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Strategi Meningkatkan Literasi Anak Melalui Kegiatan Membaca Nyaring dalam Program KKN Tematik Literasi di Kampung Bandar Pedada, Siak Zulkarnain Zulkarnain; Nasry El Padly Nasution; Sri Deviana Sinaga; Bianca Emanuela; Shelly Shilfiani; Tafrikhan Tafrikhan; Muhammad Nabil Fadhillah; Candra Abshar Naim; Fernandito Abednego Hutabalian; Bayu Saputra; Desti Anggraini; Rahayu Bulan Hasibuan; Raizha Shafiah Nabila
Unri Conference Series: Community Engagement Vol 7 (2025): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.7.332-336

Abstract

Reading interestis onc of the important aspects in children's literacy development This activity is motivated by the low reading habits of children by applying strategies through reading aloud activities at to increase children's interest in reading. The activity was carried out in Bandar Pedada Village, Sabak Auh District, Siak Regency on June 23, 2025 to August 1, 2025. The mcthod used was a mixed approach, namely qualitative and quantitative. Qualitativc data was obtained through direct obscrvation and documentation during the activity. Meanwhilc, quantitative data was obtained through giving pretest andgosttest to 20 children before and after participating in reading aloud activities by conducting paired sample t-test approach. The pretest results showed an average score of 36.55, while the posttest score increased to 46.50. The paired sample t-test produced a significance value of 0.000 (p < 0.05), which means thereis asignificant increase in scores after the activity is carried out. These results show that reading aloud activities have a positive influence on inereasing children's interest and litcracy skills. In addition, children were more active, enthusiastic and showed a higher intcrest in books during the process. Thus, reading aloud activities are effective as a strategy to improve children's literacy in the village, The program also supports the strengthening of reading culture in the community through a fin and interactive approach.
Tingkat Minat Baca Siswa Dalam Gerakan Literasi KolaborasiMulti-Sektor di Desa Dayang Suri Zulkarnain Zulkarnain; M. Falikul Daffa; Neftriana Nainggolan; Qotrunnada Salsabila; Febrianti Wulandari; Salshabila Nuresy; Dimas Irham Maulana; Ilham Al'madani; Rika Yulianti; Mohammad Djofi Maulana; Sri Hani'ainiyah; Fatma Saptadia Tri Manja
Unri Conference Series: Community Engagement Vol 7 (2025): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.7.365-375

Abstract

Improving students' reading interest is one of the efforts to support the achievement of quality education, as part of the Sustainable Development Goals (SDGs). The 2025 Thematic Literacy Community Service Program (KUKERTA) by Universitas Riau, held in Dayang Suri Village, Bunga Raya Sub-district, Siak Regency, represents a tangible form of multisectoral collaboration in partnership with the National Library of Indonesia to promote a planned, structured, and sustainable literacy culture. This community service activity employed a quantitative descriptive approach. Data collection methods included observation, documentation, and the distribution of questionnaires to sixth-grade students at SDN 09 Dayang Suri who participated in the literacy activities. One of the key literacy initiatives was regular read-aloud sessions aimed at fostering students’ interest in reading, improving reading comprehension, and cultivating a literacy culture in the school. The results of the questionnaire indicate that 30% of students have a very good reading interest level, 40% are categorized as good, and 30% are categorized as adequate. This data is supported by the higher frequency of library visits, enthusiasm during the read-aloud sessions, and the growing confidence of students in reviewing the content of the texts they read. These findings provide an overview of the reading interest conditions of students in Dayang Suri Village, while also demonstrating the potential for multisectoral collaboration utilizing the school library and reading aloud activities as parts of efforts to support literacy and quality education.
PENGARUH REPUTASI ORGANISASI, AKSESIBILITAS LAYANAN, KUALITAS KOMUNIKASI PEMASARAN TERHADAP KEPERCAYAAN DAN MINAT BERGABUNG KE ORGANISASI ADVOKAT DI PEKANBARU Yudi Krismen; Zulkarnain Zulkarnain; Samsir Samsir
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/v6d5td31

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh reputasi organisasi, aksesibilitas layanan, dan kualitas komunikasi pemasaran terhadap kepercayaan serta minat bergabung ke Organisasi Advokat di Pekanbaru, dengan kepercayaan sebagai variabel mediasi. Penelitian ini dilatarbelakangi oleh meningkatnya jumlah lulusan Fakultas Hukum di Pekanbaru dan kebutuhan organisasi advokat untuk memahami faktor-faktor yang membentuk minat calon anggotanya, khususnya mahasiswa hukum tingkat akhir di Universitas Riau dan Universitas Islam Riau. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 120 responden. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) melalui software SmartPLS 4. Instrumen penelitian meliputi lima variabel utama: reputasi organisasi (X1), aksesibilitas layanan (X2), kualitas komunikasi pemasaran (X3), kepercayaan (Z), dan minat bergabung (Y). Hasil penelitian menunjukkan bahwa ketiga variabel independen, yaitu reputasi organisasi, aksesibilitas layanan, dan kualitas komunikasi pemasaran, berpengaruh positif dan signifikan terhadap kepercayaan dan minat bergabung. Selain itu, kepercayaan terbukti berpengaruh positif dan signifikan terhadap minat bergabung serta memediasi pengaruh seluruh variabel independen terhadap minat bergabung. Temuan ini menegaskan bahwa reputasi yang kuat, layanan yang mudah diakses, dan komunikasi pemasaran yang efektif merupakan faktor kunci untuk membangun kepercayaan dan meningkatkan minat mahasiswa hukum untuk bergabung dengan organisasi advokat.
PENGARUH KOMUNIKASI BERBASIS KOMPUTER TERHADAP KUALITAS PELAYANAN PERPUSTAKAAN DAN KEPUASAN PEMUSTAKA Yasin Setiawan; Zulkarnain Zulkarnain; Nurjanah Nurjanah
Jurnal Riset Komunikasi (JURKOM) Vol. 3 No. 1 (2020): Februari 2020
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/jurkom.v3i1.88

Abstract

The implementation of self-service (the application of Human Computer Interaction) and SMS-based message machine (the application of Computer Mediated Communication) at Riau University Library, has changed the way of communication in services, changed infrastructure, and user satisfaction. This study aims to examine the significance of the influence of these two innovations on service quality, as well as user satisfaction at Riau University Library. This quantitative research that using questionnaire instrument was conducted in January to October 2019 with a population of 14,757 people, and a sample of 200 people. The study uses a Structural Equation Modeling approach with LISREL tools. Data analysis uses Confirmatory Factor Analysis, which produces T-values for each correlation tested. The effect between variables is considered significant if the T-values are greater than 1.96 (critical significance value). From the results of the analysis, it was found that the implementation of self-service had a significant effect on service quality (T-values=4.986) and significant on the satisfaction of users (2.875), while the implementation of SMS-based message machines was significant on service quality (2.576), but not significantly on user satisfaction (0.877).
PENGARUH CITRA MEREK DAN PRODUK HIJAU TERHADAP KEPUTUSAN PEMBELIAN MELALUI WORD OF MOUTH PADA KONSUMEN PRODUK EIGER DI KOTA PEKANBARU Syarifah Alya Fajrina; Zulkarnain Zulkarnain; Rika Promalessy
Selodang Mayang: Jurnal Ilmiah Badan Perencanaan Pembangunan Daerah Kabupaten Indragiri Hilir Vol. 12 No. 2 (2026): Jurnal Selodang Mayang
Publisher : Badan Perencanaan Pembangunan Daerah Kabupaten Indragiri Hilir Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47521/selodangmayang.v12i2.572

Abstract

This study is motivated by growing consumer awareness of environmental and sustainability issues; however, a gap remains between attitudes and behavior, known as the green attitude–behavior gap. Consumers with high environmental concern do not necessarily purchase green products. In this context, Eiger, an Indonesian outdoor brand, has developed environmentally friendly products and strengthened its brand image through innovation and sustainability campaigns. Nevertheless, the relatively low contribution of green product sales indicates that a strong brand image does not directly guarantee purchasing decisions. Therefore, word of mouth (WOM) is considered a potential factor bridging this relationship. This study aims to analyze the influence of brand image and green products on purchasing decisions, both directly and indirectly through WOM as a mediating variable among Eiger consumers in Pekanbaru City. A quantitative approach with a causal research design was employed using purposive sampling. Data were collected through Likert-scale questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS. The results indicate that brand image and green products have positive and significant effects on WOM and purchasing decisions. WOM also mediates the effects of both variables on purchasing decisions. These findings highlight the importance of consumer communication, education, and sustainability-value communication in strengthening green marketing strategies and encouraging sustainable green product purchases through trust, social recommendations, and consumer understanding. Penelitian ini dilatarbelakangi oleh meningkatnya kesadaran konsumen terhadap isu lingkungan dan keberlanjutan, namun masih terdapat kesenjangan antara sikap dan perilaku (green attitude–behavior gap). Konsumen yang memiliki kepedulian terhadap lingkungan yang tinggi belum tentu melakukan pembelian produk hijau. Dalam konteks ini, Eiger sebagai merek outdoor lokal Indonesia telah mengembangkan produk ramah lingkungan dan membangun citra merek melalui inovasi serta kampanye keberlanjutan. Namun, kontribusi penjualan produk hijau yang masih relatif rendah menunjukkan bahwa citra merek yang kuat belum secara langsung menjamin keputusan pembelian. Oleh karena itu, word of mouth (WOM) dipandang berpotensi menjembatani hubungan tersebut. Penelitian ini bertujuan menganalisis pengaruh citra merek dan produk hijau terhadap keputusan pembelian, baik secara langsung maupun melalui WOM sebagai variabel mediasi pada konsumen Eiger di Kota Pekanbaru. Penelitian menggunakan pendekatan kuantitatif dengan desain kausalitas dan teknik purposive sampling. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan SEM-PLS dengan SmartPLS. Hasil penelitian menunjukkan bahwa citra merek dan produk hijau berpengaruh positif dan signifikan terhadap WOM serta keputusan pembelian. WOM juga terbukti memediasi pengaruh keduanya terhadap keputusan pembelian. Temuan ini menegaskan pentingnya komunikasi antarkonsumen, edukasi, serta penyampaian nilai keberlanjutan dalam memperkuat strategi pemasaran hijau dan mendorong pembelian produk hijau secara berkelanjutan melalui kepercayaan, rekomendasi sosial, dan pemahaman konsumen.
SOLUSI NUMERIK PERSAMAAN DIFERENSIAL FRAKSIONAL CAPUTO MENGGUNAKAN POLINOMIAL INTERPOLASI KUADRATIK Zulkarnain Zulkarnain; Imran M; Khozin Mu’tamar; Supriadi Putra
EPSILON: JURNAL MATEMATIKA MURNI DAN TERAPAN Vol 19, No 1 (2025)
Publisher : Mathematics Study Program, Faculty of Mathematics and Natural Sciences, Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/epsilon.v19i1.15269

Abstract

This study investigates the numerical solution of fractional differential equations using the Caputo fractional derivative of order . The proposed method is based on the analytical properties of fractional differential equations, which can be reformulated as nonlinear Volterra integral equations of the second kind. A quadratic polynomial interpolation is employed to approximate the solution of the integral equation. Numerical simulations are conducted to evaluate the accuracy and efficiency of the proposed method and to compare its performance with several existing numerical methods. The numerical simulations indicate that the proposed method performs better than the two benchmark methods over short time intervals, especially when using larger step sizes. This makes it more efficient by reducing the overall computational cost.
Co-Authors ', Kusai Abdul Ghoni Adha, M. Radiva Adhisti Handarie Agung Adib Nabil Ghaly Adieb Bil Anova Adrian Eko Desrilianto Ahmad Solihin Alataf, Azahrah Aprila Amrivo, Viktor Amrizal &#039; Andika Irwan Annisa Lady Fajri Anuar Rasyid Ardiansyah, Gari Ardiyansah, Ari Ari Prima Dewi Arif Satria Arif, Zainal Bambang Dewo Bagus Bayu Saputra Bianca Emanuela Candra Abshar Naim Cesilia, Lisa Chicka Willy Yanti Darwis AN Darwis AN Darwis Darwis Darwis Darwis Defni Ariani Deni Efizon Desi Intan Sari Desti Anggraini Devia Sari Deviasari Deviasari Dewi Purnama Sari Dhuha, Nur Adh Dimas Irham Maulana Djuara P Lubis Doni Rivaldo Dukut Tri Sadono Durratul Jannah Binti Abdullah Haris Eddiwan Kamaruddin Efni Noor Salam Efria Tika Rahayu Ego Srivajawaty Sinaga Ernidawati, Ernidawati Fakhruddin Fakhruddin Fathoni Ahmad Fatma Saptadia Tri Manja Fauzi, Manyuk Febrian Febrian Febriani, Egia Febrianti Wulandari Fernandito Abednego Hutabalian Firman Nugroho Giska Regina Gussaf, Saskia Amanda Hafid Muhaimin Hasward Hamdani Hamdani Hamdi Hamid Hanifa, Nurul Hanifaturrahmi Andrina Hasanuddin Hasanuddin Hasim As'ari Hendrik &#039; Henni Syawal Hevi Susanti Husnul Yaqin Harahap, Husnul Yaqin Idris Idris Idris Idris Ilham Al'madani iman, Khairul Inayah, Nisywatul Intan Safitri Irsya, Habib Isma, Muhammad Fauzan Isnaria Rizki Hayati Khaira Usnia Khoirunnisak &#039; Khozin Mu'tamar Kusai Kusai Kusai Kusai &#039; Kusai Kusai Kusai Kusai Kusai Yatim Lamun Bathara M. Falikul Daffa M. Imran Mahrunnisa Mahrunnisa Mahrunnisa, Mahrunnisa Malayani, Bela Mardona Mardona Marsella Kairulnisa Maryati Maryati Mawaddah, Ira Meliana P. Panjaitan Melsya Trivianti Miftahul Jannah Mila Sundari Mitri Irianti Mohammad Djofi Maulana Mubarak Mubarak Muhammad fauzan Muhammad Haikal Muhammad Nabil Fadhillah Mujoko, Windasari Kamelia Musa Hubeis Mustikawati &#039; Nasry El Padly Nasution Natalia Kristiani Sianturi Nazhif Arrahman Neftriana Nainggolan Neni Hermita Ningsih, Winda Prasetia Noni Widya Ningsih Nopa Ratna Sari Nugrahani Trie Ryzzky Nuraini Nuraini Nuri Resty Ani Nurjanah Nurjanah Nuzila Fitria Olivia Febiola Paramitha Sihombing Pertiwi, Zuwini Pratama, Thomas Kurnia Promalessy, Rika Putra, Nurdiansyah Qotrunnada Salsabila Rafi kurniawan Rahayu Bulan Hasibuan Rahel Laura Br. Pardosi Rahmadi Rahmadi Raizha Shafiah Nabila Ramadhani, Andika Wahyu Ranti Rumapea Reza Kurnia Ndaru Ridar Hendri Ridwan Manda Putra Rika Yulianti Rindi Metalisa, Rindi Rizki Ramadhan Rizki Ramadhan Roflimas Roflimas Rolf Geffken Rosdiana M Manurung Saknah &#039; Salshabila Nuresy Samsir Samsir Sargio Pardomuan Simamora Sarnila &#039; Satria, Defni Sebayang, Elseria Br Shelly Shilfiani Shufi Hawina Sihombing, Yogi Hasan Silitonga, Dian Taruli Simanjuntak, Asnika Putri Siregar, Sari Wahyuni Sri Deviana Sinaga Sri Hani'ainiyah Sri Hartati Suci Fahriza Suhebi Robi Supriadi Putra Syarifah Alya Fajrina Sylvana Capriaty Pakpahan Tafrikhan Tafrikhan Tamba, Florentina Tindaon, Rohmana Santi Titra Hidayah Tomi Ramadona Trisla Warningsih Veronica, Dinny Viktor Amrifo Viktor Amrifo Wan Muhammad Yunus, Wan Muhammad Wati, Almustika Wiguna, M. Alfatah Putra Winanda, Treza Desri Yasin Setiawan Yudi Krismen Yulindra, Eni Yunita, Milla Yusni Ikhwan Siregar Yusrizal Yusrizal Yustika, Ira Zahtamal Zahtamal Zelita, Nuri Zhurayda &#039; Zuhdi Ma’aruf Zulhelmi, Zulhelmi Zulia Ulfa