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Alfina Damayanti
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Wisanggeni : Jurnal Pengabdian Masyarakat

 1 
Pemberdayaan Dendeng Daun Singkong Terhadap Peningkatan UMKM di Kampung Jatidatar Mataram Alfin Almustajab; Habib Shulton Asnawi; M.Muslih; Ilham Wahyudin; Lailatul Munawaroh; Karismatul Syari’ah; Sari Safitri; Afifah Asma; Indah Saputri; Salma Roidah; Alfina Damayanti; Adi Bimantoro; Nur Hidayati
Wisanggeni: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2024): Vol. 4 No. 1 Juni (2024) Wisanggeni : Jurnal Pengabdian Masyarakat
Publisher : Institut Agama Islam Ma’arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/wisanggeni.v4i1.4752

Abstract

This research discusses community empowerment in the use of cassava leaves to make processed food in the form of beef jerky. This community empowerment was carried out together with the Women's Farming Community in Jatidatar Village, Mataram. This mentoring program aims to enable people to gain skills and theoretical understanding in processing cassava leaves into beef jerky and how to package them into products that have selling value and can market the products that have been produced through social media. Apart from that, by using cassava leaves, the community will get a solution in utilizing the abundant cassava plants and in improving the community's economy. The focus of this article's study is How does empowering cassava leaf jerky increase MSMEs in Jatidatar village, Mataram and product marketing through digital marketing? The service research method or strategy used in this program is the Asset-Based Community Development (ABCD) method. The ABCD method is a community service approach that is oriented towards providing the community with the power to recognize and utilize all the advantages and assets it has for the benefit of the community. The results of this research are that the assisted communities can independently make beef jerky from processed cassava leaves which is nutritious and has sales value. The assisted community can market the products produced through social media and the products from this assistance can be marketed widely so that they can increase MSMEs in Jatidatar Village.
Co-Authors Abdi Akbar Idris Adelia Dwi Sagita Adi Bimantoro Afifah Asma Agoes Hadi Poernomo Agus Hermawan Ahmad Makhtum Ahmad Muktamar B Akmal Abdullah Alan Suud Maadi Alfin Almustajab Ana Zully Astuti Ananda Asha Rizki Ananda Setiawan Andini Andini Arif Dwi Saputra Arjun Bima Pratama Armadani Simanjorang Arnila Melina Asmawati Tahang Ayu Fitria Dinda Rany Ayu Syahfitri Bayu Juliansyah Bela Catur Sakti Rahayu Clarizza Azzahra Mudya Putri Delfida Syaharani Distinarista, Hernandia Dwi Damayanti Eka Laila Rahmadani Eka Sularsih Eli Delvi Yanti Fachrul Dhika Ardiansyah Fitriyani Habib Shulton Asnawi Hafis Ardiansyah Hamdan Anwari Hamzah Abdul Falah Sapjan Hany Uswatun Nisa Hayati Tu Zahro Hikmahwati Hilda Firliyani Husnul Khatimah Ilham Ilham Ilham Wahyudin Imroatul Dwi Khusniah Inayah Fatmasari Indah Saputri Karismatul Syari’ah Kurnia Pratiwi Lailatul Munawaroh Lailiyatus Sa'diyah Listya Alfisyifa M. Hidayat M. Ikhwan Maulana Haeruddin M.Muslih Masruroh Maulana Rizky Meilanny Rahmatillah Meiry Hana Wijaya Moh. Soleh Monry Fraick Nicky Gillian Ratumbuysang Muhammad Haidir Syah Putra Muhammad Ridho Muhlis Tahir Nersiwad, Nersiwad Newi Syahputri Purba Nindya Kartika Kusmayati Noverinto Gilang Novriyenni Novriyenni Nur Hidayati Nurdini Dwi Septi Oris Umbu Laki Nuga Pramiastuti, Oktariani Puji Catur Putri, Risma Aliviani Ratu Diah Koerniawati Ratu Maulidia Anggraini Rina Octaviana Rizky Amelia Rohid Irsyad Roudlotul Aulia Ruliaty Ruliaty, Ruliaty Rusmin Saragih, Rusmin Salma Roidah Santri Devi Manurung Saptono Hadi Sari Safitri Setyatama, Ike Putri Shafira Salsabila Nizar Shalsabila Putri Hanafiah Shinta Lutfiani Sinaga, Anita Sindar Sofi Febriyanti Sumeta Sumriyah Sumriyah Syafira Azzahra Syaidin Joyo Biroso Tantri Widiyarti Tutik Rahayu Vina Rizki Adinda Salsabila Wafiroh Widayati Yenni Samri Julianty Nasution Yuwinda Ratna Dewi Zaehol Fatah Zanis Nur Mufa'idah