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All Journal Humaniora Jurnal Pariwisata Pesona Jurnal Ilmu Komunikasi Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal Kajian Bali Al-Jami'ah: Journal of Islamic Studies Jurnal Terapan Abdimas ProTVF Masyarakat, Kebudayaan dan Politik ETTISAL Journal of Communication Jurnal Studi Komunikasi Ekspektra: Jurnal Bisnis & Manajemen PRofesi Humas SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora SINERGI: Jurnal Ilmiah Ilmu Manajemen Nyimak: Journal of Communication Journal of Economic, Bussines and Accounting (COSTING) Lontar : Jurnal Ilmu Komunikasi Sebatik COMMED: Jurnal Komunikasi dan Media JIKE : Jurnal Ilmu Komunikasi Efek Ayumi : Jurnal Budaya, Bahasa, dan Sastra Jurnal Komunikasi Profesional Jurnal Profetik Simulacra Jurnal Riset Komunikasi Gema Kampus IISIP YAPIS Biak Jurnal Penelitian Sosial Ilmu Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Audience Communication Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial Jurnal Komunikasi Pendidikan The Journal of Society and Media Jurnal Politikom Indonesiana Journal of Applied Science, Engineering, Technology, and Education Tuturlogi: Journal of Southeast Asian Communication JBMR: Journal of Business and Management Review Jurnal Scientia Journal of Management and Bussines (JOMB) International Journal Of Science, Technology & Management (IJSTM) International Journal of Environmental, Sustainability, and Social Science Jurnal Pewarta Indonesia Jurnal Media dan Komunikasi International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Journal of Applied Business, Taxation and Economics Reseach Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan PARAHITA : Jurnal Pengabdian kepada Masyarakat Soetomo Communication and Humanities Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Multidisiplin Madani (MUDIMA) Indonesian Journal of Business Analytics (IJBA) International Journal of Humanities Education and Social Sciences Jurnal Locus Penelitian dan Pengabdian Formosa Journal of Social Sciences (FJSS) Jurnal Politik Jurnal Indonesia Sosial Sains Jurnal Pendidikan Indonesia (Japendi) Cerdika: Jurnal Ilmiah Indonesia Eduvest - Journal of Universal Studies ATHENA: Journal of Social Culture and Society Innovative: Journal Of Social Science Research Mediator: Jurnal Komunikasi MILRev: Metro Islamic Law Review Jurnal Spektrum Komunikasi Jurnal Komunikasi Indonesia Asian Journal of Management, Entrepreneurship and Social Science Jurnal Kawistara Komunikatif : Jurnal Ilmiah Komunikasi Open Access DRIVERset

Daniel Susilo

Universitas Bunda Mulia

Author-ID : 628176

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Physics Public Health Social Sciences Transportation Other

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Designing profile products as promotional media for brin publishers Cempaka Destcarolina Natalita; Daniel Susilo
Jurnal Komunikasi Profesional Vol. 6 No. 2 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2055.787 KB)

The development of BRIN (Indonesian Research and Innovation Bureau) publishers today is inseparable from the important role of the development of Information and Communication Technology. Its utilization brings the community into the era of 4.0 whose use is through digital systems. Through these developments, BRIN Publishers are required to transform, the transformation carried out is a change in the offering that used to be physical products now into digital products and publishing services in the form of open access and utilizing social media as a tool in promotional media. Based on this, it encourages BRIN publishers to form promotional strategies using new media. Profile products are used as a promotional medium for BRIN publishers who are expected to create a good perception in building brand awareness and impact BRIN publisher engagement. This research uses a case study perspective, where one of the researchers takes an internship at the BRIN publisher The results of the profile product are expected to be an asset that can be officially uploaded into one of BRIN's social media platforms.

Jaringan dan Komentar Viral Marketing Pantene Indonesia Miracles Hair Supplement Baru Pada Akun Youtube Pantene Indonesia Francisca Bertha Vistika Putri; Daniel Susilo; Agustinus Rusdianto Berto
Jurnal Komunikasi Profesional Vol. 6 No. 3 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Viral marketing is the main goal of marketers in conveying messages so that their products or services can be seen by many people. However, viral marketing does not always get a positive response from the public. In this study, the researcher wanted to see how the network was formed so that the advertisement for the New Pantene Miracles Hair Supplement could go viral and comment on the advertisement on Youtube. Apart from that, we also saw the impact of the Viral advertisement after several months of being broadcast on Youtube on other media such as Twitter. That way, this research is expected to be a reference for marketers in creating viral marketing. This research uses the social network analytic method by analyzing Youtube networks and comments with the help of the Netlytic and Gephi applications. The results found that the network on Youtube did not form a large group because many comments were independent, while in terms of comments tended to be positive. While on Twitter, a small network of conversations is still formed after three months of advertisements. However, the comments are more in the direction of the Pantene campaign about tired hair and the network is not large considering the number of people who post this content is not as many as when the ad was running.

The effect of content marketing on purchase intention through customer engagement as variable mediation Maheza Prasetya; Daniel Susilo
Jurnal Komunikasi Profesional Vol. 6 No. 5 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

This study aims to determine whether or not the influence of content marketing from the @Planetban Instagram account on consumers purchase intentions through customer engagement. This study uses several concepts such as social media marketing, content marketing, purchase intention, and customer engagement. The results of this study showed that there is the influence of content marketing on purchase intention mediated by R-Square results explain the influence of content marketing (X) and customer engagement (Y1) is able to explain the variability of purchase intention (Y2) construct of 52.8% and the remaining 47.2% explained by other constructs outside the studied in this study. The results show that in influencing consumer purchase intention indirectly, Planet Ban successfully utilizes Instagram @Planetban as a container to conduct marketing activities wrapped in a message strategy through content marketing to create a purchase intention response in the minds of consumers through customer engagement.

Alfamart brand communication on expansion retail business in the Philippines Ashri Fatria; Daniel Susilo; Rismi Juliadi
Jurnal Komunikasi Profesional Vol. 6 No. 6 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v6i6.5721

ABSTRACT In a guideline, the global brand company is broadly positioned around the world. In case the brand could be a premium estimated brand, it could be a premium cost around the world. The application of a global brand ought to too be indivisible from the part of the branding and key communication that makes difference in companies entering the domain of other countries. But what makes a brand profitable and how profitable is it? What could be a global brand and why are there still neighborhood brands? The spread of the COVID-19 pandemic in Southeast Asia, made global business lines run slowly and had to force business people to rack their brains to survive during a pandemic. The establishment of a lockdown policy has also hampered the distribution of retail goods as one of the impacts of the COVID-19 pandemic. However, it is different from Alfamart, which was able to survive during the pandemic with a decrease in net profit at the end of the third quarter of 2020 with a fairly small figure of -1.85% (Hafiyyan, 2020a). One of the strategies revealed is the expansion of Alfamart received a positive response in the Philippines competing 7-Eleven, Mini-Stop, Allday, Family Mart, and Lawson. So throughout 2020 Alfamart managed to open more than 1.000 new stores in Metro Manila and nearby province. The global brand communication strategy used by Alfamart to deliver strong brand awareness to Filipino customer mind and made Alfamart's brand positioning as a super minimart that serves the community. According to the above exposures, Alfamart is considered a successful brand in Indonesia that expand its global retail business in Southeast Asia since the COVID-19 pandemic that spread throughout the world. It is exciting research, Alfamart has not become the primary choice of consumers to shop at minimart or convenience stores in the Indonesian market itself. It is also inseparable from the brand communication strategy used by Alfamart to build strong brand awareness in Filipino consumers' minds. This research method is the case study, continuing to data analysis using the pattern matching of the informant insights and findings. The authors focus on describing the strategy of Alfamart Philippines to communicate its brand awareness in the community. Then, analyze the pattern matching of Filipino customers’ perceived brand of Alfamart through interviews with informants. The research findings are that Alfamart has expanded rapidly to open more than 1.200 stores since 2014 to help the community at Barangay (a remote area of the Philippines) for jobs and serve groceries product especially frozen food so that Alfamart become an "extended pantry" to their home. Alfamart’s accessibility and brand positioning as super minimart for Filipino customers built strong brand awareness as a global brand from Indonesia.

Strategi Komunikasi Tentara dalam Upaya Membantu Pengamanan Pilkades Serentak di Kabupaten Ciamis Endik Hidayat; Daniel Susilo; Teguh Anggoro
Jurnal Komunikasi Profesional Vol. 7 No. 1 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

This research elaborates on the communication strategy of the security forces, especially the military, in assisting the Ciamis local government, the activity in question is the holding of simultaneous head elections. Because there are still few studies on the military in Indonesia, the location research in Ciamis tries to fill this gap. The unit of analysis used is the theory of mass communication and the concept of communication strategy. This study uses a qualitative focus method on the phenomenon of simultaneous village head elections in 72 villages in Ciamis Regency. This study found that there are two categories of military strategic communications. First, a social communication strategy that is open and closed or called clandestine. Second, mass media and social media communication strategy. There were two important events that were able to attract the attention of the public and the mass media, namely during the readiness call for the security forces for the village head election on March 25 2022 and the holding of simultaneous elections for 72 villages on March 27 2022

Semiotic Analysis of Jokowi’s Instagram Account About G20 Faisal Mohamed Kadir; Daniel Susilo
Jurnal Audience: Jurnal Ilmu Komunikasi Vol 6, No 1 (2023): FEBRUARI 2023
Publisher : COMMUNICATION MAJOR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v6i1.7837

Indonesia has the honor to be the leader of G20 forum. As the country with unique diversities, its great economy and social development, also leadership dynamics have led to urgency to analyze Indonesian performance in G20, that includes the president of Indonesia named Jokowi. Jokowi has been a great spotlight for Indonesia in almost a decade; therefore, the data is more than enough to be analyzed with semiotic analysis. Saussure’s semiotic analysis has its in-depth technique regarding the language dynamics since Indonesia is strongly affiliated to social alignment. Jokowi’s performance is placed in his Instagram account, using Saussure’s Semiotic analysis we could discover strong multivectorism results in his identity politics in his diplomatic interest behind Jokowi and G20 forum. To understand and discover is to prepare and improve for the better research perspective around the government.Keywords: Multivectorism; Identity Politics; Jokowi; G20 Forum; Diplomatic Interest

Hastags and Digital Mobilization Movements (DMO): Communication Network Analysis on #BubarkanPOLRI vs #Polripresisi Hastags on Twitter Social Media Leo Nando Sastro; Daniel Susilo; Teguh Dwi Putranto
Jurnal Komunikasi Profesional Vol. 7 No. 3 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i3.6348

This study examines the role of hastags (#BubarkanPOLRI) that first appeared during the Buaya vs Cicak incident where the KPK wiretapped case against the Kabareskrim Mabes Polri which was allegedly involved in disbursing funds from Bank Century customers. Hastag (#BubarkanPolri) Reappeared during the riots at the Kanjuruhan Malang stadium as quoted from the @akmalmarhali20 account "Tear gas shooting is one of the causes of dozens of deaths at Kanjuruhan stadium, STOP COMPETITION ON HUMANITARIAN GROUNDS #Jokowi #BubarkanPOLRI" and @chewulandari__ "Please have a tragedy in Malang to be resolved. Don't ask who's wrong anymore, but ask WHO IS LYING! 1 The police if they turn back the data attacking the community is easy, while the 1000 people shout the dakta is useless. Let alone #BubarkanPOLRI #UsutTuntasTragediKanjuruhan". As well as #polripresisi as a reaction that arises from the development of cases that tarnish the good name of the National Police. As quoted from the @PolsekSebbar account "West Sebatik Police personnel appeal to residents to continue to maintain kamtibmas if there is a problem immediately reported to the Police" and @PolsekLbkPakam "Lubuk Pakam Police SPKT service to the community who make Reports of Loss of Important Letters. Served humanistically, comfortably, and free of levies". This study aims to continue the previous research by comparing two different hastags, namely, #BubarkanPOLRI and #polripresisi to see if the difference in hashtags can have an impact on mobilization between the two fences. #Polripresisi able to create mobilization as measured by the number of network structures formed compared to #BubarkanPOLRI that tend to show the emotions of Twitter users about their dissatisfaction with the Polri as a State institution that should be able to protect and protect the community, of course, the goal is for the National Police to immediately fix themselves with all the dark records that already have, the analysis of this study shows how actors use hastags to get support among twitter users for United in upholding justice.

DIGITAL MARKETING MODEL OF INDOMIE ICE CREAM’S VIRAL MARKETING Daniel Susilo; Lu Hui Chen
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 2 No. 5 (2023): April
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v2i5.760

Industry progressed significantly day by day, especially in digital era. Indonesia doesn’t escape this loop especially with their cultured habit and the way they consume trusted product. This time Indomie shines again as the product looked by everyone due to their flashy new product named Indomie Ice Cream. Indomie Ice Cream and the Ice Cream’s sweetened clashed each other, yet people in Twitter still so eager to buy it and taste it themselves. With SWOT analysis, this research shows how Indomie makes an advanced impact through opportunities even though the type of product isn’t dominantly loved by people like regular Indomie or regular ice cream.

The resilience of Balinese Tourism News during Post Covid-19 Pandemic Daniel Susilo; Lu Hui Chen
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 6 (2023): IJHESS JUNE 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i6.544

Tourism is like the industry and realistic example how to build a utopia. Tourism destination is like a real heaven to some people where they relax themselves and taking temporary happiness even though it’s costy. However, in Bali, it isn’t always looks like green grass. With analysis Google news traffic, we can see connected narrations through different public statement even though the news site is diverse. As a result, Bali is facing a new Divide et Impera circumstances using UU ITE tools.

MEANING AND REPRESENTATION OF BEAUTIFUL WOMEN IN THE FILM INSATIABLE Veren Viriya; Daniel Susilo
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1518

Beauty standards arise because of the construction of society. There is a myth that says that if a woman is beautiful and conforms to those standards of beauty, then she gets a lot of privileges. Digital media is one of the factors that makes this social construction happen. The researcher uses a qualitative research method with semiotic analysis techniques by Roland Barthes to help find the signs contained in the film Insatiable and interpret these signs according to the meaning of denotation, connotation,and myth. The theory used to support this research is Roland Barthes' theory of semiotics and the theory of social realityconstruction put forward by Peter L. Berger and Thomas Luckman. The film Insatiable represents beautiful women who conform to society's standards. Beautiful women also dress neatly and use makeup, more trusted by society, whatever they say will be justified, and they can play on someone's feelings.

Co-Authors Abdul Kodir Abdul Kodir Adindityo Achita Putra Afriul Zikri Agatha, Gabrielle Agus Baihaqi Agustinus Rusdianto Berto Akhmad Qomaru Zaman Al Briham Jarmal, Al Briham Alfian Adi Saputra Amirul Mustofa Anastasia Michelle Angel Paulina Ansyah, Rahmat Hussein Andri Anugerah, Cendera Rizky Ashri Esy Fatria Ashri Fatria Aufa Izzuddin Baihaqi Babus Salam Bagong Suyanto Baihaqi, Aufa Izzudin Batara, Hansen Buamonabot, Irfandi Carl C.G. Dizon Carlo Magno T. Mendoza Cempaka Destcarolina Natalita Charles Julian Santos Navarro Chininta Rizka Angelia Cindy Novita Chandra Dalangin, John Jerico Diah Ariani Arimbi Dizon, Carl C. G. Dizon, Carl C.G. Dominika Dwi Retnani Srinarwati Eben Haezer Endah Murwani, Endah Endik Hidayat Endik Hidayat Faisal Mohamed Kadir Farida Farida Francisca Bertha Vistika Putri Garcia, Erica Monica A. Genny Gustina Sari Geraldine, Viola Girsang, Lasmery Rosentauly Meissalinya Guellica Agnesia Claudia Thanos Gunawan, Calvin Hansen Batara Harliantara Harliantara Hery, Asep Hidayat, Endik Hilarius Bambang Winarko, Hilarius Bambang I Gusti Ngurah Sarjana I Gusti Ngurah Sarjana Ida Ayu Laksmita Sari Indyawati, Lilik Irmia Fitriyah Irmia Fitriyah Jason Enroe Wijaya Jessica A Larasati Jessica Aisyah Larasati Jessica Bong Natasha Juliadi, Rismi Justyne Artha Thehawijaya Karina, Vega Kustiwa, Agus Leo Nando Sastro Lilik Indyawati Lilis Rucirisyanti Lu Hui Chen Lu Hui Chen Maheza Prasetya Marco Triary Hardy Maria Theresia Lestari Mola Neu Maria Tiara Mario Philip Silalahi Mega Primatama Meithiana Indrasari Meithiana Indrasari, Meithiana Menayang, Alfred Pieter Mendoza, Carlo Magno T. Michael Michelle Coritama Mochamad Taufiq Kolil Mohammad Ali Khan Muhammad Maulana Isthiqlal Rachim Mujiono Mujiono Mujiono Mujiono Murtiningsih, Bertha Sri Eko Nataleo, Sally Naufal Bagus Luthansa Navarro, Charles Julian Santos Nevrettia Christantyawati, Nevrettia Nibrosu Rohid Nur’annafi Farni Syam Maella Obadyah, Ariel Barlian Octaviana, Vanisha Olinne Citra Rhamadany Pasaribu, Sara Debora Uli Prasetyo, Iwan Joko Puji Rianto Putranto, Teguh Dwi Putri Amira Rahma Sugihartati Redi Panuju Redi Panuju Redi Panuju, Redi Rismi Juliadi Robi’ah Machtumah Malayati Roesli, Mohammad Rosyidatuzzahro Anisyukurlillah Rudiansyah, R. Salam, Babus Sam, Toong Hai Santos, Maria Clara K. Santos, Roberto Rudolf T. Santos, Roberto Rudolf Torres Setiawati, Titin Siti Kasanah Smith, Juan Carlos M. Sufa, Siska Armawati Sugihartati, Rahma Susanto, Hery Agus Susi Nurdinaningsih Tammubua, Milcha Handayani Tangguh Okta Wibowo Teguh Anggoro Thammasat Pitakpon Thanos, Guellica Agnesia Claudia Timotius, Elkana Toong Hai Sam Ummy Chairiyah Vashti Velda Verianto Veren Viriya Vidal, Mateo Jose A. Wahyudi, Risky Wilson, Arnold Wungubelen, Maria Mersi A. Yenny Yenny Yosef Budi Susanto Yustianti, Surti Yustianti, Surti Zulaikha Zulaikha

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