Article Per Year (5 Year)
p-Index From 2021 - 2026
4.652
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan Akuntansi (JPAK) Juara: Jurnal Riset Akuntansi Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Jurnal Manajemen & Keuangan Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Riset Akuntansi dan Keuangan Jurnal Ekobistek JPT : JURNAL PROTEKSI TANAMAN (JOURNAL OF PLANT PROTECTION) SENTRALISASI Batoboh : Jurnal Pengabdian Pada Masyarakat PRIVE: Jurnal Riset Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI Psychopolytan (Jurnal Psikologi) Procuratio : Jurnal Ilmiah Manajemen BALANCE Jurnal Akuntansi dan Bisnis ADI Journal on Recent Innovation (AJRI) JAZ: Jurnal Akuntansi Unihaz Jurnal Manajemen Universitas Bung Hatta Jurnal Akuntansi dan Keuangan Jurnal Ecogen Jurnal Ilmu Manajemen Terapan (JIMT) UPI YPTK Journal of Business and Economics Jurnal Pengabdian Masyarakat Akademisi Electronic Journal Scientific of Environmental Health And Diseases Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS PMSDU e-Jurnal Apresiasi Ekonomi Economica: Journal of Economic and Economic Education RENATA Jurnal Pengabdian Masyarakat Kita Semua Al Bahru Jurnal Penelitian Pendidikan Indonesia Jurnal Bisinis Digital Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Ekonomi dan Bisnis NAAFI: JURNAL ILMIAH MAHASISWA JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL
Fitri Yeni, Fitri
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 45 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : SENTRALISASI

 1 
The Role of Consumer Satisfaction in Mediating Service Quality and Brand Image on Consumer Loyalty Bayu Putra, Ramdani; Yeni, Fitri; Fitri, Hasmaynelis; Hutapea, Noftalia
SENTRALISASI Vol 9, No 2 (2020): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.254 KB) | DOI: 10.33506/sl.v9i2.970

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis peran kepuasan kerja dalam memediasi pengaruh kualitas layanan dan citra merek terhadap loyalitas konsumen di Toko Sepatu Padang Holic. Populasi dan sampel penelitian adalah 80 konsumen Holic Shoes Shop Padang. Teknik pengumpulan sampel menggunakan metode sensus dengan model penelitian Structural Equation Modeling (SEM) dengan alat uji analisis menggunakan perangkat lunak SmartPLS 3. Hasil penelitian menyimpulkan bahwa kualitas layanan dan kepuasan pelanggan adalah faktor yang mempengaruhi loyalitas pelanggan. Sedangkan citra merek bukan merupakan faktor yang dapat mempengaruhi dan menentukan loyalitas pelanggan. Temuan lain juga menunjukkan bahwa kualitas layanan juga merupakan faktor yang mempengaruhi kepuasan pelanggan, sedangkan citra merek masih merupakan faktor yang tidak mempengaruhi kepuasan konsumen. Untuk efek tidak langsung, kualitas layanan mempengaruhi loyalitas pelanggan melalui kepuasan pelanggan sementara citra merek tidak memiliki pengaruh yang signifikan terhadap loyalitas pelanggan melalui kepuasan pelanggan. The purpose of this study is to analyze the role of job satisfaction in mediating the effect of service quality and brand image on consumer loyalty at the Holic Padang Shoe Store. The population and sample of the study were 80 consumers of Holic Padang Shoes Shop. The sample collection technique is used the census method with Structural Equation Modeling (SEM) research models with SmartPLS software tools. The results of the study concluded that service quality and customer satisfaction are factors that influence customer loyalty. While brand image is not a factor that can influence and determine customer loyalty. Other findings also indicate that service quality is also a factor influencing customer satisfaction, while brand image is still a factor that does not affect consumer satisfaction. For indirect effects, service quality affects customer loyalty through customer satisfaction while brand image does not have a significant effect on customer loyalty through customer satisfaction.
Co-Authors ', M. Nababan Afriany, Afriany Afuan, M. Al Fitasari, Anggi Alfiana, Yulia Almina, Elsa Febri Anggraini, Nova Ardian Adi Putra, Ardian Adi Arsyabil, Trisya Asmaria Putri, Della Aulia Fitri, Nadha Charli, Chintya Ones Crefioza, Omia Daturrahmi, Sayyi Dodi Suryadi, Dodi Edriani, Devi Elfiswandi, Elfiswandi Eliza Eliza, Eliza - Fadly Azhar Fahimah , Etsa Fitri, Hasmaynelis Fitri, Hasmaynelis Fitri, Mutia Gusnadi Erwin Gustika, Roza Hadi, Hamdy Hapzi Ali Hidrayani Hidrayani Hutapea, Noftalia Ilyas, Andre Irfandi Saputra Isfita, Vinda Jufri, Annisa Rama Juita Sukraini Jumailis, Mutia Fitri Kafrianti, Fredella Azaria Khairunnisa Zahira Asri Latifah, Jihan Lusiana Lusiana Maison, Witra Mardhiah Masril Mei Yudha, Agam Melani Putri, Risa Melta, Diki Jasrizal Miftahul Khair Monit, Ardian Tri Muhammad Ridwan Mulyani, Siti Rizki Mulyani, Sitti Rizki mutiara mutiara Nanda Putri, Aulia Nasution, Hendra Neldi, Mondra Ningsih, Selfi Hastria Nola, Silvia Nurbailis Nurhamzah Nuryati, Arnita Permata Sari, Putri Intan pitoyo, rubianto Putri, Nabila Ulfa Maharani Putri, Rita Dwi Rahmadani, Nurul Rahmadhani, Intan Ramadhan, Muhammad Fikri Ramdani Bayu Putra Risetadi, Aslan Hari Sari, Putri Intan Permata Sari, Selvia Yona sari, yosi puspita SIGIT SANJAYA, SIGIT Silva Andani Prita, Silva Siti Sarah, Siti Sukraini, Juita Sumiarti, Marila Susriyanti, Susriyanti Tri Rahayuningsih Trinanda, Zikri Wijaya, Ronni Andri Wijaya3, Roni Andri Winanda, Dea Jenia Yasri, Muhammad Yerismal , Yerismal Yesriva Nursyam Yuliza, Mai Yusvi Diana Zahlul Ikhsan Zulbadri, Zulbadri Zulvianti, Nora