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All Journal Jurnal Penyuluhan Jurnal Manajemen dan Agribisnis Sosiohumaniora Jurnal Manajemen dan Bisnis (Performa) Jurnal Social Economic of Agriculture Agrifor : Jurnal Ilmu Pertanian dan Kehutanan Forum Agribisnis AGRARIS: Journal of Agribusiness and Rural Development Research Jurnal Wilayah dan Lingkungan Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Agribisnis Terpadu JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Pertanian Agros JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL PERTANIAN Paspalum: Jurnal Ilmiah Pertanian J-Dinamika: Jurnal Pengabdian Kepada Masyarakat AGROVITAL : Jurnal Ilmu Pertanian Kumawula: Jurnal Pengabdian Kepada Masyarakat Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bakti Masyarakat Indonesia Jurnal Pengabdian kepada Masyarakat Nusantara JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Pengabdian Masyarakat Indonesia Prima Abdika: Jurnal Pengabdian Masyarakat Agri Wiralodra GANESHA: Jurnal Pengabdian Masyarakat Jurnal Agristan AGRITEKH (Jurnal Agribisnis dan Teknologi Pangan) Gunung Djati Conference Series Journal of Business on Hospitality and Tourism Jurnal Manusia dan Lingkungan paradigma agribisnis Agroland: Jurnal Ilmu-ilmu Pertanian Jurnal Agrisep paradigma agribisnis Jurnal Pertanian Agros Global Review of Tourism and Social Sciences
Elly Rasmikayati
Departemen Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Padjadjaran
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Journal : Forum Agribisnis

 1 
WILLINGNESS TO PAY KONSUMEN BERAS ORGANIK DAN FAKTOR-FAKTOR YANG BERKAITAN DENGAN KESEDIAAN KONSUMEN UNTUK MEMBAYAR LEBIH Yulia Sari; Elly Rasmikayati; Bobby Rachmat Saefudin; Tuti Karyani; Sulistyodewi Nur Wiyono
Forum Agribisnis Vol 10 No 1 (2020): FA VOL 10 NO 1 MARET 2020
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.10.1.46-57

Abstract

Increased public concern and awareness of health and environment, is expected to significantly increase organic rice consumers. Thus, it can be consumed and reached by more people. The objectives of the study were to identify the characteristics of organic rice consumers, measure willingness to pay of organic rice consumers and analyze the factors related to the willingness to pay of organic rice consumers. The method used in this study is a survey method with descriptive statistical analysis and the Contingent Valuation Method (CVM). The numbers of research respondents were 51 people consisting of organic rice consumers in Warung Sehat 1000 Kebun (W1000K) as much 18 people and consumers of organic rice in several other places joined in the Indonesian Organic Community as much 33 people. The results showed that consumers were willing to pay up to 10% higher than the price offered for organic rice types of pandan wangi, menthik susu, red rice and brown rice sold in W1000K. Even in some other places, consumers are willing to pay for those rice at prices higher up to 22% of the offered price. While for organic rice type of black rice, consumers are willing to pay 9%-11% lower than the price offered. Factors related to consumers' willingness to pay more for organic rice are health (67%), food security (45%), impact on the environment (43%), knowledge of organic rice (39%), easy access to get rice (37%), service (33%), quality (25%), packaging (24%), price (20%), and lifestyle (18%).
Co-Authors AD Rachmah AD Rachmah AD Rachmah, AD Rachmah Adi Nugraha Agriani Hermita Sadeli Ahmad Choibar Tridakusumah Ai Sri Hartati Akbar Adiputra Irawan Alifia, Salma Alvi Nurin Deanier Alvi Nurin Deaniera Alvi Nurin Deaniera Amallia Ridhatillah Andraeni, Nabila Sukma Anjelia, Serly Anne Charina Anton Eisa Putra Arisyi, Yudistira Haikal Asep Faisal Augustiani, Ayu Andira Aurelia Fadhilah Sari Aurelia Fadhilah Sari Azizah, Mentari Nur Bambang Yudi Ariadi Bayu Utomo Sumarsah, Muhammad Nugroho Bobby Rachmat Saefudin Bobby Rachmat Saefudin Bobby Rachmat Saefudin Briani Fahriah Ramadhani Purnomo Damanik, Marisa Sara Dhany Esperanza Dhany Esperanza Dika Supyandi Dika Supyandi Dina Dwirayani Dini Rochdiani Djuwendah, Endah SP. Dwirayani, Dina Eddy Renaldi Eka Purna Yudha Elfadina, Ellisa Agri Eliana Wulandari Ellisa Agri Elfadina Elwinda, Derifa Shafa Endah Djuwendah Endah Djuwendah Erna Rachmawati Ernah, Ernah Ery Supriyadi R. Eti Suminartika Fahira, Difa Rizki Faujiah, Sifa Fellingga Cahayu Garwa Widadari Budoyo Fitri Awaliyah Fitriana Wati Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gilangsari Putri Gunardi Judawinata Hanifatur Aziz Nur Ishmah Hanipradja, R.A. Sukma Ayu Hendrik Johannes Nadapdap Hendrik Nadapdap Hepi Hapsari Hesty Nurul Utami Indah Oktavia Halim Irawan, Akbar Adiputra K, Maman Haeruman Kevin Marsa Tilano Khairuna Utami Kuswarini Kusno Lies Sulistyowati Lucyana Trimo Lucyana Trimo Lucyana Trimo, Lucyana Mahra Arari Heryanto Mentari Nur Azizah Mentari Nur Azizah Minar, Jeane Felicia Nolly Mochamad Dafa Zikriawan Purnama Mufti Helmi Mufti Helmi Muhammad Nugroho Bayu Utomo Sumarsah Nisrina Guzmarani Nur Halimah Amir Nur Syamsiyah Nur Syamsiyah Nur Syamsiyah Nur Syamsiyah Nurisa Asrienda Shafira O Hasbiansyah Pandi Pardian Rachmah, Alisabela Dhiya Raden Ajeng Sukma Ayu Hanipradja Rahmah, Ulya Rahman Syakur Rani Andriani Rani Andriani Budi Kusumo Resa Ana Dina Riky Rizkiansyah Risyad M. Ikhsan Ronnie Susman Natawidjaja Sara Qanti Serly Anjelia SETIAWAN, IWAN Shintiya Devi Siregar Sintia Afriyanti Sintia Afriyanti Sintia Afriyanti Siti Tari Syamsiah Sri Fatimah Sri Fatimah Sri Fatimah Sulistyodewi Nur Wiyono Supriyadi Supriyadi Supriyadi Supriyadi SUPYANDI, DIKA Trisna Insan Noor Tuhpawana Priatna Sendjaja Tuti Karyani Waqi, Lutfi Ahmad Wati, Fitriana Widyarina Ramadhani widyarina Ramadhani Yayat Sukayat Yayat Sukayat Yayat Sukayat Yayat Sukayat Yayat Sukayat, Yayat Yayi Suryo Prabandari Yohana Esfrensa Millenia Indah Simatupang Yomitha Faradina Yudistira Haikal Arisyi Yudistira Haikal Arisyi Yudistira Haikal Arisyi Yulia Sari Yuniar Dianti Fauziah Yuniar Dianti Fauziah Yuniar Dianti Fauziah Yuyun Yuwariah Zikriawan Purnama, Mochamad Dafa Zumi Saidah