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Dudi Permana

Universitas Mercu Buana

Author-ID : 562814

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Komitmen Manajemen dan Safety Procedure sebagai Faktor Pembentuk Safety Behavior Jarman Setiadi; Masdzulhak Masdzulhak; Dudi Permana; Erna Sofriana Imaningsih
Faletehan Health Journal Vol 10 No 01 (2023): Faletehan Health Journal, Maret 2023
Publisher : Universitas Faletehan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33746/fhj.v10i01.484

The globalization of trade nowadays impacts on an extremely fierce industry competition in all aspects and requires companies to more optimize all their resources. In addition to optimizing labor resources, companies also need to optimize the use of machines and work equipment to guarantee workers’ safety and health. This research aimed to test the role of safety cultures as the factor mediating the influence of management commitment and safety procedures to safety behaviors. The research method was quantitative with the sample size of 117 workers as the respondents. The instrument test of hypothesis was Smart PLS (Partial Least Squares). The results showed that management commitment influenced safety cultures as much as 27.84%; safety procedures influenced on safety cultures by 20.59%; and the influence of safety cultures on safety behaviors was 38.40%. In contrast, management commitment and safety procedures did not affect safety behaviors. The researcher concluded that safety cultures can mediate the influence of management commitment toward safety procedures and safety behaviors.

THE EFFECT OF DIGITAL MARKETING SKILLS AND MARKET RESEARCH ON MARKETING PERFORMANCE IN START-UP COMPANIES IN JAKARTA AND WEST JAVA, INDONESIA Dudi Permana
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 5 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study looks into the relationship between marketing performance, market research use, and digital marketing expertise in start-up businesses in Jakarta and West Java, Indonesia. The study uses Structural Equation Modeling with Partial Least Squares (SEM-PLS) to quantitatively analyze 175 surveyed start-ups and investigate the correlations between these important variables. The integration of descriptive statistics, a sturdy measurement model, hypothesis testing, and model fit evaluations results in a thorough comprehension of the dynamics in the start-up ecosystem. The findings emphasize how important it is to use market research and digital marketing expertise to influence marketing performance. The findings emphasize the necessity for a comprehensive approach to digital strategy and data- driven decision-making, with practical implications for training and development programs. The present study contributes to our comprehension of the intricate variables impacting marketing efficacy within the ever-changing Indonesian startup scene.

Driving Hospital Revisit Intentions Through a Technopreneurship Approach to eWOM Care Quality and Patient Experience Sianita, Pricillia Priska; Harwani, Yuli; Permana, Dudi; Imaningsih, Erna Sofriana
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 2 (2026): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i2.730

The rapid integration of digital technologies into healthcare services has transformed hospitals into technopreneurial service organizations that actively leverage digital platforms to create value and sustain competitiveness. Electronic Word of Mouth (e-WOM) and patient experience have emerged as critical digital signals shaping patient perceptions and behavioral outcomes. However, empirical evidence explaining the service mechanisms through which these digital factors influence patient loyalty in emerging market healthcare contexts remains limited. This study investigates the influence of e-WOM and patient experience on revisit intention through the sequential mediating roles of care quality and patient satisfaction. A quantitative research design was employed, collecting data from 250 patients of Class B hospitals in Jakarta. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. Mediation effects were assessed through bootstrapping with 5,000 resamples. The results demonstrate that e-WOM and patient experience significantly enhance perceived care quality, which subsequently increases patient satisfaction and ultimately strengthens revisit intention. Furthermore, care quality and patient satisfaction jointly function as a sequential dual mediation mechanism. This study contributes to technopreneurship and healthcare management literature by extending traditional patient loyalty models into digitally driven healthcare ecosystems within emerging markets. Practically, the findings highlight the importance of technopreneurial capabilities in managing digital reputation, patient experience design, and service quality innovation to achieve sustainable healthcare performance. The study also supports Sustainable Development Goal 3 (Good Health and Well-being) by emphasizing patient-centered, digitally enabled healthcare delivery.

Implementing Green Transformational Leadership to Provide Sustainable Organizational Performance Yanto Ramli; Dudi Permana; Aldina Shiratina; Erna Sofriana Imaningsih
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.1111

Background: The intention of this research is to increase concern about the environment and the demands of sustainable environmental practices that have encouraged and resulted in high demands for environmental practices in Indonesia. Purpose: This research will conduct four research variables to explore the co-relation between the variables in order to examine the potential influence of the said variables such as green transformational leadership, green human resource practices, employee green behavior and sustainable organization environment. Design/methodology/approach: The methodological tool used to analyze the data was partial least squares. Data were collected using questionnaires distributed in Jakarta, Indonesia. This was a descriptive and a verification study.Findings/Results: The results show that green transformational leadership has a significant influence on green human resource practices compared to employee green behavior, which has a more significant influence on sustainable organizational performance than green human resource practices.Conclusion: The implementation of Green Human Resource Practices and Employee Green Behavior as intervening factors enriches the understanding of the complex relationship between green transformational leadership styles, organizational sustainability, and employee behaviors in a green organizational context. Originality/value (State of the art): The state of the art of this research is by implementing Green Human Resource Practices and Employee Green Behavior as the Intervening variable to examine the influence of Green Transformational Leadership on Sustainable Organizational Performance, whereas in previous research, the variables of Green Human Resource Practices and Employee Green Behavior were treated as the independent variables. Keywords: green transformational leadership, green human resource practices, employee green behavior, sustainable organizational performance

Organizational Values and Culture as Drivers of Sustainable Competitive Advantage in Private Senior High Schools Paulus Sunarjo; Ahmad Mulyana; Dudi Permana; Erna Sofriana Imaningsih
Journal of Business, Social and Technology Vol. 7 No. 2 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i2.642

Background: Private senior high schools in Indonesia face intensifying competition driven by digital transformation, educational globalization, and rising stakeholder expectations. In this context, sustainable competitive advantage can no longer be built solely on physical resources but must be grounded in intangible strategic assets that are valuable, rare, inimitable, and non-substitutable. Objective: This study analyzes the role of organizational values and culture in building sustainable competitive advantage in private senior high schools. Methods: The research employs a qualitative approach with a multiple-case study design involving two leading private high schools in Jakarta. Data were collected through in-depth interviews (six informants from each school), field observation, and document analysis, and validated using triangulation techniques. Results: The findings reveal that both private high schools develop strong organizational values as the foundation of their strategic management practices, which are subsequently implemented through structured student development programs. Despite differences in cultural orientation—one emphasizing discipline and academic excellence and the other focusing on holistic education and character development—both schools successfully translate their values into distinctive programs that enhance student outcomes and institutional reputation. Furthermore, continuous evaluation mechanisms and experiential learning activities play a significant role in sustaining program effectiveness. Conclusion: This study contributes to the literature by providing empirical evidence that organizational culture and value-based strategies function as critical intangible resources that drive sustainable competitive advantage in educational institutions. The findings also offer practical implications for school leaders in designing culturally grounded strategies to enhance school competitiveness.

The Role of Purchase Satisfaction in Mediating the Effect of Marketing Communication and Product Display on Repeat Purchases in the TikTok Shop Application Putri Ramadani; Dudi Permana
International Journal of Indonesian Business Review Vol. 5 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v5i1.1524

Tujuan – Makalah ini bertujuan untuk menganalisis pengaruh komunikasi pemasaran dan tampilan produk terhadap pembelian berulang, baik secara langsung maupun melalui kepuasan pembelian sebagai variabel mediasi, pada platform e-commerce TikTok. Metodologi/pendekatan – Pendekatan kuantitatif diterapkan, mengumpulkan data dari 200 pelanggan TikTok Shop menggunakan kuesioner terstruktur. Teknik pengambilan sampel menggunakan G-Power, dan data dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui SmartPLS 4.0. Temuan – Temuan menunjukkan bahwa komunikasi pemasaran dan tampilan produk memiliki pengaruh yang signifikan dan positif terhadap pembelian berulang, baik secara langsung maupun tidak langsung melalui kepuasan pembelian sebagai variabel mediasi. Hasil ini mendukung Model Diskonfirmasi Harapan, yang memperkuat pentingnya persepsi visual, komunikasi yang efektif, dan kepuasan pelanggan dalam membentuk loyalitas konsumen dalam lingkungan perdagangan sosial. Kebaruan/nilai – Penelitian ini berkontribusi pada pengayaan literatur tentang strategi pemasaran digital dan menawarkan implikasi praktis bagi praktisi perdagangan sosial untuk mengoptimalkan pengalaman pengguna, konsistensi komunikasi, dan konten visual dalam meningkatkan pembelian berulang.

The Take-Off of Sustainability: Evaluating Sustainable Airport Performance Hendra Soemanto; M. Noor Salim; Dudi Permana; Singmin Johanes Lo
Eduvest - Journal of Universal Studies Vol. 5 No. 9 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i9.52148

The aviation industry plays a vital role in our interconnected world. However, its growth also comes with environmental concerns. Airports, as air travel hubs embrace sustainability. This is to minimize their ecological impact. This effort involves looking beyond airplanes at the entire airport ecosystem. It includes energy use. Waste management and noise pollution are also considered. The discussion will explore sustainable airport performance. It will examine how airports measure their sustainability efforts. It focuses on improvement and the benefits of sustainable commitment in airport operations. Drawing from relevant literature, this study enhances existing work. The study encourages future research by identifying priority areas regarding sustainable airport commitment and contributing to sustainable airport performance.

Pemberdayaan Masyarakat melalui Hidroponik dan Penguatan Literasi Keuangan UMKM Hijau di Kawasan Padat Penduduk dan Rawan Banjir Kedaung Kali Angke, Jakarta Barat Rina Yuliastuty Asmara; Dudi Permana; Anwar Allah Pitchay
Jurnal Pemberdayaan Nusantara Vol 6, No 1 (2026): Jurnal Pemberdayaan Nusantara
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/jpn.v6i1.9757

Communities living in densely populated urban areas often face challenges related to food availability, limited land, and unstable household income. In Kedaung Kali Angke, West Jakarta, many residents rely on informal economic activities and small household businesses, while opportunities for productive urban farming and sustainable business development remain underutilized. Financial management skills among community members are also relatively low, particularly in bookkeeping, budgeting, and business planning. This international joint community service program, carried out through a collaboration between Universitas Mercu Buana and Universiti Sains Malaysia, addressed these conditions through an integrated empowerment approach combining hydroponic cultivation and financial literacy education. The activity was implemented on 24 April 2026 in Kedaung Kali Angke Sub-District, West Jakarta, and was attended by 75 participants. Sessions covered accounting education for entrepreneurs, hydroponic awareness, hands-on practice in urban agriculture systems, and open discussion. Evaluation results showed an overall community-service assessment index of 87.0% (Very Good category) and a participant satisfaction level of 92.7% (Satisfied to Very Satisfied), with an average conformity level between expectation and performance of 99.3%. The program is expected to strengthen household food security, improve financial literacy, and encourage the development of environmentally friendly green MSMEs, and supports Sustainable Development Goals 1, 2, 8, 11, and 12.

Sustainablility of Hospitality Industri, Opportunities and Obstacles Case Study: Food Waste Mitigation Denny Arifiandi; Dudi Permana
Journal of Sustainable Economic and Business Vol. 3 No. 2 (2026): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v3i2.400

This study aims to analyse the influence of sustainability practices in increasing competitiveness in Indonesia, especially in the hospitality industry, with a primary focus on strategies for managing food waste generated by hotels. Globally, awareness of environmental issues is growing very well, and the hospitality industry (horeca: hotels, restaurants, cafes) is expected to contribute significantly to sustainability activities but also improve its position in the market. Through a quantitative method approach with a sample of 214 hotels in Jabodetabek, it is hoped that this study can analyse the sustainability initiatives that have been carried out to date and the resulting impacts, especially their influence on increasing business process efficiency, customer satisfaction and brand reputation. Market pressure, internal business processes and food waste mitigation, as well as hotel commitment to Sustainable Development are key factors measured in this study. The research findings show that hotels that are actively involved in food waste mitigation show improved operational performance, cost savings, and increased customer loyalty. In addition, this study identifies key factors that facilitate the successful implementation of sustainability practices, including staff contributions to business process efficiency, stakeholder engagement in production processes, and the use of technology that can provide hotel operational efficiency. This research contributes to the understanding of how sustainable practices can serve as a competitive advantage in the hospitality industry in the future, and offers practical recommendations for hotel management and policymakers to promote a more sustainable and resilient hospitality sector in Indonesia and globally. This study recommends that the government develop incentive policies for hotels that implement food waste mitigation practices and require sustainability certification as a hotel operational requirement. Hotel management needs to integrate waste tracking and AI forecasting technology, strengthen employee training, and build collaboration with food banks for the redistribution of food suitable for consumption

Co-Authors Abda Abda Abdul Muslim, Abdul Abiyyah, Hana Natania Adam Rizky Baihaki Ade Irwan Mulyana Adi Nurmahdi Ahmad H Sutawidjaya Ahmad Mulyana Akhmad Adi Kusnanto Alawiah, Neli Aldina Shiratina Ali Ali Hanafiah Andre Ludya Liap Anwar Allah Pitchay Arrisetyanto Nugroho Ayuverda, Kadita C. Catur Widayati Christina Catur Widayati Claudia, Vanessa Darifah, Darifah Daru Asih Denny Arifiandi Dhiana Ekowati Didik J Rachbini Dinar Nur Affini Ding Chong Djumarno, Djumarno Dwyliego septo wicaksono Eka Prasetiawan Eka Prasetiawan Eka Prasetiawan Eka Prasetiawan Erna Sofriana Imaningsih Etik Endriyati, Farida Fachrullah, Muhammad Farandy, Fellita Irmadela Fauziah Sh. Ahmad Fellita Irmadela Farandy Hasbin Hasliza Abdul Halim Hasliza Abdul Halim, Hasliza Abdul Hendra Soemanto Hokroh, Mohammed Jarman Setiadi Jumarno, Jumarno Khan, Asghar Ali Lina Winny M. Noor Salim Mafizatun Nurhayati Mahadewi, Erlina P. Mahadewi, Erlina Puspitaloka Maria Ximenes Mas Wahyu Wibowo Masdzulhak Masdzulhak Masdzulhak Masdzulhak Masydzulhak Djamil MZ Melyani, Mila Mirza, Muhammad Mochamad Soelton Mz, Masydzulhak Djamil Nandya, Tasya Niki Lukviarman, Niki Nugroho, Arrisetyanto Panigoro, Erwin Paulus Sunarjo Putri Ramadani Ranumi Raphael Reano Pandrika Parikesit Reinarto, Riko Rina Yuliastuty Asmara Rustiawan, Indra Setyo Riyanto Shiyrah Theosebes Sela Sianita, Pricillia Priska Singmin Johanes Lo Swarmilah Hariani Sya'rani, Ridwan Tantri Yanuar Rahmat Syah tyas, Noveyla hardhaning Veitzhal Rivai Wahyu Nugroho Widiasti Fauzia, Hamas Yanto Ramli Yuli Harwani Zulfi Assakhir, Rezza

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