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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Teknologi Informasi dan Multimedia Dinasti International Journal of Education Management and Social Science Jurnal Abdi Insani Jurnal Teknik Industri Terintegrasi (JUTIN) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) EPIGRAM (e-journal) Journal of Accounting and Finance Management (JAFM) Neo Journal of economy and social humanities Best Journal of Administration and Management Jurnal Masyarakat Madani Indonesia Eastasouth Journal of Positive Community Services Klabat Journal of Management Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Journal of Economics, Assets, and Evaluation Jurnal Penelitian Teknologi Informasi dan Sains Jurnal Bisnis dan Komunikasi Digital Journal of Environmental Economics and Sustainability Journal of Innovative and Creativity PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Teknik Informatika dan Teknologi Informasi Jurnal Pacu Pendidikan Dasar Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Hadi Wijaya
Universitas Global Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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The Impact of Digital Marketing And Intellectual Capital On Business Performance (Case Study Of SMEs In Depok City, West Java) Hadi Wijaya
Best Journal of Administration and Management Vol 2 No 4 (2024): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v2i4.186

Abstract

This study explores the impact of digital marketing and intellectual capital on the business performance of SMEs in Depok City. Using a quantitative approach, this research analyzes data obtained from 100 respondents through online questionnaires. The results of multiple linear regression analysis indicate that both digital marketing and intellectual capital have a significant influence on business performance. Digital marketing, measured through variables such as interactivity, site design, cost/transaction, and incentive programs, has been proven to increase customer engagement and online transaction volumes. On the other hand, intellectual capital, consisting of human capital, structural capital, and relational capital, plays a crucial role in enhancing the operational efficiency and profitability of companies. Business performance measurements in this study include profitability, operational efficiency, and customer satisfaction. The coefficient of determination (R²) value of 77.2% indicates that the digital marketing and intellectual capital variables together explain most of the variability in business performance. These findings are consistent with previous studies showing that the use of digital technology in marketing and the management of intellectual capital can enhance a company's competitiveness and overall performance. Thus, this research makes a significant contribution to the literature on digital marketing and intellectual capital management, offering practical insights for business practitioners to improve their marketing strategies and intangible asset management.
TEORI-TEORI DALAM SOSIOLOGI OLAHRAGA Yan Indra Siregar; Putra Arima; Hadi Wijaya; Evanwan Kristian Bate’e; Zakiah Maharani Siregar
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 2 (2026): Volume 11 No. 02, Juni 2026.
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i2.48862

Abstract

The sociology of sport is a branch of science that studies the relationship between sport and society. This study examines how sporting activities are influenced by social, cultural, economic, and political values, as well as interactions between individuals in social life. This article aims to explain various key theories in the sociology of sport, such as functionalism, conflict theory, symbolic interactionism, feminism, and critical theory. Through an understanding of these theories, it can be seen that sport functions not only as a physical activity but also as a medium for character formation, social identity, solidarity, and even an arena for competition for social and economic interests.
PENDAMPINGAN PENATAAN TATA LETAK FASILITAS PADA UMKM LAUNDRY KINGCLONK Hasna Aina Salsabila; Salma Rahmawati; Siti Patimah; Siti Lutfiah; Syifa Khairunnisa; Indi Puspita; Nada Syifa Tsuraya; Yuni Pambreni; Dwi Rachmawati; Hadi Wijaya
Pengabdian Masyarakat Ilmu Pendidikan Vol. 6 No. 2 (2026): JURNAL PEMIMPIN - PENGABDIAN MASYARAKAT ILMU PENDIDIKAN - Edisi Agustus 2026
Publisher : FKIP Universitas Citra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37792/wghd7t77

Abstract

Kegiatan pengabdian ini bertujuan meningkatkan efektivitas dan efisiensi operasional UMKM Laundry KingClonk melalui penerapan process layout (tata letak proses). Metode yang digunakan meliputi observasi, analisis alur proses layanan, perancangan tata letak fasilitas, dan pendampingan implementasi. Hasil menunjukkan tata letak baru mampu mengoptimalkan pemanfaatan ruang, mengurangi perpindahan yang tidak diperlukan, memperlancar alur kerja, serta meningkatkan produktivitas karyawan dan kualitas layanan. Dengan demikian, penerapan process layout menjadi solusi yang efektif untuk mendukung peningkatan kinerja operasional dan keberlanjutan usaha.
Implementasi Metode Extreme Programming dalam Pengembangan Website E-Commerce Percetakan (Studi Kasus: Wijaya Copy Center): Studi Kasus: Wijaya Copy Center Fayza Namira Musahid; Hadi Wijaya; Nurul Aslamiah Istiqomah
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 3 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i3.2694

Abstract

Service digitalization has become an important strategy for businesses to improve operational effectiveness and service quality. However, the ordering process at Wijaya Copy Center was still conducted manually through WhatsApp, causing file accumulation, undocumented order histories, and inefficient service management. This study aims to develop a printing e-commerce website using the Agile Extreme Programming (XP) method through a case study approach involving observation and 5W+1H interviews with the business owner. The system was developed iteratively through the planning, design, coding, testing, and release phases using Next.js and TypeScript. System evaluation was conducted using Black Box Testing, the System Usability Scale (SUS) with respondents determined using the Lemeshow formula, and Miles and Huberman qualitative analysis with the Technology Acceptance Model (TAM) approach. The results show that all system features functioned properly based on Black Box Testing. The SUS evaluation achieved a score of 80.63, categorized as Acceptable, Excellent, and Grade A. The TAM analysis indicated that the website has been integrated into daily operations, improved order management, increased service efficiency, and generated structured customer and transaction data that support operational monitoring and business decision-making. Therefore, the website effectively supports the digitalization of printing services and enhances business process efficiency at Wijaya Copy Center.
Perancangan Aplikasi Berbasis Website Penyewaan Stadion H. Abdul Malik dengan Penerapan Metode Scrum Filqa Talitha Nufaillah Pambudi; Hadi Wijaya; Febria Anjara
Jurnal Penelitian Teknologi Informasi dan Sains Vol. 4 No. 3 (2026): September: JURNAL PENELITIAN TEKNOLOGI INFORMASI DAN SAINS (JPTIS)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jptis.v4i3.4777

Abstract

The focus of this research is to design a website-based rental application to address these inefficiencies and improve reservation certainty through an integrated system. The research methodology employed is Agile Scrum, executed iteratively through five sprint stages. The problem-solving steps include the preparation of the product backlog, sprint planning, system development using PHP programming language and database, and sprint reviews. To test the design's success, this study will utilize Black Box Testing for system functionality and distribute questionnaires using the System Usability Scale (SUS) method to measure the level of satisfaction and ease of use for both users and administrators. The results of the design and testing show that the automated scheduling feature and integrated payment system were successfully implemented to minimize the recording errors that previously occurred in the manual process. The implementation of this website has been shown to improve data recording consistency and scheduling certainty for field reservations compared to the previous manual system. The final result of this research shows that the developed application is an effective, user-friendly, and feasible digital solution for optimizing rental management at H. Abdul Malik Stadium, thereby increasing revenue and customer convenience. The test results yielded an average score of 91.25, placing it in the "acceptable" category, earning a grade of A, and corresponding to the "best imaginable" adjective rating. Black-box testing covering 62 scenarios across five sprints was successfully executed with a 100% success rate.
Perancangan Aplikasi Berbasis Website pada UMKM Rental Motor Kukusan Menggunakan Metode Rapid Application Development (RAD) Sufia Auliah Salsabila; Hadi Wijaya; Nurul Aslamiah Istiqomah
Jurnal Teknik Informatika dan Teknologi Informasi Vol. 6 No. 2 (2026): Agustus : Jurnal Teknik Informatika dan Teknologi Informasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jutiti.v6i2.7752

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in driving economic growth and maintaining the stability of Indonesia's economy, particularly through the two-wheeled vehicle rental service sector, which contributes to meeting the public's transportation needs. One business operating in this sector is Rental Motor Kukusan, located in Depok City. However, the booking and data management processes at this business are still carried out manually, which potentially leads to operational inefficiency and hinders service delivery to customers. This study aims to design and develop a Website-based motorcycle rental application using the Rapid Application Development (RAD) method. Data were collected through observation, interviews using the 5W+1H approach, and a literature review. The developed system covers vehicle data management, customer data management, booking, rental approval, rental status monitoring, and financial administration. System testing was conducted using Black Box Testing, the System Usability Scale (SUS), and User Acceptance Testing (UAT). The test results show that all system features function as required, with a 100% success rate in Black Box Testing. The SUS test obtained a score of 78.65, which falls into the Good category, Grade B+, and is classified as Acceptable, while the UAT results yielded an average score of 4.6 out of 5, indicating a very high level of user acceptance. These findings indicate that the developed application is able to structure the data management and booking processes, improve operational efficiency, and make it easier for customers to obtain information and place orders online.
Rancang Bangun Sistem Manajemen Data “Medika” pada Apotek Bersama Plus menggunakan Metode Agile Scrum Muhammad Ikhsan; Nora Listiana; Hadi Wijaya
Jurnal Teknik Informatika dan Teknologi Informasi Vol. 6 No. 1 (2026): Jurnal Teknik Informatika dan Teknologi Informasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jutiti.v6i1.7765

Abstract

Drug data, customer data, and sales data management in pharmacies are still mostly done manually or semi-manually, potentially causing problems such as recording errors, data duplication, difficulties in searching for information, and delays in preparing reports. These problems impact operational efficiency and the quality of pharmacy services. This study aims to design and build a website-based pharmacy management information system at Apotek Bersama Plus to support more structured and integrated operational data management at Apotek Bersama Plus.  The system development method used is Agile Scrum with an iterative approach that divides the development process into four sprints over one month. Data collection was carried out through observation and interviews with pharmacies to identify system requirements. The developed system includes user authentication and management features, management of master data for categories, units, and drugs along with stock logs, customer data management, sales transaction recording, as well as dashboards, sales reports, and data export. Functional testing was conducted using Black Box Testing with the Equivalence Partitioning technique on 78 test cases and resulted in a 100% success rate. Usability evaluation was conducted using the Heuristic Evaluation method based on Nielsen's 10 principles involving two evaluators, resulting in an average severity rating of 1.18 which is included in the minor category, indicating that the system is suitable for use with minor improvements that do not hinder operation. The average severity rating is 1.18, which is in the minor category, indicating that the system is suitable for use with minor fixes that do not hinder operation.
Co-Authors Agnemas Yusoep Islami Ahmad Pitra Alfi Maghfuriyah Alfi Maghfuriyah Ali Ridho Ali Ridho Ali Ridho Anindya Hapsari Aslamiah Istiqomah, Nurul Aulia Salsabilah, Sufia Ayu Nurul Haryudiniarti Azmussya’ni Ceskasumadewi Baharuddin Chaidir Imran Chandi Lestari Desi Hertin, Revita Djoko Setyo Widodo Djoko Setyo Widodo Dwi Rachmawati Dwi Rachmawati Evanwan Kristian Bate’e Fawzi, Fiddini Sharika Fayza Namira Musahid Febria Anjara Febria Anjara Feby Choirunnisa Utami Feri Nugroho Filqa Talitha Nufaillah Pambudi Filza Naurah Zahra Halimatuz Zuhriyah Harsya Hasna Aina Salsabila Hertin, Revita Desi Ikhsan Romli Indi Puspita Istiqomah, Nurul Aslamiah Jessica Adelia Joko Widodo Karnelly Karnelly Maulidani, Bagas Caesar Mei Indah Maulida Mentari, Karenia Monicasari, Shyndy Muhamad Rafi Ramadhan Muhamad Wildan Musbihin Muhammad Ikhsan Musahid, Fayza Namira Nada Syifa Tsuraya Nora Listiana Nora Listiana Noviyanti Noviyanti Nur Fitri Dewi Nurfitridewi Nurmaningsih Nurul Aslamiah Istiqomah Nurul Aslamiah Istiqomah Oktaviati, Risna Onki Alexander Putra Arima R.M. Chairil Andri Rahmawati Ulfah Rahmawati Ulfah Revita Desi Hertin Ribut Nawang Sari Risma Ekawati Sabilah Ayu Lestari Salaisah Almani Fatiha Salamah, Ummy Gusti Salma Rahmawati Sani Salsabil Siti Lutfiah Siti Patimah Suci Ayu Sudari Sufia Auliah Salsabila Syifa Khairunnisa Udriya Udriya Udriya, Udriya Udriyah Udriyah Udriyah Ummy Gusti Salamah Untung Suprihadi Untung Suprihadi, Untung Widodo Putra Manahuang Yan Indra Siregar Yuni Pambreni Yuni Pammbreni Zahra Inayah Salsabila Zakiah Maharani Siregar