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All Journal Jurnal Mirai Management JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) LIABILITIES (JURNAL PENDIDIKAN AKUNTANSI) JURNAL PENDIDIKAN TAMBUSAI AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Management Studies and Entrepreneurship Journal (MSEJ) Aghniya: Jurnal Ekonomi Islam Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Journal Economy And Currency Study (JECS) Quantitative Economics and Management Studies ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Movere Journal Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Khidmatuna : Jurnal Pengabdian Kepada Masyarakat International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Bisnis Mahasiswa Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Journal of Trends Economics and Accounting Research Jurnal Pengabdian Masyarakat Tjut Nyak Dhien Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Journal Online Manajemen ELPEI (JOMEL) Prioritas : Jurnal Pengabdian Kepada Masyarakat International Journal of Economics (IJEC) Journal of Management, Economic and Accounting (JMEA) Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Journal Economic Management and Business PEDAMAS (Pengabdian Kepada Masyarakat) Jurnal Ekonomi, Manajemen, Akuntansi Management Dynamics: International Journal of Management and Digital Sciences Global Management: International Journal of Management Science and Entrepreneurship Variable Research Journal MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) All Fields of Science Journal Liaison Academia and Sosiety Journal Liaison Academia and Society
Suhaila Husna Samosir
Universitas Muslim Nusantara Al-Washliyah
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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MANAJEMEN TALENTA BERBASIS AI (ARTIFICIAL INTELLIGENCE) DALAM MENINGKATKAN KOMPETENSI SUMBER DAYA MANUSIA (SDM) PADA BANK WAKAF MIKRO MAWARIDRUSSALAM KECAMATAN BATANG KUIS Suhaila Husna Samosir; Mutawaqil Bilah Tumanggor; Muhammad Radian Syah; Riska Dwi Ananda; Maulida Syahputri
Journal Economic Management and Business Vol 5, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v5i1.8806

Abstract

Artificial Intelligence (AI) has become one of the most influential technological innovations in the digital era, significantly transforming various sectors, including human resource management. AI technology enables organizations to analyze data rapidly, identify patterns, and support automated decision-making processes, thereby improving employee competency development and talent management effectiveness. The implementation of AI in talent management allows Human Resources (HR) departments to identify employee potential more accurately and design personalized development programs. However, despite its benefits, AI adoption also presents challenges such as algorithmic bias and data privacy issues that may affect employee trust and the credibility of HR management. This research aims to analyze employee competency development in relation to talent management through the application of AI technology. The study applies a literature review approach, followed by interviews, Focus Group Discussions (FGD), and questionnaire development to identify research gaps and gain deeper insights. The expected outputs include scientific publications in accredited national journals and an ISBN-registered book, while the planned Technology Readiness Level (TRL) is at Level 1, focusing on the fundamental understanding of AI technology in talent management.
Pengaruh Kinerja Dan Efektivitas Kerja Aparat Pemerintah Terhadap Kepuasan MasyarakatDi Kelurahan Tualang KecamatanPerbaunganKabupatenSerdang Bedagai Silvia Monica; Suhaila Husna Samosir
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 1, No 2: 2020
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v2i1.2256

Abstract

This study aims to determine the effect of performance and work effectiveness of government officials on community satisfaction in Tualang Village, Perbaungan District, Serdang Bedagai Regency. This study uses a quantitative descriptive approach with multiple regression analysis technique, which aims to determine the relationship between two or more variables. The population of this research is the Tualang Village community, which is 2,340 heads of families. This study took a sample using the Slovin formula and obtained a sample of 96 people. The suitability test using t test and f test was carried out to test the partial and simultaneous effect between the independent variable and the dependent variable with the assumption that other variables are considered constant. The results of this study are; first, the t-value of X1 is 7.931 with a sig level of 0.000 greater than the t-table 1.986. The t-count has a positive value indicating that X1 has a unidirectional relationship with Y. So it can be concluded that the Performance variable has a positive and significant effect on Community Satisfaction. Second, the t value of X2 is 3.727 with a sig level of 0.000 which is greater than the t table of 1.986. t count is positive indicating that X2 has a direct relationship with Y. So it can be concluded that the Work Effectiveness variable has a positive and significant effect on Community Satisfaction. Third, the calculated f value is 122,386 with a sig level of 0.000 which is greater than f table 3.09. f count is positive indicating that X1 and X2 simultaneously have a relationship in the direction of Y, so it can be concluded that the variables of Performance and Work Effectiveness simultaneously have a positive and significant effect on Community Satisfaction. The value of R square is 0.725. This means that the effect of variable X on variable Y is 72.5%, while the remaining 0.275 or 27.5% is influenced by other factors such as work discipline, atmosphere and conditions of the work environment.
Pengaruh Mitra Keagenan, Store Atmosphere, dan Testimoni Terhadap Keputusan Pembelian Produk HNI-HPAI Siregar Nirma Yunita; Samosir Suhaila Husna; Wulandari Sari; Muhammad Hilman Fikri
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 6 No 1 (2026): Edisi Januari 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v6i1.2228

Abstract

This study aims to determine the influence of Agency Partners, Store Atmosphere, and Consumer Testimonials on Purchasing Decisions at the Halal Mart Halal Network International (HNI) Herba Penawar Alwahida Indonesia (HPAI) Store in Melati Village, Pasar 2, Perbaungan. The method used is a quantitative approach with an associative research type. The number of samples is 92 respondents selected using a purposive sampling technique. Data collection was carried out through the distribution of questionnaires with a Likert scale of 1–5. The results of the study indicate that partially, the variables of Agency Partners, Store Atmosphere, and Consumer Testimonials have a positive and significant effect on Purchasing Decisions. Simultaneously, the three variables also have a significant effect with a calculated F value of 44.919 and a significance of <0.001. The coefficient of determination (Adjusted R²) value of 0.591, which means that 59.1% of the variation in Purchasing Decisions can be explained by the three independent variables
Perencanaan strategi dasar online marketing guna memaksimalkan fungsi mobile phone untuk Membangun jiwa enterpreneur Dikalangan mahasiswa Universitas harapan Medan Suhaila Husna Samosir; Mutawaqil Bilah Tumanggor; Dita Deviana Fadhilah
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 1 (2024): Amaliah: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v8i1.2684

Abstract

Digital marketing-based entrepreneurship is becoming an increasingly interesting topic in the digital era. Various sectors and industries are starting to apply digital technology to increase their efficiency and productivity. Based on the Pre-Survey, the situation experienced by our partners, namely students at Harapan University, Medan, is located at Jl. Imam Bonjol No. 35 Medan, namely that there is still a lack of understanding about the motivation of the entrepreneurial spirit among productive age groups, in this case students. Many students in the current digital era still use it only to access entertainment. In fact, if they know the knowledge and dare to try, it can be used to generate income at a young age (Generation Z). Generation Z is a generation that was born, raised and grew up in a digital environment. A generation that cannot be separated from gadgets and social interaction in cyberspace. Wherever and whenever they will remain online. Mobile phones are currently like two sides of a coin, on the one hand, with the use of mobile phones, everyone can access various information from various parts of the world, but on the other hand, it can make people addicted to the various entertainment offered, especially with social media. Who knows how much time can be spent playing social media.
Pelatihan Peningkatan Kualitas Sumber Daya Manusia Bagi UMKM Sari Wulandari; Suhaila Husna Samosir; Horia Siregar; Melisa Zuriani Hasibuan; Mhd.Dani Habra; Mutawaqil Bilah Tumanggor
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i1.5156

Abstract

The government is promoting a revival program for Micro, Small and Medium Enterprises (MSMEs). In this context, MSMEs are required to improve the quality of their human resources. The objective of this community service program is to improve the quality of human resources at Puri Aren Cair. The methods used in The role of MSMEs in the Indonesian economy is not only as a job creator, as evidenced by the percentage reaching 90% compared to large businesses, but MSMEs are also capable of introducing various local products to the international world. Human resource development (HRD) is an important element for the development and sustainability of a company, because without good HRD, company performance can be less than optimal and ultimately affect sales. There are various aspects that need to be considered to build the quality of human resources in order for small industries to be more successful.
Pengaruh jaringan dan peluang kewirausahaan serta keunggulan bersaing terhadap kinerja UMKM Desa Pematang Setrak Teluk Lisdayani Lisdayani; Suhaila Husna Samosir; Mhd. Hilman Fikri; Zamalludin Sembiring
Jurnal Bisnis Mahasiswa Vol 6 No 1 (2026): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.943

Abstract

Tujuan – Penelitian ini bertujuan untuk menganalisis pengaruh Jaringan Kewirausahaan, Peluang Kewirausahaan, dan Keunggulan Bersaing terhadap Kinerja UMKM di Desa Pematang Setrak Kecamatan Teluk Mengkudu Kabupaten Serdang Bedagai. Desain/metodologi/pendekatan – Metode yang digunakan adalah pendekatan kuantitatif dengan jumlah sampel pada penelitian ini yaitu sebanyak 30 pelaku UMKM. Teknik pengumpulan data dalam penelitian ini dengan melakukan observasi, wawancara, dokumentasi serta penyebaran kuesioner. Temuan – Hasil pengujian secara parsial dan simultan menunjukkan bahwa Jaringan Kewirausahaan, Peluang Kewirausahaan, dan Keunggulan Bersaing berpengaruh positif dan signifikan baik secara parsial maupun simultan terhadap Kinerja UMKM di Desa Pematang Setrak Kecamatan Teluk Mengkudu Kabupaten Serdang Bedagai. Nilai koefisien determinasi (R²) sebesar 64,5% mengindikasikan bahwa variabel independen mampu menjelaskan variasi Kinerja UMKM dengan baik. Keterbatasan penelitian – Penelitian ini terbatas pada UMKM di Desa Pematang Setrak, Kecamatan Teluk Mengkudu, Kabupaten Serdang Bedagai sehingga hasilnya belum dapat digeneralisasikan ke wilayah lain. Variabel yang diteliti terbatas pada jaringan kewirausahaan, peluang kewirausahaan, dan keunggulan bersaing. Penggunaan metode survei melalui kuesioner berpotensi mengandung bias persepsi responden. Penelitian bersifat cross-sectional sehingga belum menggambarkan perubahan kinerja UMKM dalam jangka panjang, serta belum membahas secara mendalam faktor eksternal seperti kondisi ekonomi dan kebijakan pemerintah. Implikasi – Secara teoretis, penelitian ini memperkuat teori entrepreneurial networking, entrepreneurial opportunity, dan competitive advantage, serta mendukung teori Porter (1985) bahwa keunggulan bersaing menjadi faktor penting dalam meningkatkan kinerja usaha. Secara praktis, pelaku UMKM perlu memperluas jaringan usaha dan memanfaatkan peluang pasar untuk meningkatkan daya saing. Pemerintah daerah dapat menggunakan hasil ini sebagai dasar program pelatihan dan pendampingan berbasis jejaring serta inovasi usaha, sementara lembaga keuangan dan pendidikan perlu memberikan dukungan pembiayaan dan pelatihan kewirausahaan yang relevan. Secara kebijakan, pemerintah perlu memperkuat kebijakan yang mendukung pembentukan jaringan usaha, penciptaan peluang, dan peningkatan kapasitas UMKM untuk mendorong pertumbuhan ekonomi lokal dan perluasan lapangan kerja.
The Influence of Brand Image, Product Innovation and Lifestyle on Purchasing Decisions Purchase of Iphone Smartphones in Patumbak Village, Deli Serdang Village Wahyu Dwi Sulindra; Sari Wulandari; Suhaila Husna Samosir; Adrial Falahi
Global Management: International Journal of Management Science and Entrepreneurship Vol. 3 No. 1 (2026): February: Global Management: International Journal of Management Science and En
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v3i1.514

Abstract

This study seeks to examine the influence of brand image, product innovation, and lifestyle on purchasing decisions for iPhone smartphones among residents of Patumbak Village, Dusun V, Deli Serdang. Specifically, it aims to analyze the individual effect of brand image on purchasing decisions, the effect of product innovation on purchasing decisions, and the effect of lifestyle on purchasing decisions, as well as their combined impact. The research employs a descriptive quantitative approach, utilizing questionnaires, interviews, and documentation as data collection techniques. The population consists of 740 residents of Patumbak Village, Dusun V, and the sample of 88 respondents was determined using non-probability sampling with the Slovin formula. The collected data were processed and analyzed through multiple linear regression analysis using SPSS version 26.0. The findings indicate that the calculated F value (205.841) exceeds the F table value (2.71), demonstrating a significant simultaneous effect of brand image, product innovation, and lifestyle on purchasing decisions. Partially, brand image (t = 2.885), product innovation (t = 2.491), and lifestyle (t = 5.570) each show t-values greater than the t table value (1.662), confirming their significant individual influence. Furthermore, the coefficient of determination (R²) of 0.570 reveals that 57% of the variation in purchasing decisions is explained collectively by the three independent variables.
THE INFLUENCE OF DIGITAL LEADERSHIP, NEW ORGANIZATIONAL CULTURE AND TEAMWORK ON JOB SATISFACTION OF OFFICE EMPLOYEES SOCIAL SERVICES DEPARTMENT OF SERDANG BEDAGAI REGENCY Yana Puspita Ningrum; Suhaila Husna Samosir; Julianto Hutasuhut; Mhd. Dhani Habra
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October (ON-PROGRESS)
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine and analyze the influence of Digital Leadership, New Organizational Culture and Teamwork on Job Satisfaction of Employees at the Social Service Office of Serdang Bedagai Regency. This study uses a quantitative approach. The population in this study were all employees of the Social Service Office of Serdang Bedagai Regency, totaling 38 respondents. The sampling technique used was saturated sampling, so that all members of the population were used as research samples. Data collection techniques were carried out by observation, as well as questionnaires with a Likert Scale data measurement scale. Data analysis techniques used validity, reliability and classical assumption tests. The data analysis method used multiple linear regression with the help of the SPSS version 25 program. The results of this study indicate that Digital Leadership has a positive and significant effect on Employee Job Satisfaction with a t-value of 3.470 and a significant value of 0.001 <0.05. New Organizational Culture has a positive and significant effect on Employee Job Satisfaction with a t-value of 3.308 and a significant value of 0.002 <0.05. Teamwork has a positive and significant effect on Employee Job Satisfaction with a t-value of 3.412 and a significant value of 0.002 < 0.05. Simultaneously, Digital Leadership, New Organizational Culture and Teamwork have a positive and significant effect on Employee Job Satisfaction at the Social Service Office of Serdang Bedagai Regency .
THE INFLUENCE OF THE USE OF INFORMATION AND COMMUNICATION TECHNOLOGY AND COMPENSATION FOR EMPLOYEE PERFORMANCE MINISTRY OF RELIGIOUS AFFAIRS DISTRICT OFFICE SERDANG BEDAGAI Riska Dwi Ananda; Suhaila Husna Samosir; Yayuk Yuliana; Muhammad Rahmat
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October (ON-PROGRESS)
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine and analyze the effect of the use of information technology, communication, and compensation on employee performance at the Office of the Ministry of Religious Affairs of Serdang Bedagai Regency. The type of research used is quantitative research. The population in this study were all employees of the Office of the Ministry of Religious Affairs of Serdang Bedagai Regency, totaling 64 people. Because the population is less than 100 people, the sampling technique used saturated sampling so that the entire population was used as a research sample. Data collection techniques were carried out through observation, interviews, documentation studies, and questionnaires with a Likert scale. Data analysis techniques used validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests (partial), F-tests (simultaneous), and coefficients of determination with the help of the SPSS program . The results of the study indicate that the use of information technology, communication, and compensation partially each have a positive and significant effect on employee performance, as evidenced by the calculated t-value of each being greater than the t-table and a significance level of 0.000 <0.05. In addition, simultaneously all independent variables have a positive and significant effect on employee performance with an F-count value greater than the F-table and a significance value of 0.000 < 0.05. The Adjusted R Square value of 0.775 indicates that 77.5% of employee performance variation can be explained by the independent variables in this study, while 22.5% is influenced by other variables outside the study.
PENGARUH HARGA, LOKASI DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN RUMAH PADA CV. MEDAN PROPERTI Mutawaqil Bilah Tumanggor; Suhaila Husna Samosir; Dimas Satria
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 4 No 2 (2023): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v4i2.3150

Abstract

The purpose of this study is to comprehend how CV. Medan Properti in Medan implements and weighs the impact of many aspects, including location, cost, and lifestyle, on decisions about which homes to buy. The study uses a questionnaire survey design and a quantitative methodology. The study's participants include 90 responders who are interested in buying a home, including Medan Properti, the research object, and CV. The research makes use of quantitative techniques, such as documentation, questionnaires, and observation. Validity, reliability testing, classical assumptions, and multiple linear regression analysis utilizing SPSS 25 software are examples of data analysis methodologies. The t-test results show that lifestyle, location, and price all positively and significantly affect consumers' decisions to buy. According to the F-test results, homebuyers at CV. Medan Properti in Medan are significantly influenced by price, location, and lifestyle taken together.
Co-Authors Abd. Rasyid Syamsuri Adrial Falahi Afni Suhaida Ainun, Ainun Aisyah Aisyah Amalia Rinanda Andika, Ryki Anggia Sari Lubis, Anggia Sari Anjani, Tria Annisa Ramadhani Lubis Ari Setiawan Ari Setiawan Aulya , Afifah Azzahra, Nova Bangun, Fahriz Ramadifta Berutu, Ridos Cut Tasya Marshanda Cynthia Syahni Desma Banjarnahor Dimas Satria Dina Lorenza Dinda Rizkiyani Nasution Dita Deviana Fadhilah Eva Sariulina Sianturi Evinda Deviana Febriani, Shalsa Feni Damayanti Firmansyah, Ananda Gusty Gami, Emelia Rahmadany Putri Gamy, Emelia Rahmadany Putri Habra, M. Dani Habra, Mhd. Dani harahap, nur'ain Harahap, Nurain Hasibuan, Melisa Zuriani Hidayat, Toni Ibnu Amsori Pirli Intan Ramadhani IRWANSYAH Julianto Hutasuhut Kanaya Trinazwa Khairina Maulida Paramitha Khirunnisa Fanjava Lienda Millania Ladya Lisdayani Lisdayani Lubis, Tukimin Mahfuzoh, Mahfuzoh Maulida Syahputri Maulida Syahputri Mayang Sari Lubis Melisa Zuriani Hasibuan Mhd. Dani Habra Mhd. Dhani Habra Mhd. Hilman Fikri Mhd.Dani Habra Mr. Kausar Cheding Muhammad Dani Habra Muhammad Dzaky Muhammad Fajar Muhammad Hilman Fikri Muhammad Radian syah Muhammad Rahmad Muhammad Rizaldyi Wibowo Mulyono, Hardi Munawaroh Munawaroh Munawaroh Mutawaqil Bilah Tumanggor Nabila , Sarah Nasution , Sarimah Nasution, Rayhan Fathurrahman Nirwana Br. Bangun Novika, Sutri Nur Afni Octaria Nur Fadhilah Nur Hazizah Nur'ain Harahap Nurain Harahap Nur’ain Harahap Ova Novi Irama Ova Novi Irama Pratiwi Pranadita Putri Silalahi, Cita Ayni Putri, Diva Yuana Riska Aulia Saragi Riska Dwi Ananda Riska Dwi Ananda Rizka Khairunnisya Br Sinaga Rizki Aulia Rukmini Rukmini Rukmini Rukmini Rukmini Rukmini Rukmini Safina, Wan Dian Sari Wulandari Sembiring, Zamaluddin Shafrina Nurhasanah Shita Tiara Shita Tiara Siagian, Erwin Silvia Monica Siregar Nirma Yunita Siregar, Friska Haliza Siregar, Horia Siti Helmyati Siti Nurul Hasanah Sri Fitria Jayusman Sri Wahyuni Syah, Muhammad Radian Taufik Gusnaldi Tendang, Yopa Jelita Toni Hidayat Tumanggor, Mutawaqil B Tumanggor, Mutawaqil Bilah Tumanggor, Mutawaqil Billah Uci Adinda Utama, Indra Wahyu Dwi Sulindra Wibowo, M. Rizaldy Wibowo, Muhammad Rizaldy Wirananda, Henny Andriyani Wulandari Sari Yana Puspita Ningrum Yayuk Yuliana Yayuk Zamalludin Sembiring Zamzami Zamzami