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Arbain Arbain, Arbain
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Journal : Academia Open

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Pragmatic Aspects of Politeness and Translation Techniques in Wicked 2024 Subtitles Arbain, Arbain; Alsendia, Ibtisam Fairusy; Pane, Widi Syahtia
Academia Open Vol. 10 No. 2 (2025): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.10.2025.11442

Abstract

General Background: Politeness strategies are essential in shaping social interaction and maintaining harmony, particularly in audiovisual translation where linguistic and cultural nuances must be preserved. Specific Background: In the 2024 film Wicked, English dialogues rich in politeness markers are rendered into Indonesian subtitles, facing constraints of space, time, and cultural divergence. Knowledge Gap: While prior studies address politeness strategies or subtitle translation techniques separately, few explore their interplay in Indonesian subtitles for contemporary films. Aims: This study investigates the types of politeness strategies in Wicked’s dialogues and examines the translation techniques applied in their Indonesian subtitles, evaluating their impact on pragmatic meaning. Results: Using Brown and Levinson’s politeness theory and Molina and Albir’s translation taxonomy, findings show positive politeness as the most frequent strategy and literal translation as the most applied technique, though modulation better preserved pragmatic force. Subtitling constraints sometimes altered politeness nuances. Novelty: This research uniquely maps the relationship between politeness strategies and translation techniques in Indonesian subtitles, providing a nuanced understanding of pragmatic preservation in film translation. Implications: The study underscores the need for pragmatic awareness in subtitle translation, advocating for techniques sensitive to both linguistic accuracy and cultural context to enhance cross-cultural communication in audiovisual media. Highlights: Positive politeness dominates Wicked’s dialogues, while modulation better preserves pragmatic force than literal translation. Subtitling constraints can reduce or alter politeness nuances, affecting cross-cultural meaning. Pragmatic awareness is essential for translators to balance linguistic accuracy with cultural sensitivity. Keywords: Politeness Strategy, Translation Technique, Wicked 2024, Subtitle, Pragmatics
Co-Authors Abdul Aziz Abdul Rohman Aldayanti, Risda Alsendia, Ibtisam Fairusy Andriani, Rina Anshori , Sakut Anshori, Sakut Aswad , Muhammad Aullia, Verra Bintan, Yeva Budi, Jesrien Dedi Rahman Nur Desi Ratnasari Dian Nur Anna Dzul Rachman, Dzul Erliana, Utari Esriaty Sega Kendenan Fahmi Gunawan Fahrullah, Fahrullah Firmantoro, Zuhad Aji Geroda, Godefridus Bali Habib Anwar Al Anshori Halidin Halidin, Halidin Halidin, halidin - Handoko Handoko Harry Pudjiwati, Eko Indah Mansyur, Nur Kautsar Eka Wardhana Khoshimov, Mukhriddin M. Ari Prayogo Made Subawo, Made Mar'atun Nabila Meiramova , Saltanat A. Meiramova, Saltanat A. Mohammad Zainuddin, Mohammad Muhamad Fajri, Muhamad MUHAMMAD FADLAN Muhammad Rasyidin Muhammad Yunus Anis Mukti, Hudali Musfirah, Imroh Atul Nanang Sasmita Nur Aeni Putri Gafar Nurjannah Nurjannah Nurkolis Nurkolis, Nurkolis Nurul Chairiyah Pane, Widi Syahtia Praseptian M, Dikky Prihatiningsih, Cindy Dyah Rachman , Dzul Rahmadi Rahmadi Rinda Fitriana Rosmawaty Salsabila, Unik Hanifah sirad, La Ode Sonia Sri Susmiyati Suartini, Suartini Sudadi Sudadi Sugiarto S Sujarwo Sujarwo Suratman Suratman Syeh Hawib Hamzah, Syeh Hawib Titis Hutama Syah, Titis Hutama Wardi Wardi Yovitha Yuliejantiningsih, Yovitha Yulidawati, Rusma Yunus Yunus Yusna Indarsyih Zain, Abd. Rahman