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All Journal Buletin Udayana Mengabdi E-Journal Of Cultural Studies Jurnal Pendidikan dan Pengajaran MUDRA Jurnal Seni Budaya International Journal of Applied Sciences in Tourism and Events Bhakti Persada Jurnal Aplikasi IPTEKS SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Jurnal Teknodik Jurnal Manajemen Perhotelan dan Pariwisata International Journal of Green Tourism Research and Applications Journal of Applied Sciences in Travel and Hospitality Jurnal Bali Membangun Bali International Journal of Glocal Tourism Jurnal Kepariwisataan JKTP International Journal of Science and Society (IJSOC) Journal Of World Science EPIGRAM (e-journal) International Journal of Travel, Hospitality and Events Journal of Applied Sciences in Travel and Hospitality BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) International Journal of Green Tourism Research and Applications Journal of Hospitality Accommodation Management Jurnal Ilmiah Hospitality Management Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Journal of Business on Hospitality and Tourism Journal of Social Service and Empowerment Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
I Made Darma Oka
Politenik Negeri Bali
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ENVIRONMENTAL FACTORS: DOMINANT MOTIVATION OF THE BONGAN COMMUNITY TO SUPPORT THE DEVELOPMENT OF TOURIST VILLAGE Oka, I Made Darma; Darmayanti, Putu Widya
Journal of Business on Hospitality and Tourism Vol. 6 No. 1 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v6i1.195

Abstract

This article discusses the factors that motivate the Bongan’s community to support the development of tourist village. The research used qualitative and quantitative data collected by distributing questionnaires to and conducting an in-depth interview with those who are knowledgeable of the tourism development at the Bongan village. The samples included 100 respondents determined using the proportional random sampling technique. The data were analyzed using the confirmatory factor analysis technique to confirm the factors that motivate the local community to support the development of tourist village. The research shows that the environmental, social, community participation, and cultural factors have significantly contributed to support the development of tourist village. The environmental factor is the most dominant one followed by the social, community participation, and cultural factors. This mean that the environmental factor is the main reason why the local community supports the development of tourist village at the Bongan village.
THE IMPLEMENTATION DIGITAL MARKETING IN PROMOTING JATILUWIH TOURIST VILLAGE Oka, I Made Darma; Darmayanti, Putu Widya; Winia, I Nyoman; Pugra, I Wayan
JURNAL KEPARIWISATAAN Vol 23 No 1 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i1.1182

Abstract

This research examines the implementation of digital marketing in promoting Jatiluwih tourist village. Data collection through observation, in-depth interviews with managers, and literature study using quantitative descriptive analysis. The sample is set as many as 75 people. The results showed that tourists know the existence of tourist villages through online media by 76.00% and offline by 24.00%. In detail, it is stated that from 76.00% of the use of online media, tourists stated that they chose tourist villages through information from social media by 52.00%, websites by 10.67%, search engines 2.67%, e-marketing 4.00%, and online advertising by 6.67%. This condition is proof that the implementation of digital marketing in marketing the Jatiluwih tourist village has proven to be able to have a positive impact on introducing and promoting the existence of a tourist village. It is hoped that in the future the management of the tourist village can use digital marketing media effectively in promoting the tourist village so that it is sustainable.
Implementation of Green Human Resource Management in Jatiluwih Tourism Destination Area Gst Nym Suci Murni, Ni; Nyoman Winia, I; Wayan Pugra, I; Made Darma Oka, I
Journal of World Science Vol. 2 No. 1 (2023): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v2i1.119

Abstract

Jatiluwih tourism destination is one of the World Cultural Heritage Areas of Catur Angga Batukaru, included in the Balinese Cultural Landscape set by UNESCO in 2012. This tourist village needs to be supported by green human resource management as a sustainable destination. Therefore, this research aims to examine green human resource management (GHRM) implementation to design a suitable model and support sustainable tourism. It uses a qualitative descriptive analysis backed by quantitative data. Furthermore, data were collected through observation, in-depth interviews, documentation, focus group discussions, and questionnaires to all sub-village (sub-village) communities. Informants were selected from community leaders, namely the village head (perbekel), the head of destination management, the head of the LPM, and representatives from 9 divisions of the Jatiluwih destination management. The research discussion was analyzed using Miles & Huberman analysis, involving data reduction, display, verification, and conclusion. The results showed that the GHRM in Jatiluwih destination was well implemented under observations, interviews, and questionnaires. However, for the sustainability of future management under the results of the focus group discussions conducted with community leaders and managers, it is necessary to design a suitable GHRM model for the Jatiluwih tourist village. It can also be used as a model to manage similar tourist villages in other areas. GHRM has been appropriately implemented, as evidenced by the results of interviews, and focus group discussions (FGD) conducted with the managers of the Jatiluwih destination.
Setanggor Tourist Village Development and Stakeholders in Central Lombok Dika Dwi Kurniawan; I Ketut Sutama; I Made Darma Oka; Muhamad Saleh Hambali
Journal of Social Service and Empowerment Vol. 2 No. 1 (2025): Journal of Social Service and Empowerment (JOSSE)
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/josse.v2i1.476

Abstract

Desa Wisata Setanggor di Lombok Tengah Indonesia merupakan sebuah destinasi wisata yang tergolong sudah tua namun memerlukan pengembangan berbagai macam potensi yang dimilikinya agar dapat dimaksimalkan dan perlu adanya kerjasama yang baik antara pihak pengelola, pemerintah, wisatawan dan travel. agen yang nantinya dapat mendukung pengembangan Desa Wisata Setanggor. Tujuan utama penelitian ini adalah untuk mengidentifikasi peran dan kontribusi pemangku kepentingan dalam pengembangan desa wisata berkelanjutan, serta mengembangkan model pembangunan yang efektif. Penelitian ini menggunakan pendekatan kualitatif. Teknik pengumpulan data yang dilakukan adalah observasi langsung, wawancara mendalam, studi literatur, dan Focus Group Discussion (FGD). Data yang diperoleh diolah melalui aplikasi software Nvivo 12 Pro. Sinergi antara pemerintah, masyarakat lokal dan pihak swasta sangat diperlukan untuk mengoptimalkan potensi Desa Setanggor sebagai destinasi wisata. Faktor-faktor seperti keterlibatan masyarakat dan dukungan pemerintah terbukti penting dalam mengatasi tantangan yang ada, seperti keterbatasan sumber daya manusia dan infrastruktur. Penelitian ini menghasilkan rekomendasi strategis bagi pengelola desa wisata dan pihak terkait lainnya untuk meningkatkan kualitas pengelolaan dan promosi desa wisata secara berkelanjutan.
Enhancing Go Mandalika Promotion Program Salman Alam; I Made Darma Oka; I Ketut Budarma; I Ketut Suja
Journal of Social Service and Empowerment Vol. 2 No. 1 (2025): Journal of Social Service and Empowerment (JOSSE)
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/josse.v2i1.477

Abstract

Tujuan kegiatan ini mengevaluasi efektivitas program Go Mandalika dalam mempromosikan pariwisata di Lombok Tengah, Indonesia, melalui lima platform media digital. Tujuan akhir dari penelitian ini adalah untuk meningkatkan kunjungan wisatawan ke Lombok Tengah melalui strategi digital yang dioptimalkan. Metode yang digunakan adalah deskriptif kualitatif dengan juga menampilkan data kuantitatif seperti kunjungan wisata dan jumlah postingan selama tiga tahun terakhir. Program Go Mandalika dirancang untuk meningkatkan kunjungan wisatawan, memberikan informasi destinasi wisata, dan mendokumentasikan kegiatan Dinas Pariwisata Lombok Tengah, Nusa Tenggara Barat, Indonesia. Namun, jadwal postingannya tidak terjadwal; interaksi dengan pengikut masih kurang; penggunaan iklan berbayar tidak ada; dan kolaborasi dengan influencer pariwisata masih jarang. Diperlukan model pengelolaan yang lebih baik pada program Go Mandalika, dan keaktifan serta kebermanfaatan program ini harus terus ditingkatkan.
Praktik Pemasaran Digital di Hotel Jimbarwana Jembrana Bali Rahmat Hidayat; I Made Darma Oka; Ni Gst Nym Suci Murni
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 1 (2026): Januari: Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i1.5561

Abstract

This study aims to analyze and formulate an ideal digital marketing innovation model to increase occupancy at the Jimbarwana Hotel in Jembrana Regency. Using quantitative and qualitative (explanatory) approaches, this study examines five types of digital marketing: website, social media, SEO, email marketing, and online advertising. The quantitative analysis shows that all types of digital marketing have a significant influence on digital marketing innovation. Specifically, website (0.221) and online advertising (0.218) have a very strong influence, followed by social media (0.207), email marketing (0.242), and SEO (0.236). Furthermore, digital marketing innovation is proven to have a very strong and significant influence on digital marketing effectiveness (0.779). The qualitative analysis strengthens these findings by identifying key strategies for each digital element. The website is seen as the "digital face" that must prioritize speed and easy navigation. The use of SEO and SEM is considered crucial for visibility, despite having to compete with OTAs. Social media such as Instagram and TikTok are effective for engagement, while email marketing is used for customer retention. Online advertising (Google Ads, Meta Ads) is considered essential for reach, but it needs to be managed efficiently. Overall, this study formulates a holistic digital marketing model that integrates various platforms to address hotel occupancy challenges.
PENGEMBANGAN MODUL PEMBELAJARAN TATA HIDANGAN BERBASIS MULTIMEDIA UNTUK MENINGKATKAN KOMPETENSI MAHASISWA PROGRAM STUDI PERHOTELAN POLITEKNIK NEGERI BALI (PERSEPSI MAHASISWA TERHADAP MODUL TATA HIDANGAN) I Made Darma Oka, I Nyoman Winia, I Made Darma Oka, I Nyoman Winia
Jurnal TEKNODIK Jurnal Teknodik Vol. XV No.2 Desember 2011
Publisher : Pusat Data dan Teknologi Informasi Kementerian Pendidikan Kebudayaan, Riset dan Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (114.206 KB) | DOI: 10.32550/teknodik.v0i0.96

Abstract

Abstrak:Aplikasi multimedia dalam pembelajaran materi Tata Hidangan akan menjadi lebih menarik, karena materi yang disajikan lebih mudah dipahami mahasiswa karena dilengkapi dengan visualisasi baik statik maupun dinamik. Berdasarkan hasil analisis tentang persepsi mahasiswa terhadap modul Tata Hidangan pada Program Studi Perhotelan Politeknik Negeri Bali menunjukkan bahwa persepsi mahasiswa dalam ujicoba perseorangan diperoleh skor rata rata 83.56%, kelompok kecil rata-rata 85.28%, dan uji coba lapangan rata-rata 84.81%. Nilai tersebut memenuhi kriteria sangat layak dan tidak perlu direvisi. Terjadi perbedaan yang signifikan pada hasil belajar mahasiswa berdasarkan hasil pretes dan postes yang dilakukan, sehingga modul Tata Hidangan yang dikembangkan ini mampu meningkatkan kompetensi mahasiswa dalam melaksanakan kegiatan praktek di restoran. Kata kunci: Persepsi, mahasiswa, kompetensi, modul, tata hidangan.Abstract:Through multimedia application the food and beverage service instructional becomes more interesting since the material presented is more easily understood by students and it is equipped with both static and dynamic visualization. The result of the analysis on the student’s perception on the food and beverage service module of Hotel Study Program at Bali State Polytechnic showed that the perception of student in the individual tryout was at the average score of 83.56%, the small group was at the average score of 85.28%, and the field tryout was at the average score of 84.81%. The value met the requirements and does not need to be revised. There is a significant difference on the achievement of students based on the result of pre test and post test. Therefore the module of food and beverage service that has been developed is able to increase the competency of student in conducting the activities in restaurant.Key words: Perception, student, competency, module, food and beverages service.
Effectiveness of Localization and Brand Equity: The Case of Agoda in the Indonesian Domestic Travel Market Ida Bagus Putu Kawibhawa Suputra; I Made Darma Oka; Made Satria Pramanda Putra; Made Ernawati; Ni Made Sudarmini
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 6 No 3 (2025): Desember 2025
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v6i3.480

Abstract

Purpose: This study aims to assess how Agoda's localization strategies enhance brand equity among Indonesian domestic travelers, identifying which localization elements (linguistic, cultural, and technical) most effectively strengthen consumer perception and brand engagement. Research Methods: A mixed-method approach was used combining quantitative analysis from 177 questionnaire respondents with qualitative insights from interviews and FGDs. Findings: Cultural localization had the strongest impact on brand equity, followed by linguistic localization, and technical localization. Respondents perceived localized features as more trustworthy, relevant, and easier to use. Brand equity outcomes such as brand recall, recognition, and association were significantly influenced by these elements. Implication: Multinational OTAs must go beyond translation to achieve brand relevance through cultural sensitivity, linguistic familiarity, and local technology integration.
The role of pentahelix and digital marketing in developing Lubuak Mande Rubiah destination Lola Ruliyani; I Made Darma Oka; I Ketut Budarma; I Ketut Suparta
International Journal of Green Tourism Research and Applications Vol. 4 No. 1 (2022): June 2022
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v4i1.9-15

Abstract

This research is to examine the role of pentahelix in building digital marketing in Lubuak Mande Rubiah destination, West Sumatera, Indonesia. It uses a qualitative approach. The data used are participant observation, in-depth interviews, and focus group discussions. The results of research show that the role of pentahelix in building digital marketing in Lubuak Mande Rubiah is that the government plays a role in making regulations to promote people's welfare. Padang city government has made regulations on the management of tourist destinations. Tourism actors collaborate with Pokdarwis and other stakeholders. The digital marketing model of tourist attraction destinations are expanding networks, promoting, and maintaining collaboration with the community, government, tourism actors, academics and media to support improving the quality of facilities and infrastructure.
Pura Luhur Tamba Waras: aspects of sustainable tourism and spiritual tourism I Made Rony Mulia Kusuma Putra; I Gede Mudana; I Made Darma Oka; Muhamad Nova
International Journal of Green Tourism Research and Applications Vol. 4 No. 2 (2022): December 2022
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v4i2.108-114

Abstract

This research aims to analyze the implementation of sustainable tourism in spiritual tourism at Pura Luhur Tamba Waras in Desa Sangketan, Tabanan Regency, Bali, Indonesia. This research uses qualitative analysis techniques. The data source used is secondary data and is accessed through company documents, journals, books, articles, and websites. The results show that sustainable tourism in spiritual tourism at Pura Luhur Tamba Waras are the application of basic concepts in sustainable tourism, namely the social concept of cooperation. The economic concept has also been implemented very well, namely the surrounding community can sell spiritual facilities and infrastructure in the temple area, but the implementation of the environmental concept is not good because the waste that is used for spiritual tourism is not well managed. Pura Luhur Tamba Waras has implemented three basic concepts of sustainable tourism, namely social, economic and environmental but the concept of the environment has not been maximally implemented.
Co-Authors Anak Agung Kompiang Trijaya Putra Astawa, I Gede Cokorda Istri Putra Widhari Darmayanti, Putu Widya Dewa Made Suria Antara Forida Ayu Herini Fransiska Fila Hidayana G. Wahyu Putra Perdana Gede Ginaya Gst Nym Suci Murni, Ni Hasan Basri I Gede Antara Swenaya I Gede Mudana I Gusti Agung Bagus Mataram I Gusti Agung Putu Sri Mahadewi I Gusti Ngurah Dhyangga Prawesta Putra I Ketut Astawa I Ketut Astawa I Ketut Budarma I Ketut Budarma I Ketut Sadia I Ketut Sadia I Ketut Suarta I Ketut Suja I Ketut Sumadi I Ketut Suparta I Ketut Suparta I Ketut Suparta I Ketut Sutama I Ketut Sutama I M. Budiasa I Made Antara I Made Budiasa I Made Rony Mulia Kusuma Putra I Nyoman Mokoh Wijaya I Nyoman Winia I Nyoman Winia I Nyoman Winia I Putu Astawa I Putu Krisna Arta Widana I Wayan Basi Arjana, I Wayan Basi I Wayan Lanang Nala I Wayan Lanang Nala I Wayan Pugra I Wayan Pugra I Wayan Pugra I Wayan Pugra I Wayan Sukita I Wayan Sukita Ida Ayu Elistyawati Ida Ayu Ketut Sumawidari Ida Ayu Ketut Sumawidari Ida Ayu Ketut Sumawidari Ida Ayu Putu Sulistya Ida Bagus Putu Kawibhawa Suputra Kanah Kanah Kurniawan, Dika Dwi Lola Ruliyani M. Suardani Made Antara Made Ernawati Made Satria Pramanda Putra Made Sudiarta Made Sudiarta Made Sudiarta Muhamad Nova Muhamad Saleh Hambali Ni Gst Nym Suci Murni Ni Gst Nym Suci Murni Ni Gst Nym Suci Murni Ni Gusti Nyoman Suci Murni Ni Kadek Tuwin Patriani Ni Made Ernawati Ni Made Ernawati, Ni Made Ni Made Sudarmini Ni Made Yeni Bahari Ni Wayan Agustini Novita Indriani Nyoman Winia, I Pugra, I Wayan Putu Widya Darmayanti Putu Widya Darmayanti Putu Widya Darmayanti Putu Widya Darmayanti Putu Widya Darmayanti Rahmat Hidayat Salman Alam Suarja, I Ketut Wayan Pugra, I Widiantara, Ida Bagus Wijaya, I Nyoman Mokoh Wiryani, Ni Nyoman Sri