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All Journal Jurnal Ilmu Manajemen (JIM) ASEAN Journal on Hospitality and Tourism EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis IMAGE STRATEGIC Journal of Business Management Education (JBME) Journal of Management and Business Review AdBispreneur International Journal of Artificial Intelligence Research Jurnal Manajemen dan Bisnis Indonesia Jurnal Manajemen & Keuangan Jurnal Bisnis dan Manajemen MANAJERIAL Akuntabel : Jurnal Ekonomi dan Keuangan JRMSI - Jurnal Riset Manajemen Sains Indonesia EKONOMIS : Journal of Economics and Business JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Journal of Humanities and Social Studies Journal of Innovation in Business and Economics The International Journal of Business Review (The Jobs Review) SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Dinasti International Journal of Management Science International Journal of Communication and Society Dinasti International Journal of Education Management and Social Science Khazanah Sosial Ilomata International Journal of Management Jurnal Manajemen JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Manajemen Universitas Bung Hatta Jurnal Pengabdian Masyarakat Multidisiplin Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Airlangga Journal of Innovation Management Ilomata International Journal of Management International Journal of Community Service Human Resource Management Studies Journal Evaluation in Education (JEE) Jurnal Locus Penelitian dan Pengabdian BUANA GENDER : Jurnal Studi Gender dan Anak Journal of International Conference Proceedings The Eastasouth Management and Business International Research of Multidisciplinary Analysis Multifinance Prosiding Seminar Nasional Unimus Shahih : journal of islamicate multidisciplinary International Research Journal of Business Studies Currency Jurnal Wacana Kinerja: Kajian Praktis-Akademis Kinerja dan Administrasi Pelayanan Publik Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK) Journal of Organizational and Human Resource Development Strategies
Rofi Rofaida
Universitas Pendidikan Indonesia
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Journal : AdBispreneur

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UPGRADING KINERJA BISNIS MELALUI DIGITAL LITERACY : UPAYA UNTUK MEMPEROLEH KEUNGGULAN BERSAING DI ERA REVOLUSI INDUSTRI 4.0 Rofi Rofaida; Annisa Ciptagustia
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 5, No 3 (2020): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v5i3.26709

Abstract

The fesyen creative industry is a very strategic creative industry in Bandung because it provides a high contribution to economic and employment. In the era of the Industrial Revolution 4.0, the strategy was improved digital literacy. The current problem is that the level of digital literacy is very low. The objective is to obtain a picture of the digital literacy level, identify the driving and inhibiting factors,and measure the effect of the digital literacy level on business performance. The unit of analysis is the fesyen creative industry in Bandung. This study uses a mixed method through observation, questionnaire, and in depth interviews, then the data were analyzed descriptively and conducted a verification test with regression analysis. The results showed that digital literacy still needed to be improved and there was a significant influence on the level of digital literacy on business performance. Research is very important because is still rarely conducted so that research results are expected to be novelty. The results are expected to improve digital literacy, develop strategies to increase digital literacy of businesses, and design joint activities to improve business management capabilities.  Industri kreatif fesyen merupakan industri kreatif yang sangat strategis di kota Bandung karena memberikan kontribusi tinggi terhadap PDRB kota Bandung dan penyerapan tenaga kerja. Di era Revolusi industri 4.0, strategi pengembangan industri ini  ditujukan untuk meningkatkan literasi digital. Permasalahan yang ada saat ini adalah tingkat literasi digital masih sangat rendah. Tujuan penelitian adalah memperoleh gambaran tingkat literasi digital industri kreatif fesyen di kota Bandung, mengidentifikasikan faktor pendorong dan penghambat, dan mengukur pengaruh tingkat literasi digital terhadap kinerja bisnis. Unit analisis pada penelitian ini adalah industri kreatif fesyen di kota Bandung. Penelitian ini menggunakan mixed method melalui observasi, penyebaran kuesioner, dan in depth interview, selanjutnya data dianalisis secara deskriptif dan dilakukan uji verifikatif dengan analisis regresi. Hasil penelitian menunjukkan bahwa literasi digital masih harus ditingkatkan dan terdapat pengaruh signifikan tingat literasi digital terhadap kinerja bisnis. Penelitian menjadi sangat penting karena masih jarang dilakukan sehingga hasil penelitian diharapkan dapat menjadi novelty. Hasil penelitian diharapkan dapat meningkatkan literasi digital, mengembangkan strategi peningkatan literasi digital pelaku usaha, dan merancang aktifitas bersama untuk meningkatkan kemampuan manajemen bisnis.
Co-Authors Abd. Rasyid Syamsuri Abdurokhim Abdurokhim Ade Sobandi, Ade Agi Syarif Hidayat Agus Sudono Amelia, Emi Anggraini, Afriska Yuni Anwar, Umari Abdurrahim Abi Asep Kurniawan Asep Kurniawan Askolani Askolani, Askolani Asti Nur Aryanti Ayu Krishna Ayu Krishna Yuliwati Azzam Tiar Busyeri Budhi Pamungkas Gautama, Budhi Christianingrum Ciptagustia, Annisa Darul Wiyono Dematria Pringgabayu Dini Hamidin Disman Disman Disman, Disman Ditta Desiani Hanifah Dwi Budi Santoso E Suryadi Edi Suryadi, Edi Eeng Ahman Eeng Ahman, Eeng Elyusufi, Abdul Muhaimin Emi Amelia Fauziyyah, Hanifah Fitriatu Lam'ah Fitriatu Lam’ah Hady Siti Hadijah Hady Siti Hadijah, Hady Siti Harlina Meidiaswati Havidotinnisa, Siti Janah Sojanah, Janah Krishna Yuliawati, Ayu KUSWARA, GALUH BOGA Lili Adi Wibowo Maya Sari Mohamad Sapari Hadian Muchtar, Muhammad Mulyana, Aam Rachmat Mulyana, Uus Munawaroh Munawaroh Nurfahmiyati Nurfahmiyati Nurjanah, Rian Palupi Permata Rahmi Panggabean, Romli Jumpai Parlindungan, Parlindungan Perdana, Yoga Permana, Tatiek Ekawati Puspo Dewi Dirgantari Rian Nurjanah Sadullayeva, Zebo Salsabila, Diva Elia Sasmitha, F Jonathan Lucky Sasmitha, Jonathan Lucky Sasmitha, Jonathan Lucky Sasmitha Siddiq, Andhika Mochamad Siti Hadijah, Hady Sri Iswati Sri Suwarsi Suryana Suryana Suryana Suryana Suryana Syamsul Hadi Senen, Syamsul Hadi Tatiek Ekawati Permana Tatiek Ekawati Permana Tiar Busyeri, Azzam Tjutju Kuniarsih Tjutju Yuniarsih Tjutju Yuniarsih, Tjutju udhi Pamungkas Gautama Usep Deden Suherman Vanessa Gaffar Vernia, Dellia Mila Wazdi, Babay Parid Wenda Wahyu Christiyanto Wiyono, Darul Wulung, Shandra Rama Panji Yangiboyev, Sirojjiddin Zainuddin Maliki