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All Journal Buletin Udayana Mengabdi E-Journal Of Cultural Studies Jurnal Pendidikan dan Pengajaran MUDRA Jurnal Seni Budaya International Journal of Applied Sciences in Tourism and Events Bhakti Persada Jurnal Aplikasi IPTEKS SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Jurnal Teknodik Jurnal Manajemen Perhotelan dan Pariwisata International Journal of Green Tourism Research and Applications Journal of Applied Sciences in Travel and Hospitality Jurnal Bali Membangun Bali International Journal of Glocal Tourism Jurnal Kepariwisataan JKTP International Journal of Science and Society (IJSOC) Journal Of World Science EPIGRAM (e-journal) International Journal of Travel, Hospitality and Events Journal of Applied Sciences in Travel and Hospitality BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) International Journal of Green Tourism Research and Applications Journal of Hospitality Accommodation Management Jurnal Ilmiah Hospitality Management Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Journal of Business on Hospitality and Tourism Journal of Social Service and Empowerment Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
I Made Darma Oka
Politenik Negeri Bali
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DEVELOPMENT OF THE AUTHENTICITY OF TRI EKA BUANA VILLAGE AS A TOURISM ATTRACTION I Made Darma Oka; I Gusti Agung Putu Sri Mahadewi; Ni Gst Nym Suci Murni
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 8 No 2 (2023): Volume 8 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v8i2.2576

Abstract

This study aims to examine the potential for developing the authenticity of Tri Eka Buana Village as a tourist attraction. Research uses qualitative data. Data collection was carried out by observation, interview, and literature study. Informants were taken from community leaders who understood the implications of tourism development using a purposive sampling technique. Data were analyzed by descriptive qualitative. The results show that this village has authentic potential in the form of natural and cultural tourist attractions that can be developed into tourist attractions. The authenticity that is owned consists of 3 categories, namely: objective authenticity, constructed authenticity and existential authenticity. The objective authenticity possessed is in the form of natural tourist attractions such as: Bukit Abah, Dukuh Sakti Waterfall, Puncak Luhur Bukit Abah Temple, and Tirta Danu Seliwah. Constructed authenticity in the form of exotic traditional culture in the form of the Umananing Malini Dance. Existential authenticity, namely the traditional drink of Balinese Arak, which is useful as a means of prayer for Hindus. For this reason, the authentic potential that is owned must be maintained, preserved, and developed by the local community as a competitive advantage for tourism villages so that they can compete competitively. It is recommended to the manager, in the effort to develop authenticity, this can be done by: packaging tourist attractions as special interest-based attractions based on nature and culture, highlighting their beauty, uniqueness and authenticity; presents educational tourism based on nature and culture; involve the community professionally in the management of community-based tourism so as to increase the sense of belonging to caring for a tourist village
The impacts of development of Pela Village as a tourist village in Kutai Kartanegara, East Kalimantan I Wayan Lanang Nala; Novita Indriani; I Made Darma Oka
Journal of Applied Sciences in Travel and Hospitality Vol. 4 No. 2 (2021): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v4i2.85-92

Abstract

This study aims to describe the impacts of development of Pela Village as a tourist village in Kutai Kartanegara, East Kalimantan. Pella village has very unique tourism potential to be developed. For the sustainability of tourism development in the tourist village of Pela, it is important to pay attention to the impacts of devel-opment of a tourism village. The data were collected by observation, interviews, and literature study. Inform-ants are taken from community leaders who understand the impacts of tourism development in the village using snowball sampling techniques. Data were analyzed by descriptive qualitative. The results showed that the development of Pela Village as a tourism village able to provide positive impacts for people's lives, both in terms of economic (as lodging business, tour operators, open food stalls); social (effective interactions occur between members of the community): cultural (keeping traditional fishing gear, Kuntau art, and the development of Jepen Dance); environmental (cleaning the village environment), and political dimensions (prioritized local communities as labor). The positive impacts is able to increase the enthusiasm of the local community in supporting the development of tourist villages. It is hoped that stakeholders will play an active role in supporting the development of Pela Tourist Village in the form of guidance, counseling, management, and promotion.
THE IMPLEMENTATION DIGITAL MARKETING IN PROMOTING JATILUWIH TOURIST VILLAGE I Made Darma Oka; Putu Widya Darmayanti; I Nyoman Winia; I Wayan Pugra
JURNAL KEPARIWISATAAN Vol 23 No 1 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i1.1182

Abstract

This research examines the implementation of digital marketing in promoting Jatiluwih tourist village. Data collection through observation, in-depth interviews with managers, and literature study using quantitative descriptive analysis. The sample is set as many as 75 people. The results showed that tourists know the existence of tourist villages through online media by 76.00% and offline by 24.00%. In detail, it is stated that from 76.00% of the use of online media, tourists stated that they chose tourist villages through information from social media by 52.00%, websites by 10.67%, search engines 2.67%, e-marketing 4.00%, and online advertising by 6.67%. This condition is proof that the implementation of digital marketing in marketing the Jatiluwih tourist village has proven to be able to have a positive impact on introducing and promoting the existence of a tourist village. It is hoped that in the future the management of the tourist village can use digital marketing media effectively in promoting the tourist village so that it is sustainable.
PENGEMBANGAN POTENSI DESA SELONG BELANAK SEBAGAI DESTINASI WISATA Hasan Basri; I Made Darma Oka; I Wayan Lanang Nala; Putu Widya Darmayanti; I Wayan Sukita
Jurnal Kajian dan Terapan Pariwisata Vol 4 No 2 (2024): Edisi Mei
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT AKADEMI PARIWISATA DENPASAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53356/diparojs.v4i2.85

Abstract

This research examines the potential of Selong Belanak Village to be developed into a tourist destination in Central Lombok. Data collection methods include observation, documentation, interviews and focus group discussions. Informants were determined using purposive sampling. Data analysis were carried out by using qualitative and quantitative analysis through SWOT analysis to examine strengths, weaknesses, opportunities and challenges faced in the future. The results of the SWOT analysis of Selong Belanak village show that from the internal side the results are in the good category with a value of 3.10, as well as from the external analysis side it is in the good category with a value of 3.06. This means that this village has the potential to be developed into a tourist destination. It is recommended that the development of this tourist destination must be carried out by synergizing all relevant pentahelic actors (government, academics, business people, the media and local communities).
Green Tourism-Based CSR as Practiced By Melasti Beach Management Ni Wayan Agustini; I Ketut Budarma; I Made Darma Oka; Cokorda Istri Putra Widhari; I Putu Krisna Arta Widana
International Journal of Travel, Hospitality and Events Vol. 2 No. 3 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i3.300

Abstract

Purpose: This study aims to analyze the implementation of green tourism-based CSR (corporate social responsibility) by the regional head of Melasti Beach management, Badung, Indonesia. Research methods: The data collection methods used are observation, interviews, document study, and focus group discussions. Furthermore, data analysis used descriptive qualitative analysis, including data reduction, presentation, and conclusion. Results and discussion: The results show that CSR activities of the Ungasan Bupda (Baga et al.) in managing Melasti Beach include four aspects, namely economic aspects, social aspects, cultural aspects, and environmental aspects. Implication: All CSR activities carried out reflect the theory of sustainable tourism by paying attention to economic, social, cultural, and environmental sustainability.   Keywords: corporate social responsibility, green and sustainable tourism, beach.
E-Marketing in Accommodation Business Model Innovation at Airbnb in Bali Wijaya, I Nyoman Mokoh; Oka, I Made Darma; Murni, Ni Gst Nym Suci; Darmayanti, Putu Widya
Jurnal Ilmiah Hospitality Management Vol. 13 No. 2 (2023)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v13i2.249

Abstract

In conducting tourism business activities, the internet is one form of utilizing information technology in the era of globalization. The intensity of internet use also has a very large influence on changes that occur in the concept of business utilization, especially in the marketing business model that is carried out. Competition in the era of globalization requires companies that provide goods or services to always be responsive and observant in what is happening today. Airbnb is an online media that brings together tourism accommodation service providers and managers with tourism accommodation service users in the form of a website that can be accessed via mobile phones. This study analyzes the implementation of e-marketing in the accommodation business model innovation on Airbnb sites in Bali. Data was collected through observation, in-depth interviews and literature study. Data analysis was descriptive qualitative using Porter's Five Force Models (PFFM). This model is used to analyze competitive forces in marketing accommodation in Bali through the airbnb website. The results showed that the implementation of e-marketing in the innovation of the tourism accommodation business model on the Airbnb site in Bali by applying the PFFM proved to be quite effective. The competitive advantages of the Airbnb site are: multiple listings, two booking process confirmation systems, smaller booking commissions, competitive prices, no disparity rates, ease of registration, and marketing unique accommodation titles. Implementation of Porter's model is used to increase accommodation unit revenue by accepting bookings on the Airbnb situs site.
The Local Community's Perspective: Development of Tengkudak Village as A Tourist Village Oka, I Made Darma; Suparta, I Ketut; Budiasa, I Made; Suarja, I Ketut; Darmayanti, Putu Widya
Journal of Hospitality Accommodation Management (JHAM) Vol. 4 No. 1 (2025): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v4i1.1930

Abstract

This research aims to explore the potential for developing Tengkudak village as a tourist village from the perspective of the local community. Data collection through observation, interviews, and literature study using quantitative descriptive analysis. The sample was determined as 100 people through proportional random sampling. Informants were selected from the community who understood the existence of the village through proportional random sampling. The research results show that the local community basically strongly agrees with developing this village as a tourist village, with a score of 4.11 (agreeing to develop it into a tourist village). To be able to maximize the development of the tourist village, it is necessary to involve pentahelic actors (government, academics, tourism actors, the media, and local communities) in the development of the tourist village. The government is only limited to facilitating, and local communities are the main actors in developing tourist villages, so they can better understand natural and cultural phenomena, as a determinant of the quality of tourism products owned by the village. This can certainly foster a common perception of all Pentahelix actors and provide the widest possible space for local communities as the main actors in developing tourist villages.
Bhumi Sangtu Ubud Bali: A Sustainable Guest House Development Globally Oriented Locally Contextualized Wiryani, Ni Nyoman Sri; Ernawati, Ni Made; Oka, I Made Darma; Arjana, I Wayan Basi
International Journal of Science and Society Vol 7 No 3 (2025): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v7i3.1484

Abstract

This article presents a sustainable boutique hotel development located in Ubud, Bali, Indonesia. This boutique hotel marketed as Bhumi Sangtu Resort Ubud was built in 2023-2024. Given the many accommodations available and have mushroomed recently in Kedewatan village, Ubud, it is very important for this property to have its own value and uniqueness; implementing sustainable tourism values and principles is opted as a competitive advantage which is applied from the construction stage up to its operation. ​​ Data collection techniques used in this research included observation, documentation studies, and focus group discussions. The development of Bhumi Sangtu Resort Ubud used POAC management of planning, organizing, actuating and controlling, each stage of development integrating the concepts of sustainable tourism including three pillars of sustainability: economic, social-cultural, as well as environment. Pertinent to the guest house development, the controlling stage was carried out by monitoring the project throughout the development process, until few months after the guest house is launched.
PENERAPAN PARIWISATA HIJAU DI KEMENUH MONKEY RIVER,GIANYAR,BALI Widiantara, Ida Bagus; Murni, Ni Gst Nym Suci; Oka, I Made Darma
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 2 (2025): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i2.103604

Abstract

Kemenuh Monkey River is one of tourism destination that located in Sukawati district, Gianyar regency, Bali. It is a nature-based tourism destination rich in biodiversity and cultural heritage. The area is characterized by a pristine river ecosystem, the presence of long-tailed macaques (Macaca fascicularis), and local communities that maintain strong traditional and spiritual practices. However, increasing environmental pressure from tourism development highlights the urgent need for a shift toward sustainable practices through the implementation of green tourism. This study aims to analyze the implementation green tourism at Kemenuh Monkey River through a multidimensional framework encompassing environmental, social, cultural, and economic aspects. And also, to analyse the model of green tourism implementation at Kemenuh Monkey River. This study uses a descriptive qualitative design. Data were collected through observation, interviews, focus group discussions, and literature review. From the research results, it is known that efforts have been made to implement green tourism. The implementation of green tourism is also in line with the local wisdom of the community, Tri Hita Karana. The philosophy includes a harmonious relationship between humans and God (parahyangan), fellow humans (pawongan), and the natural environment (palemahan) which become strong foundation in forming a green tourism model rooted in local wisdom. Environmentally, the area requires integrated waste management and ecological conservation. Socially and culturally, community participation and the preservation of local wisdom are essential to ensure identity-based tourism development. The implementation of green tourism is also outlined in traditional regulations/awig-awig. Economically, green tourism has the potential to enhance local economic growth through employment opportunity, profit sharing to the village, and eco-friendly businesses and community based enterprises. Preliminary findings indicate that Kemenuh Monkey River holds significant potential to serve as a model for green tourism in Bali. Effective implementation requires cross sector collaboration to raise awareness among all stakeholders to implement green tourism in accordance with the tri hita karana philosophy
The ROOM REDEVELOPMENT TO ENHANCE ROOM QUALITY AND INCREASE OCCUPANCY RATES IN VILLA KAYU RAJA, BALI Forida Ayu Herini; Oka, I Made Darma; Ni Made Ernawati
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 10 No 2 (2025): Volume 10 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to assess the room redevelopment project at Villa Kayu Raja, focusing on enhancing room quality and increasing occupancy rates and design an applicable model for redevelopment projects in similar hospitality setting. The study employs a Project Management Body of Knowledge (PMBOK) based approach (initiating, planning, executing, monitoring and controlling, and closing) supported by theories in Project Success Criteria and Room Occupancy. This study employs a qualitative descriptive approach, the data was collected through observation, in-depth interviews with eight key informants from the Heads of Department (HOD), Focus Group Discussions (FGDs) involving six operational department heads, and comprehensive document studies. The room redevelopment project at Villa Kayu Raja was implemented using the PMBOK process cycle and driven by both internal inputs from the MOD checklist and external guest feedback. The redevelopment significantly improved room quality and the overall guest experience. Key enhancements included modernized furnishings, upgraded bathroom facilities, improved lighting, and the incorporation of aesthetic design elements, all of which contributed to more positive guest perceptions. Operational benefits were also observed, including increased maintenance efficiency, more streamlined housekeeping processes, and a reduction in guest complaints. Occupancy data analysis indicated a notable post project increase of 93.92%, particularly among Free Independent Travellers (FITs), highlighting a strong correlation between room upgrades and market appeal. Furthermore, guest reviews across major Online Travel Agencies (OTAs) reflected higher ratings and frequent mentions of comfort, cleanliness, and interior design as standout features following the redevelopment. These findings support the application of an operational management cycle model in similar redevelopment initiatives. This study contributes and provide practical insights and valuable applied knowledge to the field of hospitality industry, particularly on how strategic room redevelopment projects enhance room quality and increase occupancy rates in similar villa properties.
Co-Authors Anak Agung Kompiang Trijaya Putra Astawa, I Gede Cokorda Istri Putra Widhari Darmayanti, Putu Widya Dewa Made Suria Antara Forida Ayu Herini Fransiska Fila Hidayana G. Wahyu Putra Perdana Gede Ginaya Gst Nym Suci Murni, Ni Hasan Basri I Gede Antara Swenaya I Gede Mudana I Gusti Agung Bagus Mataram I Gusti Agung Putu Sri Mahadewi I Gusti Ngurah Dhyangga Prawesta Putra I Ketut Astawa I Ketut Astawa I Ketut Budarma I Ketut Budarma I Ketut Sadia I Ketut Sadia I Ketut Suarta I Ketut Suja I Ketut Sumadi I Ketut Suparta I Ketut Suparta I Ketut Suparta I Ketut Sutama I Ketut Sutama I M. Budiasa I Made Antara I Made Budiasa I Made Rony Mulia Kusuma Putra I Nyoman Mokoh Wijaya I Nyoman Winia I Nyoman Winia I Nyoman Winia I Putu Astawa I Putu Krisna Arta Widana I Wayan Basi Arjana, I Wayan Basi I Wayan Lanang Nala I Wayan Lanang Nala I Wayan Pugra I Wayan Pugra I Wayan Pugra I Wayan Pugra I Wayan Sukita I Wayan Sukita Ida Ayu Elistyawati Ida Ayu Ketut Sumawidari Ida Ayu Ketut Sumawidari Ida Ayu Ketut Sumawidari Ida Ayu Putu Sulistya Ida Bagus Putu Kawibhawa Suputra Kanah Kanah Kurniawan, Dika Dwi Lola Ruliyani M. Suardani Made Antara Made Ernawati Made Satria Pramanda Putra Made Sudiarta Made Sudiarta Made Sudiarta Muhamad Nova Muhamad Saleh Hambali Ni Gst Nym Suci Murni Ni Gst Nym Suci Murni Ni Gst Nym Suci Murni Ni Gusti Nyoman Suci Murni Ni Kadek Tuwin Patriani Ni Made Ernawati Ni Made Ernawati, Ni Made Ni Made Sudarmini Ni Made Yeni Bahari Ni Wayan Agustini Novita Indriani Nyoman Winia, I Pugra, I Wayan Putu Widya Darmayanti Putu Widya Darmayanti Putu Widya Darmayanti Putu Widya Darmayanti Putu Widya Darmayanti Rahmat Hidayat Salman Alam Suarja, I Ketut Wayan Pugra, I Widiantara, Ida Bagus Wijaya, I Nyoman Mokoh Wiryani, Ni Nyoman Sri