Article Per Year (5 Year)
p-Index From 2020 - 2025
7.044
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan Jasmani Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal sistem informasi, Teknologi informasi dan komputer Jurnal Fisika Unand Cordova Jurnal Jurnal Noken: Ilmu-Ilmu Sosial urnal Interaksi: Jurnal Ilmu Komunikasi JURNAL PENDIDIKAN TAMBUSAI Journal of Humanities and Social Studies Maker: Jurnal Manajemen Jurnal Teknik Industri Terintegrasi (JUTIN) AGRISAINS: Jurnal Ilmiah Magister Agribisnis Jurnal Ilmiah Al-Hadi Jurnal Dakwah dan Komunikasi Komunika: Jurnal Ilmu Komunikasi Jurnal Abdi Masyarakat Saburai (JAMS) Syiar: Jurnal Komunikasi dan Penyiaran Islam INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE International Journal of Social Science, Education, Communication and Economics Communicator Sphere Jurnal Social Library Jurnal Ilmu Komunikasi Dan Media Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Siwayang Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Devotion: Journal Corner of Community Service Urecol Journal. Part D: Applied Sciences ANTHOR: Education and Learning Journal The Journal of Society Medicine (JSOCMED) Communication & Social Media Jurnal Ilmu Sosial, Humaniora dan Seni e-Jurnal Apresiasi Ekonomi Riwayat: Educational Journal of History and Humanities Jurnal Ilmu Komunikasi dan Sosial Politik Efficient: Indonesian Journal of Development Economics Jurnal Kawistara Indonesian Journal of Humanities and Social Sciences Jurnal Pendidikan MIPA ANTHOR: Education and Learning Journal Jurnal Sosiologi Pendidikan Kolaboratif Journal of Business Administration and Strategy International Journal of Public Administration and Policy Tapis : Jurnal Penelitian Ilmiah
Fakhrur Rozi, Fakhrur
Jurusan Fisika Universitas Andalas, Limau Manis, Padang 25163
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Physics Social Sciences Other

Published : 57 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 57 Documents
Search

 1   2   3   4   5 
Women's Representation In The Korea Drama "It's Okay, That's Love" (Semiotics Analysis Study) Oktavia, Lia; Sumanti, Solihah Titin; Rozi, Fakhrur
International Journal of Cultural and Social Science Vol. 3 No. 2 (2022): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v3i2.576

Abstract

The purpose of this study is to find out how the representation of women in the Korean drama it's okay thats loved and find the meanings and signs used to solve this research is the theory of semiotics. The object of the research is the Korean drama it's okay thats love, which is a drama produced by South Korea and aired in 2014 consisting of 16 episodes with a duration of 59-60 minutes. The method used in this study is a qualitative method with the semiotic analysis technique of the Roland Barthes model. The results of the study show that there are several scenes that depict the representation of women in the Korean drama it's okay thats love. The representation of women can be seen from the signs and meanings studied through Roland Barthes' semiotic theory.
Representation of Self Healing in the Song Lyrics "Self" by Muhammad Tulus Rusydi Rholand Barthes' Semiotic Analysis Study Adelia; Rozi, Fakhrur; Abidin, Syahrul
International Journal of Cultural and Social Science Vol. 4 No. 2 (2023): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i2.816

Abstract

This study discusses the meaning of the self-healing symbol contained in the lyrics of the song "Self" in the album Manusia by Muhammad Tulus Rusydi in Roland Barthes' semiotic perspective. The symbol of self-healing in the lyrics of the song "Self" in the album Manusia by Muhammad Tulus Rusydi in the semiotic perspective of Roland Barthes who explains how to analyze the meaning of signs. In the song "Self" represents the symbol of Self Healing, namely forgivness which discusses about making peace with the past, gratitude discusses appreciation of oneself, positive self talk discusses expressing gratitude to oneself, expressive writing and mindfulness which discusses efforts or methods in self-reflection.
Strategi Komunikasi Pemasaran Dalam Upaya Meningkatkan Jumlah Room Occuppancy Di Hotel Sulthan Darussalam Pasca Pandemi Covid-19 Setiawan, Haris; Anas Azhar, Anang; Rozi, Fakhrur
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 4 (2022)
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v1i4.405

Abstract

The Covid-19 pandemic has had a huge impact on people's lives, including businesspeople, one of which is in hospitality services. Hotel Sulthan Darussalam is one of the hotels affected by the Covid-19 pandemic. In achieving a success Hotel Sulthan Darussalam has prepared several marketing communication strategies. The purpose of this study was to determine the marketing communication strategy carried out by Hotel Sulthan Darussalam in increasing the number of room occupancy after the Covid-19 pandemic. The research method used in this study uses qualitative research with a descriptive approach using the theory of innovation duffusion and Lasswell. Data collection techniques through interviews and documentation. The results of this study indicate that the marketing communications carried out by Hotel Sulthan Darussalam in the post-Covid-19 pandemic have referred to promotions carried out directly or through social media, maintaining good relations with several companies in collaborating, and offering several facilities via online. travel agent (OTA) to increase the number of room occupancy.
Cybersilence: Analisis Resepsi Pengguna X Pada Verbal Cyberbullying Salisah, Fadiah Anggi; Rozi, Fakhrur
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 1 (2025): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i1.2554

Abstract

Artikel ini menganalisis resepsi masyarakat terhadap komunikasi verbal yang berkaitan dengan fenomena cyberbullying di media sosial X. Urgensi penelitian ini muncul dari tingginya prevalensi cyberbullying yang berdampak negatif pada kesehatan mental pengguna media sosial. Masalah utama yang diangkat adalah bagaimana masyarakat merespons tindakan verbal cyberbullying dan dampaknya terhadap korban. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologi, memadukan data primer berupa cuitan pengguna X yang relevan dengan topik penelitian, serta data sekunder dari tinjauan pustaka. Teknik pengumpulan data melibatkan eksplorasi sistematis melalui Keyhole dan eksploding topics. Data dianalisis menggunakan analisis konten untuk mengidentifikasi pola dan tema resepsi terhadap pesan verbal terkait cyberbullying. Validitas data diuji melalui triangulasi teori dan sumber. Hasil penelitian menunjukkan bahwa respons terhadap cyberbullying sangat bervariasi. Sebagian besar korban melaporkan dampak negatif seperti stres, penurunan kepercayaan diri, dan rasa malu. Namun, terdapat individu yang menunjukkan resiliensi dan mampu mengatasi dampak negatif ini. Analisis juga mengungkapkan bahwa interaksi individu dengan media sosial dan lingkungan sosial mereka memengaruhi persepsi dan reaksi mereka terhadap cyberbullying. Diskusi mendalam menggunakan teori ekologi media dan resepsi Stuart Hall menyoroti bagaimana individu menafsirkan pesan dari pelaku, mulai dari penerimaan hegemonik hingga penolakan oposisi. Penelitian ini menegaskan pentingnya mengembangkan strategi intervensi berbasis empati, edukasi digital, dan dukungan emosional yang berpusat pada korban untuk menciptakan lingkungan daring yang lebih inklusif dan aman. Kesimpulannya, pemahaman komprehensif mengenai resepsi masyarakat terhadap cyberbullying dapat memberikan kontribusi signifikan dalam merancang kebijakan dan program pencegahan yang efektif.
Representation of the Exploitation of Women in Religious Institutions in the Film “Maharaj” Artika, Sindi; Rozi, Fakhrur
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i1.638

Abstract

The exploitation of women within religious institutions is driven by patriarchy and the manipulation of religion, resulting in sexual violence, discrimination, and systemic gender injustice. This study discusses the film Maharaj as a medium that reveals the exploitation of women and critiques patriarchal religious institutions. This research uses a qualitative descriptive method with semiotic analysis. Data collection was carried out through observation and documentation. Triangulation of techniques and time was used to ensure data validity. Research findings show that the film Maharaj reveals the exploitation of women in religious institutions through visual symbolism, body gestures, and rituals such as Charan Seva, which reflect patriarchal and spiritual domination legitimized by culture. The representation of submissive and silent women becomes a marker of systemic oppression. A cultural feminist approach is used to highlight the courage of women to resist this structure. The spiral of silence theory explains the victims’ silence as a result of social and religious stigma. Karsandas Mulji appears as a symbol of resistance, opening space for discourse through media. This film acts as a form of social criticism that calls for critical awareness, justice, and gender equality. Conclusion: The film highlights the exploitation of women in religion and presents resistance as a form of social critique for gender equality.
THE EFFECT OF VIRAL MARKETING AND BRAND AWARENESS ON BUYING INTEREST IN S-COMMERCE TIKTOK SHOP Pamekas, Arya Firman; Wijaya, Acum; Rozi, Fakhrur
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v11i1.785

Abstract

The purpose of this study is to investigate the impact of viral marketing and brand awareness on buying interest in Tiktokshop. TikTok Shop is one of Indonesia's social commerce platforms. TiktokShop is one of the fastest growing types of online commerce that leverages tiktok characteristics through creative content, digital marketing, and so on. Many trading activities are transferring to digital platforms, which may have an impact on the survival of traditional markets. For this reason, our study takes into account a number of elements, including viral marketing and brand awareness on TikTok. This study included a questionnaire distributed to 100 participants. The SEM-Partial Least Squares (SEM-PLS) algorithm is used to evaluate data in this study. The results suggest that viral marketing has an effect on buying interest in TikTokshop, and brand recognition also influences buying interest.
Analyzing the Influence of Critical Thinking Skills, Self-Efficacy, Digital Literacy, and Industrial Internship on Students' Work Readiness: SEM-PLS Approach Aryasandy, Nensy; Arwizet, Arwizet; Ambiyar, Ambiyar; Sukardi, Sukardi; Rozi, Fakhrur
Jurnal Pendidikan MIPA Vol 26, No 1 (2025): Jurnal Pendidikan MIPA
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpmipa.v26i1.pp721-735

Abstract

This quantitative study investigates the influence of critical thinking skills, self-efficacy, digital literacy, and internship experience on work readiness among vocational high school students. This research is motivated by the persistently high unemployment rates among vocational graduates in Indonesia, which reflect a gap between the skills acquired in school and those demanded by the job market. of the study involved 143 twelfth-grade students from SMK Negeri 2 Sungai Penuh and employed an explanatory quantitative approach. Data were collected using a structured questionnaire and analyzed through Structural Equation Modeling (SEM) using SmartPLS 3.0. The findings confirmed that the measurement model satisfied the required criteria for reliability, convergent validity, and discriminant validity. The structural model testing indicated that critical thinking skills, self-efficacy, and internship experience significantly and positively influenced work readiness, while digital literacy did not demonstrate significant effect. Furthermore, self-efficacy was found to partially mediate the correlation between critical thinking and internship experience with work readiness, although the effect sizes of these mediations were relatively small. These results emphasize the importance of enhancing critical thinking, building self-efficacy, and improving the quality of internship programs in the industry to increase vocational graduates' employability. The study highlights that fostering these factors in vocational education can better prepare students for the workforce. Future research is recommended to explore additional external factors that may influence work readiness, such as socio-economic status, personal motivation, or family background, and to broaden the sample size to improve the generalizability of the findings to a larger population.    Keywords: critical thinking skills, self-efficacy, digital literacy, industrial internship, students' work readiness. 
Impact of Customer Experience on Customer Loyalty, With A Particular Focus on The Role of Customer Satisfaction Supriyanto, Supriyanto; Nathanael, Austin; Rozi, Fakhrur
Journal of Business Administration and Strategy Vol. 1 No. 2 (2025): July
Publisher : Universitas Indonesia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jbas.v1i2.35

Abstract

The internet is one of the impacts of modern technological development that has the capacity to transform the manner in which marketing communication is conducted from face-to-face (conventional) to screen-to-face (digital marketing). The objective of this research is to examine the customer base of Caribbe Caffe. The data collection method employed in this study utilizes the communication method. Therefore, an online questionnaire was disseminated via Google Forms to a sample of 100 respondents who had previously used or purchased products at Caribbe Cafe. The procedure employed for model testing and data processing utilizes a structural equation model with SmartPLS 3.0 and SPSS 25. The resulting output indicates that customer experience exerts a positive and significant influence on customer satisfaction. Furthermore, customer experience demonstrates a positive and insignificant effect on customer loyalty. Additionally, customer satisfaction exhibits a positive and significant effect on customer loyalty. Finally, customer experience displays a positive and significant effect on customer loyalty, albeit indirectly through customer satisfaction. The findings of this study indicate that three of the four hypotheses are substantiated by substantial positive evidence, namely, customer experience and its impact on customer satisfaction, customer experience and its impact on customer loyalty, and customer experience and its impact on customer loyalty through customer satisfaction. However, the fourth hypothesis, which pertains to the direct relationship between customer experience and customer loyalty, is rejected, and the results of the analysis are inconsequential.
Cassava Price Dynamics in Lampung Province: Economic and Social Factors That Influence Naqiya, Alfina Zsazsa; Rozi, Fakhrur
Journal of Business Administration and Strategy Vol. 1 No. 2 (2025): July
Publisher : Universitas Indonesia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jbas.v1i2.37

Abstract

Cassava prices in Lampung, one of the largest cassava producers in Indonesia, experience fluctuations influenced by various economic and social factors. This study aims to identify and analyze the factors that influence the dynamics of cassava prices in Lampung province. The method used in this study is descriptive analysis with qualitative and quantitative approaches. The results of the study indicate that the main factors influencing cassava prices in Lampung include weather conditions, government policies related to prices and subsidies, transportation costs, and domestic and export market demand. Social factors, such as the socio-economic conditions of farmers and the relationship between traders and consumers also play an important role in determining prices. This study provides recommendations on policies that can be implemented to reduce price fluctuations and improve the welfare of cassava farmers in Lampung.
Analyzing the Effect of @Kulinerkoko’s Tiktok Food Content on the Foodie Behavior of University Students in Medan Hafizhah, Syafira Noer; Rozi, Fakhrur
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 9, No 2 (2025): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v9i2.24493

Abstract

This study aims to examine the extent to which TikTok content from the food vlogger @KulinerKoko influences foodie behavior among university students in Medan. The increasing trend of food vlogging on social media has made food vloggers the primary reference for culinary recommendations, which impacts the preferences and consumption habits of the younger generation, especially university students. The research was conducted using a quantitative approach through a survey of 96 respondents, selected using Lemeshow’s formula. The instrument used underwent validity and reliability testing, indicating that all items were appropriate and consistent (r-count r-table; Cronbach’s Alpha 0.8). Data analysis was carried out using normality, linearity tests, and simple linear regression with the help of SPSS version 20. The findings show a positive and significant influence of @KulinerKoko’s content on the foodie behavior of students, as indicated by a significance value of 0.000 ( 0.05) and a regression coefficient of 0.583. The R Square value of 0.249 indicates that 24.9% of the variation in foodie behavior can be explained by the displayed content, while the remaining variation is influenced by other factors. The content, including food reviews, attractive visuals, and communicative delivery, has proven to encourage students to try new foods, visit recommended places, and share their experiences on social media.
Co-Authors Abidin, Syahrul acum wijaya ADELIA Afandi, Muhammad Rizki Agus Setiawan Alamsyah, Muhammad Royhan Alfina Zsazsa Naqiya Algusri, Jeki Aliansyah, Aliansyah Aliffa Izzara, Widi Ambiyar, Ambiyar Amin, Ahmad Aldi Anas Azhar, Anang Anggita, Rizki Anum, Adelina Apriza, Tiyas Ardhin Primadewi Arief Rahman Arif Budiman Artika, Sindi Arwizet Arwizet, Arwizet Aryasandy, Nensy Azhar, Anang Anas Bella, Sinta Cahyanto, Sigit Bayu Deni, Indira Fatra Eka Puspitawati Ema Wulansari, Rizky Fernos, Jhon Fitrah, Yunanda Ghasani, Thahira Hafizhah, Syafira Noer Heni Pujiastuti Ibrahim, Anton Maulana Intan Tursina Kesuma, Rafifa Luqyana Khairul Amri Mahendra, Romi Manurung, Lira Dzikri Rahmadani Maria Magdalena Masditok, Tokit Matondang, Abdul Rahman Mohammad Ahsanuddin Monang, Sori MUHAMMAD FAHMI Muklisin, Sanitra Muliyani, Sari Nasution, Farah Mutiara Zahra Nasution, Irina Kemala Nasution, Kevin Rasyid Sabili Nathanael, Austin Novemyanto, Alfin Dwi Nurmansyah Nurmansyah, Nurmansyah Nurwijayanti Oktavia, Lia Pamekas, Arya Firman Pane, Endi Hadian Shabar Pitri, Laila Pristika, Febie Juma Pujiastuti, Eka Putri, Anggi Juninda Putri, Risa Haruman Rahmawati, Catur Rosidah Rosidah Salisah, Fadiah Anggi Sari Nasution, Bida Sigit Apriyanto Sinaga, Siti Azzahra Siregar, Fitrah Alfisyah Siregar, Sarifah Aini Siti Mundari Solihah Titin Sumanti, Solihah Titin Sopyan, Ence Sry Lestari Samosir Sukardi Sukardi Sulastri, Rukma Supriyanto Supriyanto Surbakti, Khairul Putra Syafitri, Nanda Lestari Syofria Meidona Tomy, Chairian Uswatul Hasanah, Uswatul Wiratno, Esa Prasetyo Yusniar Lubis Zeeda, Ghuvira Zusmawati Zusmawati