, Henggar Ria Dewi, Priyantini Dodi Kurnia Adi Dwi Lestari, Ayu Edy Purwanto Eko Fauzie Emi Puspita Dewi Extrada, Feby Riyan Fajar, Juliyan Rahmat Fauzi Aldina Febriansyah, Dinar Firdaus, Muhammad Ridho Fitria Cita Dirna Gamara, M. Rizky Rewa Gesha Desy Alisha Gunawan, Wawan Hajati, Erna Noer Hamandia , Muhammad Randicha Hamandia, Muhammad Hamandia, Muhammad Randicha Haniyah Eva Yuniar Hartadi Wijaya Henggar Risa Destania, Henggar Risa Henny Sanulita Herlisa, Inda Hidayat Hilmi, Farida Ikhwana, Delli Ilham Wijaya Ilham, Kms. Muhammad Rofiq Indradewa, Rhian Isry Laila Syathroh Jamilah, Wardatul Jeniedya Jeniedya Jenipur, Edrian JOESOEF ROEPAJADI Judijanto, Loso Kurnia, Dwi Kusuma Wardhana, Indra Jaya Lada, Freshky Galatia Lilis Sukmawati Lumbantoruan, Jitu Halomoan Maimunah Manalullaili Manalullaili Mardiyah Mardiyah Mega Yunanda, Mega Mika, Laswan Milatus'sadiyah, Ade Modh Aji Isnaini Monica, Gita Farera Mubin, Minahul Muhamad Afdoli Ramadoni Muhammad Amin MUHAMMAD FAHMI Muhammad Randicha Hamandia Mulyati, Ely MUSLIMIN Muslimin Muslimin Muslimin Muslimin Musnar Indra Daulay Nadia Nadia Naufalianto, Ikhsan Fiqra Nazarmanto, Nazarmanto Nofriansyah, Kms Noviza , Neni Nuraida Nuraida Nurhalisa, Dian Nurmaniar, Ira Okseven Dama Reza Okta Selfiyani Pabane, Mega Putri Aulia Pebriyanti, Vidya Prasasti, Alecia Prawira, Wanda Yudha Puji Astuti, Annisyah Pujiati, Tri Rafii Nur Fauzan, Muhammad Rafii Raid, Dzaky Muhtadi Ramadhan, Haikhal Ramadhani Karimah Ramadhani, Gigih Ramadhani, Nadya Randicha Hamandia, Muhammad Resta Rene Mondina Retnoningrum, Galuh Reza Ulda Nadila Riansyah, Ferdy Fajar Risa D, Henggar Rizki Hidayat, M. Noor Rohiyatussakinah, Ina Rona, Aldie Risti Rosyad, Farlin Rucmana Saud, Oshlifin Rudini Rudini, Rudini Sabrina, Balqis Saehu, Rahmat Sahrina Sahrina Sari, Intan Fitria Saud, Oshferlia Rucmana Saud, Oshlifin Ruchmana Saud, Oshlifin Rucmana Sebastian, Ligal Sepsamli, Letus Siti Khadijah Sri Hertimi Sri Hidayati Suhardiman, Ali Sukismo, Hendro Sulistiani, Umi Sulistianto, Tya Rahmasari Sumaina Duku Supeno Supeno Suwandi, Eko Darmawan Syafei, Rahmat Johar Taruna Sapta Purtala Tri Suci Aryanti Umar, Uswatul Hasanah Ummah, Kuntum C. Ummah, Kuntum Chairum Utami, Lita Resti Vesselia, Intan Walian, Anang Walian, anang Wardhana, Indra J. K. Wawan Gunawan Widia Sri Utami Windy Wirawati, Sri Mukti Yasir, Nazril Falah Yopi Kusmiati Yulianti, Riza Randicha Zuhdiyah Zuhdiyah, Zuhdiyah