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All Journal Jurnal Pendidikan Jasmani Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal sistem informasi, Teknologi informasi dan komputer Jurnal Fisika Unand Cordova Jurnal Jurnal Noken: Ilmu-Ilmu Sosial JURNAL PENDIDIKAN TAMBUSAI Maker: Jurnal Manajemen Jurnal Teknik Industri Terintegrasi (JUTIN) AGRISAINS: Jurnal Ilmiah Magister Agribisnis Jurnal Ilmiah Al-Hadi Jurnal Dakwah dan Komunikasi Komunika: Jurnal Ilmu Komunikasi Jurnal Abdi Masyarakat Saburai (JAMS) INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE International Journal of Social Science, Education, Communication and Economics Communicator Sphere Jurnal Social Library Jurnal Ilmu Komunikasi Dan Media Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Siwayang Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Devotion: Journal Corner of Community Service Urecol Journal. Part D: Applied Sciences ANTHOR: Education and Learning Journal SATUKATA: Jurnal Sains, Teknik, dan Studi Kemasyarakatan The Journal of Society Medicine (JSOCMED) Communication & Social Media Jurnal Ilmu Sosial, Humaniora dan Seni e-Jurnal Apresiasi Ekonomi Riwayat: Educational Journal of History and Humanities Jurnal Pendidikan Ilmu Sosial Jurnal Ilmu Komunikasi dan Sosial Politik Jurnal Kawistara Indonesian Journal of Humanities and Social Sciences Jurnal Pendidikan MIPA ANTHOR: Education and Learning Journal Journal of Business Administration and Strategy International Journal of Public Administration and Policy Tapis : Jurnal Penelitian Ilmiah
Fakhrur Rozi, Fakhrur
Jurusan Fisika Universitas Andalas, Limau Manis, Padang 25163
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SECOND INSTAGRAM ACCOUNTS IN THE NEGOTIATION OF GENDER PERFORMATIVITY OF GEN Z MALES Al-Mujahid, Naqil; Rozi, Fakhrur
International Journal of Cultural and Social Science Vol. 7 No. 2 (2026): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v7i2.1375

Abstract

This study examines how Generation Z males use second accounts to negotiate gender performativity on Instagram, positioning the platform as a space for interaction, image construction, self-expression, and adaptation to dominant norms of masculinity. The study employed a qualitative method with a phenomenological approach to explore participants’ experiences and meanings in using first and second accounts. Data were analysed through the interactive model of Miles, Huberman, and Saldaña, while validity was ensured through source triangulation based on interviews with 10 informants and expert triangulation. The findings show that first accounts are generally used as spaces of public representation to maintain image, fulfil standards of propriety, and present a safer self before wider audiences. Second accounts function as more intimate spaces for expressing personal, emotional, daily, and hobby-related dimensions of the self. The discussion confirms that dual-account use reflects an ongoing negotiation of masculinity in contemporary digital space today
PENGARUH INTENSITAS MENGAKSES IKLAN (BUY NOW PAYLATER) DI TIKTOK DAN SHOPEE TERHADAP MINAT BERUTANG MAHASISWA ILMU KOMUNIKASI FAKULTAS ILMU SOSIAL UNIVERSITAS ISLAM NEGERI SUMATERA UTARA Damayanti, Elisa; Rozi, Fakhrur
PENDIS (Jurnal Pendidikan Ilmu Sosial) Vol. 5 No. 2 (2026): Juni (In Press)
Publisher : Yayasan Insan Cipta Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61721/pendis.v5i1.653

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh intensitas mengakses iklan Buy Now Pay Later (BNPL) di TikTok dan Shopee terhadap minat berutang mahasiswa Ilmu Komunikasi Fakultas Ilmu Sosial Universitas Islam Negeri Sumatera Utara. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis explanatory research untuk menjelaskan hubungan sebab-akibat antar variabel. Populasi penelitian berjumlah 228 mahasiswa, dengan sampel sebanyak 70 responden yang ditentukan menggunakan rumus Slovin. Teknik pengumpulan data dilakukan melalui kuesioner dengan skala Likert, sedangkan analisis data menggunakan statistik deskriptif dan inferensial, meliputi uji asumsi klasik, uji korelasi, dan regresi linier sederhana. Hasil penelitian menunjukkan bahwa intensitas mengakses iklan BNPL berpengaruh positif dan signifikan terhadap minat berutang mahasiswa, dengan nilai signifikansi < 0,05 dan koefisien regresi sebesar 0,632. Selain itu, nilai koefisien determinasi (R²) sebesar 0,616 menunjukkan bahwa 61,6% variasi minat berutang dapat dijelaskan oleh intensitas paparan iklan. Temuan ini mengindikasikan bahwa semakin tinggi frekuensi mahasiswa terpapar iklan BNPL, maka semakin tinggi pula kecenderungan mereka untuk berutang.
Co-Authors Abidin, Syahrul acum wijaya ADELIA Afandi, Muhammad Rizki Ahmed Fernanda Desky Al-Mujahid, Naqil Alfina Zsazsa Naqiya Algusri, Jeki Aliansyah, Aliansyah Aliffa Izzara, Widi Ambiyar, Ambiyar Amin, Ahmad Aldi Anas Azhar, Anang Anggita, Rizki Apriza, Tiyas Ardhin Primadewi Arief Rahman Arif Budiman Arwizet Arwizet, Arwizet Aryasandy, Nensy Azhar, Anang Anas Damayanti, Elisa Deni, Indira Fatra Ema Wulansari, Rizky Fernos, Jhon Fitrah, Yunanda Ghasani, Thahira Heni Pujiastuti Ibrahim, Anton Maulana Intan Tursina Kesuma, Rafifa Luqyana Khairul Amri Mahendra, Romi Manurung, Lira Dzikri Rahmadani Maria Magdalena Masditok, Tokit Matondang, Abdul Rahman Mohammad Ahsanuddin Monang, Sori MUHAMMAD FAHMI Muklisin, Sanitra Muliyani, Sari Nasution, Farah Mutiara Zahra Nasution, Irina Kemala Nathanael, Austin Nurmansyah Nurmansyah, Nurmansyah Nurwijayanti Oktavia, Lia Pamekas, Arya Firman Pane, Endi Hadian Shabar Pitri, Laila Pristika, Febie Juma Pujiastuti, Eka Putri, Anggi Juninda Putri, Risa Haruman Rahmawati, Catur Salisah, Fadiah Anggi Sari Nasution, Bida Sigit Apriyanto Siregar, Fitrah Alfisyah Siregar, Sarifah Aini Siska Siregar, Dewi Siti Mundari Solihah Titin Sumanti, Solihah Titin Sopyan, Ence Sry Lestari Samosir Sukardi Sukardi Sulastri, Rukma Supriyanto Supriyanto Supriyanto Supriyanto Surbakti, Khairul Putra Syafitri, Nanda Lestari Syofria Meidona Uswatul Hasanah, Uswatul Wiratno, Esa Prasetyo Yusniar Lubis Zeeda, Ghuvira Zusmawati Zusmawati