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Ikon, Indeks dan Simbol dalam Iklan Scarlett Whitening di Youtube Nensiliati, Nensilianti; Damat, Yultriani; Ridwan, Ridwan
Jurnal KIBASP (Kajian Bahasa, Sastra dan Pengajaran) Vol 7 No 1 (2023): Jurnal KIBASP (Kajian Bahasa, Sastra dan Pengajaran)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kibasp.v7i1.6034

Abstract

Penelitian ini bertujuan mendeskripsikan ikon, indeks dan simbol dalam iklan Scarlett Whitening di YouTube menggunakan pendekatan semiotika Charles Sanders Pierce. Sementara itu metode penelitian pada artikel ini menggunakan metode penelitian kualitatif dengan teknik pengambilan data dengan cara mengamati secara cermat video iklan. Simpulan penelitian ini menunjukkan bahwa seluruh trikotomi ikon, indeks, dan simbol yang terdapat pada video iklan Scarlett merujuk pada strategi pemasaran yang dimanfaatkan untuk menonjolkan keaslian dari produk Scarlett Whitening, serta produk yang dapat membuat hari-hari kita bersinar seperti Twice (girl group asal Korea Selatan, Kpop) dan juga memberitahukan bahwa Scarlett produk kecantikan ini sudah terjamin dan terpercaya yang dapat mencerahkan kulit. Dengan pemilihan Twice sebagai star brand ambassador dapat meningkatkan popularitas produk Scarlett sehingga dari penayangan iklan tersebut membuat para masyarakat tertarik memilih Scarlett Whitening sebagai produk kecantikan mereka. Kata Kunci: Iklan, Ikon, Indeks, Simbol, Semiotika
Voicing The Reality of Colonialized Women in The Novel ‘Belenggu’ By Armijn Pane Tang, Muhammad Rapi; Ridwan, Ridwan; Junaedi, Inayah Maharezki
Tamaddun Life Vol 23 No 1 (2024): June
Publisher : Fakultas Sastra - Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/tamaddun.v23i1.714

Abstract

This study explores the representation of women's subjugation during the colonial period in Indonesia through Armijn Pane's novel "Belenggu." Utilizing an interdisciplinary approach that integrates literary sociology, feminist literary criticism, and postcolonial studies, this research provides a comprehensive understanding of how the novel reflects the author's critique of patriarchal societal structures and colonial impacts on indigenous women. The analysis focuses on the main character, Sukartini, highlighting her struggle for equality and autonomy. Despite being educated and progressive, Sukartini is depicted as trapped within socio-cultural and political constraints, influenced by entrenched patriarchal norms and colonial domination. This study reveals the dual layers of oppression faced by women, emphasizing the compounded struggles due to both gender and colonial subjugation. By examining Sukartini's character, the research illustrates how deeply ingrained patriarchal norms and colonial dominance restrict women's roles and voices. The findings contribute to Indonesian literary sociology by expanding the scope of analysis to include gender and postcolonial issues, underscoring the importance of examining literary works through multiple theoretical lenses. Moreover, the study highlights the role of literature in spreading awareness, providing social critique, and inspiring advocacy for gender equality and justice. "Belenggu" serves as a poignant critique of historical and ongoing gender inequality, reinforcing the relevance of literary analysis in understanding and addressing complex social issues. This research offers a nuanced perspective on the socio-political contexts shaping narratives, advocating for continued scholarly attention to literature as a means of promoting social change and a more equitable society.
TRADISI, IDENTITAS NASIONAL, DAN DINAMIKA BUDAYA DALAM NOVEL DUA IBU KARYA ARSWENDO ATMOWILOTO Maharani, Pratiwi
Magistra Andalusia: Jurnal Ilmu Sastra Vol. 6 No. 1 (2024)
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/majis.6.1.146.2024

Abstract

This research investigates tradition, national identity, and cultural dynamics in Arswendo Atmowiloto's Dua Ibu using Stuart Hall's Cultural Studies approach. Qualitative research methods were used to analyze quotations describing aspects of culture and identity in the literary work. Substantial findings highlight the complexity of traditional values, generational value changes, and characters' internal conflicts that reflect cultural transformation in Javanese society. Stuart Hall's theory provides a strong framework for understanding how identity and culture are formed, maintained, and changed in the context of globalization. The relevance of these findings lies in the contribution to the understanding of the dynamics of Indonesian culture and national identity in the era of globalization. The implications of this research provide a basis for policy development that supports the preservation of culture and traditional values. Further research could involve comparative studies with other literary works or interdisciplinary approaches to explore the themes that emerge in this novel.
DEKONSTRUKSI IDENTITAS DAN REALITAS DALAM NOVEL CALABAI: ANALISIS POSTMODERNISME Asia M, Asia M; Ridwan, Ridwan; Ratih, Ratih
Magistra Andalusia: Jurnal Ilmu Sastra Vol. 6 No. 1 (2024)
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/majis.6.1.147.2024

Abstract

This research aims to describe the construction of identity and reality in the novel Calabai by Pepi Al-Bayqunie. The main data source for this research is the novel Calabai by Pepi Al-Bayqunie the method use is qualitative analysis using literature study as a data collection technique. The theory used is Jacques Derrida’s theory of deconstruction. The results of the research show that there is a construction of identity and reality in the character Saidi in the novel Calabai by Pepi Al-Bayqunie the identity presented by the main character in the novel Calabai by Pepi Al-Bayqunie is the existence of a women’s soul that resides in a Saidi who is actually a man and the reality that exists in every event that comes to Saidi as a women with a soul and a bissu. Saidi, who was initially the object of insults, calabai, which was considered a disaster, was actually the opposite of the reality experienced by Saidi in Segeri. It never crossed his mind that a man with a woman’s soul would become the person modt respected and respected by others.
Pengungkapan Kekerasan Seksual Melalui Ikon, Indeks, dan Simbol dalam Film Penyalin Cahaya Pahlevi, Mirza Kamal; Abidin, Aslan; Ridwan, Ridwan
Magistra Andalusia: Jurnal Ilmu Sastra Vol. 5 No. 2 (2023)
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/majis.5.2.131.2023

Abstract

Penelitian ini bertujuan menganalisis ikon, indeks, dan simbol yang muncul dalam film Penyalin Cahaya yang disutradarai Wregas Bhanuteja. Pengungkapan ikon, indeks, simbol, diharapkan lebih membantu memahami tanda-tanda yang muncul berupa bahasa verbal dan visual film Penyalin Cahaya. Adapun teori atau sudut pandang atau teori semiotika mengenai trikotomi ikon, indeks, dan simbol dari Charles Sanders Pierce. Hasil penelitian mengungkapkan bahwa ikon Teater Medusa dan mesin fotokopi, indeks fogging nyamuk dan tone hijau, serta simbol nama Suryani,  semua mengarah ke bentuk-bentuk pengungkapan mengenai kekerasan seksual. Film menjadi alat untuk menyadarkan masyarakat bahwa lembaga pendidikan tidaklah sepenuhnya aman bagi mahasiswa dan mahasiswi dalam menuntut ilmu pengetahuan.
Pelatihan Menulis Puisi bagi Siswa di SMA 13 Makassar Abidin, Aslan; Ridwan, Ridwan; Filawati, Filawati
Seminar Nasional Pengabdian Kepada Masyarakat SEMINAR NASIONAL 2024:PROSIDING EDISI 10
Publisher : Seminar Nasional Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak. Pelatihan menulis puisi bagi siswa di SMA 13 Makassar bertujuan untuk menggali potensi kreativitas siswa dalam menulis puisi serta meningkatkan kemampuan ekspresi diri melalui media sastra. Pelatihan ini diadakan sebagai respons terhadap kurangnya perhatian terhadap pengembangan keterampilan menulis di kalangan siswa, terutama dalam bentuk puisi yang kaya akan nilai estetika dan ekspresi pribadi. Dalam pelatihan ini, siswa diperkenalkan pada teknik dasar menulis puisi, mulai dari pemahaman struktur, penggunaan bahasa yang puitis, hingga cara mengungkapkan ide dan perasaan secara kreatif. Selain itu, pelatihan juga melibatkan diskusi interaktif dan latihan menulis secara langsung, yang bertujuan untuk mengasah keterampilan dan memperkuat rasa percaya diri siswa dalam menuangkan ide-ide mereka dalam bentuk puisi. Hasil dari pelatihan ini diharapkan dapat meningkatkan apresiasi siswa terhadap sastra, serta memberikan mereka sarana untuk mengekspresikan pikiran dan perasaan melalui kata-kata. Dengan pendekatan yang menyenangkan dan aplikatif, diharapkan siswa dapat menghasilkan karya puisi yang tidak hanya mencerminkan kreativitas, tetapi juga membentuk karakter positif dalam diri mereka. Kata kunci: Pelatihan, menulis puisi
Dampak Kekerasan Terhadap Karakter Utama Dalam Novel 00.00 Karya Ameylia Falensia: Sosiologi Sastra Alan Swingewood Nensilianti, Nensilianti; Ridwan, Ridwan; Wiastra, Wulandari
PARAFRASE : Jurnal Kajian Kebahasaan & Kesastraan Vol 24 No 2 (2024): Parafrase Vol. 24 No. 2 Oktober, 2024
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/parafrase.v24i2.10823

Abstract

This study aims to analyse the influence of violence on the character development of the main character in the novel 00.00, by Ameylia Falensia using Alan Swengwood's sociology of literature theory approach. The background of this research is driven by the lack of research that specifically explores the impact of violence from a social perspective in contemporary literary works. Most previous studies focus more on the representation of violence, without exploring how the violence affects the evolution of the main character in the context of social structure, character change, and relationship dynamics. Through this research, it is hoped to bridge the gap by highlighting how violence not only shapes individual identities, but also reflects broader social dynamics in the novel's narrative. The results of this study are expected to make a new contribution to the study of literary sociology, especially in understanding the impact of violence, through Swengwood's view of social structure, character change, and relationship dynamics. This research uses a qualitative approach. The type of research used is descriptive research. This analysis uses the theory of literary sociology according to Alan Swingwood. The results show that how the impact of violence is very influential on the main character, which involves social structure, character change, and relationship dynamics in the novel ‘00.00, by Ameylia Falensia. The findings of this study are expected to provide new insights for readers to be more sensitive to issues of violence in society and how to respond to it with solutions that focus on social justice.
KEBEBASAN TOKOH PEREMPUAN DALAM NOVEL PADA SEBUAH KAPAL KARYA N.H. DINI: KAJIAN FEMINISME Nensilianti, Nensilianti; Ridwan, Ridwan; Shalsabilah Z, Shafira
SEBASA Jurnal Pendidikan Bahasa dan Sastra Vol 7 No 2 (2024): SeBaSa
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/sbs.v7i2.25885

Abstract

Women are complex creatures with diverse lives, thus giving rise to a continuous and broad discourse on women's studies. Various approaches are taken to achieve women's liberation, and one of these approaches is the use of literary works. This article aims to examine women's freedom in the novel "Pada Sebuah Kapal" by N.H. Dini using feminist studies. The research method used is qualitative with feminist analysis techniques. The results of the study show that the novel "Pada Sebuah Kapal" focuses on the depiction of women and their rights. Solidarity among women and efforts to rebel against social expectations, this novel encourages deep reflection on the role of women and their rights in a patriarchal society. This is illustrated in quotes that show women's freedom over themselves, and households, women's freedom in education, and women's freedom in the economic field, as well as in communication.
REPRESENTASI ALAM DALAM NOVEL SRIMENANTI KARYA JOKO PINURBO: EKOKRITIK GERD GARRARD M, Asia,; Ridwan, Ridwan; Mustika, Indah
SEBASA Jurnal Pendidikan Bahasa dan Sastra Vol 7 No 2 (2024): SeBaSa
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/sbs.v7i2.25931

Abstract

This study aims to analyse the ecological representation in the novel ‘Srimenanti’ by Joko Pinurbo using Greg Garrard's ecocritical theory. Ecocriticism is one of the theories in literary studies that examines the relationship between literary works and nature and the environment. This approach focuses on how nature is depicted in literature, as well as the impact of human activities on the environment. In ecocritical theory, nature is considered an active agent that interacts with culture, and literary works can be a means to criticise ecological damage and illustrate the interdependence between humans and the environment. This research is important because it can show how literature, such as Joko Pinurbo's, reflects ecological awareness through vivid images of nature and its social relevance. Joko Pinurbo, known as a poet with a simple yet profound language style, often depicts his closeness to nature and social problems related to the exploitation of nature. By using an ecocritical approach, Pinurbo's works can be interpreted as reflections on human relationships with nature as well as criticism of environmental degradation. Therefore, Joko Pinurbo's works have significant relevance in the discourse of literature and ecology, and are important to be further analysed through an ecocritical perspective to understand more deeply their influence on people's ecological awareness.
Pelatihan Menulis Karya Sastra Puisi di SMA 13 Makassar Abidin, Aslan; Ridwan; Filawati
Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): Jurnal Pengabdian Masyarakat (AbdiMas)
Publisher : Jurusan Pendidikan Teknik Elektro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/abdimas.v2i2.4156

Abstract

Reading and writing skills are one of the most important language skills needed by students. Good reading habits will develop self-awareness to explore language, enrich vocabulary, seek inspiration and encourage students' creative thinking when writing literary works, especially poetry. Therefore, creative strategies are needed to increase students' potential and interest, including training writing skills, especially writing literary works. This partnership program is implemented in the form of poetry writing training at SMA 13 Makassar. 13 Makassar. This training aims to increase students' knowledge and skills in writing poetry. This activity is in line with the Tri Dharma of Higher Education which provides learning experiences for students through the practice of literary writing skills. literary writing skills. The method used in this activity is by practicing writing poetry based on topics that are interesting to children. The objectives to be achieved from this PKM activity are as follows: (1) to motivate students about the importance of gaining aesthetic and intellectual knowledge through reading literary works; (2) students gain knowledge (theoretical) about good writing techniques so that students are able to communicate their ideas in the form of poetry. communicate their ideas in the form of poetry; (3) create a poetic climate that can make students enjoy reading and writing poetry; (4) improve the intellectual quality of students by continuing to share knowledge and provide adequate training on the basics of writing poetry. the basics of writing good poetry; and (5) publishing an anthology of students' poetry to give students pride. anthology of students' poetry to provide intellectual pride for having creating and publishing poetry artworks.
Co-Authors Abd. Kadir T, Nabila Adhalia Wanafesyahan, Fahira Adinda Khoirunnisa Ahmadi, Hayana Amaliah M, Resky Apriliya, Dela Ardisa, Ardisa Asia Asia M Asia M Asia M, Asia M Asia*, Asia Aslan Abidin Aslan Abidin, Aslan Asriadi Atika Suri Ramadani Bunga , Vionanda Toding Bungatang Bungatang Charla, Yeremia Damat, Yultriani Davina, Davina Diana, Ririn Sefty Djuanda Djuanda, Djuanda Dwi Rahmi Apriliya F.Z, Miftahuljannah Filawati Filawati Filawati Fitri Ramadhani Galenta, Novita Hamdiah Sudirman Hamid, Reski Aulia Hastab, Nur Amalia Hendra Pratama Putra Hidayanti, Novy Humaira, Annisa Nur Afiat Imelia Kristi Rante Allo Inhilda, Inul Ishak Ishak Istiqamah, Putri Nur Ita Rosvita Jihan Atikah Johar Amir Junaedi, Inayah Maharezki Kurnia Ramadani Latif, Vivi Adriana Lisma Lisma, Lisma Lulyastuti Lulyastuti M, Asia M, Asia, Maharezki, Inayah Mahmudah Mahmudah Muhammad Alfian Tuflih Muhammad Rapi Mustika, Indah Mutiara Sari Ahmad Nensilianti Nensilianti Nensilianti Nensilianti Nensilianti nensilianti Nensilianti Ningrum Amalia Putri Nuna nk, Nurhidayah Aprilia Nur Amalia Hastab Nurul Aini Nurul Syafiqah Nuryuliati, Nuryuliati Pahlevi, Mirza Kamal Pratidina, Nur Ainun Pratiwi Pratiwi Puspa Darwini, Nurul Fadhilah Putra, Hendra Pratama Putra, Pauzan Ramadan Rahmah Indryani Rahmah Indryani Ramadani, Aulia Magfira Ramadhan, Nur Syawaluddin Rante Allo, Imel Kristi Rasding, Reski Fajria ratih ratih Rembon, Earline Griselda Riska Nadia, Riska Nadia Sakti M, Reztu Dwi Saputra, Yusril Shalsabilah Z, Shafira Siti Nurjihan Indasari Srikandi Apriliyani Srikandi Apriliyani Suarni Syam Saguni, Suarni Syam Sumarni Syafiqah*, Nurul Syafiqah, Nurul Syahril, Ainun Sang Fajar Talib, Arianti Tang, Muhammad Rapi Taufik Natsir Tuflih, Muhammad Alfian Umar Thamrin Vanesa, Vanesa Wiastra, Wulandari Wiwik Handayani Wulan Fadillah Wulandari Wulandari, Welda Yuliana Yuliana Yuliana Yuliana Yusuf, Dwi Anggita Zaskia Rahmadhani