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Dyah Mutiarin, Dyah
Dosen Magister Ilmu Pemerintahan Uni-versitas Muhammadiyah Yogyakarta
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Strengthening the Branding of TKA ABA PCA Banguntapan Utara through the Optimization of English Language Skills and Entrepreneurship Mutiarin, Dyah; Sakir, Sakir; Khozin, Muhammad; Rofi, Muhammad Naufal Rofi; Supriyani, Supriyani
Warta LPM WARTA LPM, Vol. 28, No. 2, July 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/warta.v28i2.10489

Abstract

Aisyiyah Bustanul Athfal Kindergarten (TKA ABA) under the auspices of the North Banguntapan PCA, as an early childhood education institution based on religious values, is committed to developing a superior generation, with noble character, and competitiveness. However, competition in the education sector demands innovative strategies to strengthen the institution's competitiveness and identity. One such strategy is to integrate English and entrepreneurship skills into the curriculum. The problems faced are suboptimal human resources in English and a lack of understanding of entrepreneurship as a means of strengthening branding. The proposed solution is mentoring and training in English and entrepreneurship. The implementation method consists of four stages: preparation, implementation, monitoring and evaluation, and follow-up. The output of this service shows an increase in the ability of teachers in using English for learning and entrepreneurial skills for the purposes of institutional branding. The expected recommendations include follow-up by TKA ABA PCA to create an internal curriculum that combines English and entrepreneurship learning in real situations, the creation of a sustainable teacher learning community, and a commitment to establishing strategic partnerships with the business world and other educational institutions.
Co-Authors Abdul Manaf, Halimah binti Achmad Nurmandi Agus Sugiarto Akbar, Paisal Akhmad Kurniawan Albakeri, Norsyaza Husna Alva Beriansyah Andi Nur Fiqhi Utami, Andi Nur Fiqhi Andri Putra Kesmawan Anwar Sadat Apriliyanti, Kiki Arie Saputra, Herdin Arip Suprianto, Arip Aryanti, Ni Nyoman Sri Asiah, Uswatun Astuti, Laras Bambang Irawan Bernadet Sihombing binti Abdul Manaf, Halimah DENI SETIAWAN Divantika, Helmi Satriananda Eko Atmojo, Muhammad Eko Priyo Purnomo Eni Harmayani Fathani, Aqil Teguh Febty, Inggi Miya Firmanto Latief, Firmanto Gowinda, Ida Bagus Hadmar, Ahmad Muhardin Halimah Halimah Herman Lawelai Herman Rante, Herman Ibrahim, Adil Hassan Ikhwan Rahmatika Latif Irsya Latif, M. Daud Iskandar Iskandar Isolana, Jack B. Janianton Damanik Jasmine, Asyifa Nadia Jovita, Hazel D. Jubba, Hasse Kamaludin, Nurul Kharismawati L.M. Azhar Sa'ban Lestari, Riski Puspita Lianawati, Fitri M. Rafi Made Kutanegara, Pande Maharani, Putri Widiyana Malawani, Ajree Ducol Michel, Diana Misran mito, sarmito Muchamad Zaenuri, Muchamad Muhamad Fajar Pramono Muhammad Eko Atmojo, Muhammad Eko Muhammad Fikar, Muhammad Muhammad Hakam Ulfi Ikfina, Muhammad Hakam Ulfi Muhammad Khozin Muttaqien, Muhammad Nambassa, Gloria Nasrulhaq Nasrulhaq, Nasrulhaq Nastia Naz, Samra Nur Khaerah, Nur Nur, Utami Nurhidayanti, Nadia Tri Nurul Huda Nyssa, Andi Visca Irfa Palomares, Perla P. Pangestu, Dita Idfi Prabawa, Windhi Gita Prambudi, Yogi Purwaningsih, Titin Putri Pratiwi, Vindhi Putri, Indah Ameylia Rahmat, Al Fauzi Rahmawati, DE Ramadlan, Benny - Rizal Khadafi, Rizal Rochma Bertiana, Rochma Rofi, Muhammad Naufal Rofi Ruanda, Romi Ruhullah, Mohammad Eisa Sakir Sakir, Sakir Saputra, Herdin Arie Saputri, Rivi Saputro, Muhammad Noor Cahyadi Eko SATAPORN ROENGTAM, SATAPORN SLAMET HARIYANTO, SLAMET Sri Utami Suardi, Wahdania Sukarno, Mohamad Sunyoto Usman Supriyani Supriyani Suranto Suranto Suswanta Tamzis Sarwana, Tamzis Titik Sunarti Widyaningsih Ulung Pribadi, Ulung Wahyudi Kumorotomo Wahyuni, Herpita Wening Udasmoro Wijaya, Andi Arya Maulana Younus, Muhammad Yuniarti, Shintia Zamani, Muhammad Bagus Zulkifli, Zarina Zuly Qodir