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Rancangan Strategi Media Sosial (SOSTAC) untuk Pemasaran Usaha Thrift IdeOutfitku di Pekanbaru 2025 Toruan, Septina Putri Nola Lbn; Widaningsih, Sri
eProceedings of Applied Science Vol. 11 No. 5 (2025): Oktober 2025
Publisher : eProceedings of Applied Science

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak — Penelitian ini bertujuan merancang strategi media sosial yang efektif untuk mendukung pemasaran usaha thrift IdeOutfitku di Pekanbaru 2025, seiring tren thrifting yang mneingkat dikalangan generasi muda dan tingginya penggunaan media sosial di Indonesia. Berdasarkan survei Goodstats (2022), 49,4% masyarakat pernah Melakukan thrifting, sementara BPS menunjukkan impor pakaian bekas pada 2022 mencapai 26,22 ton, meningkat dari 8 ton pada 2021. Penelitian ini menggunakan metode kualitatif deskriptif dengan menggunakan kerangka SOSTAC (Situation Analysis, Objectives, Strategy, Tactics, Action, Control). Data diperoleh melalui observasi non-partisipatif akun media sosial dan wawancara mendalam dengan pemilik usaha serta konsumen. Analisis situasi menggunakan SWOT, perumusan tujuan dengan 5S(Sell,Serve,Speak,Save,Sizzle), strategi berbasis STP(Segmenting,Targeting,Positioning), taktik mengacu pada bauran pemasaran 4P(Product,Price,Place,Promotion), aksi berupa kalender konten TikTok bulanan, dan control melalui evaluasi insight. Hasil menunjukkan TikTok sebagai kanal utama dan Instagram sebagai pendukung meningkatkan visibilitas merek, interaksi audiens, dan potensi penjualan. Kesimpulannya, startegi berbasis SOSTAC relevan dan efektif untuk memperkuat pemasaran digital UMKM thrift, dengan implikasi sebagai panduan praktis adaptif terhadap tren dan perilaku konsumen di era digital. Kata kunci— Strategi Media Sosial, Pemasaran, Thrift Shop, SOSTAC, TikTok
GoEkopz: An E-Koperasi and Marketplace Synergy of Koperasi MSMEs Model Platform - Case Study: Koperasi Giat, eKopz Startup, PPKM Community Hendriyanto, Robbi; Agung, Anak Agung Gde; Mandasari, Rizza Indah Mega; Widaningsih, Sri; Setyorini, Retno
JOIV : International Journal on Informatics Visualization Vol 7, No 3 (2023)
Publisher : Society of Visual Informatics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/joiv.7.3.2048

Abstract

With a population of 273.5 million in 2020, the people's economy is very important for Indonesia. The populist economic model has existed in Indonesia for a long time, locally known as “Koperasi”. However, Koperasi could not keep up with information and technology in the industrial 4.0 era. When other industrial models adopt information technology massively, Koperasi seems to struggle to shift from the conventional model. Slowly but surely, Koperasi become less popular, especially among Generation Z, who considers information technology part of their daily needs and lifestyle. The scope of Koperasi’sbusiness shrinks and becomes limited, along with their business capital. On the other hand, information technology provides opportunities for small and medium-sized entrepreneurs. The data shows that this sector contributes to 60.5% of the national GDP, absorbs 96.9% of the workforce, and provides 99.9% of total employment. Unfortunately, many Micro, Small, and Medium Enterprises (MSME) have limited capital and tend to prefer fintech services that offer easier accessibility than Koperasi. This paper aims to propose an E-Koperasi and the synergy of Koperasi and MSMEs model platform, specifically the digital marketplace platform. We design the platform requirements using the Software Requirement Specification with the User Acceptance Test. As a result, an application is developed as a model platform available for Koperasi and MSMEs. The platform is proposed to support the Government’s program to digitalize the Koperasi and the MSMEs and increase their competitiveness in Industrial 4.0.
Implementation of Smoothing and Noise Reduction for Digital Image Quality Enhancement Using Neighborhood Operations Suheri, Agus; Widaningsih, Sri; Nazihah, Abiyyatun
Media Jurnal Informatika Vol 17, No 2 (2025): Media Jurnal Informatika
Publisher : Teknik Informatika Universitas Suryakancana Cianjur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/mji.v17i2.5893

Abstract

The rapid growth in digital imaging technology has brought profound changes to various sectors. However, the quality of digital images is often compromised by noise, such as gaussian noise, salt-and-pepper noise, and spackle noise. Noise not only reduces the aesthetics of an image, but can also hinder image analysis and interpretation. In addition, it can obscure important details in the image and reduce the clarity and accuracy of visual analysis. To improve the quality of digital images, effective smoothing and noise removal techniques are needed, one of which is the neighborhood operation. The main purpose of smoothing and noise removal is to improve visual quality so that images are clearer and easier to analyze. In this study, a mean filter is used for smoothing and a median filter is used for noise reduction. Combine mean and median filtering in this study is directly aligned with its emphasis on a pixel-domain, low-level analysis of convolution-based smoothing. The mask used has a size of 5, 9, 25, or 49 points as the kernel in the convolution mask operation to remove noise and smooth the image at the same time. The digital image processing application was created following the waterfall software development model stages.The BMP format was selected in this study primarily to ensure data integrity and experimental control. To measure the quality of the image produced after the smoothing process, the Mean Square Error (MSE) and Peak Signal to Noise Ratio (PSNR) standards are used. From the experimental results, the MSE values for mask sizes 5, 9, 25, and 49 are 12.96, 14.36, 14.72, and 16.80, respectively. Meanwhile, the PSNR values were 37, 36.56, 36.54, and 35.87, respectively. From the image quality results in the form of MSE and PSNR, it can be seen that the larger the mask size, the greater the MSE value, but the smaller the PSNR value. The smaller the PSNR value, the worse the image quality, and vice versa. This is supported by visual analysis, where more details of the original image are lost. However, the PSNR value is still in the range of 30-40 dB, which means the quality is still in the Good category. The quality is still acceptable with minimal distortion. The quality of the results is still very close to the original image. The highest image quality is found in mask 5.
IMPLEMENTASI APLIKASI REKOMENDASI LITERASI KEUANGAN UNTUK IBU RUMAH TANGGA DAN USAHA MIKRO DENGAN KWT DEWI SRI 09 Maolana, Agus; Widodo , Arry; Sisilia, Kristina; Widaningsih, Sri
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): Vol. 7 No. 1 Tahun 2026
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i1.54349

Abstract

Literasi keuangan merupakan aspek fundamental dalam pengelolaan keuangan rumah tangga dan usaha mikro. Survei Otoritas Jasa Keuangan (OJK) tahun 2022 menunjukkan indeks literasi keuangan Indonesia masih berada pada angka 49,6 persen, yang mengindikasikan rendahnya pemahaman masyarakat terhadap pengelolaan produk dan layanan keuangan. Kelompok Wanita Tani (KWT) Dewi Sri 09 sebagai komunitas perempuan yang aktif dalam kegiatan pertanian dan kewirausahaan mikro menghadapi tantangan serupa dalam hal pencatatan keuangan, perencanaan anggaran, dan pemahaman arus kas. Program pengabdian kepada masyarakat ini bertujuan mengimplementasikan aplikasi rekomendasi literasi keuangan yang sederhana dan aplikatif bagi anggota KWT Dewi Sri 09. Metode pelaksanaan mencakup tiga tahapan utama, yaitu analisis kebutuhan literasi keuangan, pengembangan aplikasi dengan fitur pencatatan keuangan dan rekomendasi anggaran, serta sosialisasi dan pelatihan penggunaan aplikasi. Hasil implementasi menunjukkan peningkatan pemahaman dan keterampilan pengelolaan keuangan di kalangan peserta. Program ini selaras dengan roadmap Kelompok Keahlian AEFS yang menekankan penguatan literasi keuangan dan pemberdayaan komunitas di era digital. Keberlanjutan program didukung oleh partisipasi aktif anggota KWT serta potensi kolaborasi dengan pemerintah daerah dan lembaga keuangan.
The Impact of The Role of Parents in Increasing Motivation for Achievement of Fencing Athletes Sihombing, Agnes Suharniati; Widaningsih, Sri; Asmara, Henry
Journal of Physical and Outdoor Education Vol. 7 No. 2 (2025): Journal of Physical and Outdoor Education
Publisher : STKIP Paasundan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37742/jpoe.v7i2.416

Abstract

Parents play an important role in increasing the motivation of fencing athletes to excel, but they often lack a understanding of how to support children effectively. The purpose of the researcher was to see if there was an influence on the role of parents and how much of an impact the role of parents to increase children's motivation for achievement in the fence club. This study uses  a quantitative associative research design with a simple linear regression approach, with a data collection technique, namely a questionnaire. The results of the study showed that there was an influence of the role of parents on the motivation of fencing athletes' achievements, with a percentage result of 62.4%. To increase athlete motivation, parents need to change their focus to not only supervising, but also inspiring and always meeting their children's training needs.
Co-Authors Ade Irma Susanty Aeni Latifah Agung, Anak Agung Gde Agus Suheri Al Farisi, Yudha Ali Budiman Alvin Gunardi Nugraha Amalia Sapriati Amelia Wulandari Amrie, Rafly Yusrizal Angelina, Naela Muna Ani Pristiawati Arfan Rozali, Arly Maulana Arifin, Andry Arlin Ferlina Mochamad Trenggana Arry Widodo Askar, Nasywaa Nathania Asmara, Henry Astri Wulandari Ati Mustikasari Avisianiy, Juzzannah Bethani Suryawardani Budiardjo, Prakhasya Arif Cecep Hilman Choiruman, Doni Dadang Sahroni Dadang Sahroni, Dadang Darmana, Feniawati Devie Ryana Suchendra Dini, Sabrina Ainun Ramadahan Dwi Nur Kholif, Ulfia Dzaky, Dhaifullah Elia Daryati Erliany Syaodih Fathir Allaam , Muhammad Fauzan, Dzaki Ali Fauziyana, Tiara Tsaniya Febrianti, Erica Fia Alifah Putri Fugiyar Suherman Gamawanto, Rayhan Rahmat Aziz Gita Febria Friskawati gugun gunawan Hadyansah , Diky Hariyadhi, Muhammad Helmi Harrie Lutfie Heru Nugroho Hoerudin, Heri Husaeni, Ahmad Ilham Taupik Muhamad Hendarmin Illahi, Rizki Jayawarsa, A.A. Ketut Jihad, Muhammad Prabu Kayla Davina Khairat, Nadiatul Kristina Sisilia Kun Nurachadijat Kusmiat, Erni Lesmana, Athallah Jordan Lesmana, Fino Ramadhan Lina Karlina Lumbantoruan, Albert Soaduon M Yusuf Ramadhan Mahdani, Zam Zam Maolana, Agus Marcelino, Dandy Mariati Siagian, Sophia Mulyana, Nurdin Mulyani, Martina Mulyawan Safwandy Nugraha Muttaqin, Hadian Zainal Nasrudin, Endin Nazihah, Abiyyatun Neti Hasanah Nia Ardianingsih Nia Novitasari Novianti, Alviaderi Nugraha, Mulyawan Shafwandi Nurdin Mulyana Nurhaliza, Devia Nursyamsi, Muhammad Yusuf Octaviani , Armelia Tri Pratama, Yudha Putri, Farsya Laita RA Paramita Mayadewi Ramdhan Ramadhani Retno Setyorini Rezqi, Nandang Laras Rini Handayani Rizqullah, Muhammad Dary Rizza Indah Mega Mandasari Robbi Hendriyanto Ruliyanti, Siti Rusdi, Habibur Ruslan Prananda Safira Rizki, Ratu Devi Salsabila, Ainun Sihombing, Agnes Suharniati Sijabat, Tri Salina Silfia, Zeni Nur Silvy Juditya Siti Qomariah Suhada Sukma Juita, Bunga Sulaeman, Helmi Sumbara Hambali Supriyatni, Deswita Suyanto, AMA Tarigan, Febby Oktalina BR Taufan Umbara Toruan, Septina Putri Nola Lbn Ucu Rahayu Veny Juniardi Hadi Veny Juniarni Hardi Wardani Muhamad Wiyati, Retno Yurna Yurna Zahid Ilyas, Muhammad Daffa