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All Journal JAM : Jurnal Aplikasi Manajemen QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Procuratio : Jurnal Ilmiah Manajemen Jurnal Riset Akuntansi Politala Jurnal Ilmiah Manajemen Kesatuan PINISI Discretion Review Journal of Economic, Public, and Accounting (JEPA) MANDAR: Management Development and Applied Research Journal Jurnal Abdi Masyarakat Indonesia Manajemen dan Kewirausahaan Jurnal Ekonomi dan Bisnis Digital (MINISTAL) KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Seminar Nasional Pengabdian Kepada Masyarakat INOVASI: Jurnal Hasil Pengabdian Masyarakat Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian kepada Masyarakat Jurnal Manarang Manajemen dan Bisnis SAGA: Journal of Technology and Information Systems Seminar Nasional Hasil Penelitian LP2M UNM Journal of Career Development Journal of Entrepreneur, Business and Management Ininnawa: Jurnal Pengabdian Masyarakat Prosiding Seminar Nasional Dies Natalis Universitas Negeri Makassar Al-Zayn: Jurnal Ilmu Sosial & Hukum Journal of Digital Business and Innovation Management Journal of Innovative and Creativity Beru'-beru': Jurnal Pengabdian kepada Masyarakat Journal of Sustainable Innovation Engineering Jurnal Akademik Pengabdian Masyarakat Ichsan Sidenreng Rappang Jurnal Sipakatau
Muhammad Ashdaq
Department Of Digital Business, Faculty Of Business And Economics, Universitas Negeri Makassar, Indonesia
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The Impact of Social Media Marketing on Gen Z Women’s Buying Interest Through Brand Attitude and Brand Equity in Cosmetic Products : Ashdaq, Muhammad; Jamil, Muhammad; Mandasari, Nur Fitriayu
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.9065

Abstract

Marketing through social media has become a marketing strategy that is widely used by the cosmetics industry, especially with the number of consumers that continue to grow as generations increase. Generation Z women are a potential market in this industry where this generation is a new entrant consumer. The purpose of this study is to investigate the influence of marketing through social media on the intention to make purchases with variables mediating brand attitude and brand equity on cosmetic products in the city of Makassar. The research was conducted by distributing questionnaires to 288 respondents, selected using a non-probability sampling technique known as convenience sampling. The collected primary data is then processed using the Structural Equation Modelling (SEM) method using AMOS 23 software. The research results indicate that marketing via social media has a positive and significant impact on brand attitude and brand equity but does not significantly influence the purchasing intentions of Gen Z women. Additionally, brand attitude and brand equity do not effectively mediate the relationship between social media marketing and purchase intentions. These findings suggest that cosmetic companies need to refine their social media marketing strategies to better target Gen Z women.
Social Media Analysis to identify the Main Dimensions of Service Quality for Using BCA Mobile in Indonesia Aris, Valentino; Alam, Syamsu; Ashdaq, Muhammad; Ruslan, Andi
Journal of Entrepreneur, Business and Management Vol 2, No 1 (2024): Journal Of Entrepreneur, Business and Management
Publisher : Entrepreneurship Undergraduate Program at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jebm.v2i1.124

Abstract

This research aims to analyze service quality in the banking sector in Indonesia. We will conduct consumer sentiment analysis on the use of the BCA Mobile application which is used to provide online services to consumers by Bank Central Asia (BCA). Data mining will be carried out to obtain consumer review data on the Google Play Store. The target amount of data is a maximum of 1,000 data. The data will then be analyzed to produce word clouds, topic modeling and sentiment analysis to produce dimensions that influence service quality. Analysis was carried out using the Orange Data Mining Application. The analysis results show dimensions that receive positive, negative and neutral sentiment from BCA Mobile users in Indonesia.Keywords: service quality, data mining, word cloud, topic modeling, sentiment analysis.
Building Loyalty Through Education on Passenger Trust in Low Cost Airlines Indonesia, The Role Of Service Quality And Passenger Satisfaction Mandasari, Nur Fitriayu; Radjab, Enny; Ashdaq, Muhammad; Nadir, Muhammad
QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Vol. 14 No. 2 (2022): Qalamuna - Jurnal Pendidikan, Sosial, dan Agama
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/qalamuna.v14i2.3789

Abstract

The study aims to investigate how service quality contributes to passenger loyalty in LCA Indonesia, considering satisfaction and trust. A survey was conducted with 400 respondents who used LCA services for domestic flights at Sultan Hasanuddin Airport in Makassar between 2021 and May 2022. Structural Equation Modeling (SEM) was employed for data analysis. The results indicate that service quality, passenger satisfaction, and trust are crucial in shaping loyalty. Satisfying services have the potential to foster trust, leading to passenger loyalty. Satisfaction and trust act as effective mediators of service quality and passenger loyalty. The findings highlight the importance of delivering high-quality services that meet passenger expectations and generate satisfaction. LCA Indonesia can build trust and establish a loyal customer base by exceeding customer expectations. Service quality is vital for providing positive experiences to passengers. Understanding the mediating roles of satisfaction and trust is also key. LCA Indonesia can enhance passenger loyalty by prioritizing service quality, improving satisfaction levels, and building trust among passengers. Addressing these factors strengthens the airline's competitive position and ensures long-term customer loyalty in a highly competitive market.
Pelatihan Perancangan Model Bisnis Pada Siswa Madrasah Aliyah Kabupaten Majene, Sulawesi Barat Ashdaq, Muhammad
PRAXIS: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3 (2024): PRAXIS April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47776/praxis.v2i3.814

Abstract

Generation z is the future generation who is expected to have the skills and understanding to face future economic challenges. Entrepreneurship creation is a government program to prepare the younger generation to face competition. One of the problems faced by the younger generation is entrepreneurial knowledge and developing the right business model. This Community Partnership Program (PKM) aims to help partners produce graduates who have an entrepreneurial spirit and the ability to develop business models with the help of the business model canvas tool. The partner in this activity was MAN 1 Majene, West Sulawesi with twenty students participating in the activity. Activities are carried out in the form of training using lecture, mentoring, discussion and practice methods. The results of the activities achieved are (a) Partners have entrepreneurial competence and the ability to use business model canvas tools, (b) Partners gain literacy in developing an entrepreneurial spirit, (c) Partners gain experience analyzing business models with the help of business model canvas tools.
BRAND DIGITAL IMAGE, BRAND TRUST, BRAND LOVE AND THEIR INFLUENCE ON STUDENTS' LOYALTY IN PRIVATE UNIVERSITIES IN WEST SULAWESI Mandasari, Nur Fitriayu; Hasanuddin, Rahmat; Ashdaq, Muhammad
KINDAI Vol 21 No 2 (2025): KINDAI
Publisher : JURNAL KINDAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35972/kindai.v21i2.1750

Abstract

Provinsi Sulawesi Barat merupakan salah satu provinsi termuda di Indonesia yang terus memacu perkembangan sektor pendidikannya. Dengan demikian persaingan di sektor pendidikan tinggi swasta menjadi semakin ketat sehingga dibutuhkan pemahaman yang tepat agar institusi dapat bersaing di sektornya. Penelitian ini bertujuan untuk menguji pengaruh antara brand digital image, brand trust dan brand love terhadap Loyalitas mahasiswa Perguruan Tinggi Swasta (PTS) di Provinsi Sulawesi Barat yang belum pernah diteliti sebelumnya. Pendekatan penelitian ini adalah metode kuantitatif regresi berganda dengan penyebaran kuisioner menggunakan teknik proportionate random sampling kepada 404 responden yang merupakan mahasiswa aktif pada PTS di Provinsi Sulawesi Barat. Hasil penelitian menunjukkan brand digital image tidak berpengaruh signifikan terhadap loyalitas mahasiswa. Brand trust dan brand love berpengaruh positif dan signifikan terhadap loyalitas mahasiswa. Kata kunci: brand digital image, brand trust, brand love, loyalitas, perguruan tinggi swasta
Pelatihan Perancangan Website Profil Kelurahan Bontonompo Aris, Valentino; Alam, Syamsu; Ashdaq, Muhammad; Taufik, Muhammad; Muh. Jamil
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 2 No. 3 (2023): Agustus 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdikan.v2i3.2300

Abstract

The background for this service activity is that the website usage level in the sub-district in providing information and services quickly and in real-time still needs to be higher. Therefore, efforts are required to provide education and technical skills for designing a village website. This activity will be carried out in Bontonompo Village, Gowa Regency on may 18, 2023. This Community Partnership Program activity is carried out as a Bontonompo Village Profile Website Design Training, providing online media for communication, information, and services, especially for the urban village community and the general public visiting the Bontonompo Village. This training activity used the lecture and demonstration method, which lasted for one day with twenty participants who were representatives from all Bontonompo Sub-district Offices, Gowa Regency. The output of this training activity is the official website design for the Bontonompo Village, Gowa Regency. This design includes our home, profile, news, and contact pages. Apart from that, the follow-up program of this activity was also discussed between the Bontonompo Village and the Service Team in the form of Designing the Official Website for the Bontonompo Village and a Website-based Online Service Database.
Pelatihan Kewirausahaan Dan Pemasaran Digital Pada Siswa Madrasah Aliyah Di Kabupaten Majene, Sulawesi Barat Mandasari, Nur Fitriayu; ashdaq, muhammad; Hasanuddin, Rahmat
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2023): Volume 01 Nomor 02 (Oktober 2023)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v1i2.594

Abstract

The problem faced by Community Partnership Program (PKM) partners is the lack of entrepreneurial and digital marketing skills in their students. This activity aims to help partners create graduates who have entrepreneurial and digital marketing skills so they can work professionally in facing the current era of digital transformation in all fields. The partner in this activity is Madrasah Aliyah Negeri 1 Majene, Majene Regency, West Sulawesi. The number of training participants was 20 people who were representatives of four specializations of interest at the school. The methods used are lectures, mentoring, discussions, questions and answers, and practice. The results achieved are (a) Partners have entrepreneurial and digital marketing competencies, (b) Partners have gained literacy regarding business analysis and creating business websites, (c) Partners have gained understanding regarding digital marketing, (d) Partners have gained practical experience analyzing business and designing digital marketing and producing output from the practices implemented.
Pemahaman dan Preferensi Ibu Pada Produk Kosmetik Halal Anak di Kecamatan Manggala Kota Makassar Ahmad, Nur Isra'; Supriadi; Muhammad Ashdaq; Diarti Andra Ningsih; R Nurhayati
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 3 No 6 (2025): 2025
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v3i6.2792

Abstract

Pertumbuhan industri kosmetik halal mengalami peningkatan yang sangat pesat, termasuk di Indonesia yang memiliki populasi muslim terbesar dan menjadi salah satu pasar utama. Permintaan terhadap produk yang sesuai dengan nilai-nilai keislaman semakin meluas, tidak hanya pada sektor makanan dan minuman, tetapi juga pada kosmetik dan perawatan tubuh. Meski demikian, perhatian akademik terhadap kosmetik halal khusus untuk anak masih minim, padahal anak-anak juga menggunakan produk perawatan tubuh dan pilihan mereka sangat dipengaruhi oleh orang tua, terutama ibu. Berdasarkan kondisi tersebut, penelitian ini bertujuan untuk mengkaji secara mendalam pemahaman dan preferensi ibu terhadap produk kosmetik halal anak. Metode penelitian yang digunakan adalah penelitian kualitatif eksploratif dengan melibatkan 10 ibu yang memiliki anak usia 3–7 tahun yang bersekolah di Sekolah Islam Terpadu di Kecamatan Manggala. Hasil penelitian menunjukkan bahwa Ibu di Kecamatan Manggala memiliki pemahaman dan preferensi yang mendalam terhadap produk kosmetik halal anak, ditunjukkan melalui pilihan yang konsisten dan loyal pada merek terpercaya, serta peran aktif dalam membentuk pola konsumsi halal sejak dini. Temuan ini diharapkan dapat menjadi dasar bagi edukasi dan kebijakan yang mendukung konsumsi halal sejak usia dini.
PKM Smart Economy Untuk Masyarakat Jamil, Muh; Ruslan, Andi; Ashdaq, Muhammad; Ahmad, Nur Isra’; Islamiah, Farida; Khalil, Adawiyah Asti; Hermanto, Andi
Seminar Nasional Pengabdian Kepada Masyarakat SEMINAR NASIONAL 2025:PROSIDING EDISI 7
Publisher : Seminar Nasional Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program kemitraan masyarakat ini  bermitra dengan Pemerintah Kelurahan Bontonompo berlokasi Kabupaten Gowa, Kecamatan Bontonompo. Adapun masalah yang dihadapi adalah (1) kurangnya pemahaman pemasaran digital yang efektif  (2) Praktik pemasaran masih menggunakan model konvensional. Metode yang digunakan adalah: Metode Ceramah dan Praktik. Hasil yang diharapkan adalah meningkatnya Pemasaran digital pada masyarakat Bontonompo  melalui ecommerce. Kata kunci: Pemasaran Konvensional, Pemasaran Digital,  Ecomerce
The Impact of Social Media Marketing on Gen Z Women s Buying Interest Through Brand Attitude and Brand Equity in Cosmetic Products : Ashdaq, Muhammad; Jamil, Muhammad; Mandasari, Nur Fitriayu
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.9065

Abstract

Marketing through social media has become a marketing strategy that is widely used by the cosmetics industry especially with the number of consumers that continue to grow as generations increase Generation Z women are a potential market in this industry where this generation is a new entrant consumer The purpose of this study is to investigate the influence of marketing through social media on the intention to make purchases with variables mediating brand attitude and brand equity on cosmetic products in the city of Makassar < em>The research was conducted by distributing questionnaires to 288 respondents selected using a non probability sampling technique known as convenience sampling < em> The collected primary data is then processed using the Structural Equation Modelling SEM method using AMOS 23 software < em>The research results indicate that marketing via social media has a positive and significant impact on brand attitude and brand equity but does not significantly influence the purchasing intentions of Gen Z women Additionally brand attitude and brand equity do not effectively mediate the relationship between social media marketing and purchase intentions These findings suggest that cosmetic companies need to refine their social media marketing strategies to better target Gen Z women < em>< p>
Co-Authors A. Ahmad Fachrul A. Hendra Al Qadri ADAWIYAH ASTI KHALIL Agus Syam Ahmad Fauzil Mubarok Amin, Putri Rabiatul Adha Andi Asrida Reskinah. D Andi Ruslan Andi Ruslan Arlistria Mutmainnah Arsyad, Nur Hikma Asmirani, Sri Ayu, Putri Bahri, Asa Afiif Diarti Andra Ningsih Enny Radjab Ervyna, Ervyna Sari Erwin Fajar Reskiyani Farida Islamiah Firlianti, Nur Hikmah Haeruddin Hafid hasanuddin, rahmat Hermanto, Andi Ibnu Fajar San Wijaya Islamiah, Farida Jamil, Muh Jamil, Muh. Jannah, Ummul Radiatul Kasim, Ilhamsah LISTIANA SRI MULATSIH Mandasari, Nur Fitriayu Maqmah, Ryasqim Immunan Mega Puspita Trianjani Muh. Jamil Muh. Jamil Muhammad Fauzan Muhammad fauzan Muhammad Jamil Muhammad JAMIL Muhammad Jamil Muhammad Nadir Muhammad Rakib Muhammad Rakib Muhammad Taufik Muhammad Taufik MUHAMMAD TAUFIK Muhammad, Fadil Najib, Marhawati Novia Sandra Dewi Nur Fitriayu Mandasari Nur Fitriayu Mandasari Nur Fitriayu Mandasari Nur Isra' Ahmad Nur Qamariah Nur Wahyuni Syahrir Nurfitriayu Mandasari Putri, Rezky Amalia R Nurhayati Rahmat Hasanuddin Rahmat Hasanuddin rahmat hasanuddin Rezki Nurfadillah Risnawati S Rizky Inayah Muflih Ramadani Ruslan, Andi Sri Asmirani Sri Asmirani Sri Utami Permata Supriadi Syahrul Syahrul Syam, Agus Syamsu Alam SYAMSU ALAM Trianjani, Mega Puspita Valentino Aris Virda Evi Yanti Deril Y, Mawadda Yourike, Yourike