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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Syi'ar Iqtishadi International Journal of Supply Chain Management Jurnal Ipteks Terapan Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi eCo-Buss Jurnal Informatika Ekonomi Bisnis Jurnal Vokasi Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Manajemen Universitas Bung Hatta Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences SABBHATA YATRA : Jurnal Pariwisata dan Budaya pendidikan, science, teknologi, dan ekonomi Asian Journal of Community Services (AJCS) Literacy : International Scientific Journals of Social, Education, Humanities e-Jurnal Apresiasi Ekonomi Jurnal Informatika Ekonomi Bisnis Jurnal Penelitian Pendidikan Indonesia International Journal of Economics, Business and Innovation Research Novatio : Journal of Management Technology and Innovation International Journal of Economics and Management Research
Reni Yuliviona, Reni
Fakultas Ekonomi Dan Bisnis Universitas Bung Hatta, Padang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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SWOT Analysis of Padang City MSMEs in the Pandemic Era Covid-19 Irda Irda; Reni Yuliviona; Elfitra Azliyanti; Dahliana Kamener
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3761

Abstract

This study aims to analyze a competitive strategy for small and medium business actors in the city of Padang during the Covid-19 pandemic. The observation process was carried out on small and medium enterprises spread across eleven sub-districts in the town of Padang. Respondents in this study were small and medium enterprises in Padang with a total sample of 131 with a sampling technique using the quota sampling method. The analysis technique used is IFA, EFA, SWOT, and QSPM analysis. Based on the study results, it can be concluded that the first quadrant looks to be prioritized and used as a strategy (SO). Strategy (ST) improves product quality to anticipate competitors from within the province and other regions. Strategy (WO) is implemented by encouraging business stability. Strategy (WT) in participating in banking programs to increase creative business.
Co-Authors Abdul Murad Bin Ahmad Afrizal Afrizal AL Lya Razaq Alfaredo, Revan Almauli, Rizki Antoni Antoni Antoni Antoni Aprilio, Kevin Ayu Esteka Sari Ayu Lestari, Anggia Azliyanti, Elfitra Azrita, Azrita Bukhari Bukhari Darmayanti, Yeasy Dores, Dedi Fitrina Afrianti Fivi Anggraini Flora, Anisa Septa Dwi Gampo Haryono Hafrijal Syandri Haryanto, Bayu Husna, Radiatul Ice Kamela Idham Khalil Idris Idris Indah Nasution Irda Irda Irda Irda Irwan Muslim Jadmiko, Purbo Kamela, Ice kamener, dahliana Kamener, Dahliana Kemal, Surya Djorgi Kevin Aprilio Lestari, Anggia Ayu Liantifa, Melifia Linda Wati Listiana Sri Mulatsih Muhammad Luthfi Muslim, Irwan Nusrat Jahan Pertiwi Mulyani Pratama, Agis Putri, Olsi Ridzuan Masri Rika Desiyanti Riska Amelia Rizki Nofriadi Rosha, Zeshasina Rosha, Zhesasina Safnedi, Sefnedi Siswadhi, Ferry Sri Mulatsih, Listiana Sugiarti, Titin Sugino, Bambang Surya Dharma Surya Djorgi Kemal Suryadimal, Suryadimal Utari, Riesa Diana Yuhelmi Yuhelmi Yurizal Yurizal Zaitul Zaitul Zaitul, Zaitul Zeshasina Rosha Zulfikri, Agung