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All Journal JAM : Jurnal Aplikasi Manajemen QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Procuratio : Jurnal Ilmiah Manajemen Jurnal Riset Akuntansi Politala Jurnal Ilmiah Manajemen Kesatuan PINISI Discretion Review Journal of Economic, Public, and Accounting (JEPA) MANDAR: Management Development and Applied Research Journal Jurnal Abdi Masyarakat Indonesia Manajemen dan Kewirausahaan Jurnal Ekonomi dan Bisnis Digital (MINISTAL) KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Seminar Nasional Pengabdian Kepada Masyarakat INOVASI: Jurnal Hasil Pengabdian Masyarakat Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian kepada Masyarakat Jurnal Manarang Manajemen dan Bisnis SAGA: Journal of Technology and Information Systems Seminar Nasional Hasil Penelitian LP2M UNM Journal of Career Development Journal of Entrepreneur, Business and Management Ininnawa: Jurnal Pengabdian Masyarakat Prosiding Seminar Nasional Dies Natalis Universitas Negeri Makassar Al-Zayn: Jurnal Ilmu Sosial & Hukum Journal of Digital Business and Innovation Management Journal of Innovative and Creativity Beru'-beru': Jurnal Pengabdian kepada Masyarakat Journal of Sustainable Innovation Engineering Jurnal Akademik Pengabdian Masyarakat Ichsan Sidenreng Rappang Jurnal Sipakatau
Muhammad Ashdaq
Department Of Digital Business, Faculty Of Business And Economics, Universitas Negeri Makassar, Indonesia
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Perancangan Sistem Informasi E-Commerce Berbasis Website Pada UMKM Binaan Rumah BUMN BRI Makassar Arsyad, Nur Hikma; Jamil, Muh.; Ashdaq, Muhammad
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.7547

Abstract

Penelitian ini bertujuan untuk mengembangkan dan mengevaluasi website rumahbumnmakassar.com sebagai platform promosi dan transaksi digital bagi UMKM binaan Rumah BUMN BRI Makassar dalam rangka mendukung transformasi digital berbasis kebutuhan lokal. Meskipun berbagai platform e-commerce telah tersedia, UMKM binaan masih menghadapi keterbatasan dalam integrasi promosi, manajemen produk, dan transaksi dalam satu sistem yang sederhana, terjangkau, dan mudah dioperasikan. Kesenjangan ini menunjukkan perlunya solusi digital yang adaptif dan kontekstual. Pengembangan sistem dilakukan menggunakan Content Management System (CMS) WordPress dengan pendekatan Research and Development (R&D) melalui model Four-D (Define, Design, Develop, Disseminate). Tahapan penelitian meliputi analisis kebutuhan, perancangan sistem, pengembangan fitur, serta implementasi dan pengujian. Website yang dihasilkan mengintegrasikan katalog produk UMKM, informasi usaha, dan sistem transaksi digital dalam satu platform terpusat. Hasil pengujian fungsional menunjukkan tingkat keberhasilan sebesar 100%, yang menandakan seluruh fitur berjalan sesuai dengan spesifikasi sistem. Evaluasi usability menggunakan System Usability Scale (SUS) menghasilkan skor rata-rata 80,775 yang termasuk kategori “Good”, menunjukkan tingkat kemudahan penggunaan dan penerimaan sistem yang tinggi. Kebaruan penelitian ini terletak pada pengembangan platform CMS berbasis kebutuhan UMKM lokal yang mengintegrasikan fungsi promosi dan transaksi secara simultan, serta dievaluasi menggunakan pendekatan gabungan antara pengujian fungsional dan usability untuk mengukur dampak praktis sistem terhadap kinerja digital UMKM. Secara teoritis, penelitian ini memperkaya literatur transformasi digital UMKM berbasis sistem sederhana, dan secara praktis memberikan model implementasi digital yang efisien, serta adaptif.
Metode Design Thinking dalam Perancangan Sistem E-Commerce untuk Optimalisasi Penjualan UMKM Medina Olshop Firlianti, Nur Hikmah; Ashdaq, Muhammad; Alam, Syamsu
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.8009

Abstract

Perkembangan teknologi digital mendorong pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk beradaptasi dalam meningkatkan daya saing dan optimalisasi penjualan. UMKM Medina Olshop masih menerapkan sistem penjualan manual melalui media sosial, sehingga menyebabkan proses transaksi kurang efisien, pencatatan penjualan tidak terstruktur, serta keterbatasan jangkauan pemasaran. Oleh karena itu, penelitian ini bertujuan untuk merancang sistem e-commerce berbasis website menggunakan metode Design Thinking guna mengoptimalkan penjualan UMKM Medina Olshop. Metode penelitian yang digunakan adalah Research and Development (R&D) dengan pendekatan Design Thinking yang meliputi tahapan Empathize, Define, Ideate, Prototype, dan Test. Teknik pengumpulan data dilakukan melalui observasi, wawancara, kuesioner, dan dokumentasi. Pengujian sistem dilakukan menggunakan System Usability Scale (SUS) untuk mengukur tingkat kemudahan penggunaan, serta Cost Benefit Analysis (CBA) dan Cost Benefit Ratio (CBR) untuk menilai kelayakan ekonomi sistem. Hasil penelitian menunjukkan bahwa sistem e-commerce yang dirancang mampu memenuhi kebutuhan pengguna dan mempermudah proses transaksi. Berdasarkan hasil pengujian usability, diperoleh skor SUS sebesar 82 yang termasuk dalam kategori baik, sehingga sistem dinyatakan mudah digunakan dan dapat diterima oleh pengguna. Hasil analisis CBA dan CBR menunjukkan bahwa manfaat yang diperoleh lebih besar dibandingkan biaya pengembangan, sehingga sistem e-commerce dinyatakan layak diterapkan secara ekonomis. Dengan demikian, penerapan metode Design Thinking dalam perancangan sistem e-commerce dapat menjadi solusi yang efektif untuk mendukung optimalisasi penjualan UMKM Medina Olshop.
PENGEMBANGAN PEMASARAN DIGITAL MELALUI SISTEM INFORMASI BERBASIS WEBSITE SERTA MEDIA SOSIAL PADA UMKM SOSOXEWA BIBIT BUAH MAKASSAR Rizky Inayah Muflih Ramadani; Muhammad Ashdaq; Valentino Aris
KINDAI Vol 22 No 1 (2026): KINDAI
Publisher : JURNAL KINDAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35972/kindai.v22i1.2570

Abstract

Abstract: This study aims to develop a website-based information system integrated with social media to increase the promotional effectiveness of the Sosoxewa Bibit Buah Makassar MSME. Observations show that most MSMEs only utilize social media separately without the support of a website-based information system, which results in suboptimal access to product information and business credibility in Makassar City. The method used is Research and Development (R&D) with the ADDIE model, which includes the stages of analysis, design, development, implementation, and evaluation. The website was developed as a product catalog and business information center integrated with a Facebook business page. Evaluation was carried out using the System Usability Scale (SUS) and digital marketing metric analysis. The results showed a SUS score of 81.43, which is in the good category, where the SUS score range is 0-100. Digital performance data also showed an increase in visibility, with 12,693 organic content impressions, 1,664 clicks to the website, and an engagement rate of 5.3%. These findings indicate that integrating a website-based information system with a social media strategy is effective in increasing promotional reach and ease of access to MSME product information. Keywords: ADDIE; digital marketing; MSME; social media; website-based information system
MEMPERKUAT KOMPETENSI ANALISIS SPASIAL BERBASIS QGIS UNTUK PEMETAAN LOKASI PENELITIAN Sri Asmirani; Farida Islamiah; Muhammad Ashdaq; Rezki Nurfadillah; Syahrul Syahrul
Jurnal Akademik Pengabdian Masyarakat Ichsan Sidrap Vol 3 No 1 (2026): Hal,
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/japmis.v3i1.395

Abstract

This community service activity aims to improve the competence of Digital Business students in utilizing QGIS as a spatial analysis tool in mapping research locations and location-based business decision making. The activity was carried out in the form of practice-based training (experiential learning) which included the delivery of basic concepts of Geographic Information Systems (GIS), introduction to QGIS, and spatial analysis practices using real data of culinary business locations in Makassar City. The implementation method included the stages of identifying needs, preparation, training implementation, spatial analysis practices (distribution mapping, density analysis, market gap identification, and strategic location determination), as well as evaluation through pre-test and post-test. The results of the activity showed a significant increase in participant competence. After participating in the training, the average post-test score increased to 82.50% which is in the good category. Overall, the assessment indicators of understanding the concept of basic use of QGIS, analysis and interpretation of maps overall increased by an average of 32.25% points indicating that the training had a significant positive impact on increasing participant competence in utilizing QGIS. These findings indicate that the use of QGIS not only improves conceptual understanding, but also applicative skills in spatial analysis. Thus, this training is effective in improving geospatial technology literacy and supporting data-driven business decision-making. The implementation of spatial analysis through QGIS is expected to be an alternative approach to mapping research locations and developing spatial information-based entrepreneurship.
ANALYSIS OF MARKETING PERFORMANCE EFFECTIVENESS OF INSTAGRAM AND TIKTOK PLATFORMS (CASE STUDY OF ISDSHOP MAKASSAR) Risnawati S; Muhammad Rakib; Muhammad Ashdaq
KINDAI Vol 22 No 1 (2026): KINDAI
Publisher : JURNAL KINDAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35972/kindai.v22i1.2549

Abstract

This study aims to assess the effectiveness of promotions using Instagram and TikTok in attracting audience attention. The formulation of the problem in this study are: 1) How to analyze the effectiveness of promotions using Instagram and TikTok on Isdshop Makassar, 2) What factors influence promotions using Instagram and TikTok on Isdshop Makassar. The objectives to be achieved are to find out: 1) Analysis of the effectiveness of promotions using Instagram and TikTok on Isdshop Makassar, 2) Factors that influence promotions using Instagram and TikTok on Isdshop Makassar. The approach used is a descriptive quantitative approach with data collection techniques used are documentation and observation techniques. The results of the study show that TikTok and Instagram are equally effective platforms and have advantages in improving digital marketing performance on ISDShop Makassar. The effectiveness of digital promotions is influenced by several factors including content creativity, upload frequency, interaction with the audience, selection of publication timing, and use of platform features.
Implementation of Hotspot Analysis Using the Kernel Density Estimation (KDE) Algorithm for WebGIS-Based Visualization of Culinary MSME Businesses: A Case Study of Makassar City Mega Puspita Trianjani; Syamsu Alam; muhammad ashdaq
Journal of Digital Business and Innovation Management Vol. 5 No. 1 (2026): June 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdbim.v5i1.73813

Abstract

This study addresses the challenge of mapping the potential of culinary MSMEs (Micro, Small, and Medium Enterprises) in Makassar City by developing an interactive WebGIS-based visualization system. Using a Research and Development (R&D) approach, location data obtained from OpenStreetMap (OSM) were analyzed using the Kernel Density Estimation (KDE) algorithm to identify business hotspots. The findings reveal clear spatial concentration patterns, with the highest hotspot intensities located in the districts of Panakkukang, Rappocini, and Tamalate. A key contribution of this research is the identification of a substantial digital gap, as approximately 94% of officially registered MSMEs are not represented on digital map platforms. In response, the developed WebGIS system fulfills a dual role: it functions as an analytical tool for assessing business potential and as a strategic diagnostic instrument to support more targeted MSME digitalization initiatives.
Optimization Of Social Media Marketing For MSMEs In Makassar City: Optimization Of Social Media Marketing For MSMES In Makassar City ashdaq muhammad; Nur Isra' Ahmad; Sri Asmirani
Journal of Economic, Public, and Accounting (JEPA) Vol. 8 No. 1 (2025): Volume 8, Nomor1, Oktober 2025
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/jepa.v8i1.5454

Abstract

This study aims to analyze and optimize the implementation of social media marketing at Mammiri MSMEs in Makassar City, a medium-sized enterprise specializing in passion fruit beverages marketed to the general public and distributed to souvenir shops across the city. The research is significant because Mammiri MSMEs have encountered challenges in enhancing their social media marketing strategies, which they perceive as having limited impact on sales performance. An action research approach was employed, following the P-Process model, wherein the researchers were actively involved in evaluating the effectiveness of social media platforms in improving brand awareness, customer engagement, and sales. The intervention focused on strengthening visual identity, integrating various social media platforms, utilizing platform-specific features, and designing 14 pieces of content published on the enterprise's Instagram and Facebook accounts to optimize digital marketing performance. The findings indicate that the implementation period from February to July 2025 resulted in a 22.54% increase in Instagram followers and a 7.83% increase on Facebook. Instagram engagement rose by 27.78%, while Facebook engagement increased by 7.43%. Moreover, sales grew by 49.34%, and repeat orders increased by 53.06%. These results are expected to provide valuable insights for optimizing the future social media marketing strategies of Mammiri MSMEs.
Perancangan Website Bisnis Pada Siswa Madrasah Di Kabupaten Majene, Sulawesi Barat Nur Fitriayu Mandasari; Muhammad Ashdaq; Valentino Aris
Beru'-beru': Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2023): Juli-Oktober 2023
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/jipm.v2i2.3505

Abstract

This activity aims to improve the abilities of students at MAN 1 Majene, West Sulawesi so that they can have digital capabilities in facing current world developments. The problem faced by Man 1 Majene students is the lack of ability to participate and follow developments in the digital world, especially the use of digital platforms for economic activities. After participating in this activity, MAN Majene students are expected to have the skills to create a simple business website that can be used to support family business activities. The subjects of this activity are students (i) of MAN 1 Majene which is located in Majene Regency, West Sulawesi Province. The number of participants was 20 people from various departments at Madrasah schools. Training activities were carried out for one day using mentoring, lectures, questions and answers and practice methods. Training results: (1) Student(i) has the ability to design a simple business website, (2) Student(i) has an understanding of digital marketing techniques, (3) Student(i) has the technical ability to optimize websites organically.
Transformasi Digital Koperasi Mahasiswa: Perancangan Ui/Ux Aplikasi Digikop Untuk Optimalisasi Pelayanan : Digital Transformation Of Student Cooperatives: Ui/Ux Design Of Digikop Application For Service Optimization) Ahmad Fauzil Mubarok; Syamsu Alam; Muhammad Ashdaq
Journal of Economic, Public, and Accounting (JEPA) Vol. 8 No. 2 (2026): Volume 8 No 2 April 2026
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/jepa.v8i2.6352

Abstract

Koperasi mahasiswa sering menghadapi tantangan dalam memanfaatkan teknologi, keterbatasan waktu pengelola, dan persaingan dengan toko komersial di sekitar kampus. Untuk mengatasi hal ini, penelitian bertujuan mengoptimalkan pelayanan Koperasi Mahasiswa Universitas Negeri Makassar melalui pengembangan aplikasi Digikop. Aplikasi ini dirancang menggunakan pendekatan User-Centered Design (UCD) yang berfokus pada kebutuhan pengguna, serta dikembangkan dengan metode Research and Development (R&D). Data kebutuhan pengguna dikumpulkan melalui observasi dan penyebaran kuesioner kepada anggota koperasi, yang kemudian digunakan untuk menciptakan desain antarmuka yang intuitif dan efisien. Aplikasi Digikop menawarkan fitur digitalisasi transaksi simpanan, pembelian, dan penyampaian informasi koperasi. Pengujian tingkat kepuasan pengguna dilakukan menggunakan System Usability Scale (SUS), dengan skor 79, mencerminkan kepuasan tinggi terhadap desain aplikasi. Hasil ini menunjukkan bahwa Digikop mampu memenuhi kebutuhan pengguna, meningkatkan efisiensi pelayanan koperasi, dan memperkuat engagement anggota melalui layanan digital modern.
Strategic Management of Coconut Industry Investment and Regional Competitiveness Nur Fitriayu Mandasari; Erwin; Haeruddin Hafid; Arlistria Mutmainnah; Nur Wahyuni Syahrir; Virda Evi Yanti Deril; Muhammad Ashdaq
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4978

Abstract

Coconut is a strategic commodity with high economic potential in West Sulawesi Province, yet its development and utilization remain suboptimal. This study aims to identify and strengthen the investment potential of coconut as a leading sector in the region. A participatory and systematic mapping approach was employed, combining secondary and primary data from planning documents, official statistics, field observations, and focus group discussions. Analytical methods included location quotient, shift share, and Klassen typology to assess the economic significance of coconut across regencies. The results indicate that coconut is a basic and growing commodity, particularly in Polewali Mandar Regency, with strong contributions to regional income. The development of coconut processing industries, especially coconut shell briquettes, shows high prospects due to abundant yet underutilized raw materials. Financial feasibility analysis confirms the viability of investment projects (NPV of IDR 24.94 billion, IRR 29%, Payback Period 3.9 years). This investment not only offers economic returns but also creates employment, increases farmers’ income, and promotes environmentally friendly energy. Strengthening synergies among government, business actors, and communities is recommended to support targeted and sustainable investment policies in coconut commodity development.
Co-Authors A. Ahmad Fachrul A. Hendra Al Qadri ADAWIYAH ASTI KHALIL Agus Syam Ahmad Fauzil Mubarok Amin, Putri Rabiatul Adha Andi Asrida Reskinah. D Andi Ruslan Andi Ruslan Arlistria Mutmainnah Arsyad, Nur Hikma Asmirani, Sri Ayu, Putri Bahri, Asa Afiif Diarti Andra Ningsih Enny Radjab Ervyna, Ervyna Sari Erwin Fajar Reskiyani Farida Islamiah Firlianti, Nur Hikmah Haeruddin Hafid hasanuddin, rahmat Hermanto, Andi Ibnu Fajar San Wijaya Islamiah, Farida Jamil, Muh Jamil, Muh. Jannah, Ummul Radiatul Kasim, Ilhamsah LISTIANA SRI MULATSIH Mandasari, Nur Fitriayu Maqmah, Ryasqim Immunan Mega Puspita Trianjani Muh. Jamil Muh. Jamil Muhammad fauzan Muhammad Fauzan Muhammad Jamil Muhammad JAMIL Muhammad Jamil Muhammad Nadir Muhammad Rakib Muhammad Rakib MUHAMMAD TAUFIK Muhammad Taufik Muhammad Taufik Muhammad, Fadil Najib, Marhawati Novia Sandra Dewi Nur Fitriayu Mandasari Nur Fitriayu Mandasari Nur Fitriayu Mandasari Nur Isra' Ahmad Nur Qamariah Nur Wahyuni Syahrir Nurfitriayu Mandasari Putri, Rezky Amalia R Nurhayati Rahmat Hasanuddin Rahmat Hasanuddin rahmat hasanuddin Rezki Nurfadillah Risnawati S Rizky Inayah Muflih Ramadani Ruslan, Andi Sri Asmirani Sri Asmirani Sri Utami Permata Supriadi Syahrul Syahrul Syam, Agus SYAMSU ALAM Syamsu Alam Trianjani, Mega Puspita Valentino Aris Virda Evi Yanti Deril Y, Mawadda Yourike, Yourike