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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Gadjah Mada International Journal of Business JURNAL KEBANGSAAN Jurnal Sosioteknologi Neo-Bis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Equilibrium: Jurnal Pendidikan MODUS-Jurnal Ekonomi dan Bisnis Jurnal Studi Agama dan Masyarakat Jurnal Manajemen Jurnal Manajemen dan Bisnis Indonesia Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal Studi Manajemen dan Bisnis IJBE (Integrated Journal of Business and Economics) FITRAH:Jurnal Kajian Ilmu-ilmu Keislaman Indikator: Jurnal Ilmiah Manajemen & Bisnis SEIKO : Journal of Management & Business JURNAL EDUCATION AND DEVELOPMENT International Journal of Supply Chain Management Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis The International Journal of Business Review (The Jobs Review) To Maega: Jurnal Pengabdian Masyarakat Jurnal Mantik Kumawula: Jurnal Pengabdian Kepada Masyarakat Ideas: Jurnal Pendidikan, Sosial dan Budaya Jurnal Riset Bisnis dan Manajemen Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia TEPIAN Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Economics and Digital Business Review JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Buletin Poltanesa Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat JURNAL APARATUR Journal of Applied Business, Taxation and Economics Reseach Formosa Journal of Multidisciplinary Research (FJMR) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Asian Journal of Management Analytics eProceedings of Management Enrichment: Journal of Multidisciplinary Research and Development International Journal of Applied Economics, Accounting and Management (IJAEAM) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia International Journal of Halal System and Sustainability Multidisciplinary Indonesian Center Journal
Mahir Pradana
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Studi Bauran Pemasaran di Industri Coffee Shop: Sebuah Analisis Bibliometrik pada Database Scopus Andhika Novanto; Mahir Pradana
SEIKO : Journal of Management & Business Vol 4, No 1 (2021): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i3.2700

Abstract

Abstrak Teori bauran pemasaran (marketing mix) adalah salah satu teori terpopuler di bidang pemasaran. Marketing mix juga sering digunakan untuk meneliti pemasaran produk kopi di Indonesia. Namun, belum banyak literatur bibliometric yang menyoroti tentang berapa banyak publikasi bereputasi yang menyoroti penggunaan variable marketing mix. Dalam artikel ini, kami meneliti topik marketing mix menggunakan analisis bibliometrik dan tinjauan sistematis. Dari penelitian ini, kami menyimpulkan beberapa literatur dan penulis penting dalam topik terkait marketing mix dan bisnis kopi, coffee shop, atau kafe di seluruh dunia. Artikel ini membatasi investigasi di publikasi bereputasi Scopus. Kata Kunci: Marketing mix, bibliometric, tinjauan literatur. Abstract The marketing mix theory is one of the most popular theories in the field of marketing. The marketing mix is also often used to research the marketing of coffee products in Indonesia. However, there is not much bibliometric literature that highlights how many reputable publications highlight the use of the variable marketing mix. In this article, we examine the topic of the marketing mix using bibliometric analysis and a systematic review. From this research, we conclude several important literatures and authors on topics related to marketing mix and the coffee business, coffee shop, or cafe around the world. This article limits investigations to reputable publications Scopus Keywords: Marketing mix, bibliometrics, literature review.
Pengaruh Kompensasi dan Motivasi terhadap Kinerja Karyawan Pada PT. Telekomunikasi Indonesia Kanwil Manado Tasya Shafira Ardini; Mahir Pradana
SEIKO : Journal of Management & Business Vol 4, No 2 (2021): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i2.2157

Abstract

Abstrak Tujuan dari penelitian ini adalah mengetahui pengaruh kompensasi dan motivasi terhadap kinerja karyawan PT. Telekomunikasi Indonesia kantor wilayah Manado. Jenis penelitian ini menggunakan penelitian kuantitatif dengan metode survei. Penelitian ini menggunakan teknik non-probability sampling yaitu purposive sampling. Penelitian ini menggunakan teknik analisis data dengan menggunakan metode statistik uji asumsi klasik, Uji Regresi Linier Berganda dan pengujian hipotesis. Berdasarkan hasil penelitian didapatkan rata-rata variabel kompensasi adalah 3,82 berada pada kategori baik dan nilai p-value 0,005. Rata-rata variabel motivasi adalah 3,79 berada pada kategori baik dan nilai p-value 0,000. Rata-rata variabel kinerja karyawan adalah 4,00 berada pada kategori baik dan nilai p-value 0,000. Sehingga dapat disimpulkan bahwa kompensasi dan motivasi berpengaruh terhadap kinerja karyawan. Peneliti memberi saran agar perusahaan lebih meningkatkan kesejahteraan karyawan serta meninjau kembali agar motivasi dan kompensasi yang diberikan dapat membuat karyawan bersemangat dalam melakukan pekerjaan. Kata Kunci: motivasi, kompensasi, kinerja, manajemen Abstract The purpose of this study was to determine the effect of compensation and motivation on the performance of employees of PT. Telekomunikasi Indonesia, Manado area office. This type of research uses quantitative research with survey methods. This study uses a non-probability sampling technique, namely purposive sampling. This study uses data analysis techniques using classical assumption test statistical methods, Multiple Linear Regression Test and hypothesis testing. Based on the results of the study, the average compensation variable was 3.82 which was in the good category and the p-value was 0.005. The average motivation variable is 3.79 in the good category and the p-value is 0.000. The average employee performance variable is 4.00 which is in the good category and the p-value is 0.000. So it can be concluded that compensation and motivation affect employee performance. Researchers suggest that companies further improve employee welfare and review so that the motivation and compensation provided can make employees enthusiastic in doing work. Keywords: motivation, compensation, performance, management
THE EFFECT OF PERCEIVED PRIVACY, SECURITY, AND TRUST ON THE CONTINUANCE INTENTION TO USE SOCIAL NETWORKING SERVICES (A Study on Meta’s Social Networks) Hicham Riache; Mahir Pradana
Responsive Vol 5, No 2 (2022): Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/responsive.v5i2.43814

Abstract

Web 2.0 telah menjadikan layanan jejaring sosial (SNS) sebagai bentuk vital komunikasi manusia. Banyak faktor yang telah membentuk perilaku media sosial pelanggan di platform ini dari waktu ke waktu. Privasi, keamanan, dan kepercayaan adalah pilar utama yang menentukan penerimaan konsumen terhadap teknologi yang mengakses data mereka, seperti layanan jejaring sosial. Karena platform media sosial Meta, Facebook, Instagram, dan WhatsApp adalah yang paling populer, mereka digunakan untuk mempelajari hubungan antara Perceived Privacy, Security, dan Continuance Use Intention yang dimediasi oleh Trust. Oleh karena itu, penelitian ini bertujuan untuk mempelajari bagaimana persepsi privasi, keamanan, kepercayaan, dan kelanjutan penggunaan di SNS Meta dan mengeksplorasi hubungan di antara mereka. Penelitian ini bersifat kuantitatif dengan metode deskriptif sederhana. Sampel yang digunakan untuk penelitian ini adalah 209 responden yang pernah atau sedang menggunakan platform jejaring sosial Meta. Data dianalisis menggunakan analisis deskriptif dan teknik Structural Equation Modeling (SEM). Temuan penelitian ini menunjukkan bahwa Perceived Privacy, Security, dan Trust berpengaruh signifikan terhadap Continuance Use Intention. Kepercayaan sebagai variabel mediator berpengaruh signifikan terhadap hubungan antara Perceived Privacy dan Perceived Security terhadap Continuance Use Intention. Web 2.0 has made social networking services (SNSs) a vital form of human communication. Numerous factors have shaped customer social media behaviour on these platforms over time. Privacy, security, and trust are the main pillars determining consumer acceptance of technologies that access their data, such as social networking services. Since Meta's social media platforms, Facebook, Instagram, and WhatsApp are the most popular, they are used to study the relationship between Perceived Privacy, Security and Continuance Use Intention mediated by Trust. Therefore, this research aims to study how privacy, security, trust, and continuance use intention in Meta’s SNSs are perceived and explore their relationship. This study is quantitative with a simple descriptive method. The sample used for this research is 209 respondents who have previously used or are currently using Meta’s social networking platforms. The data is analyzed using descriptive analyses and the Structural Equation Modelling (SEM) technique. The findings of this study show that Perceived Privacy, Security, and Trust have a significant effect on Continuance Use Intention. Trust as the mediator variable significantly affects the relationship between Perceived Privacy and Perceived Security to the Continuance Use Intention.
Determinants of Organizational Citizenship Behavior: The Case of an Indonesian Insurance Company Mahir Pradana; Mahendra Fakhri; Alini Gilang; Puti Khairin
Jurnal Bisnis Manajemen Vol 19, No 2 (2018): September 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (445.941 KB) | DOI: 10.24198/jbm.v19i2.170

Abstract

A company's human resource aspect can gain benefit from extra-role behaviors known as organizational citizenship behavior (OCB). This research discusses about organizational citizenship behavior (OCB) of the employees at an insurance company based in Jakarta, Indonesia. The purpose of this research to analyze the dominant factors that influence OCB in the company. Factors affecting the OCB are altruism, conscientiousness, sportsmanship, courtesy and civic virtue. The type of research used is descriptive with quantitative method. The respondents were 66 employees of Satria Muda Sucore Agency. The sampling technique using probability sampling with simple random sampling type and using factor analysis method. The results of research showed that OCB is in the decent and more to ‘high’ category. This research formed five factors that are tolerance factor, help behavior factor, compliance factor, participation factor and loyalty factor. Tolerance factor is the most dominant factor of OCB.
EFFECTS OF SERVICE QUALITY, VALUE PERCEPTION AND LOYALTY ON CUSTOMER SATISFACTION: CASE OF A LOCAL RESTAURANT IN SOUTH BANDUNG, INDONESIA Putu Nina Madiawati; Mahir Pradana; Sarah Miranda
Jurnal Bisnis Manajemen Vol 22, No 1 (2021): March 2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jbm.v22i1.489

Abstract

This study aims to determine how the Effect of Service Quality and Value Perception on Customer Loyalty through Customer Satisfaction as an intervening variable both partially and simultaneously. The method used in this research is descriptive and causality using quantitative methods involving 100 respondents who are customers of Chicken William restaurant in South Bandung, Indonesia. We conducted the research by taking a sample through non-probability sampling techniques with the type of purposive sampling. The analysis technique used in this study is Path Analysis using SmartPLS version 3. The results of the analysis show that Service Quality (X1) and Value Perception (X2) variables have a partial effect on Customer Satisfaction (Y), then Customer Satisfaction (Y) variables influence partial to Customer Loyalty (Z). Then simultaneously, there is the influence of Service Quality (X1) and Value Perception (X2) significantly influence Customer Satisfaction (Y). Then the intervening variable there is the influence of Service Quality (X1) and Value Perception (X2) directly affect Customer Satisfaction (Y), and this variable also influences Customer Loyalty (Z) indirectly through the Customer Satisfaction variable.
The Influence of Social Media Marketing and Word of Mouth on Brand Awareness at Gampung Aceh Café Dinda Putri Zuniar; Mahir Pradana
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v7i2.18878

Abstract

The business world of the culinary industry is expanding quickly. One type of culinary business that entrepreneurs are particularly interested in is the café. As a result, effective promotion is required to raise customer awareness of the brand. A café called Gampung Aceh serves modernized Acehnese cuisine. The goal of this study was to examine the impact of social media marketing and word-of-mouth on brand recognition at the Gampung Aceh café. In this study, descriptive research kinds are combined with quantitative research methods. With a total of 400 respondents, samples were drawn using a non-probability sampling technique. Using IBM SPSS Statistics 23, data were examined using descriptive analytic approaches, traditional assumption tests, multiple linear regression analysis, and hypothesis testing. According to the findings of the descriptive study, 85.1% of the social media marketing variables fall under the very good group. Brand awareness and word-of-mouth variables are both included in the very good category with percentages of 87.2% and 86.6%, respectively. The impact of social media marketing and word-of-mouth advertising on brand awareness simultaneously as shown by multiple linear regression analysis is 68.8%. While additional factors not considered in this study might have an impact on the remaining 31.2%..
Analisis Ekspektasi Penggunaan Aplikasi Transportasi Online Menggunakan Pendekatan Importance Performance Analysis (IPA) Renaldi Renaldi; Mahir Pradana
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4114

Abstract

Aplikastransportasi online juga memberikan banyak manfaat bagi penggunanya. Selain memudahkan dalam mencari transportasi, aplikasi ini juga memberikan harga yang lebih terjangkau dan transparan. Selain itu, pengguna dapat melihat profil pengemudi termasuk rating dan ulasan dari pengguna lain, sehingga memberikan rasa aman dan nyaman dalam menggunakan layanan transportasi online. Penelitian ini menggunakan metode kuantitatif deskriptif dengan pengukuran dilakukan menggunakan Importance Performance Analysis (IPA), yaitu mengukur minat pengguna yang dinilai berdasarkan perspektif kualitas saat ini (performance) dan tingkat pentingnya ekspektasi (importance). Untuk kuesioner, penelitian ini mengembangkan dimensi TAM yaitu persepsi kemudahan dan persepsi kemanfaatan. Jumlah responden di penelitian ini berjumlah 100 responden yang pernah menggunakan layanan transportasi online. Hasil penelitian ini menyimpulkan bahwa kualitas aktual yang dirasakan masih di bawah kualitas ideal yang menjadi ekspektasi pengguna aplikasi transportasi online. Kata Kunci: Kualitas aplikasi, TAM, Importance Performance Analysis, bisnis online
A Guidance to Systematic Literature Review to Young Researchers by Telkom University and the University of Turin Mahir Pradana; Anita Silvianita; Putu Nina Madiawati; Davide Calandra; Federico Lanzalonga; Michele Oppioli
To Maega : Jurnal Pengabdian Masyarakat Vol 6, No 2 (2023): Juni 2023
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/tomaega.v6i2.1915

Abstract

The purpose of a systematic literature review is to provide a clear and objective summary of the current state of knowledge on a particular topic, identify gaps in the literature, and suggest areas for future research. This type of review is widely used in many fields, including healthcare, education, psychology, and social sciences, to inform evidence-based decision-making, policy development, and practice guidelines. The process of conducting a systematic literature review requires careful planning, attention to detail, and a systematic approach to data collection and analysis. The resulting review is a valuable resource for researchers, practitioners, and policymakers seeking to understand the current state of knowledge in a given field. To introduce this method to young researchers in Indonesia, MBA Telkom University worked together with the department of management at the University of Turin (Italy) to have a 2-hours session about systematic literature review. This article is the summary of the event.Keywords: systematic literature review, bibliometric, research methodology, workshop
The Influence of Product Quality on Coffee Shop’s Consumer Satisfaction Iqbal Firmansyah; Mahir Pradana
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4708

Abstract

Kedai kopi merupakan salah satu bisnis yang banyak diminati oleh anak muda saat ini. Berdasarkan pemaparan permasalahan yang terdapat pada latar belakang yaitu penurunan pengunjung dan tingkat penjualan kopi yang merupakan indikasi kualitas produk minuman kopi yang belum optimal, penulis merasa perlu mengetahui lebih mendalam. tentang. Oleh karena itu, artikel ini berfokus pada Bagaimana kualitas produk minuman kopi yang dihasilkan. Penelitian kami berfokus pada Yellow Truck Coffee di Bandung, Indonesia. Selanjutnya kami ingin menjawab pertanyaan: Bagaimana kepuasan konsumen terhadap produk minuman kopi di Yellow Truck Coffee Bandung? dan Seberapa besar pengaruh kualitas produk minuman kopi terhadap kepuasan konsumen Yellow Truck Coffee Bandung? Kata Kunci: kualitas produk, loyalitas pelanggan, bisnis, kuantitatif
The Effect of Price and Quality on Customer Loyalty PT HM Sampoerna Tbk Fauzan Yusuf; Mahir Pradana
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.651

Abstract

This study aims to analyze how the Effect of Price and Product Quality on Consumer Loyalty PT HM Sampoerna Tbk. This study uses a quantitative approach with descriptive and associative causal research types. The sampling technique in this study was respondents totaling 100 people with non-probability sampling techniques with purposive sampling methods. Data were analyzed by descriptive analysis and multiple linear regression analysis using IBM SPSS Version 25 software. Based on the results of descriptive analysis, the overall price variable is in a good category. The overall Product Quality variable is in a good category. As well as the overall Consumer Loyalty variable is in a good category. The results of multiple linear regression analysis on the effect of Price and Product Quality on Consumer Loyalty amounted to 68.1% and the remaining 31.9% were influenced by other variables that were not studied in this study.
Co-Authors A Muhammad Reza Aditya Putra Amier Abdul Rahman Abdullah Sufyan, Bagja Aditya Wardhana Agus Maolana Hidayat Ahmad, Mokhtarrudin Akhmad Yunani Aldi Akbar Alfariq, Wildan Alif Alfi Syahrin Alini Gilang Almas Naavi An Nisaa Intan Andhika Novanto Anita Silvianita Ariabima Putra Perdana Arry Widodo Asep Miftahuddin Avian Reventiary Awanda, Kharisma Secillia Benny Kurnia bin Abu Sujak, Aznul Fazrin Budi Rustandi Kartawinata Citra Kusuma Dewi Davide Calandra Dhella Agna Amellia Diki Wahyu Nugraha Dinda Putri Zuniar Dinda Putri Zuniar DWIPUTRI, ALODIA LASTRI Dyah Maharani Dzakwan Nafis Hestopo Eksa Kartika, Elta Elisa, Hanifah Putri Eva Nurhazizah Fajar Ari Rachdian Farah Alfanur Fauzan Yusuf Fazrin bin Abu Sujak, Aznul Federico Lanzalonga Ferdiyansah, Muhammad Ridho Fitriani Nur Utami Ghulam Ilmam Hindami Haeruddin Hafid Hanifah Putri Elisa Hasanuddin, Ainun Kautsar Henrika Arda Ekaristi Hicham Riache Hiendra Kurniawan Hilma Maulida Imanuddin Hasbi Indira Rachmawati Iqbal Firmansyah Ismawati Ita Nursita Sari Jessica Afrila Neza Luh Putu Ratna Sundari Mahendra Fakhri Mangsor, Miza Michele Oppioli Muhammad Diandri Muhammad Diandri Darmawan Muhammad Ichsan Muhammad Ichsan Muhammad Idris Muhammad Idris Muhammad Raisa Permana Sakti Muhammad Rizal Ar Rasyid Nila Dewi A., Ni Ketut Tiara Astiti Nur, Irwan Nursyamsiah, Amalia Octario Emirat Azrie Saputra Pinta Uli Sinaga Puti Khairin Putri, Anida Juliana Putu Nina Madiawati R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Rafly, Muhammad Rahmani, Marsha Adilla Raja Razali, Raja Razana Ramadina, Tarisya Rizki  Rasyid, Rafika Isya Ratih Hendayani Renaldi Renaldi Ridho Ferdiyansah, Muhammad Riyanto, Yusuf Sakha Nurwitono, Dary Salsabila, Delza Saragih, Romat Sarah Miranda Septiani, Fina Sihombing, Reni Pratiwi Sjahmagri Priatama Sukma Sulistya S, Ariraya Syafira Nanditha Danisa Syafira Nanditha Danisa, Syafira Nanditha Syahputra Syahputra Syahputra Syahputra Syahputra Syahputra Syahputra Syamsudin, Rifqi Faizurrahman Syifa Salsabila Taffy Andira Kaljabar Tarandhika Tantra Tasya Shafira Ardini Taufiq Syahrir Tri Indra Wijaksana Wahyuddin S Wardhana, Aditya Yuhana Astuti Zahid, Azham