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Journal : I-Finance Journal

PERSONAL SELLING STRATEGY ANALYSIS ON FUNDING PRODUCTS IN AN EFFORT TO INCREASE THE NUMBER OF CUSTOMER Muhammad Anwar; Muhammad Ersya Faraby
I-Finance Journal Vol 10 No 2 (2024): I-FINANCE: a Research Journal on Islamic Finance
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Raden Fatah Palembang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/kx5yqb37

Abstract

This research aims to analyze and explain Personal Selling strategies for funding products at PT. BPR Syari'ah Sarana Prima Mandiri KCP Bangkalan in an effort to increase the number of customers. This research uses a qualitative descriptive method. The data analysis process uses data reduction techniques, data presentation and drawing conclusions. The research results show that PT. BPR Syari'ah Sarana Prima Mandiri KCP Bangkalan has carried out all stages of personal selling starting from Prospecting, Pre-approach, Presentation and Demonstration, Overcoming, Objection, Closing to Follow Up. The strategies implemented in an effort to increase the number of customers as follows: 1) Implementing a Savings Festival, 2) Implementing a personal selling strategy system 3) Taking advantage of opportunities, 4) Good service, attractive facilities and easy transactions, 5) Quick response to customer complaints. The conclusion is that efforts to increase the number of customers can be done using a personal selling strategy. This strategy includes comprehensive product marketing, with a focus on personal relationships, comfort, and consistent follow-up. Implementing this strategy will have a positive impact on the financial sustainability of PT. BPR Syari'ah Sarana Prima Mandiri KCP Bangkalan.      
Co-Authors A Halim Abd Faqih Abel Fitriyaningrum Adinda Rifantini Agus Sururi Ahmad Fikri Hasan Ahmad Makhtum Ahmad Makhtum Amalia Putri Geta Sahani Ana Sofiya Angga Maulana Firmansyah Anisa Lestari Anisa Putri Arief Tegar Saputra Arikatun Maimunah Attabik Syifaul Jinan Aviananda, Della Ika Azizah Azizah Azzah Rahmalia Nabilah Badrus Zaman Badrus Zaman Bariroh, Nisaul Chasna Noer Setyani Citra Nur Islamiyah Dahruji Della Ika Aviananda Dewi Eka Mustika Sari Deykha Aguilika Dian , Dian Dwi Putri Ayu Nur Aini Dyah Ayu Rahmawati Elisa Tri Rahayu Eva Yulia Ningsih Fahriya, Fahriya Fatmi Itsnaini Fatonah Faziani, Maftukhatul Febiola Anggun Tri Setyo Fitriyani, Endang Hafiya, Hafiya Halwa, Marliyatul Hawa Gazani Hildah Meliyana Ighfirlii Yaa Ilaahana Junnaidi, Junnaidi Khoirun Salsabila, Salisa Kholilur Rohman Latipah Linawati Lusianah Dhewi Findartika M. Iklal Hafidzi M.Firman Ardiansyah Maftuchatun Najichah Maulana, Muhamad Viki Mega Dewi Sri Utami Mellyna Mustika Rini Mochamad Adittya Mahendra Moh Karim Moh. Rizky Mulyadi Muammalatul Fauzah, Nur Muawanah Muawanah Muh. Syarif MUHAMMAD ANWAR Muslihah Muttaqin Choiri Muzhirul Alam Nabila Ika Ariyanti Nabila, Dhaifunan Nadhirotul Jannah Naurah Intan Fahrani Nor Rifki Riyanto Rifki Nufita Sari, Anggi Nur Milla Nurul Layali Nuzhuliya Mega Avifa Puji Rahayu Puput Purnamasari Putri Firda Febrianti Rahmawati, Dyah Ayu Rania Ningsih Raudlatus Solihin Riski Rahmawati Rusdun Kamil Rusmania, Septi Tri Ryamizard R. Pasolongi Sakha Windya Satria Shabahah El Rojana Siti Inayatul Faiza Siti Inayatul Faiza, Siti Inayatul Siti Munadhifah Siti Nur Rosidah Syauqi, Ubait Taufiqur Rahman Tazkiyah Fuadiyah Umar Gibran A. Umi Khozinatul Khoiriyah Vifin Nadzary A Wahdatul Nadia Rawi Wildan Romdhoni Yudha Dwi Putra Negara, Yudha Zalqira Najarillah Zumrotis Sholihah Zumrotul Latifah