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All Journal Jurnal Ilmu Manajemen (JIM) ASEAN Journal on Hospitality and Tourism EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis IMAGE STRATEGIC Journal of Business Management Education (JBME) Journal of Management and Business Review AdBispreneur International Journal of Artificial Intelligence Research Jurnal Manajemen dan Bisnis Indonesia Jurnal Manajemen & Keuangan Jurnal Bisnis dan Manajemen MANAJERIAL Akuntabel : Jurnal Ekonomi dan Keuangan JRMSI - Jurnal Riset Manajemen Sains Indonesia EKONOMIS : Journal of Economics and Business JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Journal of Humanities and Social Studies Journal of Innovation in Business and Economics The International Journal of Business Review (The Jobs Review) SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Dinasti International Journal of Management Science International Journal of Communication and Society Dinasti International Journal of Education Management and Social Science Jurnal Manajemen JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Manajemen Universitas Bung Hatta Jurnal Pengabdian Masyarakat Multidisiplin Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Airlangga Journal of Innovation Management Ilomata International Journal of Management International Journal of Community Service Human Resource Management Studies Journal Evaluation in Education (JEE) Jurnal Locus Penelitian dan Pengabdian BUANA GENDER : Jurnal Studi Gender dan Anak Journal of International Conference Proceedings The Eastasouth Management and Business International Research of Multidisciplinary Analysis Multifinance Prosiding Seminar Nasional Unimus Shahih : journal of islamicate multidisciplinary International Research Journal of Business Studies Currency Jurnal Wacana Kinerja: Kajian Praktis-Akademis Kinerja dan Administrasi Pelayanan Publik Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK) Journal of Organizational and Human Resource Development Strategies Khazanah Sosial
Rofi Rofaida
Universitas Pendidikan Indonesia
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Journal : International Journal of Community Service

 1 
Empowering Smes Through Digital Marketing At Unesco Global Geopark Belitong, Indonesia Ayu Krishna Yuliawati; Rofi Rofaida; Budhi Pamungkas
International Journal Of Community Service Vol. 1 No. 3 (2021): November 2021 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v1i3.37

Abstract

During the COVID-19 pandemic, SMEs located in tourism destinations in the form of small islands in Indonesia experienced many problems, including: decreased sales turnover due to reduced number of tourists coming to visit the island, difficulty in raw materials, rising raw material prices and SMEs not understanding how to do digital marketing effectively. Digital skills for SMEs are very important in building a competitive advantage and expanding the market not only in their area. Therefore, a community empower program was initiated to help the SMEs survive through covid19 pandemic, by increasing their capacity on Digital Marketing.The objectives of this program are:(1) to develop community empowerment through Digital Marketing program (2) to increase   community skills in digital marketing. Eight months of educational activities were conducted on 20 SMEs from April 2021 to November 2021 at the Unesco Global Geopark Belitong. Using the parcipatory training method, SMEs were able to understand how to conduct digital marketing. The result of this program, is SMEs start to develop their own digital marketing program, with the help from university students. For future program SMEs express their hope that coaching and upskilling in digital marketing will continue in order to help them increase their market.  
Integrating Artificial Intelligence and Digital Marketing To Enhance Msme Competitiveness in Geotourism: A Participatory Training Model in The Pangandaran Geopark Krishna Yuliawati, Ayu; Rofi Rofaida; Budhi Gautama Pamungkas; Irene Christiany; Danish Febrianto Putra; Asti Nur Aryanti; Mohamad Sapari Dwi Hadian
International Journal Of Community Service Vol. 6 No. 2 (2026): May 2026 ( Indonesia - Thailand - Philippines)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i2.981

Abstract

This community service program aims to enhance the competitiveness of micro, small, and medium enterprises (MSMEs) engaged in geotourism within the Aspiring Pangandaran Geopark through the integration of Artificial Intelligence (AI) and digital marketing using a participatory training model. MSMEs in the region face challenges such as limited digital innovation, inadequate technological access, and low capability in social media-based promotion. To address these issues, the program applied a participatory approach and speculative design thinking involving MSME owners, academics, and tourism destination managers in collaborative learning. The training consisted of three main modules: (1) digital literacy and cybersecurity for entrepreneurs, (2) the use of AI in digital marketing strategies (AI-driven storytelling, content generation, and consumer analytics), and (3) creative promotional artifact development based on local geodiversity and biodiversity. The results indicate significant improvements in participants’ ability to create digital content, understand online market opportunities, and utilize basic AI tools (chatbots, image generators, and social media analytics) to expand promotional reach. The participatory training model demonstrated positive social impacts, including strengthened MSME community networks, increased visibility of geopark-based products, and contributions to sustainable local economic development. The findings confirm that integrating AI and digital literacy represents an innovative strategy for community-based MSME empowerment in geopark areas.
Co-Authors A Sobandi Abd. Rasyid Syamsuri Abdurokhim Abdurokhim Ade Sobandi, Ade Agi Syarif Hidayat Agus Sudono Amelia, Emi Anggraini, Afriska Yuni Anwar, Umari Abdurrahim Abi Asep Kurniawan Asep Kurniawan Askolani Askolani, Askolani Asti Nur Aryanti Ayu Krishna Ayu Krishna Yuliwati Azzam Tiar Busyeri Budhi Gautama Pamungkas Budhi Pamungkas Gautama, Budhi Christianingrum Ciptagustia, Annisa Danish Febrianto Putra Darul Wiyono Dematria Pringgabayu Dini Hamidin Disman Disman Disman, Disman Ditta Desiani Hanifah Dwi Budi Santoso E Suryadi Edi Suryadi Edi Suryadi, Edi Eeng Ahman Eeng Ahman, Eeng Elyusufi, Abdul Muhaimin Emi Amelia F Jonathan Lucky Sasmitha Fauziyyah, Hanifah Fitriatu Lam'ah Fitriatu Lam’ah Hady Siti Hadijah Hady Siti Hadijah, Hady Siti Harlina Meidiaswati Havidotinnisa, Siti Irene Christiany Janah Sojanah, Janah Krishna Yuliawati, Ayu KUSWARA, GALUH BOGA Lili Adi Wibowo Maya Sari Mohamad Sapari Hadian Muchtar, Muhammad Mulyana, Aam Rachmat Mulyana, Uus Munawaroh Munawaroh Nurfahmiyati Nurfahmiyati Nurjanah, Rian Palupi Permata Rahmi Panggabean, Romli Jumpai Parlindungan, Parlindungan Perdana, Yoga Permana, Tatiek Ekawati Puspo Dewi Dirgantari Rian Nurjanah Sadullayeva, Zebo Salsabila, Diva Elia Sasmitha, F Jonathan Lucky Sasmitha, Jonathan Lucky Sasmitha, Jonathan Lucky Sasmitha Siddiq, Andhika Mochamad Siti Hadijah, Hady Sri Iswati Sri Suwarsi Suryana Suryana Suryana Suryana Suryana Syamsul Hadi Senen, Syamsul Hadi Tatiek Ekawati Permana Tatiek Ekawati Permana Tiar Busyeri, Azzam Tjutju Kuniarsih Tjutju Yuniarsih Tjutju Yuniarsih, Tjutju udhi Pamungkas Gautama Usep Deden Suherman Vanessa Gaffar Vernia, Dellia Mila Wazdi, Babay Parid Wenda Wahyu Christiyanto Wiyono, Darul Wulung, Shandra Rama Panji Yangiboyev, Sirojjiddin Zainuddin Maliki