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All Journal JAM : Jurnal Aplikasi Manajemen WMJ (Warmadewa Medical Journal) Inovator : Jurnal Manajemen MONETER JURNAL VISIONIDA Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Peduli Masyarakat Narra J Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Jurnal Pengabdian Masyarakat Bhinneka Jurnal Pijar : Studi Manajemen dan Bisnis Manager : Jurnal Ilmu manajemen
Anak Agung Dewi Megawati, Anak Agung Dewi
Universitas Warmadewa
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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Journal : JURNAL VISIONIDA

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IMPROVING CORPORATE IMAGE BASED ON DIGITAL MARKETING AND SERVICE QUALITY IN CLINIC BUSINESSES Rahmah, Fina Shofia; Maulana, Lucky Hikmat; Megawati, Dewi; Marlina , Asti
Jurnal Visionida Vol. 11 No. 2 (2025): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v11i2.22077

Abstract

This study aims to analyze the image of Depi Alqorni Midwife Clinic based on digital marketing and service quality. The research method used is quantitative with data collection techniques through questionnaires that have been tested for validity and reliability distributed to 70 respondents who are users of Depi Alqorni Midwife Clinic. Data analysis methods used multiple linear regression, correlation coefficient analysis, coefficient of determination analysis, and statistical tests, using SPSS software version 23. The results of this study indicate that Digital Marketing and service quality simultaneously have a positive and significant effect on Company Image. Partially, it is known that Digital Marketing has no significant effect, while service quality has a positive and significant effect on the company image of Depi Alqorni Midwife Clinic. It is recommended to optimize social media, standardize service operational procedures, and focus on improving reputation and transparency in professional and ethical communication.
Co-Authors Abdeen, Ziad Acharya, Yogesh Aghayeva, Sevda Agung Nova Mahendra Agung Wibowo Akele, Richard Y. Al Fahrezi, Muhammad Farid Al Serouri, Abdulwahed Aliyah, Hikmatul Amir-Behghadami, Mehrdad Andri Frediansyah, Andri Bondarenko, Anastasia Chandran, Deepak Denia Maulani Dhama, Kuldeep Ecin Kuraesin Edwards, Jeffrey Eldine, Achyar Emran, Talha B. Enitan, Seyi S. Fahriah, Siti Fajar, Jonny Karunia Fauzi Yusuf, Fauzi Firdaus, Abdan Jamaludin Firdaus, Muhammad Aziz Firzan Nainu Firzan, Firzan Garjito , Triwibowo Ambar Hannisa Rahmaniar Hasnin Harapan Harapan Helma Helma Ikram, Aamer Iqhrammullah, Muhammad Ita M. Nainggolan Ita M. Nainggolan Jentot Tugiyono Kebede, Yohannes Khader, Yousef Khofifah, Safna Koten, Romualdus Antonius Geli Kotfis, Katarzyna Koyanagi, Ai Kretchy, James-Paul Kurnia F. Jamil Kusumah, Ajeng Bella Liani Laksana, Rangga Shalyn Pancasakti Lemu, Yohannes K. Lestari, Danis Putri Lia, Neneng Mamada, Sukamto S. Marlina , Asti Maulana, Lucky Hikmat Memish, Ziad A. Michalak, Izabela Mudatsir Mudatsir Muhamad Azis Firdaus Muniroh, Leny Murti, Ni Nyoman Nanis S. Marzuki Nanis S. Marzuki, Nanis S. Natesan, Senthilkumar Nguendo-Yongsi, H. Blaise Ophinni, Youdiil Pandji Wibawa Dhewantara Pasiriani, Novi Pongpirul, Krit Popy Novita Pasaribu Rachmatullaily Tinakartika Rinda Rademaker, Marius Rahmah, Fina Shofia Rahmat Mulyana Dali Riany, Desmy Rika Rahmawati Rinda, Rachmatulaily Tinakartika Roy Nusa Sah, Ranjit Saktianggi, Panji Probo Sallam, Dina E. Sallam, Malik Samsul Anwar Saputra, Andika Guruh Sasmono, R. Tedjo Sharun, Khan Singh, Karam P. Sirinam, Salin Smith, Lee Sri Hartutik Stoian, Ana M. Subbaram, Kannan Sundari, Fuji Amelia Syahrum Agung Titing Suharti Tiwari, Ruchi Torres-Roman, J. Smith Vento, Sandro Viveiros-Rosa, Sandro G. Wollina, Uwe Yatoo, Mohd I. Yudiana, Yudiana Yufika, Amanda