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All Journal Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan Lentera Pustaka Buletin Perpustakaan IQRA`: Jurnal Ilmu Perpustakaan dan Informasi Bibliotika : Jurnal Kajian Perpustakaan dan Informasi JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora JUANG: Jurnal Wahana Konseling Journal Analytica Islamica Jurnal Teknologi Sistem Informasi dan Aplikasi Reformasi : Jurnal Ilmiah Ilmu Sosial dan Ilmu Politik Jurnal Biomedika dan Kesehatan Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Ilmiah Dinamika Sosial Jurnal Komunika Islamika : Jurnal Ilmu Komunikasi dan Kajian Islam Al Iman: Jurnal Keislaman dan Kemasyarakatan SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Medfarm: Jurnal Farmasi dan Kesehatan Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Jurnal Ilmiah Wahana Pendidikan Journal La Sociale Warisan: Journal of History and Cultural Heritage INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Baitul Ulum: jurnal Ilmu Perpustakaan eScience Humanity Journal Pustaka Karya : Jurnal Ilmiah Ilmu Perpustakaan dan Informasi JUMANTIK (Jurnal Ilmiah Penelitian Kesehatan) PEMA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat DEVICE : JOURNAL OF INFORMATION SYSTEM, COMPUTER SCIENCE AND INFORMATION TECHNOLOGY International Journal of Economics (IJEC) Inkunabula: Journal of Library Science and Islamic Information Tadwin: Jurnal Ilmu Perpustakaan dan Informasi ITQAN: Jurnal Ilmu-ilmu Kependidikan Local History & Heritage Jurnal Ilmu Sosial, Humaniora dan Seni JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Asian Journal of Science, Technology, Engineering, and Art Journal of Educational Research and Humaniora (JERH) Jurnal Indonesia : Manajemen Informatika dan Komunikasi PERSPEKTIF: Journal of Social and Library Science Indonesian Journal of Humanities and Social Sciences Al Iman: Jurnal Keislaman dan Kemasyarakatan Al-Wasathiyah: Journal of Islamic Studies
ABdul Karim Batubara, ABdul Karim
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Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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MARKETING COMMUNICATION STRATEGY OF PAWNSHOP AGENTS IN SEEKING CUSTOMERS AND MARKETING SERVICES AT THE PAWNSHOP IN TEBING TINGGI CITY Tabrani, Muhammad; Batubara, Abdul Karim
Journal Analytica Islamica Vol 15, No 1 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i1.28147

Abstract

This study aims to determine the marketing communication strategies used by Pegadaian agents in finding customers and marketing services in Tebing Tinggi City. This study uses a qualitative approach with a case study method. Data collection techniques were carried out through interviews, observations, and documentation of Pegadaian agents operating in the Tebing Tinggi City area. The results show that Pegadaian agents' marketing communication strategies focus on interpersonal communication that is persuasive, familial, and trust-based. The strategies used include face-to-face communication (personal selling), word of mouth communication (word of mouth), and communication through social media and WhatsApp. Face-to-face communication is the main strategy because it can build trust directly, while word of mouth communication is effective in disseminating information through the community's social environment. The use of social media and WhatsApp plays a supporting role in delivering information, providing services, and maintaining relationships with customers. However, Pegadaian agents still face several obstacles, such as negative public stigma towards Pegadaian, low financial literacy, limited number of agents, and competition with other financial institutions. Therefore, a more planned and sustainable communication strategy is needed so that Pegadaian service marketing can run more effectively.
A Local Wisdom Based Literacy Program at the TBM Rumah Peradaban SNC Fannaz in Supporting the Sustainable Development Goals (SDGs) Hachi, M. Nawafil; Batubara, Abdul Karim
Inkunabula: Journal of Library Science and Islamic Information Vol. 5 No. 1 (2026): March
Publisher : Jurusan Ilmu Perpustakaan dan Informasi Islam Universitas Islam Negerin Datokarama Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/inkunabula.v4i2.5007

Abstract

This study aims to analyze the implementation of a local wisdom–based literacy program at the Community Reading Center (Taman Bacaan Masyarakat/TBM) Rumah Peradaban SNC Fannaz and its contribution to achieving the Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education), SDG 10 (Reduced Inequalities), and SDG 11 (Sustainable Cities and Communities). This research employed a qualitative approach using a case study design. Data were collected through in-depth interviews with program managers, volunteers, and beneficiaries, participatory observation of literacy activities, and documentation of TBM programs. Data analysis was conducted interactively through the stages of data reduction, data display, and conclusion drawing, with data validity ensured through triangulation and member checking. The findings indicate that the literacy program at TBM Rumah Peradaban SNC Fannaz integrates Mandailing and Malay Deli local wisdom through reading and storytelling of folk narratives, intergenerational literacy activities, the use of local languages, and the involvement of young volunteers as facilitators of cultural literacy. This approach has been shown to increase reading interest, strengthen participants’ cultural identity, expand access to inclusive nonformal education, and promote community social cohesion. However, the study also identified several challenges, including the limited availability of local cultural collections, the lack of systematically documented managerial capacity, funding constraints, and the suboptimal integration of digital literacy based on local content. Overall, this study confirms that local wisdom–based literacy programs in community reading centers have the potential to serve as contextual, inclusive, and sustainable models of nonformal education, while also making a tangible contribution to the achievement of the SDGs at the community level. These findings are expected to serve as a reference for community reading center managers, local governments, and policymakers in developing culturally grounded literacy programs oriented toward sustainable development. Abstrak Penelitian ini bertujuan untuk menganalisis implementasi program literasi berbasis kearifan lokal di Taman Bacaan Masyarakat (TBM) Rumah Peradaban SNC Fannaz serta kontribusinya terhadap pencapaian Tujuan Pembangunan Berkelanjutan (Sustainable Development Goals/SDGs), khususnya SDG 4 (Pendidikan Berkualitas), SDG 10 (Pengurangan Ketimpangan), dan SDG 11 (Kota dan Komunitas Berkelanjutan). Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus. Data dikumpulkan melalui wawancara mendalam dengan pengelola, relawan, dan penerima manfaat, observasi partisipatif terhadap kegiatan literasi, serta studi dokumentasi program TBM. Analisis data dilakukan secara interaktif melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan, dengan menjamin keabsahan data melalui triangulasi dan member checking. Hasil penelitian menunjukkan bahwa program literasi di TBM Rumah Peradaban SNC Fannaz mengintegrasikan kearifan lokal Mandailing dan Melayu Deli melalui kegiatan membaca dan mendongeng cerita rakyat, literasi lintas generasi, penggunaan bahasa daerah, serta pelibatan relawan muda sebagai fasilitator literasi budaya. Pendekatan ini terbukti meningkatkan minat baca, memperkuat identitas budaya peserta, memperluas akses pendidikan nonformal yang inklusif, serta mendorong kohesi sosial komunitas. Namun demikian, penelitian juga menemukan sejumlah tantangan, seperti keterbatasan koleksi budaya lokal, kapasitas manajerial yang belum terdokumentasi secara sistematis, keterbatasan pendanaan, serta belum optimalnya integrasi literasi digital berbasis konten lokal. Secara keseluruhan, penelitian ini menegaskan bahwa literasi berbasis kearifan lokal di TBM berpotensi menjadi model pendidikan nonformal yang kontekstual, inklusif, dan berkelanjutan, sekaligus berkontribusi nyata terhadap pencapaian SDGs di tingkat komunitas. Temuan ini diharapkan dapat menjadi rujukan bagi pengelola TBM, pemerintah daerah, dan pembuat kebijakan dalam mengembangkan program literasi berbasis budaya lokal yang berorientasi pada pembangunan berkelanjutan
Representasi Vandalisme Pada Film Animasi Upin-Ipin “Aku Sebuah Buku” (Analisis Semiotika Charles Sanders Pierce) Mishbahul Khairiyah; Batubara, Abdul Karim; Syahrul Abidin
Buletin Perpustakaan Vol. 6 No. 2 (2023): Buletin Perpustakaan Volume 6 Nomor 2, November 2023
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini membahas tentang Representasi konsep perpustakaan pada film animasi Upin-Ipin “Aku Sebuah Buku” (Analisis Semiotika Charles Sanders Pierce). Tujuan penelitian ini untuk mendekripsikan representasi perilaku vandalisme yang dilakukan pengunjung perpustakaan dalam film animasi Upin-Ipin “Aku Sebuah Buku”. Metode pada penelitian ini menggunakan metode analisis Semiotika dengan teori yang diungkapkan Charles Sanders Pierce pendekatan dekriptif. Metode pengumpulan data yang digunakan adalah observasi, dokumentasi dan studi pustaka. Subjek penelitian ini adalah representasi konsep perpustakaan. Objek penelitian ini adalah film animasi Upin-ipin. Hasil dari penelitian ini merepresentasikan tindakan vandalisme yang dilakukan oleh anak-anak yang mengunjungi perpustakaan, hal itu dilakukan dengan sengaja atapun tidak sengaja. Secara tidak langsung film animasi Upin-Ipin ini memberikan informasi tentang perpustakaan untuk menumbuhkan minat baca pada anak-anak saat menonton film animasi Upin-Ipin.
The Role of Parents in Reducing Online Gaming Addiction Among Students of SMP Negeri 11 Medan Amin, Afriadi; Batubara, Abdul Karim; Budiman, Budiman; Damayanti, Purba Eka; Suyono, Hanny Chairany
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 1 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v23i3.5728

Abstract

The research is entitled The Role of Parents in Reducing Online Game Addiction in Students of SMP Negeri 11 Medan. The formulation of the problem in this study is how the role of parents in reducing online game addiction, how the impact of online game addiction and what are the factors that become obstacles for parents in reducing online game addiction in students of SMP Negeri 11 Medan. The research aims to find out the role of parents in reducing online game addiction, knowing the impact of addiction and knowing the factors that become obstacles for parents in reducing online game addiction in students of SMP Negeri 11 Medan. This research uses a descriptive method with a qualitative approach where this research uses Miles and Huberman data analysis techniques. The results of this study indicate that the role of parents is very important for the growth of children, therefore parents must do several things so that children are not addicted to gadgets and online games including: by mentoring, supervision and open communication. Efforts to avoid the use of gadgets and online games in it are by the way each parent must take several actions or preventive measures to minimize the use of cell phones in children, by limiting time, making commitments from the beginning with children so that in children there will be a sense of responsibility and think they have a promise with their parents that they should not break. It can be concluded that the factors that influence online gaming are the frequency of playing online games, the time of playing online games, and the games or games that are favored.
Co-Authors Abdi Mubarak Syam Abidin, Syahrul Adellia, Mayranda Afriyani, Wilda Ahyar, Amrul Albagani, Fauzan Reynaldi Ali, M.Nasihudin Amanda, Dea Amanda, Mutia Amin, Afriadi Awaliyah, Afsah Azhar, Anang Anas Br Rambe, Suci Wahyu Tami Budi Prasetyo Budiman Budiman Dalimunthe, Mawaddah Sri Rezeki Damayanti, Purba Eka Darmayanti, Lisa Daulay, Ardiani Deni, Indira Fatra Eliska, Eliska Hachi, M. Nawafil Hajjah, Siti Harahap, Reni Agustina Hasan Sazali Hesti, Yola May Hsb, Fathi Farich Husnah, Asmaul Ivanka, Chika Maya Jamil, Khoirul Khairy, Rafli Khumaira, Jihan Oka Lingga, Iyana Monina Lubis, Fatma Sri Ramadhan Lubis, Fauziah M. Nasihudin Ali Mishbahul Khairiyah Monang, Sori Mufida, Dwi Nanda Muhaini, Muhaini Muhammad Tabrani, Muhammad Muhammad Yusup Muslih Fathurrahman Nafisah, Mutia Nainggolan, Jelita Tua Naldo, Jufri Naldo Nasution, Ineke Maylingrum Nasution, Kartika Amelia Nasution, Mhd. Fatih Fauzan Nofi Susanti Nurhumairoh, Siti Oka Merta Jayano, I Made P, Indira Fatra Deni Pinem, Radiyah Hanum Pradana*, Gusti Riza Priatmana, Aldi Purwaningtyas, Franindya Putri, Audina Raissa Amanda Putri Ramadhanti, Tengku Maura Safa Ramadhina, Widya Rambe, Sabda Firmansyah Ridho, Raja Ahmad Rifky Fansuri, Muhammad Riski, Israq Ritonga, Elfi Yanti Rohani, Laila Sabriyanti, Aina Salsabila Parinduri, Luthfia Aina Sari, Dina Mei Sihombing, Mifta Huljannah Siregar, Ihza Nabila Sitepu, Khairani Akmal Siti Qomariah, Siti Solihah Titin Sumanti, Solihah Titin Suyono, Hanny Chairany Syafran Arrazy Syahfitri, Dini Syahrul Abidin Tanjung, Siti Pardiani Trisna, Nabilla Fairus Izzati Eka Tusadiah, Halimah Viona, Intan Dilla Yanti, Rizki Febri Yusniah, Yusniah Zainun, Zainun Zuhrina Aidha