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All Journal Media Kesehatan Masyarakat Indonesia VISIKES Journal of Educational, Health and Community Psychology Jurnal Kesehatan Masyarakat (IKESMA) Jurnal Riset Akuntansi Dan Bisnis Airlangga Public Health of Indonesia Jurnal Preventia Jurnal SainHealth Al-sihah: The Public Health Science Journal Jurnal Manajemen Informasi dan Administrasi Kesehatan Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Poltekita : Jurnal Ilmu Kesehatan Darmabakti Cendekia: Journal of Community Service and Engagements Jurnal Kesmas Prima Indonesia Abdimas Universal Jurnal Ilmiah Permas: Jurnal Ilmiah STIKES Kendal PREPOTIF : Jurnal Kesehatan Masyarakat JIIP (Jurnal Ilmiah Ilmu Pendidikan) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Layanan Masyarakat (Journal of Public Service) Didaktik : Jurnal Ilmiah PGSD STKIP Subang Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Media Gizi Kesmas Jurnal Promotif Preventif Jurnal Kesehatan Tambusai Jurnal Pengabdian kepada Masyarakat Jurnal Abdi Masyarakat Indonesia Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Journal Of Human And Education (JAHE) JRABA Journal of Community Empowerment and Innovation Hang Tuah Medical Journal PubHealth Jurnal Kesehatan Masyarakat Jurnal Masyarakat Madani Indonesia Socius: Social Sciences Research Journal BERBAKTI: Jurnal Pengabdian Kepada Masyarakat Medic Nutricia : Jurnal Ilmu Kesehatan Health Dynamics Preventif : Jurnal Kesehatan Masyarakat Preventia : The Indonesian Journal of Public Health
Diansanto Prayoga
Departemen Administrasi Dan Kebijakan Kesehatan, FKM Universitas Airlangga, PSDKU Universitas Airlangga Di Banyuwangi
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Effective Hospital Health Marketing Strategy: Literature Review Salsabilla Anjani; Diansanto Prayoga
Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Vol. 7 No. 9 (2024)
Publisher : Fakultas Kesehatan Masyarakat, Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/mppki.v7i9.5848

Abstract

Introduction: As a health service provider institution, hospitals are required to provide quality and reliable services following community expectations. Hospitals as one of the places to obtain services depend on the level of patient visits. Marketing mix and communication strategies become vital tools for hospitals and other healthcare institutions to build relationships with patients increase enrollment, ensure efficient and effective healthcare services. Objective: The literature review aims to provide alternative solutions for consumers or hospital patients to decide and choose a service in the hospital and find out the digital marketing optimization strategy that applies in the hospital. Result: The marketing mix and digital marketing overlap with each other. In the case of digital marketing, it can be seen that, the function of digital marketing in each hospital is as input and suggestions related to services at the hospital, it proves that, the role of digital marketing is very large to build reputation and services at the hospital. There is a positive correlation or relationship between digital marketing and the level of service satisfaction in the community or patients in the hospital. Conclusion: Healthcare marketing strategies can implement digital marketing because it can make it easier for patients to communicate with the public. Social media can also be an important tool to expand communication with patients and the public. Marketing strategies can also be carried out using digital marketing. To be accessible to all people and to make it easier for them to get information.
Assessment of Performance Based on Malcolm Baldrige Criteria For Performance Excellent In The In-Patient Unit at Islamic Hospital Mabarrot Gresik Setya Haksama; Muhammad Farid Dimjati Lusno; Diansanto Prayoga; Muhammad Azhary, RN; Shyamkumar Sriram; Arga Setyo Adji; Abdillah Maulana Satrioaji; Abdullah Al Mamun; Syahprevi Rayyan Zeinsar
Public Health of Indonesia Vol. 12 No. 1 (2026): January - March
Publisher : YCAB Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36685/phi.v12i1.1266

Abstract

Background: Hospital service performance plays a crucial role in healthcare competition, as it directly influences patient satisfaction, operational efficiency, and the reputation of the institution. In a competitive healthcare environment, hospitals are continuously striving to improve their service quality and operational outcomes. Performance assessment is essential to assess the effectiveness of hospital management and identify areas for improvement. Objective: Hospital service performance is a critical factor in market competition. Strong performance reflects the hospital's success, making performance assessment essential for continuous improvement Methods: This observational and analytical study uses a cross-sectional approach. The MBCfPE criteria were used as the performance assessment variable. Data were collected from 34 respondents out of 120 employees at the hospital. Results: The performance scores based on the MBCfPE criteria showed that the organizational profile scored 88.97, which is not included in the overall MBCfPE calculation. The leadership criteria scored 62.50, indicating a need for improvement. On the other hand, several criteria scored excellently, including strategic planning (93.86), customer focus (95.37), assessment, analysis, and knowledge management (90.28), human resources focus (97.97), operational activities focus (99.99), and results (97.65). The overall performance score for Islamic Hospital Mabarrot Gresik was 637.56, which falls within the range of 576–675 on the MBCfPE scale, placing it in the Industry Leader category. Despite the good score, the findings indicate that leadership and strategic planning require attention for further improvement to achieve a higher level of organizational performance. Conclusion: The performance of Islamic Hospital Mabarrot Gresik is at an average level, with leadership and strategic planning requiring significant improvement. To enhance organizational performance, focused efforts should be directed towards these criteria, ensuring a thorough and effective implementation of the MBCfPE criteria. Keywords: Hospital performance; Malcolm Baldrige; MBCfPE; organizational performance; healthcare quality
The Role of Employee Characteristics and Quality of Work Life in Improving Performance at Mother and Children Glamour Husada Kebun Hospital, Bangkalan, Indonesia Setya Haksama; Ditami Rahmarista; M. Farid Dimjati Lusno; Diansanto Prayoga; Shyamkumar Sriram; Arga Setyo Adji; Syahprevi Rayyan Zeinsar; Syadza Zahrah Shedyta
Health Dynamics Vol 2, No 2 (2025): February 2025
Publisher : Knowledge Dynamics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33846/hd20203

Abstract

Background: Human resource management plays a vital role in achieving hospital goals, including improving service quality by optimizing human resource talent efficiently. The quality of work significantly affects employee performance. Employees who experience a supportive and conducive work environment are more motivated, engaged, and likely to provide optimal results, contributing to organizational success. This study aims to analyze the influence of employee characteristics and quality of work life on employee performance at RSIA Glamour Husada Kebun Bangkalan. Methods: A quantitative research method with a cross-sectional approach was employed. The study involved all employees of RSIA Glamour Husada Kebun Bangkalan, with a sample of 74 respondents selected through total sampling. Data were collected via questionnaires covering employee characteristics, quality of work life, and employee performance. Binary logistic regression was used for data analysis. Results: Employee characteristics (p = 0.265) did not have a significant influence on performance simultaneously. However, the quality of work life (p = 0.000) significantly influenced performance simultaneously. Among the employee characteristics, the length of service (p = 0.008) had a significant effect on performance. All dimensions of quality of work life were proven to partially affect employee performance. Conclusion: Employee performance is significantly influenced by the length of service and various dimensions of quality of work life. These findings highlight the importance of fostering a supportive work environment and recognizing the critical role of tenure in enhancing the performance of hospital employees.
Performance Overview of Licin Public Health Center in Tuberculosis Control Based on the Malcolm Baldrige Criteria for Performance Excellence (MBCfPE) Fitria Nina Agustin; Diansanto Prayoga
Health Dynamics Vol 2, No 6 (2025): June 2025
Publisher : Knowledge Dynamics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33846/hd20601

Abstract

Background: Tuberculosis (TB) remains a global health threat, with a death toll reaching 1.3 million. Indonesia has set a target to eliminate TB by 2030, with a treatment success rate of 90%. However, the achievement at Licin Public Health Center in Banyuwangi Regency in 2023 was only 76%, indicating the need for performance evaluation. This study aims to describe the performance of Licin Public Health Center in TB control based on the Malcolm Baldrige Criteria for Performance Excellence (MBCfPE). Methods: This study employed a descriptive quantitative approach with a cross-sectional design. The research sample consisted of 12 TB officers and 29 TB patients. Data were collected through questionnaires completed by the respondents and analyzed using the Baldrige Assessment. Results: The results showed that the performance of Licin Public Health Center was at the benchmark leader level with an excellent rating, achieving a score of 796.3 points out of a possible 1,000. The highest percentage score was found in the Workforce Focus category, while the lowest was in Strategic Planning, indicating strengths in human resource management and areas for improvement in long-term program planning. Conclusions: The performance of Licin Public Health Center in tuberculosis control ranks as superior among similar organizations, both at the regional and national levels. Nevertheless, improvements are still needed in areas such as organizational structure, strategy, patient satisfaction, and budget utilization to support the sustainable success of TB treatment.
Peningkatan Kapasitas Kader dalam Skrining dan Edukasi Risiko Rematik melalui Program KADER AKSI SENDI di Bulusari Banyuwangi Faradiva Husna Azizah; Jhonathan Rameldo Hutasoit; Diansanto Prayoga
Jurnal Masyarakat Madani Indonesia Vol. 5 No. 2 (2026): Mei
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/bpx04465

Abstract

Gangguan sendi dan rematik merupakan masalah kesehatan yang dapat menurunkan kualitas hidup, sedangkan deteksi dini dan edukasi kesehatan di tingkat masyarakat masih terbatas. Kegiatan ini bertujuan meningkatkan pengetahuan kader Posyandu dalam melakukan skrining risiko gangguan sendi dan memberikan edukasi kesehatan melalui Program KADER AKSI SENDI di Desa Bulusari, Kabupaten Banyuwangi. Program melibatkan 16 kader dari delapan Posyandu Integrasi Layanan Primer (ILP). Metode yang digunakan adalah community based empowerment melalui koordinasi, pelatihan partisipatif, simulasi skrining, pendampingan, evaluasi, dan perencanaan keberlanjutan. Pengetahuan kader dievaluasi menggunakan kuesioner pre-test dan post-test sebanyak 12 butir yang telah dikaji dan disetujui oleh bidan desa, pemegang program Prolanis Puskesmas Kelir, dan dosen pembimbing lapangan. Nilai rata-rata pengetahuan kader meningkat dari 84,4 pada pre-test menjadi 98,1 pada post-test. Kader juga mulai menerapkan skrining risiko rematik dan edukasi kesehatan sendi dalam kegiatan Posyandu ILP dengan menggunakan buku saku, leaflet, dan poster. Program KADER AKSI SENDI menunjukkan hasil positif dalam meningkatkan pengetahuan kader dan mendukung pelaksanaan skrining risiko rematik di Posyandu ILP Desa Bulusari.
Edukasi dan Skrining Tuberkulosis melalui Program SAHABAT GEMA TB pada Pelajar di Desa Bulusari Banyuwangi Alifia Syahrina Ramadhani; Faradiva Husna Azizah; Diansanto Prayoga; Tito Yustiawan
Jurnal Masyarakat Madani Indonesia Vol. 5 No. 3 (2026): Agustus
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/vyxgtg30

Abstract

Tuberkulosis (TB) masih menjadi masalah kesehatan masyarakat di Indonesia, termasuk di kalangan remaja usia sekolah yang berisiko tinggi penularan karena interaksi yang intensif dan rendahnya pengetahuan tentang gejala TB, pencegahan, dan pentingnya pengobatan. Program SAHABAT GEMA TB dilaksanakan untuk meningkatkan pengetahuan dan mendukung deteksi dini kasus TB melalui pendekatan berbasis sekolah. Kegiatan ini menggunakan metode pendekatan community-based approach yang menekankan keterlibatan aktif peserta melalui edukasi kesehatan, permainan edukatif, diskusi interaktif, dan skrining dini tuberkulosis, serta penguatan kolaborasi lintas sektor. Kegiatan ini diikuti oleh 69 siswa dari MA Nurus Sa'adah dan MA Darul Falah. Hasil kegiatan menunjukkan peningkatan pengetahuan peserta, ditandai dengan peningkatan skor post-test sebesar 37,63% di MA Nurus Sa'adah dan 12,5% di MA Darul Falah. Semua peserta menjalani skrining TB, sementara mereka yang memiliki gejala atau faktor risiko ditindaklanjuti melalui koordinasi dengan kader TB dan Puskesmas Kelir. Program ini secara efektif meningkatkan literasi kesehatan, mendukung deteksi dini TB, dan memperkuat kolaborasi antara sekolah, pemerintah desa, dan fasilitas kesehatan dalam upaya pengendalian tuberkulosis di masyarakat
TRANSFORMASI EDUKASI KESEHATAN MELALUI IMPLEMENTASI POJOK LITERASI INFORMATION TECHNOLOGY DI SMP TRI BHAKTI TEGALDLIMO Levy Andika; Dewi Wulan; Diansanto Prayoga
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 No. 2, Juni 2026 Release
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.13183

Abstract

Technological transformation has become a national priority, yet adolescent health literacy in Indonesia remains low due to the dominance of conventional educational methods. Digital media such as Canva offers effective solutions for health information visualization. This community service program aimed to evaluate the effectiveness of the Information Technology Literacy Corner using a one-group pretest-posttest design to enhance students' health knowledge. The Project-Based Learning approach was implemented across two sessions targeting 21 PMR and OSIS members at SMP Tri Bhakti Tegaldlimo. Data were collected via Kahoot!-based pre-tests and post-tests. Results showed substantial score improvements: first session averages rose from 72.86 to 98.57; second session from 73.33 to 100.00. The Information Technology Literacy Corner successfully transformed conventional education into interactive learning through Canva infographics and PowerPoint slides. OSIS and PMR leaders are expected to independently apply these skills for sustainable peer education.
Hubungan Dukungan Manajemen Rumah Sakit dan Sikap Kepala Ruangan dengan Kepatuhan Perawat Wardani, JESSIKA PRAMUDYA; GUNTUR A. GAMA MUHAMMAD; DIANSANTO PRAYOGA
Hang Tuah Medical Journal Vol 22 No 1 (2024): Hang Tuah Medical Journal
Publisher : Universitas Hang Tuah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/htmj.v22i1.508

Abstract

The importance of implementing safety measures and improving service quality in hospitals is supported by nurses' compliance in preventing patient fall risks. The factors of management support and inpatient chief support are also considered to influence nurses' compliance in following SOP to prevent patient fall risks at RSUD Blambangan. This study is to determine the correlation between hospital management support and inpatient chief support with nurses' compliance in implementing the SPO for preventing patient fall risks at RSUD Blambangan. This research is a quantitative study. The sample of this research are 103 nurses. The results of that correlation between inpatient chief attitude and nurses' compliance showed no significant correlation, with p-value of 0.126. Meanwhile, the relationship between hospital management support and nurses' compliance in implementation of patient fall risk prevention in the inpatient ward showed a significant relationship, with p-value of 0.007. The analysis of correlation test results indicates that the inpatient chief attitude variable is not related. On the other hand, the hospital management support variable has a significant correlation with nurses' compliance in implementing SPO for preventing patient fall risks in the inpatient ward of RSUD Blambangan.
Understanding Management Marketing in Digitalization and Automation Times Rudianto Rudianto; Misrofingah Misrofingah; Diansanto Prayoga; Juliana Juliana; Saipul Al Sukri; Kok Shiong Pong
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 17 No 2 (2022): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v17i2.2022.pp110-121

Abstract

This study discusses some of the latest trends in business marketing governance in the era of Automation by emphasizing what is happening in business today compared to the past. This study is based on published data in the literature and internet-based data from various research articles, newspaper reports, and various website sites that actively discuss marketing trend issues in digital technology days. We understand that the business now and in the past still have the same goal, but what makes the difference is the marketing work system that used to be conventional but has now switched to digital, namely by optimizing internet searches that are based on marketing objectives, all marketing content and all information related to trading electronics became the main discussion to get an understanding of marketing management governance in the era of all-technology. We then studied the electronic data search method carefully and concluded that the point was that we got the findings as an answer to this royal question reported qualitatively. Based on the data exposure and discussion, we can inform the audience that today's business managers must understand how to influence consumers to win marketing by minimizing marketing costs so that companies get profits and their business continuity. Thus, it is hoped that this study will obtain results helpful in developing business marketing science in the digital era compared to traditional marketing techniques.
Co-Authors Abdillah Maulana Satrioaji Abdillah Maulana Satrioaji Abdul Fattah Farid Abdullah al Mamun Abilia, Avila Adellia Putri Cahyani Ahmad Ahmad Aisyah Dewi Muthi’ah Aisyah Maldha Aprezona Ajeng Febrianti Rahayu Ajeng Febrianti Rahayu Al Mamun, Abdullah Alifia Syahrina Ramadhani Aliwu, Putri Liani Amalia, Nabila Khusna Anggi Margareta Aqmar, Huuriyah Naziiha Zaatil Ardiyanti, Anggi Margareta Arga Setyo Adji Arga Setyo Adji Arini Khoirunnisa Arkaine Malvania Astutik, Erni Athiya Adibatul Wasi Atika Dian Ariana Avila Abilia Azhary, Muhammad Budi Sulistiyo Nugroho Carmelian, Laksita Chairun Nasirin Damayanti, Imelda Desak Made Sintha Kurnia Dewi Desi Natalia Marpaung Dewi Wulan Dhamanti, Inge Diana Agustina Dinansa, Oktario Dita Aulia Rahma Ditami Rahmarista Dyanasari Dyanasari Dyne Ayu Fajar Putri Eksa, Firrial Elida Zairina Endy Bebasari Ardhana Putri Erlin Qur'atul Aini Faisal Fikri Faradiva Husna Azizah Fatah, Mohammad Zainal Febriati Astuti Fertika Nanda Firrial Eksa Fitria Nina Agustin GUNTUR A. GAMA MUHAMMAD I Gusti Bagus Wiksuana Ida Ayu Putu Sri Widnyani Ika Rodhifatun Nadhifah Imelda Damayanti Ira Nurmala Ira Nurmala Iriyanti, Yudha Nur Isa, Muhamad Izzato Millati Jayanti Dian Eka Sari, Jayanti Dian Jessika Pramudya Wardani Jhonathan Rameldo Hutasoit Juliana, Juliana Khilma Rintan Khurya Kok Shiong Pong Lailatu Rohmah Lailatu Rohmah, Lailatu Lailatul Hasanah Lailiyah, Syifa’ul Laliyah, Syifa'ul Levy Andika Loveni Parenti, Uyun Loveni, Uyun Luthfia Vionita Luthfiyah Putri Sahara M. Farid Dimjati Lusno M. Farid Dimjati Lusno M. Farid Dimjati Lusno M. Rifqo H. Farid M. Rifqo Hafidzudin Farid Mabub Junaidi Maghfirah, Najwa Shuma Mandagi, Ayik Mirayanti Mandarani Nazwa Pratiwi Marpaung, Desi Natalia Melati Octavia Melati Octavia Febriana Misrofingah Misrofingah Mochamad Gerry Dika Mahendra Muhamad Isa Muhammad Azhary, RN Muhammad Farid Dimjati Lusno Muhammad Farid Dimjati Lusno Muhammad Harisul Ilmi Muhammad Nashrullah Nabila Khusna Amalia Nafkha Nisa Nafkha Nisa Nabila Nanda Almas Norberta - Nanda Laula Lailatul Fauziyah Nanda, Fertika Ni Nyoman Santi Tri Ulandari, Ni Nyoman Santi Nindya Arifani Nurseha Nisa, Nafkha Nur, Putri Nurazizzi Setya Nadia Nurjannah Nurul Fitriyah Nuzulul Kusuma Putri Nyoman Anita Damayanti Octavi, Melati Oktaretha Veleneka Binendra Oktario Dinansa Oktario Dinansa Khoir Perdaa, amalia Safira Praja, Ratih Novita Puspikawati, Septa Indra Puspikawati, Septa Indra Putri Nur Putri, Andhini Aurelia Putri, Novela Dwi Cahyani Rachmat Hargono Rahayu, Ajeng Febrianti Rahmani Ramli Rahmawati, Kavia Rasyadi Azzahro Rina Pratiwi Pudja I. A Rizki Putri Hariyani Rizky Berliana Maharani Rosalia Nindy Prastika Sari Rosyida, Aulia Rudianto Rudianto Saipul Al Sukri Salman Amru Rabrinan Salsabila Nidya Oktavia Salsabilla Anjani Sanda, Cansy Gesi Sebayang, Susy Katikana Setya Haksama Setya Haksama Shafira Putri Yufa Shanti Pawitra Paramesthi Sheema Hunafa Qudsi Shella Putri Ferari Shinta Feby Ningtiyas Shyamkumar Sriram Sintha Kurnia Dewi, Desak Made Siregar, Sabina Azira Balqis Siti Nur Ainun Nadiyah Siti Nur Hilmin Siti Nuraini Siti Rahayu Nadhiroh Sri Wiwoho Mudjanarko, Sri Wiwoho Sriram, Shyamkumar Sukamawandira, Lidya Ayu Syadza Syahrah Shedyta Syadza Zahrah Shedyta Syadza Zahrah Shedyta Syahprevi Rayyan Zeinsar Syahprevi Rayyan Zeinsar Syahprevi Rayyan Zeinsar Syahprevi Rayyan Zeinsar Prawirosoedirdjo Syahrania Naura Shedysni Syifa'ul Lailiyah Syifa'ul Lailiyah Syifa'ul Lailiyah Syifaul Lailiyah, Syifaul Syifa’ul - Lailiyah Syifa’ul Lailiyah Syifa’ul Lailiyah Syifa’ul Lailiyah Syifa’ul Lailiyah Syifa’ul Lailiyah Tito Yustiawan Trisna Nurya Majid Trisna Pramudita Puryatna Utami, Indah Tri Uyun Loveni Vidia Nuria Rahman Vionita, Luthfia Wadi’ah Hasna Nurramadhani Wahyul Anis Wardani, Arista Kusuma Wardani, JESSIKA PRAMUDYA Widodo, Muhammad Rizky Wulan Syarani Asdam Yasmin Inka Maulina Arini Yuly Sulistyorini Yunika Tri Yulianti Zahiroh Amani Zeinsar, Syahprevi Rayyan