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PKM MAHASISWA INDO GLOBAL MANDIRI PADA E-COMMERCE MARKETPLACE ERA PANDEMI COVID MENINGKAT TAJAM Ayu Safitri , Della; Fitriani, Desy; Hertati, Lesi; Terttiaavini; Heryati, Agustina; Asmawati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 1 No. 4 (2021): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (787.732 KB) | DOI: 10.55047/jscs.v1i4.424

Abstract

During the ongoing COVID-19 pandemic, the Indonesian government implemented Large-Scale Social Restrictions (PSBB) to curb the spread of the coronavirus. These restrictions have limited community mobility, resulting in the need for adaptation to new circumstances. The shift from in-person shopping to online platforms has become essential for fulfilling basic needs. E-commerce, the electronic buying and selling of goods, has emerged as a crucial solution. This study aims to examine whether there are differences in visits to e-commerce websites in Indonesia in light of these behavioral changes. A quantitative approach is employed, utilizing data on website visits during the COVID-19 pandemic and distributing questionnaires. The findings demonstrate that the pandemic has indeed impacted the number of visits to e-commerce websites. The increase in website visits has led to a surge in online financial transactions, a greater demand for expedited delivery services due to the high volume of products to be shipped, an increase in the requirement for packaging materials, and a higher demand for labor in product packaging services.
PELATIHAN PENGEMBANGAN JASA PENJAHIT TAILOR PENGABDIAN MAHASISWA INDO GLOBAL MANDIRI Adelia Prameswari, Femy; Hertati, Lesi; Terttiaavini; Heryati, Agustina; Asmawati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 1 No. 4 (2021): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (558.3 KB) | DOI: 10.55047/jscs.v1i4.427

Abstract

The development of technology and information systems has significantly impacted the sewing machine and textile industries, thereby influencing the tailoring profession. Clothing has become an essential human requirement. Juki Tailor, a tailor shop that has been operational since 1965, specializes in sewing services for official attire, including PDU/PDH TNI-POLRI uniforms, civil servant uniforms, clothing alterations, pants adjustments, and various other garment types. Currently, Juki Tailor utilizes a combination of manual systems, such as in-person product sales and offline promotional methods like word of mouth, as well as online channels like WhatsApp. This research aims to investigate the relationship between the potential of the tailor business and income generation. An individual's financial status can be measured through the concept of income, which represents the total amount of money received within a specific time frame.
SOSIALISASI PENGEMBANGAN BISNIS KULINER BAKSO DAN SOSIS BAKAR DI DIGITAL PLATFORM E-COMMERCE PENGABDIAN MAHASISWA UIGM DALAM MENDUKUNG MBKM Hasna, Nabilah Sajidah; Rizki, Sutra Meilani; Hertati, Lesi; Terttiaavini; Heryati, Agustina; Asmawati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 1 (2021): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i1.428

Abstract

Business today is greatly facilitated by the existence of digital platforms that oversee shopping activities, making it easier for people who want to shop and trade. By utilizing this technology, it can affect food sales which are carried out online without having to come directly to the sales place. With this, consumers can also directly sort and choose what food they want to buy. This can minimize mistakes that can be made by both consumers and sellers, with the current situation many consumers are lazy to buy due to long distances or because of other things. This form of online method business also uses various online media, ranging from social media, web, to marketplaces. There are also many businesses that use conventional methods, but not a few have shifted to using online media. Some businesses also use both methods to more easily reach customers and promote more widely. Given the rapid technology in this modern era that makes it easy for us to open a business with online methods.
PENTINGNYA PELATIHAN E-COMMERCE GUNA MENINGKATKAN PENJUALAN UMKM KEGIATAN MAHASISWA INDO GLOBAL MANDIRI MENDUKUNG MBKM Suryati; Azizah, Tyara Nur; Hertati, Lesi; Terttiaavini; Heryati, Agustina; Asmawati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 1 (2021): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i1.429

Abstract

E-commerce or electronic commerce is currently growing rapidly in the era of technology that is increasingly advanced along with the times. E-commerce is one of the trading or sales media that is in great demand by the community at this time so that it can sell, buy, and promote products using online media as online buying and selling transactions. The sale of clothing products using E-commerce is very profitable for both sellers and buyers. With the increasingly sophisticated technology and gadgets, buyers no longer bother to choose the clothes they want without being tired of going around choosing clothes, even if only by using a cellphone, buyers can already buy clothes that are out of town and even abroad using E-commerce, so that sellers can market their products not only in the surrounding area.
PKM MAHASISWA UNIVERSITAS INDO GLOBAL MANDIRI SOSIALISASI PERENCANAAN USAHA KERIPIK KACA BUSINESS MODEL CANVAS Athalla, Muhammad Radjab; Dzaironi, Muhammad; Hertati, Lesi; Terttiaavini; Heryati, Agustina; Asmawati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 1 (2021): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i1.433

Abstract

The business world requires a business plan that can help entrepreneurs prepare everything needed for the smooth running of their business. This business planning can be made in the form of a business plan. One of the business plan models that has many advantages is the Business Model Canvas. The purpose of writing this article is to find out what needs to be considered to make business planning using Business Model Canvas. The results of the literature review show that by using the Business Model Canvas, business planning becomes clearer and more focused. The glass chips business which is an example in the application of the Business Model Canvas becomes more focused and clear. Therefore, in making a Business Model Canvas, there are 9 important components including Customer Segment, Value Propositions, Channel, Customer Relationship, Revenue Streams, Key Activities, Key Partnerships, Key Resources and Cost Structure that need to be considered and clearly arranged to help the business run smoothly.
EXPLORING SISTEM MARKETING ONLINE DAN OFFLINE DI WABISABI COSMETICS PROGRAM MBKM MAHASISWA INDO GLOBAL MANDIRI Callistasari, Nidia Putri; Hertati, Lesi; Asharie, Asmawati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 3 (2022): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i3.591

Abstract

Wabisabi, a store that offers a wide array of cosmetics and beauty products from leading Indonesian and international brands, is capitalizing on the momentum of rapid growth in the face and body care industry. Along with the evolution of the times and the increased understanding of women and men towards skincare needs, Wabisabi found substantial opportunities in marketing its products. With consumers increasingly open to the concept of face and body care, Wabisabi is expanding its target market, not only to women, but also to men who are increasingly concerned about their self-care. In the face of ever-changing market dynamics, Wabisabi realizes that the right marketing strategy is essential to maximize sales potential. Positive developments in people's views towards facial care products across different age groups create a solid foundation for Wabisabi's business growth. Hence, the need to implement a holistic marketing system to explore this huge opportunity. A comprehensive approach involves offline sales strategies through physical stores as well as online market penetration through social media platforms that are currently highly influential in influencing consumer behavior. The utilization of social media as a key marketing channel proves its effectiveness, given the immense influence it has on people across segments. However, awareness of the potential of offline sales also remains relevant, given that some consumers still prefer to shop in person and try products in person before deciding on a purchase.
PELATIHAN INOVATIF OLAHAN SINGKONG GUNA MENDUKUNG PROGRAM MBKM MAHASISWA AKUNTANSI UNIVERSITAS INDO GLOBAL MANDIRI Aini, Nur; Hertati, Lesi; Asharie, Asmawati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 3 (2022): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i3.592

Abstract

Cassava is a typical Indonesian plant that can be processed into various foods Cassava or commonly known as cassava or cassava, is an annual tropical and subtropical tree from the Euphorbiaceae family. Cassava is usually used as processed food because of its high carbohydrate content, while the leaves are usually used as vegetables. The purpose of this research is to inform the public about how cassava is processed into cassava chips to help the community generate income from selling cassava chips of various flavors. The method or plan that is carried out is to carry out direct training to sweet potato sellers in the activity of processing sweet potatoes into cassava chips and this uses qualitative methods. which is documentation. With this implementation, the results of the activity are obtained, namely, it is hoped that from processing cassava, the community will know what we can process from cassava, to increase the potential that exists in society, I am an accounting student Indo Global Mandiri University students are trying to help develop this research innovation entitled "Processing cassava-based processed food products as cassava chip products in an effort to increase people's income" which will help the people of Indonesia
PENCIPTAAN PELUANG USAHA KULINER PINDANG IKAN PATIN SEBAGAI MAKANAN KHAS DAERAH PALEMBANG Noer, Namira Imelia Ramadiena; Hertati, Lesi; Asharie, Asmawati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 3 (2022): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i3.595

Abstract

Pindang ikan patin is a typical food of the Palembang region that has been widely recognized as a superior product. This study aims to reveal the marketing strategies used by Micro, Small and Medium Enterprises (MSMEs) in increasing the superiority of pindang ikan patin in the area. This research method uses primary data obtained through interviews, observation, and documentation directly from the first source. The results showed that pindang tulang MSMEs in the Sukawinatan area implemented various marketing strategies, involving aspects of product, price, place of business, and promotion. Of the four strategies, the product marketing strategy has a significant influence, mainly due to the variation in product quality of pindang ikan patin, which includes pindang ikan patin, pindang tulang, and pindang ikan gabus. These products are known for their high quality. In addition, the price of pindang ikan patin products is relatively affordable and competitive in the market. MSMEs in Sukawinatan have successfully developed their product marketing by utilizing online media, particularly through the promotion of the place and types of pindang offered. This research provides a comprehensive overview of the marketing strategy practices implemented by bone pindang MSMEs in the Palembang area. By understanding the success of these marketing strategies, it can be concluded that a focus on product quality, competitive pricing, and utilization of online media are key factors in increasing the competitiveness and popularity of pindang ikan patin as a regional specialty.
MODIFIKASI DAN INOVASI OLAHAN KELAPA MUDA MENJADI PUDING DOGAN SEBAGAI PROGRAM MBKM MAHASISWA INDO GLOBAL MANDIRI Palinggau, Aling; Hertati, Lesi; Asharie, Asmawati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 3 (2022): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i2.596

Abstract

Natural resources are resources obtained from nature and can be utilized to meet the needs of human life. Abundant natural resources if not managed properly will be in vain, because this requires a community that is entrepreneurial, creative and innovative in taking advantage of these opportunities. Therefore, I am a UIGM student who wants to make the latest changes and innovations around Km 14 Palembang, namely "Dogan Pudding" which is the basic ingredient of Young Coconut. Activities were carried out around km 14 Palembang. The method I use is a direct method to sell dogan pudding products made from young coconuts. In this product I make new changes and improvements starting from the appearance, taste and others that distinguish it from other dogan pudding products. Compared to other soft drinks, coconut water contains good nutrients classified as very nutritious, hygienic and natural drinks and has been tested many times to cure various diseases. The delicious taste of young coconut and soft texture make young coconut loved by children to adults. Young coconut water has a very good nutritional content for health.
PELATIHAN STUDI KELAYAKAN BISNIS USAHA FOTOCOPY HAFIS PROGRAM MBKM MAHASISWA UIGM Ani, Anis Anggreq; Hertati, Lesi; Asharie, Asmawati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i4.597

Abstract

The photocopying business is a small business whose implementation does not require a high level of education, so it can help open up employment opportunities for human resources with low education and will reduce the unemployment rate. will later boost people's purchasing power and in time can contribute to the regional economy. Therefore, this implementation aims to determine the feasibility of the "Hafis" photocopying business. In this implementation, all of them are photocopy service businesses around the school. The HAFIS photocopy business feasibility study training is an initiative to improve the entrepreneurial skills of students in the Master's Program in Business Management and Entrepreneurship (MBKM). The aim of this training is to equip students with knowledge and skills in analyzing business feasibility, especially in micro, small and medium enterprises (MSMEs) in the photocopying sector. This training consists of a series of sessions covering the basic concepts of business feasibility studies, risk analysis methodology, marketing strategies, financial analysis, as well as legal and regulatory aspects related to photocopy businesses. Apart from that, the training also provides insight into the development of MSMEs in the photocopy sector, market potential and opportunities that can be exploited. The training method involves a combination of theory sessions, case studies, group discussions, and business feasibility analysis simulations. The training participants are MBKM Program students who have the interest and potential to be involved in the world of entrepreneurship, especially in the photocopy sector
Co-Authors Aberta, Fina Adelia Prameswari, Femy Ainul Yaqin Al Qubro, Khodijah Alfianti, Sarahdillah Ali, Raden Ahmad Nur Allya, Veni Amrina Rosada, Amrina Andini, Andini Ani, Anis Anggreq Aprilia, Lifa Apriyanti Apriyanti Apriyanti, Anggi Argeto , Valentino Aris Munandar Aryani, Reny Asharie, Asmawati Asmawati Asmawati Asmawati Athalla, M. Radjab Athalla, Muhammad Radjab Atmadja, Iswandi sukanta Avini, Terti Ayu Safitri , Della Azizah, Tyara Nur Berliana, Eliya Cahyani, Mitha Callistasari, Nidia Putri Choiriya, Nabila Cristina, Natalia Neisya Dani, Suci Rahma Della Ayu Lestari Dewi Yuniati, Dewi DP, Mohammad Kurniawan Dwi Oktarini, Rahmi Dzaironi, Muhammad Eka Herlina Endang Sri Lestari Erin, Arif Kurnia Fadhilsyah, Muhammad Faza, Sulthan Fitriani, Desy Haidar, Hala Haidir, Hala Hamim, Sumi Amariena Haryono Umar Hasna, Nabilah Sajidah Hendarmin, R.M. Rum Hendarmin, Rum Heriyati, Agustina Heryati, Agustina Hidayahtullah, Hafiz Hidayat, Janthy Hidayat, Janty T. Hidayatullah, Hafiz Husni Mubarat, Husni Ilyas, Meyfida Indah Permatasari Inten Meutia Irena, Angelina Irlan Fery, Irlan Iskak, Jamaludin Karina, Arihta Kartika, Annisa Dwi Kemalasari, Febyanti Khalilly, Muhammad Naufal Kurniawan DP, Mohammad Lazuarni, Syafira Lefandi, M. Alfiansyah Lestari Setia Ningrum, Ayu Letari, Rahayu Tri Lili Syafitri, Lili Lilis Puspitawati Marlina, Ressy Maulana, Fakhrezi Mayang Sari Meifida Ilyas Meiriasari, Vhika Misko, Misko Muhammad Fikri Muhammad Irfan Mutiara Puteri, Adinda Nani Cahyani Nauly, Akta Dia Noer, Namira Imelia Ramadiena Nur Aini Nur Syabitha, Fidya Nurfaiza, Nabila Nurhalizah, Nadila Oktaria, Dwi Otniel Safkaur Palinggau, Aling Paramita, Lidiya Pebianti, Alpina Pebriani, Reny Aziatul Pratama, Yopan Pratami, Salsabilah Pratiwi, Anggun Nia Prayoga, Panca Priandi, M. Ronal Purnamasari, Evi Putra, M. Kurniawan Darma Putra, Mohammad Kurniawan Darma Putri Ayu Lestari Putri, Andini Utari Putri, Sara Ayudia Rafika Sari Rahmahtullah, Rafifa Rahmayang, Tito Ramadhan, Rio Ramadianti, Ramadianti Ratih Puspitasari Ratu, Mutiara Kemala Ricardo, Riki Riwansah, Tami Pames Rizki, Sutra Meilani Romli, Harsi Romri, Arsi Sadana, Afdan Mifta Sandra Eka Febrina Saputra, Ariansyah Saputra, Leksi sari , Novita Sari, Desti Rahma Sari, Mei Sastika, Anta Shellamitha, Dinda Siti Aminah Siti Komariah Hildayanti, Siti Komariah Siti Zahara, Meisin Sondang, Virgus Ari Suharman, Harry Suryati Susanti, Ines Dwi Syafarudin, Afriapollo Syafitri, Lily Syafri, Lili Tamiah, Aisyah Tampubolon, Enggal Marito Yuliarti Terrtiavini, Terrtiavini Terttiaavini Tsabita, Putri Utami, Indriani Putri Wahyuni, Ningsih Wijaya, Putra Oktri Yadiati, Winwin Zarkasyi, Hahyudin