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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Gadjah Mada International Journal of Business JURNAL KEBANGSAAN Jurnal Sosioteknologi Neo-Bis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Equilibrium: Jurnal Pendidikan MODUS-Jurnal Ekonomi dan Bisnis Jurnal Studi Agama dan Masyarakat Jurnal Manajemen Jurnal Manajemen dan Bisnis Indonesia Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal Studi Manajemen dan Bisnis IJBE (Integrated Journal of Business and Economics) FITRAH:Jurnal Kajian Ilmu-ilmu Keislaman Indikator: Jurnal Ilmiah Manajemen & Bisnis SEIKO : Journal of Management & Business JURNAL EDUCATION AND DEVELOPMENT International Journal of Supply Chain Management Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis The International Journal of Business Review (The Jobs Review) To Maega: Jurnal Pengabdian Masyarakat Jurnal Mantik Kumawula: Jurnal Pengabdian Kepada Masyarakat Ideas: Jurnal Pendidikan, Sosial dan Budaya Jurnal Riset Bisnis dan Manajemen Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia TEPIAN Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Economics and Digital Business Review JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Buletin Poltanesa Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat JURNAL APARATUR Journal of Applied Business, Taxation and Economics Reseach Formosa Journal of Multidisciplinary Research (FJMR) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Asian Journal of Management Analytics eProceedings of Management Enrichment: Journal of Multidisciplinary Research and Development International Journal of Applied Economics, Accounting and Management (IJAEAM) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia International Journal of Halal System and Sustainability Multidisciplinary Indonesian Center Journal
Mahir Pradana
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Analisis Dampak Penggunaan Atribut Keagamaan terhadap Pola Persepsi Konsumen Muslim di Pasar Banyuasri, Buleleng Muhammad Idris; Mahir Pradana
Equilibrium: Jurnal Pendidikan Vol 11, No 3 (2023): EQUILIBRIUM : JURNAL PENDIDIKAN
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/equilibrium.v11i3.11989

Abstract

This article aims to understand the influence of religious attributes on the perception patterns of Muslim consumers as a basic basis for determining intentions to make choices based on religious symbols in the Banyuasri market, Buleleng, Bali. This study uses a phenomenological study method with a qualitative approach with descriptive data analysis. The results of the study show that religious attributes have a significant impact on the perception patterns of Muslim consumers in the Banyuasri market. Muslim consumers have a tendency to make choices based on consideration of strong religious symbols, such as headscarves, caps, and the use of daily symbols in the form of canang for Balinese Hindus. The strength of symbolic capital, especially in the use of religious attributes, can be an important factor in understanding the preferences and decisions of Muslim consumers in trading activities. Muslim consumers in Singaraja have a tendency to consider everything based on the main religious aspect in determining the choice of products and services they will buy.
Pengaruh Social Media Marketing Dan Word Of Mouth Terhadap Brand Awareness Pada Café Gampung Aceh Dinda Putri Zuniar; Mahir Pradana
eProceedings of Management Vol 10, No 4 (2023): Agustus 2023
Publisher : eProceedings of Management

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Abstract

Perkembangan bisnis pada bidang kuliner mengalami pertumbuhan yang pesat. Café merupakan salah satu bentukbisnis kuliner yang paling banyak diminati oleh para pelaku usaha. Karenanya perlu dilakukannya promosi yang baik,agar terciptanya brand awareness dari konsumen. Gampung Aceh merupakan café yang menawarkan kuliner khasAceh dengan konsep tempat yang modern. Penelitian ini dilakukan dengan maksud menganalisis serta melihatpengaruh social media marketing dan word of mouth terhadap brand awareness pada Gampung Aceh café. Penelitianini menggunakan metode penelitian kuantitatif dengan jenis penelitian deskriptif. Sampel diambil denganmenggunakan teknik nonprobability sampling dengan banyaknya responden sejumlah 400. Data dianalisis melaluiteknik analisis deskriptif, uji asumsi klasik, analisis regresi linear berganda dan uji hipotesis memanfaatkan IBM SPSSStatistics 23. Mengacu pada hasil analisis deskriptif, variabel social media marketing secara keseluruhan sejumlah83,68% dan masuk kedalam kategori baik. Variabel word of mouth sebesar 84,78% masuk kedalam kategori sangatbaik serta brand awareness sebesar 86,70% masuk dalam kategori sangat baik. Adapun hasil analisis koefisiendterminasi atas pengaruh variabel social media marketing dan word of mouth terhadap brand awareness sebesar 36,9%sedangkan sisanya 63,1% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.Kata Kunci-social media marketing, word of mouth, brand awareness
Pengaruh Brand Image Dan Electronic Word Of Mouth (E-WOM) Terhadap Keputusan Pembelian Produk Skincare Somethinc Di E-Commerce Shopee Syifa Salsabila; Mahir Pradana
eProceedings of Management Vol 10, No 4 (2023): Agustus 2023
Publisher : eProceedings of Management

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Abstract

Hadirnya internet memberikan kemudahan bagi penggunanya untuk melakukan aktivitas, seperti salah satunya bagipelaku bisnis dengan adanya e-commerce. Shopee merupakan e-commerce yang menawarkan berbagai kategoriproduk dan salah satunya produk kecantikan. Skincare Somethinc merupakan produk kecantikan yang masih terdapatkekurangan dalam beberapa aspek membuat Somethinc belum mampu unggul dalam persaingan. Penelitian ini untukmengetahui seberapa besar pengaruh yang diberikan oleh variabel brand image dan electronic word of mouth terhadapkeputusan pembelian produk skincare Somethinc di e-commerce Shopee. Jenis penelitian yang digunakan padapenelitian itu yaitu penelitian deskriptif dan asosiatif kausal menggunakan metode kuantitatif. Pengambilan sampelsebanyak 100 responden menggunakan teknik non probability sampling dengan metode sampling purposive. Datadianalisis dengan analisis deskriptif dan analisis regresi linear berganda dengan menggunakan software IBM SPSSVersi 25. Berdasarkan hasil analisis deskriptif, variabel brand image secara keseluruh sejumlah 84,7% berada padakategori sangat baik. Variabel electronic word of mouth secara keseluruhan sejumlah 83,7% berada pada kategoribaik. Serta variabel keputusan pembelian secara keseluruhan sejumlah 89,4% berada pada kategori sangat baik.Adapun hasil analisis regresi linear berganda atas pengaruh brand image dan electronic word of mouth terhadapkeputusan pembelian sebesar 31,4% dan sisa nya 68,6% dipengaruhi oleh variabel lain yang tidak diteliti dalampenelitian ini.Kata Kunci-brand image, electronic word of mouth, keputusan pembelian
Pengaruh Digital Marketing Dan Brand Image Terhadap Keputusan Pembelian Pengguna Gojek Di Jawa Barat Dhella Agna Amellia; Mahir Pradana
eProceedings of Management Vol 10, No 5 (2023): Oktober 2023
Publisher : eProceedings of Management

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Abstract

Dilakukannya tujuan penelitian ini yaitu untuk mengetahui persepsi pengguna Gojek terhadap digital marketing,brand image dan keputusan pembelian meneliti pengaruh digital marketing, brand image dan keputusan pembeliansecara parsial dan simultan. Metode penelitian ini adalah metode kuantitatif bersifat deskriptif. Teknik sampel yangdilakukan adalah nonprobability sampling dengan jenis snowball dengan jumlah sampel sebanyak 100 responden.Teknik analisis data menggunakan analisisi regresi linear berganda. Berdasarkan hasil analisis deskriptif, variabeldigital marketing (X1) berada persentase 86%, variabel brand image (X2) berada persentase 82% dan keputusanpembelian (Y) berada persentase 82%. Berdasarkan hasil dari uji t didapatkan bahwa variabel digital marketingtidak memiliki pengaruh yang siginifikan terhadap keputusan pembelian pada Gojek dan brand image memilikipengaruh yang siginifikan terhadap keputusan pembelian pada Gojek. Berdasarkan hasil uji koefisien determinasi,dengan nilai R square sebesar 0.487, artinya variabel digital marketing dan brand image memengaruhi variabelkeputusan pembelian sebesar 48,7% dan sisanya 51,3% dipengaruhi oleh variabel lain namun tidak diteliti dalampenelitian ini.kata kunci-digital marketing, brand image, keputusan pembelian
New Business Analysis of Record Document and Management System Ariabima Putra Perdana; Syahputra Syahputra; Mahir Pradana
Poltanesa Vol 24 No 2 (2023): December 2023
Publisher : P2M Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v24i2.2935

Abstract

This research aims to analyze the new business owned by the company PT Infomedia Nusantara. This research uses the 8P theory (Product, Price, Place, Promotion, People, Process, Physical evidence, Public Relations). Apart from that, RDMS is claimed to be a technology that contributes to the environment. It cannot be denied that the large number of documents in physical form is sometimes difficult for companies to manage properly. Understanding this need, Infomedia, which is known as a subsidiary of Telkom Indonesia (Telkom), offers a Record Document Management System based service called ProVue-RDMS. This service complements the back end process solution that Infomedia offers as one of the main services to customers. Document management is one element of company information management which has a management period of up to decades. The purpose of using this 8P theory is to make the results of this research more comprehensive and also more flexible. The aim of document management is to make it easier for companies or organizations to access, share and collaborate on their documents, while increasing efficiency and reducing the risk of files being lost or damaged.
The Impact of E-Service Quality on E-Customer Loyalty through E-Customer Satisfaction as Intervening Variable (Case of LinkAja App in Indonesia) Hilma Maulida; Mahir Pradana
International Journal of Halal System and Sustainability Vol 2, No 1 (2022)
Publisher : Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/injhss.v2i1.214

Abstract

In the business service, the main focus lies on the quality of service. Good quality of service can give rise to the highest satisfaction from consumers to create an emotional bond of consumer loyalty to a product. LinkAja (a fintech app in Indonesia) has an interesting phenomenon to be observed, seeing that there are many complaints about failed application login access, features which are difficult to be used, difficulty in upgrading full-service, difficulty in withdrawal features. However, customer service who should be able to help user’s problems is felt to be less helpful; thus, users feel abandoned. The purpose of this study is to analyze the effect of the variable e-service quality, e-customer satisfaction, e-customer loyalty on LinkAja application users in Indonesia. The research uses descriptive with a quantitative approach using purposive sampling, given to 108 respondents. This study uses structural equation modelling (SEM). The data was collected by distributing online questionnaires and then processed using the SmartPLS 3.0 software. The results obtained in this study are: e-service quality has a positive and significant effect on e-customer satisfaction, e-customer satisfaction has a positive and significant effect on e-customer loyalty, and e-service quality has an indirect effect on e-customer loyalty through e-customer satisfaction. For this reason, LinkAja should consider improving the quality of electronic services because it would affect the customer satisfaction and loyalty.
Promotion Strategies, Price, and Service Quality on Customer’s Booking Intention During the COVID-19 Pandemic (Case of Giszella Hotel, West Sumatra, Indonesia) Jessica Afrila Neza; Mahir Pradana
International Journal of Halal System and Sustainability Vol 1, No 2 (2021)
Publisher : Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/injhss.v1i2.209

Abstract

In this study, the authors researched one of the hotels located in the South Coast area, West Sumatra, namely Hotel Giszella. Hotel Giszella is one of the hotels frequented by local people and outside the region. However, due to the coronavirus pandemic, Hotel Giszella experienced several problems. The purpose of this study was to determine and analyze how promotional strategies, prices, service quality and consumer purchase interest at Giszella Hotel during the COVID-19 pandemic, as well as to assess the influence of promotional strategy, prices and service quality simultaneously and partially on consumer buying interest. Hotel Giszella at the time of the COVID-19 pandemic. This research uses quantitative methods with descriptive and causal research types. Sampling was done by using a non-probability sampling method with purposive sampling type. Data collection using a questionnaire with as many as 250 respondents and interviews. The data analysis technique used descriptive analysis and multiple linear regression analysis. Based on the results of the descriptive study of the promotional strategy variables, price, service quality and consumer purchase interest in Giszella Hotel during the COVID-19 pandemic, overall are in a suitable category. The results of the multiple linear regression analysis technique, promotion strategy, price and service quality simultaneously have a significant effect on consumer purchase interest in Giszella Hotel during the COVID-19 pandemic.
Service Quality and Punctuality of Indonesian Railfood Customer Online System Muhammad Raisa Permana Sakti; Syahputra Syahputra; Mahir Pradana
TEPIAN Vol. 4 No. 4 (2023): December 2023
Publisher : Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tepian.v4i4.2934

Abstract

This study aims to analyze the effect of Indonesian Railway Company (PT KAI)'s service quality, especially the punctuality of travel on railroad customer satisfaction. This study also aims to examine the effect of timeliness variables on customer satisfaction. The data used in this study is a combination of primary data and secondary data where the author will use the survey method as primary data and data on the timeliness of train travel, especially train travel to and from Bandung Station as secondary data. The data analysis technique used in this research is quantitative by using a systematic literature review in terms of bibliometric analysis to review published research on the topics discussed. The explanation for this is the result of the punctuality of train travel on railroad customer satisfaction.
Peran Digital Marketing dan Service Quality terhadap Customer Engagement melalui Customer Satisfaction: Studi pada Pelanggan Shopeefood Mahasiswa Bandung Muhammad Rizal Ar Rasyid; Mahir Pradana
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.3558

Abstract

This study aims to analyze the role of digital marketing and service quality on customer engagement with the mediation of customer satisfaction in ShopeeFood customers among Bandung students. The implications of this study provide insight for food delivery service companies to focus on digital marketing strategies and improving service quality to increase customer satisfaction and engagement. ShopeeFood is a marketplace-based e-commerce company originating from Singapore under the auspices of the SEA Group. In 2015 Shopee was officially introduced in Indonesia. ShopeeFood is an e-commerce platform that is experiencing rapid growth in Southeast Asia, used to buy and sell products online. This research is classified as research with a quantitative approach. The data obtained is primary data obtained through data collection using a questionnaire to 150 respondents who use ShopeeFood services and live in Bandung City. The questionnaire was distributed to respondents via Google Form and conducted online using social media platforms to collect data. Data analysis and data processing were carried out using SmartPLS 3.2.9. The results of this study indicate that digital marketing has an effect on customer satisfaction, digital marketing has no effect on customer engagement, service quality has an effect on customer satisfaction, service quality has an effect on customer engagement, customer satisfaction has an effect on customer engagement, digital marketing through customer satisfaction has an effect on customer engagement, service quality through customer satisfaction has an effect on customer engagement.
The Impact of Scarcity of Health Supplement Products' Impacts on Impulsive Purchasing during the COVID-19 Pandemic in Indonesia Elisa, Hanifah Putri; Fakhri, Mahendra; Pradana, Mahir
Gadjah Mada International Journal of Business Vol 26, No 3 (2024): September-Desember
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.71700

Abstract

The peak of the COVID-19 outbreak in Indonesia occurred in 2020, causing a scarcity of health supplement products that significantly impact consumers' impulsive purchases and public safety. During this challenging period, it is crucial to understand the impact of scarcity on customers' impulsive purchases. However, little research has been done in Indonesia on the impact of health supplement scarcity on impulsive purchases. Based on scarcity and SOR theories, this research investigates the impact of scarcity of health supplement products on customers' impulsive purchases during pandemics in Indonesia. In short, the study identified the mechanisms of mediation (fear of missing out) and moderation (social media fake news) in the relationship between scarcity and impulsive purchasing. Ultimately, 170 valid data points were acquired using online surveys, and SmartPLS was used for data analysis. As the results showed that fear of missing out dominates the impact of the scarcity of impulsive purchases. The study provides more information about consumers' impulsive purchases given the scarcity of health supplement products in times of pandemics. Businesses and the Indonesian government can take steps to reduce the impact, hich might help keep the country safe throughout the pandemic.
Co-Authors A Muhammad Reza Aditya Putra Amier Abdul Rahman Abdullah Sufyan, Bagja Aditya Wardhana Agus Maolana Hidayat Ahmad, Mokhtarrudin Akhmad Yunani Aldi Akbar Alfariq, Wildan Alif Alfi Syahrin Alini Gilang Almas Naavi An Nisaa Intan Andhika Novanto Anita Silvianita Ariabima Putra Perdana Arry Widodo Asep Miftahuddin Avian Reventiary Awanda, Kharisma Secillia Benny Kurnia bin Abu Sujak, Aznul Fazrin Budi Rustandi Kartawinata Citra Kusuma Dewi Davide Calandra Dhella Agna Amellia Diki Wahyu Nugraha Dinda Putri Zuniar Dinda Putri Zuniar DWIPUTRI, ALODIA LASTRI Dyah Maharani Dzakwan Nafis Hestopo Eksa Kartika, Elta Elisa, Hanifah Putri Eva Nurhazizah Fajar Ari Rachdian Farah Alfanur Fauzan Yusuf Fazrin bin Abu Sujak, Aznul Federico Lanzalonga Ferdiyansah, Muhammad Ridho Fitriani Nur Utami Ghulam Ilmam Hindami Haeruddin Hafid Hanifah Putri Elisa Hasanuddin, Ainun Kautsar Henrika Arda Ekaristi Hicham Riache Hiendra Kurniawan Hilma Maulida Imanuddin Hasbi Indira Rachmawati Iqbal Firmansyah Ismawati Ita Nursita Sari Jessica Afrila Neza Luh Putu Ratna Sundari Mahendra Fakhri Mangsor, Miza Michele Oppioli Muhammad Diandri Muhammad Diandri Darmawan Muhammad Ichsan Muhammad Ichsan Muhammad Idris Muhammad Idris Muhammad Raisa Permana Sakti Muhammad Rizal Ar Rasyid Nila Dewi A., Ni Ketut Tiara Astiti Nur, Irwan Nursyamsiah, Amalia Octario Emirat Azrie Saputra Pinta Uli Sinaga Puti Khairin Putri, Anida Juliana Putu Nina Madiawati R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Rafly, Muhammad Rahmani, Marsha Adilla Raja Razali, Raja Razana Ramadina, Tarisya Rizki  Rasyid, Rafika Isya Ratih Hendayani Renaldi Renaldi Ridho Ferdiyansah, Muhammad Riyanto, Yusuf Sakha Nurwitono, Dary Salsabila, Delza Saragih, Romat Sarah Miranda Septiani, Fina Sihombing, Reni Pratiwi Sjahmagri Priatama Sukma Sulistya S, Ariraya Syafira Nanditha Danisa Syafira Nanditha Danisa, Syafira Nanditha Syahputra Syahputra Syahputra Syahputra Syahputra Syahputra Syahputra Syamsudin, Rifqi Faizurrahman Syifa Salsabila Taffy Andira Kaljabar Tarandhika Tantra Tasya Shafira Ardini Taufiq Syahrir Tri Indra Wijaksana Wahyuddin S Wardhana, Aditya Yuhana Astuti Zahid, Azham