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All Journal Seminar Nasional Informatika (SEMNASIF) Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat IJCIT (Indonesian Journal on Computer and Information Technology) Indonesian Journal on Software Engineering (IJSE) Bina Insani ICT Journal Jurnal Pilar Nusa Mandiri Jurnal Teknik Informatika STMIK Antar Bangsa IJIS - Indonesian Journal On Information System Jurnal Informatika Universitas Pamulang Applied Information System and Management Jurnal Teknoinfo Journal of Leadership in Organizations INTI Nusa Mandiri Infotek : Jurnal Informatika dan Teknologi Jurnal Sistem Informasi Jurnal AbdiMas Nusa Mandiri Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ SABBHATA YATRA : Jurnal Pariwisata dan Budaya Majalah Ilmiah UPI YPTK Indonesian Journal of Society Engagement (IJSE) Akasia: Artikel Ilmiah Sistem Informasi Akuntansi Jurnal Abdimas Ekonomi dan Bisnis Indonesian Journal of Networking and Security - IJNS JUSTIN (Jurnal Sistem dan Teknologi Informasi) Jurnal Abdimas Perbanas Dharma Ekonomi Jurnal Pariwisata, Bisnis Digital dan Manajemen Jurnal Kabar Masyarakat Journal of Community Service and Society Empowerment Fundamentum: Jurnal Pengabdian Multidisiplin
Lia Mazia, Lia
Universitas Nusa Mandiri
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Journal : Dharma Ekonomi

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Pengaruh dari Kualitas Layanan dan Presepsi Harga Terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan Sebagai Variabel Mediasi : Study Kasus pada Coffee Shop Bajawa di Bekasi Nova Yudha Andriansyah Putra; Ida Zuniarti; Lia Mazia
Dharma Ekonomi Vol. 32 No. 1 (2025): DHARMA EKONOMI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/de.v32i1.220

Abstract

This study highlights Bajawa Coffee Shop in Bekasi as the main subject in examining the factors that influence customer loyalty. This study aims to analyze the effect of service quality and price perception on customer loyalty, with customer satisfaction as a mediating variable. Service quality refers to the extent to which the service provided is able to meet customer expectations, while price perception is the customer's assessment of the economic value of the product or service received, which is influenced by costs, market demand, and business strategy. Customer satisfaction is a subjective evaluation of the experience of using a service, which reflects how well customer expectations are met by actual performance. This satisfaction plays an important role in building long-term relationships between customers and companies, and has a major impact on loyalty, brand reputation, and business sustainability. Customer loyalty itself is defined as a commitment to continue choosing and recommending a particular product or service, despite offers from competitors. In the context of increasingly tight competition in the cafe industry and the increasing trend of coffee consumption, understanding the factors that shape loyalty is very important. This study uses service quality and price perception as independent variables, customer satisfaction as a mediating variable, and customer loyalty as a dependent variable. The results of this study are expected to contribute to the development of more effective business strategies in retaining customers at the Bajawa Bekasi Coffee Shop.
Co-Authors - STMIK Nusa Mandiri, Endang Pujiastuti -, Adidtyawan ., Juariah A.R, Syaifur Rahmatullah Abdul Muid Ade Apriliana Ade Christian Ade Fitria Lestari Adelia Rizki Nur Azizah Adilah, Santi Agus Setyo Pranowo Ahmad, Fadhillah Aisyah Aisyah Aisyah Nafisah Azzahra Alimin, Ismet Anak Agung Gede Sugianthara Anak Agung Istri Sri Wiadnyani Andi Saryoko Anggraini, Feni Savira Anton Aprilia, Mila - Ari Puspita Atikah, Sindi Aulia, Nur Aini Bayu Saputra Briantama, Hartomo Cahya Rudiana, Amalia Dahlia Dahlia Danang Rusdawindra Samiaji Dani Fikri Ramadhan Darmawansyah, Fiqhy Debi, Jeri Dennis Fathurahman Devy Ferdiansyah Dwi Ismawati Ega Nur Awangga Eko Purwito Endang Puji Astuti Endang Pujiastuti Endang Pujiastuti Endang Pujiastuti Erma Delima Sikumbang Fajar Sarasati Fathurahman, Dennis Feby Karina Bintang Fikriansyah, Muhammad Gustisio, Fakhri Hartanto, Candra Hasanah, Aas - Henry Lasut Hidayat, Irwan Hilda Amalia Himawan, Muhammad Bayu Hodizah, Siti I Gusti Bagus Wiksuana Ida Zuniarti Ida Zuniarti, Ida Irhenda Zuniar Fakhira Isbat Isbat Isbat, Isbat Ismet Alimin Janiah, Samrotul Jeri Dabi Johan Hendri Prasetyo Jonatan Antonius Hutagalung Kadafi Akbar Karlena Indriani Khasanah, Miladiyah Lasut, Henry Leksmono, Nabil Hanif Lestari, Arum Dwi Lilyani Asri Utami, Lilyani Asri Lita Sari Marita Lolita, Java Lusa Indah Prahartiwi Maharani, Safira Mareti, Annissa Miswanto, Endhita Asmarani Muhamad Rizki Bahtiar Muhammad Fahmi Nabil Hanif Leksmono Nanang Qosim Yusuf Nandasari, Anggita Ayu Nidzar, Saifun Nita Merlina Nono Arief Rachman Nova Yudha Andriansyah Putra Nur Azizah Nurlina Sari Nurmalasari Prakoso, Rio Setio Prasetyo, Johan Hendri Pratama, Hanif Priyo Sambodo R Luki Karunia Ramadhan, Sandi Retno Utami, Retno Rini - Sondari Rizal Nugraha Ruhul Amin Rusmawati, Cikal Pustiprayata Safira Maharani Samiaji, Danang Rusdawidra Sarasati, Fajar Sasetio, Jalalludin Sienifa, Yuhelmis Singgih Hazairin Siti Fauziah Siti Fauziah Siti Julaeha, Siti Sopawiro, Zaki Sumanto, Sumanto Suranto Suranto Surasati, Fajar susan tahrima Syukur, Agus Taqiyyah, Mia Risyah Tati Mardiana, Tati Tri Widian Ratnasari Triyadi Triyadi, Triyadi Universitas Pakuan Utami, Lilyani Astri Verry Riyanto Widi Astuti WIDIASTUTI - Widiastuti Widiastuti Windi Windi Windi Windi, Windi Wulan Dari Yudha Andriansyah Putra, Nova Yuhelmis Sienifa Yuningsih, Yuyun Yusuf, Nanang Qosim Yuyun Yuningsih Zhafira, Ryanne