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All Journal Jurnal Diskursus Islam Jurnal Pekommas Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi JURNAL ILMU BUDAYA KAREBA : Jurnal Ilmu Komunikasi SAMARAH: Jurnal Hukum Keluarga dan Hukum Islam urnal Interaksi: Jurnal Ilmu Komunikasi Jurnal Ilmu Dakwah Al-MUNZIR Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik Proceedings of International Conference on Da'wa and Communication Jurnal Ranah Komunikasi Jurnal Badati International Journal of Environmental, Sustainability, and Social Science Jurnal Pewarta Indonesia Mimbar Kampus Komunika: Jurnal Dakwah dan Komunikasi Jurnal Green Growth dan Manajemen Lingkungan Journal Research of Social Science, Economics, and Management Jurnal Audiens Lentera: Jurnal Ilmu Dakwah dan Komunikasi Journal of Digital Media Communication CHANNEL: Jurnal Komunikasi
Hafied Cangara, Hafied
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Social Sciences Other

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Journal : Mimbar Kampus

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Kampanye Politik Sebagai Politik Pemasaran : Tinjauan Atas Pemilihan Umum Calon Presiden Indonesia Tahun 2019 Sukma, Fahrizal; Cangara, Hafied; Saifulloh, Muhammad
Mimbar Kampus: Jurnal Pendidikan dan Agama Islam Vol 23 No 1 (2024): Mimbar Kampus: Jurnal Pendidikan dan Agama Islam
Publisher : Fakultas Tarbiyah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/mk.v23i1.4329

Abstract

Elections play an important role in the democracy. One of the stages of elections is a political campaign. Political campaigns symbolically unite citizens and leaders in a ritual of debate, discussion and dialogue every four years. However, this can only become a popular myth if political campaigns are not carried out in a democratic manner. In Indonesia, limited campaign time forces election participants to plan effective political campaign strategies through the mass media. This research is an analytical descriptive approach that will describe how the objectives of political campaigns can be achieved within the framework of marketing political communication theory, with a review of the 2019 Presidential Election case. Data and information are collected from Kompas.com, an online media during a certain period. In the 2019 election, the campaign period is very limited. Candidate use all available political resources to campaign and win elections. Based on news analysis on Kompas.com during campaign periode, as an incumbent candidate, Joko Widodo used a campaign to market the programs, such as: digital serving programs, the three magic cards program (Indonesia Smart College Card, Cheap Grocery Cards and Pre-Employment Cards) and infrastructure programs. Meanwhile, the Prabowo Subianto-Sandiaga Salahudin Uno candidate also used the campaign to market their programs, they are strengthening government institutions to prevent corruption and programs to improve Indonesia's economy. Candidate Joko Widodo-Ma'ruf Amin sold his dream, namely "Jokowi wins 75%" and “changes for the better”. Meanwhile, the Prabowo Subianto-Sandiaga Salahudin Uno candidate echoes the jargon "Indonesia wins" as his dream. Keywords: Indonesia’s Election; Campaign; Communication; Political Marketing
Co-Authors A.A. Ketut Agung Cahyawan W Abduh, Ichsan Muhammad Adi Jaya Buluara, Adi Jaya Aditya Putra Marzuki Aguswandi, Aguswandi Ahmad Abdullah Ahmad Sultra Rustan Alimuddin Unde, Alimuddin Andi Alimuddin Unde, Andi Alimuddin Andi Azisah Azis, Andi Azisah Andi Dewi Masuara, Andi Dewi Andi Evi Elvira Adnan, Andi Evi Elvira Andi Faisal Bakti & Venny Eka Meidasari Andi Muhammad Sofyan, Andi Muhammad Andi Nur Fitri, Andi Nur Andi Vita Sukmarini, Andi Vita Andi Warnaen Ansar Suherman, Ansar Arianto Arianto Arianto Arnus, Sri Hadijah Besse Risnayanti, Besse Boestam, Ambia B. Cellu, Muh. Chaerul Chang, Jian Citra Dano Putri, Citra Dano Darmawan Syah, Darmawan Decy Wahyuni, Decy Derivanti, Azizah Des Dwi Ratnasari Edi Suharyadi Eko Priyo Utomo, Eko Priyo Elfrianto, Kevin Erniwati Fahrizal Sukma, Fahrizal Febri Herawati Firdaus Wahyudi Hafied, Hasdiyanto Harmawan, Rizal Hasrullah , Hasrullah Hasrullah Hasrullah, Hasrullah Hidayatullah, Fauzan Ibrahim Umar, Ibrahim Indra Lestari, Indra Isnaniah Nurdin, Isnaniah Izki Fikriani Amir Jeanny Maria Fatimah Joevi Roedyati Jumadi Mappanganro, Jumadi Kamaruddin Kamaruddin Karnay, Sudirman La Jaali, La LATUHERU, RIDO DOMINGGUS Lisa Musfirah, Lisa Mamat Rahmat Marlinda Irwanti, Marlinda Muhammad Hasyim, Muhammad Muhammad Iqbal Sultan, Muhammad Iqbal Muhammad Massyat, Muhammad Muhammad Nadjib, Muhammad Muhammad Saifulloh Muhammad Syahban Sidiq, Muhammad Syahban Muhammad Zulkifli Tahir, Muhammad Zulkifli Murniati Muhtar, Murniati Mutmainnah Mutmainnah Nosakros Arya, Nosakros Ory Andriyani, Ory Polikarpus Manase Mana, Polikarpus Manase Pulubuhu, Dwia Aries Tina Putra, Fajar Dwi Qaharuddin Tahir, Qaharuddin Rachmawaty Djaffar Ramli, Abdul Rachmansyah RATIH, Dina S.V. Ratnasari, Dwi Ratnasari Richard Mozes Amahorseya, Richard Mozes Rizky Maulidiana Haris, Rizky Maulidiana Rohani Marlin Situru, Rohani Marlin Saleh, Sadhriany Pertiwi SANTOSA, Nandang M. Shofiyah, St. Sibaweh, Nurdin Simabur, Lisda Ariani Sitti Murniati Muhtar, Sitti Murniati Sitti Nurmasita Achsin, Sitti Nurmasita Sudirman, Indrianti Sultan, M Iqbal Sulvinajayanti Sulvinajayanti, Sulvinajayanti Surya Dharmawansyah, Surya Susilawati Belekebun, Susilawati Syahril Furqany Syahrir Nawir Nur, Syahrir Nawir Syahruni Haris, Syahruni tahir, aswar Tuti Bahfiarti Wirawan Jaya, Wirawan Yusuf, Raidah Intizar