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Anissa Lestari Kadiyono
Fakultas Psikologi Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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The Role Of Self-Efficacy In Technology Readiness Of Women Entrepreneurs In The Fashion Msme Sector Devi, Warda Silvia; Kadiyono, Anissa Lestari; Sulastiana, Marina
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8584

Abstract

In this digital age, digital strategy skills are essential for business sustainability. Nevertheless, many micro-enterprises remain behind due to limited technological competence. This study aims to examine the influence of self-efficacy on the technology readiness of working mothers managing micro businesses in the fashion sector in Bandung City. A total of 114 respondents participated in this study through a paper-based survey using convenience sampling. The instruments used were the Self-Efficacy Scale by Venkatesh et al. (2003) and the Technology Readiness Index by Parasuraman (2000). Based on simple regression analysis, the results showed that self-efficacy did not significantly influence overall technology readiness (p = 0.311). However, there was a significant relationship between self-efficacy and the motivator aspect of technology readiness (p = 0.015). These findings suggest that individuals with higher self-efficacy tend to be more motivated to use technology. Furthermore, external factors such as access to digital tools and training also play an important role in preparing someone to use technology effectively.
Co-Authors Adiansyah, Wandi AF Mirza Firmansyah Agustina Nurshinta Aida Rahmania Airin Triwahyuni Aji Samba Pranata Citra Aldian Ramadhan Andrea Pardosi Andriani, Endah Anisah, Elis Anjani, Sekar Ayu Annida Thian Ardi Maulana, Ardi Ardiwinata, Maya Rosmayati Arfian Arief Budiarto Asmi, Tri Wira Gustari Aulia Anisyah Fassa Bagus Bagaskara Bella Saviera Chindy Yoanita Subandrio Citra, Aji Samba Pranata Deliana, Serawanti Devi, Warda Silvia Diana Harding Diana Harding Diana Harding Elsa Tamara Shalsabila Endang Yuniarti Endang Yuniarti Parmoredjo Erna Susiati Faatin Maimunah Fami Oriza Fasha, Adinda Fathoni Cahyono, Aryo Bima Fatmawati, Indah Fauziyyah Sholeha Tunnisa Fauziyyah Sholeha Tunnissa Febbyros Anmarlina Feby Satya Wirawati Fikri, Aldinel Firmansyah, AF Mirza Galih Aldiansyah Gianti Gunawan Gianti Gunawan Gloria Wilona Kawilarang Gunawan, Gianti Hardiansari, Afiyanti Hardiyanti, Revina Harumi, Kitara Hendriati Agustiani Hendriati Agustiani, Hendriati Hery Susanto Hery Wibowo Hery Wibowo, Hery Hesti Puspitasari Humaira Mumtazah Ismeralda Putri Hasiani Jupitawati, Ratna Kantate, Gloria Karima Astari Kartika Nuradina Khoerunnisa Fiqriyah Kitara Harumi Krisnauli, Vallerie Waldine Kuds, Salsa Bilkis Lesmana, Aditya Candra Lesmana, Aditya Chandra Lisma Aisyatul Azizah Lita Oktaviani Lukmanul Hakim Maksum, M. Farras Marina Sulastiana Maulana Irfan, Maulana Maya Rosmayanti Ardiwinata Maya Rosmayati Ardiwinata Maya Rosmayati Ardiwinata Megawati Batubara Meilani Rohinsa Meilina, Ivana Michellina Agatha MJP, Arif Wibisana Muhammad Eko Heru Saputro Nadine Silvana Chairiza Yaqin Nenny Ika Putri Nisrina Budiana Putri Nugraha, Yus Nur Annisa, Siti Fauziah NURLIAWATI, INTAN Nurul Yanuarti Nyayu Nazihah Khairunnisa Olivia Margareth Simamora Pangestuti, Retno Pasha, Ragnar Prawiranegara, Taqiya Puteri Puti Zandani, Balqis Rahma Talitha Rangga Alam Purnama Rania Ninda Triswanti Raspati, Fasya Adisa Ratna Jupitawati Ratna Jupitawati Rezki Ashriyana rezki ashriyana sulistiobudi Rezki Ashriyana Sulistiobudi Rezki Ashriyana Sulistiobudi Rezki Ashriyana Sulistiobudi Rezki Ashriyana Sulistiobudi Rezki Ashriyana Sulistiobudi, Rezki Ashriyana Rizki Ananda Tiarga Sahadi Humaedi Sekar Afrila Miftakhul Jannah Sekar Ayu Anjani Sekar Ayu Anjani Sekar Ayu Anjani Serawanti Deliana Shafa Jasmine Khoirunnisaa Shafia Islaha Shaufika Virisya Utami Sihaloho, Anselma Ratna Henrieta Subandrio, Chindy Y Sulistiobudi, Rezki Ashriyana Sulistiobudi, Rezki Ashriyana Sulistyobudhi, Rezki Ashriyana Supriyatin, Tintin Surya Cahyadi, Surya Susanto, Wahyu Syaharani, Kamilia Tanjung, Firza Yusani Tasmira, Alya Tiarga, Rizki Ananda Tria Annisa Triwahyuni, Atikah Tunnisa, Fauziyyah Sholeha Utami, Shaufika Virisya Valentina Nami Cane Siburian Vianda Maulidina Viratasya, Aura Wahyu Anoegrah Nur Aprizal Wandi Adiansah, Wandi Wardhani, Admiranti Adhyarizka Widad Zahra Adiba Winbaktianur Winbaktianur Wipangga, Tova Wirawati, Feby Satya Witriani Witriani Yuliana Hanami Yus Nugraha Yus Nugraha Yuyun Hidayat Zahra Purwajatnika Zahra, Marsanda Zahrotur R. Hinduan Zahrotur Rusyda Hinduan Zainal Abidin Zainal Abidin