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All Journal Warta Rimba Journal of Consumer Science Jurnal Pertanian Terpadu Otoritas : Jurnal Ilmu Pemerintahan Journal of Consumer Sciences Jurnal AUDI Jurnal Pendidikan Kebutuhan Khusus AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM JKM (Jurnal Kebidanan Malahayati) Jurnal Maternitas Kebidanan Jurnal Pengembangan Penyuluhan Pertanian Jurnal Magrobis Jurnal Pencerahan INFOKUM Jurnal Peduli Masyarakat Indonesian Journal of Global Health research Indo-MathEdu Intellectuals Journal Agroteksos Journal Of Human And Education (JAHE) MindSet : Jurnal Manajemen Pendidikan Islam Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Pengabdian Masyarakat Jajama (JPMJ) RENATA Jurnal Pengabdian Masyarakat Kita Semua Journal of Social Science and Business Studies INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Mikraf: Jurnal Pendidikan Jurnal Bidan Cerdas SIMAS JURNAL PENGABDIAN MASYARAKAT
Rusmiyati Rusmiyati, Rusmiyati
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : Journal of Consumer Science

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The Influence of Product Quality, Brand Image and Promotion on Financing Decision with Customer Interest as Mediating Variable Rusmiyati, Rusmiyati; Hartono, Sri
Journal of Consumer Sciences Vol. 7 No. 1 (2022): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.7.1.20-33

Abstract

The competition of consumer finance companies is increasing. This condition is beneficial for consumers due to many choices from finance companies. This study was structured to analyze the effect of brand image, product quality, and promotion on financing decisions mediated by customer interest. The population was customers of company XXY of 2.810 people in Jabodetabek, with a total sample of 130 respondents selected using simple random sampling. Data analysis applied Partial Least Square (Smart-PLS) version 3.0. The results proved that brand image, product quality, and promotion had a positive and significant impact on customer interest and financing decisions. In addition, it is concluded that customer interest can mediate the influence of brand image, product quality, and promotion on customer financing decisions. Therefore, it is recommended that the company prepare customer education steps regarding the benefits or benefits obtained if they decide to use the company as a means of financing.
Co-Authors Achmad Solechan Agustin K, Amira Ahmad Rizani Akbar, Namirah Larinda Akhbar Akhbar Aman, Anwar Amri, Miftachul Anggara, Fera Septi Aulia, Fitria Nurul Avivah, Evi Nur Birri, Iffa Mar’atus Shohibul Cahya, Ananda Thereza Nugroho Eka Delena, Qori Q Dian Zuiatna Didik Nurhadi Dm Maulidia Rahmi Endang Supriatna Eni Kriswandari Eti Hadiati Evie Farida Juliarta Febriani, Kiswah Anggita FESKA AJEPRI, FESKA Hamid Patilima Harahap, Novy Ramini Haris Fadillah Hasanah Pratiwi Harahap Henny Noviany Ida Arianingsih Indah Novita Dewi Irawati, Fitriana Dewi Istikomah Istikomah Iwan Harsono Joko Suryanto Joko Susilo Juwariyah, Siti Kartijo, Kartijo Kholik, Krismar Kusumawati, Nila Mael, Masilva Raynox Marsiah, Marsiah Muhamad Yazid Bustomi Muhammad Akmansyah Nisa, Dias Choirun Noer'aini, I'ien Noeraini, I’ien Novita Dewi, Indah Nujud, Nasywa Huwaidah Nurhanifah, Tia Padilah, Afrahul Parsiyono, Parsiyono Puspita Sari Putra, Christian Pratama Putri Anindyajati Rahmadany, Andi Fitri Rahmat syah Rahmawati, Ratna Ramadhani, Gilang Resa Nirmala Jona S, Nise Samudra Sabar Marjoko Saputri, Fatmala Reza Septianingtyas, Maya Cobalt Angio Setyaningsih Setyaningsih, Setyaningsih Sikumbang, Sri Rintani Sovianti, Vivi Sri Hartono, Sri Sukmawati, Ellyzabeth Sulistyaningrum, Danny Putri Sutadi Sutadi Suwarni, Iin Suyanti Suwardi Tjahyo Suprayogo Trihadi, Dayat Vienti, Octa Wahyuda, Bima Warissuddin Soleh Wismiarti, Wahyu Dian Yogi Bagus Adhimas Z, Wan Jamaludin Zahroh, Fatimatus Zulmi, F A. Z.