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All Journal Jurnal Pendidikan Jasmani Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal sistem informasi, Teknologi informasi dan komputer Jurnal Fisika Unand Cordova Jurnal Jurnal Noken: Ilmu-Ilmu Sosial JURNAL PENDIDIKAN TAMBUSAI Maker: Jurnal Manajemen Jurnal Teknik Industri Terintegrasi (JUTIN) AGRISAINS: Jurnal Ilmiah Magister Agribisnis Jurnal Ilmiah Al-Hadi Jurnal Dakwah dan Komunikasi Komunika: Jurnal Ilmu Komunikasi Jurnal Abdi Masyarakat Saburai (JAMS) INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE International Journal of Social Science, Education, Communication and Economics Communicator Sphere Jurnal Social Library Jurnal Ilmu Komunikasi Dan Media Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Siwayang Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Devotion: Journal Corner of Community Service Urecol Journal. Part D: Applied Sciences ANTHOR: Education and Learning Journal SATUKATA: Jurnal Sains, Teknik, dan Studi Kemasyarakatan The Journal of Society Medicine (JSOCMED) Communication & Social Media Jurnal Ilmu Sosial, Humaniora dan Seni e-Jurnal Apresiasi Ekonomi Riwayat: Educational Journal of History and Humanities Jurnal Pendidikan Ilmu Sosial Jurnal Ilmu Komunikasi dan Sosial Politik Jurnal Kawistara Indonesian Journal of Humanities and Social Sciences Jurnal Pendidikan MIPA ANTHOR: Education and Learning Journal Journal of Business Administration and Strategy International Journal of Public Administration and Policy Tapis : Jurnal Penelitian Ilmiah
Fakhrur Rozi, Fakhrur
Jurusan Fisika Universitas Andalas, Limau Manis, Padang 25163
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Representation of Self Healing in the Song Lyrics "Self" by Muhammad Tulus Rusydi Rholand Barthes' Semiotic Analysis Study Adelia; Rozi, Fakhrur; Abidin, Syahrul
International Journal of Cultural and Social Science Vol. 4 No. 2 (2023): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i2.816

Abstract

This study discusses the meaning of the self-healing symbol contained in the lyrics of the song "Self" in the album Manusia by Muhammad Tulus Rusydi in Roland Barthes' semiotic perspective. The symbol of self-healing in the lyrics of the song "Self" in the album Manusia by Muhammad Tulus Rusydi in the semiotic perspective of Roland Barthes who explains how to analyze the meaning of signs. In the song "Self" represents the symbol of Self Healing, namely forgivness which discusses about making peace with the past, gratitude discusses appreciation of oneself, positive self talk discusses expressing gratitude to oneself, expressive writing and mindfulness which discusses efforts or methods in self-reflection.
Strategi Komunikasi Pemasaran Dalam Upaya Meningkatkan Jumlah Room Occuppancy Di Hotel Sulthan Darussalam Pasca Pandemi Covid-19 Setiawan, Haris; Anas Azhar, Anang; Rozi, Fakhrur
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 4 (2022)
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v1i4.405

Abstract

The Covid-19 pandemic has had a huge impact on people's lives, including businesspeople, one of which is in hospitality services. Hotel Sulthan Darussalam is one of the hotels affected by the Covid-19 pandemic. In achieving a success Hotel Sulthan Darussalam has prepared several marketing communication strategies. The purpose of this study was to determine the marketing communication strategy carried out by Hotel Sulthan Darussalam in increasing the number of room occupancy after the Covid-19 pandemic. The research method used in this study uses qualitative research with a descriptive approach using the theory of innovation duffusion and Lasswell. Data collection techniques through interviews and documentation. The results of this study indicate that the marketing communications carried out by Hotel Sulthan Darussalam in the post-Covid-19 pandemic have referred to promotions carried out directly or through social media, maintaining good relations with several companies in collaborating, and offering several facilities via online. travel agent (OTA) to increase the number of room occupancy.
Cybersilence: Analisis Resepsi Pengguna X Pada Verbal Cyberbullying Salisah, Fadiah Anggi; Rozi, Fakhrur
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 1 (2025): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i1.2554

Abstract

Artikel ini menganalisis resepsi masyarakat terhadap komunikasi verbal yang berkaitan dengan fenomena cyberbullying di media sosial X. Urgensi penelitian ini muncul dari tingginya prevalensi cyberbullying yang berdampak negatif pada kesehatan mental pengguna media sosial. Masalah utama yang diangkat adalah bagaimana masyarakat merespons tindakan verbal cyberbullying dan dampaknya terhadap korban. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologi, memadukan data primer berupa cuitan pengguna X yang relevan dengan topik penelitian, serta data sekunder dari tinjauan pustaka. Teknik pengumpulan data melibatkan eksplorasi sistematis melalui Keyhole dan eksploding topics. Data dianalisis menggunakan analisis konten untuk mengidentifikasi pola dan tema resepsi terhadap pesan verbal terkait cyberbullying. Validitas data diuji melalui triangulasi teori dan sumber. Hasil penelitian menunjukkan bahwa respons terhadap cyberbullying sangat bervariasi. Sebagian besar korban melaporkan dampak negatif seperti stres, penurunan kepercayaan diri, dan rasa malu. Namun, terdapat individu yang menunjukkan resiliensi dan mampu mengatasi dampak negatif ini. Analisis juga mengungkapkan bahwa interaksi individu dengan media sosial dan lingkungan sosial mereka memengaruhi persepsi dan reaksi mereka terhadap cyberbullying. Diskusi mendalam menggunakan teori ekologi media dan resepsi Stuart Hall menyoroti bagaimana individu menafsirkan pesan dari pelaku, mulai dari penerimaan hegemonik hingga penolakan oposisi. Penelitian ini menegaskan pentingnya mengembangkan strategi intervensi berbasis empati, edukasi digital, dan dukungan emosional yang berpusat pada korban untuk menciptakan lingkungan daring yang lebih inklusif dan aman. Kesimpulannya, pemahaman komprehensif mengenai resepsi masyarakat terhadap cyberbullying dapat memberikan kontribusi signifikan dalam merancang kebijakan dan program pencegahan yang efektif.
THE EFFECT OF VIRAL MARKETING AND BRAND AWARENESS ON BUYING INTEREST IN S-COMMERCE TIKTOK SHOP Pamekas, Arya Firman; Wijaya, Acum; Rozi, Fakhrur
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v11i1.785

Abstract

The purpose of this study is to investigate the impact of viral marketing and brand awareness on buying interest in Tiktokshop. TikTok Shop is one of Indonesia's social commerce platforms. TiktokShop is one of the fastest growing types of online commerce that leverages tiktok characteristics through creative content, digital marketing, and so on. Many trading activities are transferring to digital platforms, which may have an impact on the survival of traditional markets. For this reason, our study takes into account a number of elements, including viral marketing and brand awareness on TikTok. This study included a questionnaire distributed to 100 participants. The SEM-Partial Least Squares (SEM-PLS) algorithm is used to evaluate data in this study. The results suggest that viral marketing has an effect on buying interest in TikTokshop, and brand recognition also influences buying interest.
Analyzing the Influence of Critical Thinking Skills, Self-Efficacy, Digital Literacy, and Industrial Internship on Students' Work Readiness: SEM-PLS Approach Aryasandy, Nensy; Arwizet, Arwizet; Ambiyar, Ambiyar; Sukardi, Sukardi; Rozi, Fakhrur
Jurnal Pendidikan MIPA Vol 26, No 1 (2025): Jurnal Pendidikan MIPA
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpmipa.v26i1.pp721-735

Abstract

This quantitative study investigates the influence of critical thinking skills, self-efficacy, digital literacy, and internship experience on work readiness among vocational high school students. This research is motivated by the persistently high unemployment rates among vocational graduates in Indonesia, which reflect a gap between the skills acquired in school and those demanded by the job market. of the study involved 143 twelfth-grade students from SMK Negeri 2 Sungai Penuh and employed an explanatory quantitative approach. Data were collected using a structured questionnaire and analyzed through Structural Equation Modeling (SEM) using SmartPLS 3.0. The findings confirmed that the measurement model satisfied the required criteria for reliability, convergent validity, and discriminant validity. The structural model testing indicated that critical thinking skills, self-efficacy, and internship experience significantly and positively influenced work readiness, while digital literacy did not demonstrate significant effect. Furthermore, self-efficacy was found to partially mediate the correlation between critical thinking and internship experience with work readiness, although the effect sizes of these mediations were relatively small. These results emphasize the importance of enhancing critical thinking, building self-efficacy, and improving the quality of internship programs in the industry to increase vocational graduates' employability. The study highlights that fostering these factors in vocational education can better prepare students for the workforce. Future research is recommended to explore additional external factors that may influence work readiness, such as socio-economic status, personal motivation, or family background, and to broaden the sample size to improve the generalizability of the findings to a larger population.    Keywords: critical thinking skills, self-efficacy, digital literacy, industrial internship, students' work readiness. 
Impact of Customer Experience on Customer Loyalty, With A Particular Focus on The Role of Customer Satisfaction Supriyanto, Supriyanto; Nathanael, Austin; Rozi, Fakhrur
Journal of Business Administration and Strategy Vol. 1 No. 2 (2025): July
Publisher : Universitas Indonesia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jbas.v1i2.35

Abstract

The internet is one of the impacts of modern technological development that has the capacity to transform the manner in which marketing communication is conducted from face-to-face (conventional) to screen-to-face (digital marketing). The objective of this research is to examine the customer base of Caribbe Caffe. The data collection method employed in this study utilizes the communication method. Therefore, an online questionnaire was disseminated via Google Forms to a sample of 100 respondents who had previously used or purchased products at Caribbe Cafe. The procedure employed for model testing and data processing utilizes a structural equation model with SmartPLS 3.0 and SPSS 25. The resulting output indicates that customer experience exerts a positive and significant influence on customer satisfaction. Furthermore, customer experience demonstrates a positive and insignificant effect on customer loyalty. Additionally, customer satisfaction exhibits a positive and significant effect on customer loyalty. Finally, customer experience displays a positive and significant effect on customer loyalty, albeit indirectly through customer satisfaction. The findings of this study indicate that three of the four hypotheses are substantiated by substantial positive evidence, namely, customer experience and its impact on customer satisfaction, customer experience and its impact on customer loyalty, and customer experience and its impact on customer loyalty through customer satisfaction. However, the fourth hypothesis, which pertains to the direct relationship between customer experience and customer loyalty, is rejected, and the results of the analysis are inconsequential.
Cassava Price Dynamics in Lampung Province: Economic and Social Factors That Influence Naqiya, Alfina Zsazsa; Rozi, Fakhrur
Journal of Business Administration and Strategy Vol. 1 No. 2 (2025): July
Publisher : Universitas Indonesia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jbas.v1i2.37

Abstract

Cassava prices in Lampung, one of the largest cassava producers in Indonesia, experience fluctuations influenced by various economic and social factors. This study aims to identify and analyze the factors that influence the dynamics of cassava prices in Lampung province. The method used in this study is descriptive analysis with qualitative and quantitative approaches. The results of the study indicate that the main factors influencing cassava prices in Lampung include weather conditions, government policies related to prices and subsidies, transportation costs, and domestic and export market demand. Social factors, such as the socio-economic conditions of farmers and the relationship between traders and consumers also play an important role in determining prices. This study provides recommendations on policies that can be implemented to reduce price fluctuations and improve the welfare of cassava farmers in Lampung.
Persepsi Kaum Ibu Perwiritan Desa Aek Raso terhadap Informasi Islami yang Manipulatif di Tiktok Siregar, Sarifah Aini; Rozi, Fakhrur
Jurnal Dakwah dan Komunikasi Vol. 10 No. 1 (2025)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v9i2.14365

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana persepsi kaum ibu perwiritan Desa Aek Raso terhadap informasi Islami yang manipulatif di platform media sosial TikTok. Maraknya penyebaran konten keagamaan yang tidak terverifikasi menjadi perhatian penting, khususnya dalam konteks dakwah Islam di era digital. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif. Data diperoleh melalui penyebaran kuesioner online kepada 67 responden yang dipilih menggunakan rumus Slovin dari total populasi 200 orang ibu perwiritan yang aktif mengikuti pengajian. Kuesioner disusun berdasarkan tiga indikator utama, yaitu: tingkat paparan dan kepercayaan terhadap konten Islami, kemampuan mendeteksi dan merespons informasi manipulatif, serta sikap kritis dan tindakan verifikasi. Hasil penelitian menunjukkan bahwa mayoritas responden memiliki tingkat paparan yang tinggi terhadap konten Islami di TikTok, namun kepercayaannya masih terbagi. Responden juga cukup menyadari keberadaan dan bahaya informasi manipulatif Islami, namun kemampuan dalam membedakan informasi benar dan salah masih belum merata. Selain itu, sikap kritis dan kebiasaan melakukan verifikasi informasi belum diterapkan secara konsisten. Temuan ini mengindikasikan perlunya peningkatan literasi digital dan penguatan nilai-nilai keislaman seperti prinsip tabayyun agar masyarakat, khususnya kaum ibu, dapat menjadi lebih selektif dalam menyikapi informasi keagamaan di media sosial.
Presentasi Citra Diri Mahasiswa KPI FDK UINSU pada Penggunaan Second Account Instagram Tursina, Intan; Rozi, Fakhrur
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.47697

Abstract

Penelitian ini bertujuan untuk memberikan pemahaman yang lebih mendalam tentang citra diri mahasiswa KPI FDK UINSU. Fokus utama dari penelitian ini adalah perbedaan citra diri yang terlihat di akun utama dan akun kedua (second account). Metodologi yang digunakan adalah pendekatan kualitatif deskriptif, dengan pengumpulan data melalui wawancara, observasi, dan dokumentasi digital, serta berlandaskan pada teori dramaturgi yang diajukan oleh Erving Goffman. Pemilihan informan dilakukan dengan teknik purposive sampling, yang melibatkan lima orang partisipan. Temuan penelitian menunjukkan bahwa akun utama digunakan untuk memperlihatkan citra diri yang ideal, formal, dan terstruktur, sementara akun kedua berfungsi sebagai ruang untuk ekspresi yang lebih pribadi, spontan, dan autentik. Ini mencerminkan penampilan "panggung depan," sedangkan akun kedua berfungsi sebagai "panggung belakang" untuk ekspresi diri yang lebih leluasa.
Inovasi Pembayaran Digital: Implementasi QRIS Sebagai Metode Pembayaran Non-Tunai Pada UMKM di Kota Kalianda Supriyanto, Supriyanto; Naqiya, Alfina Zsazsa; Rozi, Fakhrur; Apriza, Tiyas
JURNAL ABDI MASYARAKAT SABURAI Vol 6, No 01 (2025): JURNAL ABDI MASYARAKAT SABURAI
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jams.v6i01.4395

Abstract

Transformasi digital di sektor Usaha Mikro, Kecil, dan Menengah (UMKM) menjadi langkah strategis dalam meningkatkan efisiensi dan inklusivitas ekonomi. Salah satu bentuk inovasi pembayaran yang berkembang adalah penggunaan QR Code Indonesian Standard (QRIS) sebagai metode pembayaran non-tunai. Penyuluhan ini bertujuan untuk mengajak masyarakat untuk mengenal sistem pembayaran berbasis qris atau non-tunai. Pengabdian ini menggunakan pendekatan kualitatif deskriptif dengan metode wawancara terstruktur dan penyuluhan langsung kepada pelaku UMKM. Subjek kegiatan adalah 60 UMKM yang tersebar di wilayah Kota Kalianda. Hasil survey menunjukkan bahwa 47 persen pelaku usaha telah menggunakan QRIS namun mengeluhkan potongan biaya, 30 persen belum pernah menggunakan sistem pembayaran digital, dan 23 persen menggunakan metode transfer bank atau e-wallet. Setelah dilakukan penyuluhan, sebanyak 18 UMKM menyatakan minat dan langsung mendaftar untuk implementasi QRIS. Temuan ini memperkuat literatur sebelumnya mengenai pentingnya literasi digital dan dukungan kebijakan dalam keberhasilan transformasi pembayaran digital. Studi ini merekomendasikan perlunya sosialisasi berkelanjutan, evaluasi biaya transaksi, serta peningkatan infrastruktur digital untuk mendorong adopsi QRIS secara lebih luas di kalangan UMKM.
Co-Authors Abidin, Syahrul acum wijaya ADELIA Afandi, Muhammad Rizki Ahmed Fernanda Desky Al-Mujahid, Naqil Alfina Zsazsa Naqiya Algusri, Jeki Aliansyah, Aliansyah Aliffa Izzara, Widi Ambiyar, Ambiyar Amin, Ahmad Aldi Anas Azhar, Anang Anggita, Rizki Apriza, Tiyas Ardhin Primadewi Arief Rahman Arif Budiman Arwizet Arwizet, Arwizet Aryasandy, Nensy Azhar, Anang Anas Damayanti, Elisa Deni, Indira Fatra Ema Wulansari, Rizky Fernos, Jhon Fitrah, Yunanda Ghasani, Thahira Heni Pujiastuti Ibrahim, Anton Maulana Intan Tursina Kesuma, Rafifa Luqyana Khairul Amri Mahendra, Romi Manurung, Lira Dzikri Rahmadani Maria Magdalena Masditok, Tokit Matondang, Abdul Rahman Mohammad Ahsanuddin Monang, Sori MUHAMMAD FAHMI Muklisin, Sanitra Muliyani, Sari Nasution, Farah Mutiara Zahra Nasution, Irina Kemala Nathanael, Austin Nurmansyah Nurmansyah, Nurmansyah Nurwijayanti Oktavia, Lia Pamekas, Arya Firman Pane, Endi Hadian Shabar Pitri, Laila Pristika, Febie Juma Pujiastuti, Eka Putri, Anggi Juninda Putri, Risa Haruman Rahmawati, Catur Salisah, Fadiah Anggi Sari Nasution, Bida Sigit Apriyanto Siregar, Fitrah Alfisyah Siregar, Sarifah Aini Siska Siregar, Dewi Siti Mundari Solihah Titin Sumanti, Solihah Titin Sopyan, Ence Sry Lestari Samosir Sukardi Sukardi Sulastri, Rukma Supriyanto Supriyanto Supriyanto Supriyanto Surbakti, Khairul Putra Syafitri, Nanda Lestari Syofria Meidona Uswatul Hasanah, Uswatul Wiratno, Esa Prasetyo Yusniar Lubis Zeeda, Ghuvira Zusmawati Zusmawati