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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Gadjah Mada International Journal of Business JURNAL KEBANGSAAN Jurnal Sosioteknologi Neo-Bis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Equilibrium: Jurnal Pendidikan MODUS-Jurnal Ekonomi dan Bisnis Jurnal Studi Agama dan Masyarakat Jurnal Manajemen Jurnal Manajemen dan Bisnis Indonesia Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal Studi Manajemen dan Bisnis IJBE (Integrated Journal of Business and Economics) FITRAH:Jurnal Kajian Ilmu-ilmu Keislaman Indikator: Jurnal Ilmiah Manajemen & Bisnis SEIKO : Journal of Management & Business JURNAL EDUCATION AND DEVELOPMENT International Journal of Supply Chain Management Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis The International Journal of Business Review (The Jobs Review) To Maega: Jurnal Pengabdian Masyarakat Jurnal Mantik Kumawula: Jurnal Pengabdian Kepada Masyarakat Ideas: Jurnal Pendidikan, Sosial dan Budaya Jurnal Riset Bisnis dan Manajemen Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia TEPIAN Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Economics and Digital Business Review JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Buletin Poltanesa Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat JURNAL APARATUR Journal of Applied Business, Taxation and Economics Reseach Formosa Journal of Multidisciplinary Research (FJMR) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Asian Journal of Management Analytics eProceedings of Management Enrichment: Journal of Multidisciplinary Research and Development International Journal of Applied Economics, Accounting and Management (IJAEAM) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia International Journal of Halal System and Sustainability Multidisciplinary Indonesian Center Journal
Mahir Pradana
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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The Effect Of Word Of Mouth On Brand Image Of A Popular Indonesian Donut Brand Mahir Pradana
Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol 1 No 2 (2019): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.437 KB) | DOI: 10.35212/riset.v1i2.9

Abstract

A Brand must innovate to create a positive impression of consumers. When a consumer feels happy and satisfied with a product, the emotional impact will encourage loyalty and positive word of mouth will increase. The purpose of this research is to know how big influence of word of mouth to brand image of J.CO Donuts & Coffee. The independent variable (X) in this research is word of mouth and the dependent variable (Y) is brand image. This research uses quantitative method with descriptive and causal research type. This research was conducted on 75 respondents and used simple linear regression analysis and data processing using SPSS version 21. Based on the results of hypothesis testing, word of mouth has an influence on brand image J.CO. The results of determination coefficient word of mouth influence to brand image by 46,7%. Keywords: brand image, word of mouth, marketing, business administration
Pengaruh Gaya Kepemimpinan Terhadap Motivasi Karyawan di Ganesha Operation, Bandung Mahir Pradana
Jurnal Studi Manajemen dan Bisnis Vol 2, No 1 (2015): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v2i1.1501

Abstract

Gaya kepemimpinan merupakan hal krusial karena keberhasilan uatu tim dalam perusahaan juga didukung dengan gaya kepemimpinan yang baik. Kepemimpinan yang baik akan meningkatkan motivasi karyawan dalam bekerja. Jika karyawan termotivasi dengan baik maka kinerjanya dapat meningkat. Rumusan masalah yang akan dikaji dalam penelitian ini adalah untuk mengetahui apakah ada pengaruh kepemimpinan terhadap kinerja karyawan di Ganesha Operation Bandung. Tujuan penelitian ini adalah untuk mendeskripsikan ada tidaknya pengaruh kepemimpinan terhadap motivasi karyawan. Penelitian ini dilakukan terhadap karyawan Ganesha Operation yang berjumlah 34 orang dan menggunakan kuesioner, wawancara dan dokumentasi untuk tujuan deskriptif – verifikatif, yaitu pencarian fakta dengan interpretasi yang tepat. Kesimpulan yang didapat: gaya kepemimpinan berpengaruh signifikan terhadap motivasi kerja karyawan kantor pusat Ganesha Operation. Sehingga, bisa dikatakan jika gaya kepemimpinan diterapkan dengan baik, maka motivasi kerja karyawan pun akan baik. Gaya kepemimpinan yang paling berpengaruh di lingkungan kerja kantor pusat Ganesha Operation adalah gaya kepemimpinan partisipatif, yaitu pemimpin melibatkan bawahan dalam proses pengambilan keputusan.
The Effect Of Word Of Mouth On Brand Image Of A Popular Indonesian Donut Brand Mahir Pradana
Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol 1 No 2 (2019): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35212/riset.v1i2.9

Abstract

A Brand must innovate to create a positive impression of consumers. When a consumer feels happy and satisfied with a product, the emotional impact will encourage loyalty and positive word of mouth will increase. The purpose of this research is to know how big influence of word of mouth to brand image of J.CO Donuts & Coffee. The independent variable (X) in this research is word of mouth and the dependent variable (Y) is brand image. This research uses quantitative method with descriptive and causal research type. This research was conducted on 75 respondents and used simple linear regression analysis and data processing using SPSS version 21. Based on the results of hypothesis testing, word of mouth has an influence on brand image J.CO. The results of determination coefficient word of mouth influence to brand image by 46,7%. Keywords: brand image, word of mouth, marketing, business administration
Purchase Intention Determinants of Halal Food in Spain Mahir Pradana; Syarifuddin Syarifuddin; Haeruddin Hafid; Alini Gilang; Muhammad Diandri
International Journal of Supply Chain Management Vol 8, No 4 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (774.052 KB)

Abstract

There have been several research articles focusing on halal food product, but still a few focuses on the Iberian Peninsula region. This study aims to observe society' purchase intention on halal food product in Spain. As an empirical study involving 228 respondents in Spain, this study applies the theory of planned behavior (TPB) using statistical approach of structural equation modeling technique. This study reveals that purchase intention of halal food among Spanish Muslim society are more influenced by the attitude and subjective norm, while behavioral control is not seen as an influential factor in this caseKeywords Halal Food, Halal Marketing, Theory of Planned Behaviour
K-Means Clustering Symptoms of Covid-19 Positive in Indonesia Wahyuddin S; Mahir Pradana
Jurnal Mantik Vol. 5 No. 2 (2021): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to group the positive symptoms of covid-19 in Indonesia based on coronavirus symptom data. Some symptoms are characteristic of a person contracting positive coronavirus, usually causing respiratory infections, ranging from the common cold to serious diseases such as Middle East Respiratory Syndrome (MERS) and Severe Acute Respiratory Syndrome (SARS). Like other respiratory diseases, COVID-19 can cause mild symptoms including colds, sore throats, coughs, and fevers. There are 14 main symptoms obtained from Indonesia's COVID-19 detention task force. The data was taken in August 2021. For grouping cases, this study used the K-Means Clustering method by using R studio software to analyze the data. After grouping, there are 3 groups of positive symptoms of covid-19 in Indonesia. Positive symptom grouping results are expected to provide feedback to policymakers to see which symptom groups need to take precedence.
EFFECT OF FINANCIAL LITERACY, FINANCIAL ATTITUDE, AND FINANCIAL INCLUSION ON FINANCIAL BEHAVIOR Sjahmagri Priatama Sukma; Mahir Pradana
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 01 (2022): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v15i01.5163

Abstract

Students who are financially dependent on parents and financial-independent students are affected by Covid-19. Preventing financial problems can be carried out by good financial literacy. Based on precedent studies, financial literacy in Telkom University students was good; however, in reality, a protest emerged regarding tuition fees, generating a gap between the theory and reality. This study aimed to test a financial literacy argument of Telkom University students and the reality during pandemic. The study employed a quantitative method, verificative description, and purposive non-probability sampling technique. The study respondents amounted to 100 students of Business Administration undergraduate study. Data were analyzed using path analysis. From the hypothesis testing results, the financial literacy variable affected financial attitude, financial inclusion, and financial behavior. The inclusion variable affected and mediated the effect of financial literacy on financial behavior. Meanwhile, financial attitude did not affect and mediate the effect of financial literacy on financial behavior. Keywords: Financial; Financial Literacy, Financial Attitude; Financial Inclusion; Financial Behavior; Students
Urban Tourism Destination Image Perception Based on Social Network Analysis: The Example of the Tourist Sites in Yogyakarta Asep Miftahuddin; R Amalina Dewi Kumalasari; Mahir Pradana
The International Journal of Business Review (The Jobs Review) Vol 5, No 1 (2022): The International Journal of Business Review. June 2022
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v5i1.51129

Abstract

Urban Tourism Destination Image Perception aims to describe the image of urban tourism from the perspective of the perception of tourists, therefore, this study provides new information on the progress and innovation of urban tourism. The model proposed in this study can effectively depict a perceptual picture of a tourist destination, with the conclusion that the research provides a vital referential basis for the development of sustainable urban tourism. Combined with Social network analysis, we built a research framework of image perception of tourism destinations and then took popular online comments of beautiful places in Yogyakarta Travel as an example from twitter data using DroneEmprit. The results show that four aspects are included in tourists' perceptions of the image of the city of Yogyakarta: experience, historical culture, recreational services, and tourist destinations. Among them, the social network of the experiential dimension is the most closely related. In addition, emotional analysis illustrates that tourists' emotional tendencies tend to be positive under the four perceptual dimensions.
Analyzing P2P Landing Usage Intention (Case Study of Four P2P Lending Applications in Indonesia) Dzakwan Nafis Hestopo; Mahir Pradana
The International Journal of Business Review (The Jobs Review) Vol 5, No 2 (2022): The International Journal of Business Review. December 2022
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v5i2.51998

Abstract

This research was conducted to find out the interest in using pay later peer to peer lending features as an online payment medium using an innovation diffusion model that there are several characteristics including relative advantages, compatibility, complexity, trialability, and observability. Primary data collection was done using purposive sampling techniques as many as 100 respondents who are users of pay later features. The dissemination of questionnaires was done online through social media. The results of this study prove that variables of relative advantages, compatibility, complexity, trialability, and observability simultaneously have a significant influence on individual interests in adopting P2P lending services. 
Diskusi Metaverse di Twitter (#Metaverse): Analisis Jejaring Sosial R Amalina Dewi Kumalasari; Mahir Pradana; Asep Miftahuddin
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 8 No 3 (2022): Ideas: Pendidikan, Sosial, dan Budaya (Agustus)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v8i3.835

Abstract

The metaverse is increasingly developing into one of the innovations of the virtual world as a means to interact. Previous research has discussed the use of the Metaverse in various fields such as education, business, and religion, however, there is little research to understand the metaverse of what topics, brands, and terms appear in the conversation in the public sphere. This study seeks to identify which actors have an influence in conversations about the metaverse and what topics are developing in society, and opinions about the metaverse using the Twitter social media platform. Communication network analysis methods and text analysis methods are used to describe patterns in the form of structures in the network by crawling data on Twitter using Netlytic.org and Gephi software from April 14, 2022, to April 21, 2022, with the hashtag #metaverse, obtained 9,139 data sets. The results of this study indicate that the information in the #metaverse network is not dominated by one actor and the people involved in these conversations have a different diversity, the topics of conversation uploaded in the #metaverse hashtag network tend to be more about gaming and trading in digital assets such as cryptocurrencies, tokens, and NFT, only a small percentage of conversations relate the metaverse to certain topics such as education, business, government, and religion with various responses.. Metaverse semakin berkembang menjadi salah satu inovasi dunia virtual sebagai sarana untuk berinteraksi. Penelitian sebelumnya telah membahas pemanfaatan metaverse dalam berbagai bidang seperti pendidikan, bisnis, keagamaan, namun, hanya sedikit penelitian untuk memahami metaverse dari topik, merek, dan istilah apa yang muncul dalam pembicaraan di ruang publik. Penelitian ini berusaha untuk mengidentifikasi aktor-aktor mana saja yang memberikan pengaruh dalam percakapan tentang metaverse dan apa saja topik yang berkembang di masyarakat serta opini mengenai metaverse dengan menggunakan platform media sosial Twitter. Metode analisis jaringan komunikasi dan metode analisis teks digunakan untuk menggambarkan pola-pola dalam bentuk struktur dalam jaringan dengan cara crawling data pada Twitter menggunakan Netlytic.org dan software Gephi mulai dari 14 April 2022 sampai 21 April 2022 dengan tagar #metaverse didapatkan 9.139 data set. Hasil penelitian ini menunjukkan bahwa informasi di jaringan #metaverse tidak didominasi oleh satu aktor dan orang-orang yang terlibat dalam percakapan ini memiliki keragaman yang berbeda, topik pembicaraan yang diunggah dalam jaringan tagar #metaverse cenderung lebih banyak membahas game dan perdagangan aset digital seperti kripto, token dan NFT, hanya sebagian kecil percakapan yang mengaitkan metaverse dengan topik tertentu seperti pendidikan, bisnis, pemerintah dan agama dengan respon beragam.
Analisis Bibliometrik tentang Green Marketing: Perkembangan Studi dalam Periode 1999 - 2022 A Muhammad Reza Aditya Putra Amier; Mahir Pradana
SEIKO : Journal of Management & Business Vol 4, No 3 (2022)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i3.2412

Abstract

Abstrak Green Marketing dikembangkan untuk menjaga lingkungan dari penggunaan bahan plastik ataupun bahan sekali pakai saja. Peningkatan penggunaan sampah plastik atau sekali pakai saja tentunya akan memberikan dampak negatif terhadap lingkungan salah satunya karena penggunaannya. Dalam artikel ini, kami meneliti topik green marketing menggunakan analisis bibliometrik dan tinjauan sistematis. Dari penelitian ini, kami menyimpulkan beberapa literatur dan penulis penting dalam topik ini. Artikel ini juga membahas arah penelitian green marketing di masa depan. Kata Kunci: Green Marketing, bibliometric, tinjauan literatur. Abstract Green Marketing was developed to protect the environment from the use of plastic or single-use materials. The increase in the use of single-use or single-use plastic waste will certainly have a negative impact on the environment, one of which is because of its use. In this article, we examine the topic of green marketing using bibliometric analysis and systematic review. From this study, we conclude some important literature and authors on this topic. This article also discusses the future direction of green marketing research. Keywords: Green Marketing, bibliometrics, literature review.
Co-Authors A Muhammad Reza Aditya Putra Amier Abdul Rahman Aditya Wardhana Agus Maolana Hidayat Ahmad, Mokhtarrudin Akhmad Yunani Aldi Akbar Alfariq, Wildan Alif Alfi Syahrin Alini Gilang Almas Naavi Amellia, Dhella Agna An Nisaa Intan Andhika Novanto Anggara Siswanajaya Anita Silvianita Arry Widodo Asep Miftahuddin Avian Reventiary Awanda, Kharisma Secillia Benny Kurnia bin Abu Sujak, Aznul Fazrin Bryant , De Roger Baggio Budi Rustandi Kartawinata Citra Kusuma Dewi Davide Calandra Diki Wahyu Nugraha Dinda Putri Zuniar DWIPUTRI, ALODIA LASTRI Dyah Maharani Dzakwan Nafis Hestopo Eksa Kartika, Elta Elisa, Hanifah Putri Eva Nurhazizah Fajar Ari Rachdian Farah Alfanur Fauzan Yusuf Fazrin bin Abu Sujak, Aznul Federico Lanzalonga Ferdiyansah, Muhammad Ridho Fitriani Nur Utami Ganea Wijaya, Banu Surya Haeruddin Hafid Hanifah Putri Elisa Hari Sel, Boby Jamis Hasanuddin, Ainun Kautsar Henrika Arda Ekaristi Hicham Riache Hiendra Kurniawan Hilma Maulida Hindami, Ghulam Ilmam Imanuddin Hasbi Indira Rachmawati Iqbal Firmansyah Ismawati Ita Nursita Sari Jaya, Muhammad Syukron Romadhona Mairubi Jessica Afrila Neza Luh Putu Ratna Sundari Mahendra Fakhri Mangsor, Miza Michele Oppioli Muhammad Diandri Muhammad Diandri Darmawan Muhammad Ichsan Muhammad Ichsan Muhammad Idris Muhammad Idris Muhammad Rizal Ar Rasyid Nila Dewi A., Ni Ketut Tiara Astiti Nur, Irwan Nursyamsiah, Amalia Octario Emirat Azrie Saputra Perdana, Ariabima Putra Pinta Uli Sinaga Puti Khairin Putri, Anida Juliana Putu Nina Madiawati R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Rafly, Muhammad Rahmani, Marsha Adilla Raja Razali, Raja Razana Ramadina, Tarisya Rizki  Rasyid, Rafika Isya Ratih Hendayani Renaldi Renaldi Ridho Ferdiyansah, Muhammad Riyanto, Yusuf Rizki , Kurniady Rubiyanti , Nurafni Sakha Nurwitono, Dary Sakti, Muhammad Raisa Permana Salsabila, Delza Salsabila, Syifa Saragih, Romat Sarah Miranda Septiani, Fina Sihombing, Reni Pratiwi Sjahmagri Priatama Sukma Sulistya S, Ariraya Syafira Nanditha Danisa Syafira Nanditha Danisa, Syafira Nanditha Syahputra Syahputra Syahputra Syamsudin, Rifqi Faizurrahman T, Ina Septiana br Taffy Andira Kaljabar Tarandhika Tantra Tasya Shafira Ardini Taufiq Syahrir Tri Indra Wijaksana Wahyuddin S Wardhana, Aditya Yuhana Astuti Zahid, Azham Zuniar, Dinda Putri