Articles
<![CDATA[The Impact of Discount Framing on Purchase Intention with Brand Reputation as a Mediator: A Study on Shopee E-Commerce ]]>
<![CDATA[Tarmizi, Putri]]>;
<![CDATA[Roslina, Roslina]]>;
<![CDATA[Husna, Nurul]]>
<![CDATA[ International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM) ]]>
Publisher : <![CDATA[LPPPIPublishing ]]>
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DOI: 10.52121/ijessm.v4i3.491
<![CDATA[This study aims to examine the impact of discount framing on brand reputation and consumer purchase intention within the Shopee marketplace. Purchase intention, a crucial determinant of consumer decisions, is shaped by various individual factors and online platform experiences. Data were gathered via surveys and questionnaires from respondents with prior Shopee shopping experience. The analysis employed structural equation modeling and the Sobel test using SPSS software to explore the mediating role of brand reputation in the relationship between discount framing and purchase intention. The results reveal that discount framing significantly and positively influences both brand reputation and purchase intention. Furthermore, brand reputation was found to strengthen the link between discount framing and purchase intention, indicating that a positive brand reputation enhances the effectiveness of discount strategies in attracting consumers. These findings offer valuable insights for businesses to design more impactful marketing strategies, especially regarding discount management and brand reputation, ultimately contributing to improved customer satisfaction and business competitiveness.]]>
<![CDATA[Applying Klos Method to Increase the Effective Reading Speed for the 6th Grade Students of Elementary School ]]>
<![CDATA[Latief, Syekh Adiwijaya]]>;
<![CDATA[Roslina, Roslina]]>;
<![CDATA[Nashruddin, Nashruddin]]>
<![CDATA[ Jurnal Ilmu Pendidikan (JIP) STKIP Kusuma Negara Vol 16 No 2 (2025): Innovation and Development in Education in the Digital Era: Strategies, Technolo ]]>
Publisher : <![CDATA[LPPM STKIP Kusuma Negara ]]>
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DOI: 10.37640/jip.v16i2.1938
<![CDATA[This classroom action research aims to identify the improvement of the effective reading speed of the 6th grade students at UPT SPF SDI Mannuruki 2 Makassar, by using klos method, with 20 students as research subjects. The results showed that in the 1st cycle of the learning activity, students who received effective reading speed scores in the low category were 15 (75%), and only 5 students (25%) achieved high effective reading speed. The results of the students’ ability test in the 1st cycle were: (1) 5 students (25%) at independent level; (2) 5 students (25%) at instructional level; (3) 10 students (50%) at frustration level. In the 2nd cycle, the number of students who received effective reading speed score in the low category remained 1 student (5%), and those who received high effective reading speed score were 19 students (95%). Besides that, in the term of students’ ability, 19 students (95%) were at independent level, 1 student (5%) were at instructional level, and no students were at frustration level. Therefore, it can be said that the ability of students in reading speed with the klos method has increased significantly.]]>
<![CDATA[MENUMBUHKAN JIWA WIRAUSAHAWAN BARU DI BIDANG KEBIDANAN BAGI ALUMNI JURUSAN KEBIDANAN TANJUNGKARANG ]]>
<![CDATA[Octaviana, Amrina]]>;
<![CDATA[Indrasari, Nelly]]>;
<![CDATA[Roslina, Roslina]]>
<![CDATA[ Jurnal Perak Malahayati: Pengabdian Kepada Masyarakat Vol 6, No 2 (2024): Vol 6 No 2 November 2024 ]]>
Publisher : <![CDATA[Program Studi Kebidanan Fakultas Ilmu Kesehatan ]]>
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DOI: 10.33024/jpm.v6i2.18524
<![CDATA[Pada era globalisasi semakin pesatnya persaingan untuk mendapat pekerjaan, saat ini produk lulusan D-III Kebidanan di Indonesia semakin tahun semakin meningkat, hal ini berbanding terbalik dengan kewenangan bidan diploma tiga yang semakin dikurangi. Institusi pendidikan berusaha dapat meningkatkan mutu pendidikan dan lulusan agar menghasilkan tenaga bidan yang dapat diterima di tengah masyarakat. Prodi DIII Kebidanan Tanjungkarang Sebagai Center of Excelen dibidang Laktasi memperkenalkan program ini melalui promosi kesehatan pelayanan komplementer Konselor ASI dan manajemen MP-ASI. Selain itu Visi dan Misi Prodi DIII Kebidanan untuk menghasilkan lulusan DIII Kebidanan Tanjungkarang yang berwawasan Etrepreneur. Kegiatan Pengabdian kepada Masyarakat skema Program Kemitraan Masyarakat (PKM) untuk menumbuhkan jiwa wirausahawan bagi alumni DIII Kebidanan telah dilaksanakan Pelatihan Hypnosoft Birthing Class with Prenatal Yoga dan Baby Massage and Spa, Mom’s Postnatal Treatment dilakukan pada tanggal 25-26 September 2021 dan 6-7 November 2021 di Hotel Emersia. Dari 5 orang alumni yang mengikuti Pelatihan, 4 orang alumni sudah menjalankan hasil pelatihan di tempat kerjanya. Adanya peningkatan keterampilan dan pendapatan sebagai praktisi di bidang Baby Spa dan Prenatal Yoga diharapkan dapat mengasah keterampilan praktik dan menambah pendapatan bagi Mitra/tenant dan Alumni khususnya. Kata Kunci : Wirausahawan, Alumni DIII Kebidanan]]>
<![CDATA[Integration of Project Based Learning with STEM Approach to Alternative Energy Material as Effective Learning to Improve Problem Solving Skills ]]>
<![CDATA[Roslina, Roslina]]>;
<![CDATA[Liliawati, Winny]]>;
<![CDATA[Hasanah, Lilik]]>
<![CDATA[ Journal of Teaching and Learning Physics Vol 9, No 2 (2024): Journal of Teaching and Learning Physics (September 2024) ]]>
Publisher : <![CDATA[UIN Sunan Gunung Djati Bandung ]]>
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DOI: 10.15575/jotalp.v9i2.26650
<![CDATA[This study aims to determine the effectiveness of STEM-PjBL learning in improving students' problem-solving abilities in alternative energy materials. This research was conducted in one of the high schools in the city of Bandung. Samples were obtained by rational sampling of 35 students in class X MIPA I (experimental class) and 35 students in class X MIPA II (control class). The method used is a quasi-experimental design with a non-equivalent control group design. Data collection technique is a description test in the form of pre-test and post-test. Based on data analysis it is known that the use of STEM-PjBL can improve students' problem solving skills (N-Gain = 0.65) in the experimental class compared to the control class (N)-Gain = 0.44). The t-test results with SPSS 22 with Sig. (2-value) less than 0.05 indicates that there is a significant difference in the increase in the problem solving ability of students in the experimental class and the control class. Based on these results, learning has a positive impact on students' problem solving abilities. STEM-PjBL learning can be used as an alternative teaching strategy at various school levels.]]>
<![CDATA[PENGARUH PEMASARAN MULTI-SENSORI TERHADAP NIAT BELI ULANG KONSUMEN DUNKIN DONUTS DI BANDAR LAMPUNG ]]>
<![CDATA[Kurnia Prastyanti]]>;
<![CDATA[Roslina, Roslina]]>;
<![CDATA[Dwi Asri Siti Ambarwati]]>
<![CDATA[ Nusantara Hasana Journal Vol. 4 No. 10 (2025): Nusantara Hasana Journal, March 2025 ]]>
Publisher : <![CDATA[Yayasan Nusantara Hasana Berdikari ]]>
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DOI: 10.59003/nhj.v4i10.1399
<![CDATA[The current phenomenon is that according to the 2024 Top Brand Index Survey, in the last 5 (five) years Dunkin Donuts still ranks second from its competitors. In fact, if you look at it, the company has implemented multi-sensory marketing as a strategy to make customers have repeat purchase intentions. The purpose of this study itself is to find out whether Multi-Sensory Marketing (Sight, Smell, Taste, Sound & Touch) can influence consumer repeat purchase intentions. This study uses a quantitative approach obtained directly from respondents using a Google form questionnaire to 100 respondents with a 5-point Likert scale indicator. This study uses the SPSS analysis tool. The results of partial testing show that multi-sensory marketing variables (sight, smell, taste, sound & touch) have an effect on consumer repeat purchase intentions at Dunkin Donuts.]]>
<![CDATA[Pengaruh Content Marketing dan Dukungan Influencer Terhadap Niat Beli Konsumen Produk MS Glow Pada E-Commerce Shopee (Studi Konsumen MS Glow di Bandar Lampung) ]]>
<![CDATA[Ardiyanti, Yuni]]>;
<![CDATA[Roslina, Roslina]]>;
<![CDATA[Ramelan, Mudji Rachmat]]>
<![CDATA[ Economics and Digital Business Review Vol. 5 No. 2 (2024): February - July ]]>
Publisher : <![CDATA[STIE Amkop Makassar ]]>
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DOI: 10.37531/ecotal.v5i2.1242
<![CDATA[Tujuan penelitian ini untuk mengetahui pengaruh content marketing dan dukungan influencer terhadap niat beli produk MS Glow pada e-commerce Shopee. Populasi dalam penelitian ini adalah masyarakat Bandar Lampung yang telah membeli produk MS Glow di e-commerce Shopee dan telah melihat content marketing serta pemasaran yang dilakukan oleh influencer produk MS Glow pada e-commerce Shopee. Menggunakan teknik non-probability sampling dengan pendekatan purposive sampling sebanyak 140 sampel. Sebagai penelitian kuantitatif, maka data diambil melalui penyebaran kuisioner menggunakan Google Form. Metode analisis data yaitu analisis deskriptif menggunakan software SPSS For Windows 26. Hasil penelitian menunjukkan bahwa content marketing dan dukungan influencer berpengaruh signifikan terhadap niat beli konsumen. Perusahaan MS Glow harus membuat content marketing yang dapat dipercaya. Content marketing tidak dibuat dengan durasi yang begitu panjang dan tidak berisi konten teks. Dukungan influencer dalam me review produk MS Glow harus jujur sehingga apa yang disampaikan dapat dipercaya oleh konsumen.]]>
<![CDATA[Pembinaan Desa Tangguh Asi “ Perawatan Payudara Pada Ibu Menyusui” ]]>
<![CDATA[Octaviana, Amrina]]>;
<![CDATA[Roslina, Roslina]]>;
<![CDATA[Wastiani, Ima]]>;
<![CDATA[Berliana, Eva]]>;
<![CDATA[Trianingsih, Indah]]>
<![CDATA[ Jurnal Perak Malahayati: Pengabdian Kepada Masyarakat Vol 7, No 1 (2025): Vol 7 No 1 Mei 2025 ]]>
Publisher : <![CDATA[Program Studi Kebidanan Fakultas Ilmu Kesehatan ]]>
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DOI: 10.33024/jpm.v7i1.20907
<![CDATA[Puskesmas Karang Anyar merupakan salah satu puskesmas yang menjadi mitra pusat unggulan (Center of Excellence) Jurusan Kebidanan di bidang manajemen laktasi. Wilayah kerja puskesmas Karang Anyar meliputi 12 Desa, diantaranya yaitu Desa Wayhuwi. Berdasarkan Data Puskesmas Karang Anyar Tahun 2021, Jumlah ibu menyusui sebanyak 549 orang ibu, untuk itu diperlukan upaya pengelolaan kesehatan yang baik dalam meningkatkan cakupan ASI Eksklusif di Kecamatan Jati Agung khusunya desa Wayhuwi. Salah satu upaya untuk meningkatkan cakupan ASI eksklusif yaitu dengan Perawatan Payudara pada Ibu Menyusui yang dapat meningkatkan produksi ASI. Kegiatan Pengabdian Masyarakat ini bertujuan untuk memberikan edukasi pada kader dan ibu menyusui bagaimana cara Perawatan Payudara pada Ibu Menyusui. Perawatan payudara dilakukan betujuan untuk melancarkan peredaran darah sehingga ASI dapat keluar dengan lancar. Pelaksanaan Pengabdian masyarakat berjalan dengan lancar dan telah dilaksanakan pada hari Kamis tanggal 23 November 2023 di Posyandu Buegenville Dusun VIII Desa Wayhuwi Kecamatan Jati Agung. Jumlah peserta yang hadir sebanyak 30 orang yang terdiri dari bidan desa, kader, dan ibu menyusui. Peserta mendapatkan penyuluhan perawatan payudara pada ibu menyusui untuk meningkatkan produksi ASI. Diharapkan pendampingan Desa Tangguh ASI dapat terus dilaksanakan sehingga keberhasilan menyusui ASI Eksklusif dapat meningkat dan tidak terjadi stunting di masyarakat.]]>
<![CDATA[Edukasi Persiapan Menyusui Dan Pemberian Makanan Tambahan Pada Bayi Dan Anak ]]>
<![CDATA[Indrasari, Nelly]]>;
<![CDATA[Octaviana, Amrina]]>;
<![CDATA[Roslina, Roslina]]>;
<![CDATA[Putriana, Yeyen]]>;
<![CDATA[Nurlela, Nurlela]]>;
<![CDATA[Marlina, Marlina]]>
<![CDATA[ Jurnal Perak Malahayati: Pengabdian Kepada Masyarakat Vol 7, No 1 (2025): Vol 7 No 1 Mei 2025 ]]>
Publisher : <![CDATA[Program Studi Kebidanan Fakultas Ilmu Kesehatan ]]>
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DOI: 10.33024/jpm.v7i1.20441
<![CDATA[World Health Organization (WHO) atau United Nation Children’s Fund (UNICEF), menyebutkan lebih dari 50% kematian anak balita terkait dengan keadaan kurang gizi. Pemberian makanan pendamping yang terlalu dini atau terlambat masih menjadi masalah umum di masyarakat akibat kurangnya pemahaman ibu dalam praktik Pemberian Makan Bayi dan Anak (PMBA). Kesalahan dalam pemberian makan selama 1000 Hari Pertama Kehidupan (HPK), yang merupakan periode emas bagi tumbuh kembang anak, dapat menyebabkan stunting. Stunting tidak hanya berdampak pada pertumbuhan fisik, tetapi juga menurunkan kemampuan kognitif, produktivitas, serta meningkatkan risiko penyakit kronis di masa depan. Kegiatan Pengabdian masyarakat ini bertujuan untuk memberikan pendampingan dan edukasi kepada ibu hamil dan ibu menyusui di Posyandu Melati Karang Anyar, mengenai pentingnya persiapan menyusui dan pemberian makan bayi dan anak usia 6-24 bulan. Bentuk kegiatan ini dengan memberikan penyuluhan dan membagikan leaflet kepada ibu hamil dan ibu yang memiliki bayi balita di posyandu Melati 2 Karang Anyar Lampung Selatan. Peserta dengan jumlah 30 orang, diberikan edukasi Persiapan Menyusui dan Pemberian Makanan Tambahan (PMT) pada Bayi dan Anak. Peserta aktif mengikuti dan antusias hingga seluruh kegiatan berakhir. Pada hasil tanya jawab sebanyak 50% ibu belum mengetahui pentingnya menyusui terutama tentang ASI Ekslusif dan kapan waktu yang tepat untuk PMT pada bayinya. Namun, setelah pemberian edukasi pengetahuan peserta meningkat menjadi 100%. Kegiatan pengabdian masyarakat ini menunjukkan bahwa terdapat peningkatan pengetahuan bagi ibu hamil dan ibu yang memiliki bayi dan balita tentang pentingnya menyusui dan PMBA. Kata kunci : Edukasi, Menyusui, Pemberian Makanan Tambahan (PMT) ]]>
<![CDATA[FEED MANAGEMENT INNOVATIONS FOR ENHANCING THE GROWTH PERFORMANCE OF VANNAMEI SHRIMP LARVAE (LITOPENAEUS VANNAMEI) ]]>
<![CDATA[Roslina, Roslina]]>;
<![CDATA[Rizky, Putri Nurhanida]]>;
<![CDATA[Arifin, Moh. Zainal]]>
<![CDATA[ Jurnal Perikanan Unram Vol 15 No 2 (2025): JURNAL PERIKANAN ]]>
Publisher : <![CDATA[Universitas Mataram ]]>
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DOI: 10.29303/jp.v15i2.1499
<![CDATA[Feed management is a crucial component in the cultivation of vannamei shrimp, particularly during the larval stage which requires complex and varied nutritional needs. This study aims to explore innovative feed management strategies by combining natural and artificial feeds in an industrial-scale setting at Hatchery PT Suri Tani Pemuka, Bali. Natural feeds used included Thalassiosira sp. and Artemia salina, along with six types of artificial feeds administered throughout the larval rearing period from Nauplius to Post Larva (PL) 11 stages. Growth parameters, larval health, and water quality were regularly monitored. The results showed that this feed combination provided high nutritional content (45–60% protein, 16–23% fat) and favorable larval survival rates, ranging from 63.62% to 76.15% across the three rearing tanks. There were no significant differences in larval length among tanks (P>0.05), and water quality parameters remained within optimal thresholds. Microscopic observations supported visual assessments, indicating good physiological development in the larvae. This innovative feeding strategy demonstrates strong potential to enhance the sustainability and efficiency of vannamei shrimp larval aquaculture]]>
<![CDATA[Determinants of The Incidence of Childbirth Complications in Bandar Lampung City ]]>
<![CDATA[Roslina, Roslina]]>;
<![CDATA[Octaviana, Amrina]]>;
<![CDATA[Indrasari, Nelly]]>;
<![CDATA[Berliana, Eva]]>;
<![CDATA[Riyanto, Riyanto]]>
<![CDATA[ Jurnal Kesehatan Vol 16 No 1 (2025): Jurnal Kesehatan ]]>
Publisher : <![CDATA[Poltekkes Kemenkes Tanjung Karang ]]>
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DOI: 10.26630/jk.v16i1.4817
<![CDATA[In 2021, the Maternal Mortality Ratio (MMR) in Lampung Province increased significantly, rising from 115 to 187 cases compared to 2020. Bandar Lampung emerged as one of the areas with the fourth highest MMR, recording 15 cases (8.02%). This study aims to identify determinants of childbirth complications among mothers in Bandar Lampung in 2024. This type of research is analytical-descriptive, with random sampling, so that samples are obtained from 432 post-natal mothers. This research method uses interviews and observations of post-natal mothers analyzed through a quantitative cross-sectional approach with a random sampling of 432 participants. Results indicate a correlation between birth spacing (p=0.015, OR=2.725), history of pregnancy complications (p=0.000, OR=2.049), and parity (p=0.011, OR=1.764) with childbirth complications. Recommendations include improving healthcare services at the primary level and educating pregnant women and families on risk factors to reduce maternal mortality.]]>
