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All Journal Cakrawala Pendidikan Jurnal Pendidikan Jasmani Indonesia Publikasi Pendidikan JURNAL KEPEMIMPINAN DAN PENGURUSAN SEKOLAH JOIV : International Journal on Informatics Visualization Jurnal Riset Ekonomi dan Bisnis Edukasi Islami: Jurnal Pendidikan Islam Jurnal Pengabdian Masyarakat AbdiMas Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan ABDIMAS SILIWANGI Jurnal Basicedu Jurnal SPORTIF : Jurnal Penelitian Pembelajaran Jurnal Administrasi dan Manajemen JE (Journal of Empowerment) Diklat Review : Jurnal manajemen pendidikan dan pelatihan Journal of Physical and Outdoor Education JIKA (Jurnal Informatika) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Media Teknik dan Sistem Industri ATRABIS: Jurnal Administrasi Bisnis (e-Journal) JRAK (Jurnal Riset Akuntansi dan Bisnis) (e-Journal) Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Dharma Bhakti Ekuitas Media Jurnal Informatika Academic Journal of Computer Science Research (AJCSR) Jurnal El Audi Cendekiawan: Jurnal Pendidikan dan Studi Keislaman Jurnal Basicedu Cendekia: Jurnal Ilmu Sosial, Bahasa dan Pendidikan Abdi Teknoyasa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Applied Science Eduvest - Journal of Universal Studies Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan SOROT: Jurnal Pengabdian Kepada Masyarakat Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Aksara Raga LITERA ABDI: Jurnal Pengabdian Masyarakat
Sri Widaningsih, Sri
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Rancangan Strategi Media Sosial (SOSTAC) untuk Pemasaran Usaha Thrift IdeOutfitku di Pekanbaru 2025 Toruan, Septina Putri Nola Lbn; Widaningsih, Sri
eProceedings of Applied Science Vol. 11 No. 5 (2025): Oktober 2025
Publisher : eProceedings of Applied Science

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak — Penelitian ini bertujuan merancang strategi media sosial yang efektif untuk mendukung pemasaran usaha thrift IdeOutfitku di Pekanbaru 2025, seiring tren thrifting yang mneingkat dikalangan generasi muda dan tingginya penggunaan media sosial di Indonesia. Berdasarkan survei Goodstats (2022), 49,4% masyarakat pernah Melakukan thrifting, sementara BPS menunjukkan impor pakaian bekas pada 2022 mencapai 26,22 ton, meningkat dari 8 ton pada 2021. Penelitian ini menggunakan metode kualitatif deskriptif dengan menggunakan kerangka SOSTAC (Situation Analysis, Objectives, Strategy, Tactics, Action, Control). Data diperoleh melalui observasi non-partisipatif akun media sosial dan wawancara mendalam dengan pemilik usaha serta konsumen. Analisis situasi menggunakan SWOT, perumusan tujuan dengan 5S(Sell,Serve,Speak,Save,Sizzle), strategi berbasis STP(Segmenting,Targeting,Positioning), taktik mengacu pada bauran pemasaran 4P(Product,Price,Place,Promotion), aksi berupa kalender konten TikTok bulanan, dan control melalui evaluasi insight. Hasil menunjukkan TikTok sebagai kanal utama dan Instagram sebagai pendukung meningkatkan visibilitas merek, interaksi audiens, dan potensi penjualan. Kesimpulannya, startegi berbasis SOSTAC relevan dan efektif untuk memperkuat pemasaran digital UMKM thrift, dengan implikasi sebagai panduan praktis adaptif terhadap tren dan perilaku konsumen di era digital. Kata kunci— Strategi Media Sosial, Pemasaran, Thrift Shop, SOSTAC, TikTok
GoEkopz: An E-Koperasi and Marketplace Synergy of Koperasi MSMEs Model Platform - Case Study: Koperasi Giat, eKopz Startup, PPKM Community Hendriyanto, Robbi; Agung, Anak Agung Gde; Mandasari, Rizza Indah Mega; Widaningsih, Sri; Setyorini, Retno
JOIV : International Journal on Informatics Visualization Vol 7, No 3 (2023)
Publisher : Society of Visual Informatics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/joiv.7.3.2048

Abstract

With a population of 273.5 million in 2020, the people's economy is very important for Indonesia. The populist economic model has existed in Indonesia for a long time, locally known as “Koperasi”. However, Koperasi could not keep up with information and technology in the industrial 4.0 era. When other industrial models adopt information technology massively, Koperasi seems to struggle to shift from the conventional model. Slowly but surely, Koperasi become less popular, especially among Generation Z, who considers information technology part of their daily needs and lifestyle. The scope of Koperasi’sbusiness shrinks and becomes limited, along with their business capital. On the other hand, information technology provides opportunities for small and medium-sized entrepreneurs. The data shows that this sector contributes to 60.5% of the national GDP, absorbs 96.9% of the workforce, and provides 99.9% of total employment. Unfortunately, many Micro, Small, and Medium Enterprises (MSME) have limited capital and tend to prefer fintech services that offer easier accessibility than Koperasi. This paper aims to propose an E-Koperasi and the synergy of Koperasi and MSMEs model platform, specifically the digital marketplace platform. We design the platform requirements using the Software Requirement Specification with the User Acceptance Test. As a result, an application is developed as a model platform available for Koperasi and MSMEs. The platform is proposed to support the Government’s program to digitalize the Koperasi and the MSMEs and increase their competitiveness in Industrial 4.0.
Co-Authors Ade Irma Susanty Aeni Latifah Agung, Anak Agung Gde Agus Suheri Al Farisi, Yudha Ali Budiman Alvin Gunardi Nugraha Amalia Sapriati Amelia Wulandari Amrie, Rafly Yusrizal Angelina, Naela Muna Ani Pristiawati Arfan Rozali, Arly Maulana Arifin, Andry Arlin Ferlina Mochamad Trenggana Askar, Nasywaa Nathania Asmara, Henry Astri Wulandari Ati Mustikasari Avisianiy, Juzzannah Bethani Suryawardani Budiardjo, Prakhasya Arif Cecep Hilman Choiruman, Doni Dadang Sahroni Dadang Sahroni, Dadang Darmana, Feniawati Devie Ryana Suchendra Dini, Sabrina Ainun Ramadahan Dwi Nur Kholif, Ulfia Dzaky, Dhaifullah Elia Daryati Erliany Syaodih Fathir Allaam , Muhammad Fauzan, Dzaki Ali Fauziyana, Tiara Tsaniya Febrianti, Erica Fia Alifah Putri Fugiyar Suherman Gamawanto, Rayhan Rahmat Aziz Gita Febria Friskawati gugun gunawan Hadyansah , Diky Hariyadhi, Muhammad Helmi Harrie Lutfie Heru Nugroho Hoerudin, Heri Husaeni, Ahmad Ilham Taupik Muhamad Hendarmin Illahi, Rizki Jayawarsa, A.A. Ketut Jihad, Muhammad Prabu Kayla Davina Khairat, Nadiatul Kun Nurachadijat Kusmiat, Erni Lesmana, Athallah Jordan Lesmana, Fino Ramadhan Lina Karlina Lumbantoruan, Albert Soaduon M Yusuf Ramadhan Mahdani, Zam Zam Marcelino, Dandy Mariati Siagian, Sophia Mulyana, Nurdin Mulyani, Martina Mulyawan Safwandy Nugraha Muttaqin, Hadian Zainal Nasrudin, Endin Neti Hasanah Nia Ardianingsih Nia Novitasari Novianti, Alviaderi Nugraha, Mulyawan Shafwandi Nurdin Mulyana Nurhaliza, Devia Nursyamsi, Muhammad Yusuf Octaviani , Armelia Tri Pratama, Yudha Putri, Farsya Laita RA Paramita Mayadewi Ramdhan Ramadhani Retno Setyorini Rezqi, Nandang Laras Rini Handayani Rizqullah, Muhammad Dary Rizza Indah Mega Mandasari Robbi Hendriyanto Ruliyanti, Siti Rusdi, Habibur Ruslan Prananda Safira Rizki, Ratu Devi Salsabila, Ainun Sijabat, Tri Salina Silfia, Zeni Nur Silvy Juditya Siti Qomariah Suhada Sukma Juita, Bunga Sulaeman, Helmi Sumbara Hambali Supriyatni, Deswita Suyanto, AMA Tarigan, Febby Oktalina BR Taufan Umbara Toruan, Septina Putri Nola Lbn Ucu Rahayu Veny Juniardi Hadi Veny Juniarni Hardi Wardani Muhamad Wiyati, Retno Yurna Yurna Zahid Ilyas, Muhammad Daffa