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All Journal Buletin Udayana Mengabdi E-Journal Of Cultural Studies Jurnal Pendidikan dan Pengajaran MUDRA Jurnal Seni Budaya International Journal of Applied Sciences in Tourism and Events Bhakti Persada Jurnal Aplikasi IPTEKS SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Jurnal Teknodik Jurnal Manajemen Perhotelan dan Pariwisata International Journal of Green Tourism Research and Applications Journal of Applied Sciences in Travel and Hospitality Jurnal Bali Membangun Bali International Journal of Glocal Tourism Jurnal Kepariwisataan JKTP International Journal of Science and Society (IJSOC) Journal Of World Science EPIGRAM (e-journal) International Journal of Travel, Hospitality and Events Journal of Applied Sciences in Travel and Hospitality BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) International Journal of Green Tourism Research and Applications Journal of Hospitality Accommodation Management Jurnal Ilmiah Hospitality Management Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Journal of Business on Hospitality and Tourism Journal of Social Service and Empowerment Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan

I Made Darma Oka

Politenik Negeri Bali

Author-ID : 554509

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

Published : 52 Documents Claim Missing Document

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The role of pentahelix and digital marketing in developing Lubuak Mande Rubiah destination Lola Ruliyani; I Made Darma Oka; I Ketut Budarma; I Ketut Suparta
International Journal of Green Tourism Research and Applications Vol. 4 No. 1 (2022): June 2022
Publisher : International Journal of Green Tourism Research and Applications

This research is to examine the role of pentahelix in building digital marketing in Lubuak Mande Rubiah destination, West Sumatera, Indonesia. It uses a qualitative approach. The data used are participant observation, in-depth interviews, and focus group discussions. The results of research show that the role of pentahelix in building digital marketing in Lubuak Mande Rubiah is that the government plays a role in making regulations to promote people's welfare. Padang city government has made regulations on the management of tourist destinations. Tourism actors collaborate with Pokdarwis and other stakeholders. The digital marketing model of tourist attraction destinations are expanding networks, promoting, and maintaining collaboration with the community, government, tourism actors, academics and media to support improving the quality of facilities and infrastructure.

Warisan Cagar Budaya sebagai Ikon Desa Wisata Kaba-Kaba, Kabupaten Tabanan, Bali I Made Darma Oka; Made Sudiarta; Putu Widya Darmayanti
Mudra Jurnal Seni Budaya Vol 36 No 2 (2021): Mei
Publisher : Institut Seni Indonesia Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/mudra.v36i2.1459

Kini semakin banyak desa di Bali menggali potensi desanya agar mampu bersaing secara kompetitif guna mendapatkan manfaat dari aktivitas pariwisata. Salah satu desa yang sedang berbenah untuk mengembangkan desa wisata yaitu Desa Kaba-Kaba. Artikel ini bertujuan untuk mengkaji keberadaan warisan â€œcagar budayaâ€ dalam pengembangan Desa Wisata Kaba-Kaba. Pengumpulan data dilakukan dengan metode observasi, wawancara, dan studi pustaka dengan analisis deskriptif kualitatif. Hasil penelitian menunjukkan bahwa Desa Kaba-Kaba mengusung cagar budaya sebagai ikon atau ciri khas dari pengembangan desa wisata yang disinergikan dengan keasrian alam persawahan sebagai paket wisata cycling unggulan. Pengangkatan warisan â€œcagar budayaâ€ sebagai ikon Desa Wisata Kaba-Kaba menunjukkan bahwa kesadaran masyarakat akan pelestarikan warisan budaya semakin kuat guna mendukung implementasi Perda Provinsi Bali No.4/2014. Masyarakat lokal antusias mendukung hal tersebut agar pengembangan pariwisata di desanya dapat berkelanjutan. Disarankan kepada pemerintah harus tetap memantau eksistensi warisan â€œcagar budayaâ€ agar tetap ajeg dan lestari di masa depan.

PERSEPSI WISATAWAN MANCANEGARA TERHADAP PELAYANAN BUTLER DI AKARA VILLAS KUTA Ni Made Yeni Bahari; I Made Darma Oka
Jurnal Ilmiah Hospitality Management Vol 5 No 1 (2014)
Publisher : Institut Pariwisata dan Bisnis Internasional

This article is based on research the perception of tourists to the butlerâ€™s service at Akara Villas in Kuta.This research is a combination of quantitative and qualitative data with tourism sociology approach. The data of tourists were collected by accidental random sampling with interview techniques combination, observation and adopting data from publication. The number of samples are used in this research is 70 respondents. According to the researchâ€™s finding (13 variables) the perception of tourists to the butlerâ€™s service who works at Akara Villas in Kuta is very good or very satisfying with the average score of 4.38. This means the butlerâ€™s service is necessary to be kept well and increased for the existence of Akara Villas in the future.

IMPLIKASI PENGEMBANGAN PARIWISATA BERBASIS MASYARAKAT BAGI MASYARAKAT DI DESA BONGAN Putu Widya Darmayanti; I Made Darma Oka
Jurnal Ilmiah Hospitality Management Vol 10 No 2 (2020)
Publisher : Institut Pariwisata dan Bisnis Internasional

ABSTRAK Tujuan artikel ini untuk mengkaji implikasi pengembangan pariwisata berbasis masyarakat bagi kehidupan masyarakat di desa Bongan. Penelitian ini menggunakan data kualitatif. Pengumpulan data dilakukan dengan metode observasi, wawancara, dan studi pustaka. Informan diambil dari tokoh masyarakat yang memahami tentang implikasi pengembangan pariwisata dengan teknik snowball sampling. Data dianalisis secara deskriptif kualitatif. Hasil penelitian menunjukkan bahwa pengembangan pariwisata berbasis masyarakat mampu memberikan implikasi positif bagi kehidupan masyarakat, baik ditinjau dari dimensi ekonomi, sosial, budaya, lingkungan, maupun politik. Impliksi ekonomi, yaitu terjadi peningkatan pendapatan masyarakat; implikasi sosial, yaitu terjadinya peningkatan kualitas hidup masyarakat, implikasi budaya, yaitu melestarikan dan menghormati tradisi budaya; implikasi lingkungan, yaitu meningkatkan kesadaran dalam menjaga kebersihan lingkungan; dan implikasi politik, yaitu masyarakat mendapat prioritas dalam perekrutan tenagakerja. Dirasakannya implikasi positif tersebut mampu meningkatkan antusias masyarakat dalam mendukung pengembangan pariwisata. Diharapkan stakeholder ikut berperan aktif dalam mendukung pengembangan pariwisata baik berupa motivasi, pembinaan, manajemen pengelolaan, maupun promosi.

PENGEMBANGAN DESA WISATA KABA-KABA DALAM PERSPEKTIF MASYARAKAT LOKAL Putu Widya Darmayanti; I Made Darma Oka; I Wayan Sukita
Jurnal Ilmiah Hospitality Management Vol 11 No 1 (2020)
Publisher : Institut Pariwisata dan Bisnis Internasional

Artikel ini bertujuan untuk mengkaji pengembangan desa wisata Kaba-Kaba dalam persepektif masyarakat lokal. Penelitian ini menggunakan data kualitatif. Data diperoleh melalui metode observasi, wawancara, dan studi pustaka. Tokoh masyarakat yang dipergunakan sebagai informan ditentukan dengan teknik snowball sampling. Analisis data dilakukan secara deskriptif kualitatif. Hasil penelitian menunjukkan bahwa dalam perspektif masyarakat lokal, desa wisata Kaba-Kaba memiliki kekuatan dalam pengembangan kegiatan pariwisata, seperti: daya tarik wisata alam, budaya, lokasi yang strategis dengan akses yang mudah untuk dijangkau, serta memiliki fasilitas pendukung yang memadai seperti villa. Kelemahan yang dimiliki yaitu: minimnya kemampuan sumber daya manusia lokal dalam berkomunikasi bahasa asing, tenaga kerja lokal belum menguasai potensi pariwisata secara komprehensif, serta minimnya kesadaran masyarakat dalam menjaga kebersihan lingkungan. Peluangnya yaitu: adanya dukungan pelaku pariwisata, kunjungan wisatawan yang cenderung kembali ke alam, dan kini desa wisata ini menjadi lintasan baru menuju DTW Tanah Lot. Tantangan yang perlu diantisipasi yaitu: terjadi persaingan antar desa wisata sejenis, dan pencemaran lingkungan. Untuk itu pemerintah diharapkan lebih berkontribusi dalam memberikan pendidikan dan pelatihan kepada masyarakat lokal. Masyarakat diharapkan lebih bersungguh-sungguh dalam menyiapkan diri guna mampu bersaing secara kompetitif dengan desa wisata lainnya

Pura Luhur Tamba Waras: aspects of sustainable tourism and spiritual tourism I Made Rony Mulia Kusuma Putra; I Gede Mudana; I Made Darma Oka; Muhamad Nova
International Journal of Green Tourism Research and Applications Vol. 4 No. 2 (2022): December 2022
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v4i2.108-114

This research aims to analyze the implementation of sustainable tourism in spiritual tourism at Pura Luhur Tamba Waras in Desa Sangketan, Tabanan Regency, Bali, Indonesia. This research uses qualitative analysis techniques. The data source used is secondary data and is accessed through company documents, journals, books, articles, and websites. The results show that sustainable tourism in spiritual tourism at Pura Luhur Tamba Waras are the application of basic concepts in sustainable tourism, namely the social concept of cooperation. The economic concept has also been implemented very well, namely the surrounding community can sell spiritual facilities and infrastructure in the temple area, but the implementation of the environmental concept is not good because the waste that is used for spiritual tourism is not well managed. Pura Luhur Tamba Waras has implemented three basic concepts of sustainable tourism, namely social, economic and environmental but the concept of the environment has not been maximally implemented.

CULTURAL HERITAGE AS THE BASE FOR THE DEVELOPMENT OF EDUCATIONAL TOURISM IN BIAUNG VILLAGE, PENEBEL, TABANAN Putu Widya Darmayanti; I Made Darma Oka; Ketut Sumadi
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 7 No 2 (2022): Volume 7 No 2
Publisher : UHN IGB Sugriwa Denpasar

Biaung Village has some potential to develop into a cultural tourism attraction. This article aims to examine the existence of cultural heritage in this village to be developed into educational tourism. The data was collected by observation, literature study, and in-depth interviews with local community leaders and then analyzed by descriptive qualitatively. The results showed that the cultural heritage of Biaung Village is feasible to be developed into educational tourism for tourists, especially the younger generation. Hence, the younger generation has a strong understanding of cultural preservation in the future. It can be seen in the offer of educational tour packages (relics of ancient cultural sites, Batur Sari Murti Temple, tradition of making "kise", painting activities, and traditional culinary). Tourists who visit this tourist village are not just to learn about the local culture's uniqueness but also to be directly involved in tourism activities. It is recommended that the local community be more serious about developing the cultural heritage so that future generations can enjoy it. The government is expected to be more intense in fostering this cultural tourism attraction to be sustainable

ENVIRONMENTAL FACTORS: DOMINANT MOTIVATION OF THE BONGAN COMMUNITY TO SUPPORT THE DEVELOPMENT OF TOURIST VILLAGE I Made Darma Oka; Putu Widya Darmayanti
Journal of Business on Hospitality and Tourism Vol 6, No 1 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

This article discusses the factors that motivate the Bongan’s community to support the development of tourist village. The research used qualitative and quantitative data collected by distributing questionnaires to and conducting an in-depth interview with those who are knowledgeable of the tourism development at the Bongan village. The samples included 100 respondents determined using the proportional random sampling technique. The data were analyzed using the confirmatory factor analysis technique to confirm the factors that motivate the local community to support the development of tourist village. The research shows that the environmental, social, community participation, and cultural factors have significantly contributed to support the development of tourist village. The environmental factor is the most dominant one followed by the social, community participation, and cultural factors. This mean that the environmental factor is the main reason why the local community supports the development of tourist village at the Bongan village.

THE MULTIPLIER EFFECT OF BALINESE LABOR WORKING ON CRUISE SHIP I Made Darma Oka
Journal of Business on Hospitality and Tourism Vol 2, No 1 (2016): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

As one of the most popular destinations for international tourists, Bali has attracted a sizeable and growing labor force in the tourism sector of the economy. This fact has triggered Balinese labor force to participate in such a service industry. As a supplier of tourism labor force Bali has been increasingly successful in promoting the number of workers to be employed in cruise tourism industry. The participation rate of Balinese labor in cruise tourism industry over the last years has dramatically increased. The growth of Balinese labor who works on cruise ships in the past four years reached more than 18 percent. It is happening because they have been prepared themselves in accordance to the competencies and qualifications needed in cruise tourism industry. The Balinese labor’s participation in cruise tourism industry employment has brought major implications for their life and culture. The present study aimed to analyze the multiplier effect of Balinese labor works in cruise tourism industry overview from economic and socio-cultural perspective. The research subjects were Balinese labor who used to or were still working in the cruise tourism industry. This research used qualitative data. The collected data started from one Balinese labor having experience in the cruise tourism industry and then spread to the other workers. To answer the research questions, data collection was conducted through observation and deep interviews. The data were analyzed by qualitative analysis. In analyzing the data of economic and socio-cultural perspective of Balinese labor who work in the cruise tourism industry in the environment of life, it was done through the processing and interpretation of the data which is a series of periodic review, grouping, systematization, interpretation and reification of data so that a phenomenon has social academic and scientific value. The data analysis was conducted to find the hidden reasons behind the actions of the perpetrators of social action or geared towards social significance of social phenomena. The focus is to find what kind of mindset that glows behind a social phenomenon or to find the rationality that lies behind the social phenomena. The multiplier effect of Balinese labor working in cruise tourism industry was overviewed from economic and socio-cultural perspectives. The economic perspective likes: Balinese labor working on cruise ship able to improve the family economy, and employment for the community directly or indirectly in the cruise tourism industry. The socio-cultural perspective likes: by working on cruise ships able to motivate the other Balinese labor to works on cruise ships, with working on cruise ships can open the horizons and the way of thinking society, increase the personal discipline, make clean and healthy in their live, and then improve the science and technology in tourism especially at cruises, able to strengthen the unity of nation, anticipation for disintegration, and growth the awareness to conserve the cultural after seeing the variety of cultures in the word. Based on the conclusions above, the following suggestion can be made: the government should pay attention to the existence of Balinese labor, who work in cruise ships, to the protection of their rights as well as the relevant acts should be made clear, knowing that they serve as ambassadors of the nation that generate income for the country; and the government should provide support to Balinese laborers in accordance with their potential

E-Marketing in Accommodation Business Model Innovation at Airbnb in Bali I Nyoman Mokoh Wijaya; I Made Darma Oka; Ni Gst Nym Suci Murni; Putu Widya Darmayanti
Jurnal Ilmiah Hospitality Management Vol 13 No 2 (2023)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v13i2.249

In conducting tourism business activities, the internet is one form of utilizing information technology in the era of globalization. The intensity of internet use also has a very large influence on changes that occur in the concept of business utilization, especially in the marketing business model that is carried out. Competition in the era of globalization requires companies that provide goods or services to always be responsive and observant in what is happening today. Airbnb is an online media that brings together tourism accommodation service providers and managers with tourism accommodation service users in the form of a website that can be accessed via mobile phones. This study analyzes the implementation of e-marketing in the accommodation business model innovation on Airbnb sites in Bali. Data was collected through observation, in-depth interviews and literature study. Data analysis was descriptive qualitative using Porter's Five Force Models (PFFM). This model is used to analyze competitive forces in marketing accommodation in Bali through the airbnb website. The results showed that the implementation of e-marketing in the innovation of the tourism accommodation business model on the Airbnb site in Bali by applying the PFFM proved to be quite effective. The competitive advantages of the Airbnb site are: multiple listings, two booking process confirmation systems, smaller booking commissions, competitive prices, no disparity rates, ease of registration, and marketing unique accommodation titles. Implementation of Porter's model is used to increase accommodation unit revenue by accepting bookings on the Airbnb situs site.

Co-Authors Anak Agung Kompiang Trijaya Putra Astawa, I Gede Cokorda Istri Putra Widhari Darmayanti, Putu Widya Dewa Made Suria Antara Forida Ayu Herini Fransiska Fila Hidayana G. Wahyu Putra Perdana Gede Ginaya Gst Nym Suci Murni, Ni Hasan Basri I Gede Antara Swenaya I Gede Mudana I Gusti Agung Bagus Mataram I Gusti Agung Putu Sri Mahadewi I Gusti Ngurah Dhyangga Prawesta Putra I Ketut Astawa I Ketut Astawa I Ketut Budarma I Ketut Budarma I Ketut Sadia I Ketut Sadia I Ketut Suarta I Ketut Suja I Ketut Sumadi I Ketut Suparta I Ketut Suparta I Ketut Suparta I Ketut Sutama I Ketut Sutama I M. Budiasa I Made Antara I Made Budiasa I Made Rony Mulia Kusuma Putra I Nyoman Mokoh Wijaya I Nyoman Winia I Nyoman Winia I Nyoman Winia I Putu Astawa I Putu Krisna Arta Widana I Wayan Basi Arjana, I Wayan Basi I Wayan Lanang Nala I Wayan Lanang Nala I Wayan Pugra I Wayan Pugra I Wayan Pugra I Wayan Pugra I Wayan Sukita I Wayan Sukita Ida Ayu Elistyawati Ida Ayu Ketut Sumawidari Ida Ayu Ketut Sumawidari Ida Ayu Ketut Sumawidari Ida Ayu Putu Sulistya Ida Bagus Putu Kawibhawa Suputra Kanah Kanah Kurniawan, Dika Dwi Lola Ruliyani M. Suardani Made Antara Made Ernawati Made Satria Pramanda Putra Made Sudiarta Made Sudiarta Made Sudiarta Muhamad Nova Muhamad Saleh Hambali Ni Gst Nym Suci Murni Ni Gst Nym Suci Murni Ni Gst Nym Suci Murni Ni Gusti Nyoman Suci Murni Ni Kadek Tuwin Patriani Ni Made Ernawati Ni Made Ernawati, Ni Made Ni Made Sudarmini Ni Made Yeni Bahari Ni Wayan Agustini Novita Indriani Nyoman Winia, I Pugra, I Wayan Putu Widya Darmayanti Putu Widya Darmayanti Putu Widya Darmayanti Putu Widya Darmayanti Putu Widya Darmayanti Rahmat Hidayat Salman Alam Suarja, I Ketut Wayan Pugra, I Widiantara, Ida Bagus Wijaya, I Nyoman Mokoh Wiryani, Ni Nyoman Sri

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