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All Journal JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Teknologi Informasi dan Multimedia Dinasti International Journal of Education Management and Social Science Jurnal Abdi Insani Jurnal Teknik Industri Terintegrasi (JUTIN) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) EPIGRAM (e-journal) Journal of Accounting and Finance Management (JAFM) Neo Journal of economy and social humanities Best Journal of Administration and Management Jurnal Masyarakat Madani Indonesia Eastasouth Journal of Positive Community Services Klabat Journal of Management Journal of Economics, Assets, and Evaluation Jurnal Bisnis dan Komunikasi Digital Journal of Environmental Economics and Sustainability Journal of Innovative and Creativity PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Indonesia Jurnal Pacu Pendidikan Dasar Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Hadi Wijaya
Universitas Global Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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The Impact of Digital Marketing And Intellectual Capital On Business Performance (Case Study Of SMEs In Depok City, West Java) Hadi Wijaya
Best Journal of Administration and Management Vol 2 No 4 (2024): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v2i4.186

Abstract

This study explores the impact of digital marketing and intellectual capital on the business performance of SMEs in Depok City. Using a quantitative approach, this research analyzes data obtained from 100 respondents through online questionnaires. The results of multiple linear regression analysis indicate that both digital marketing and intellectual capital have a significant influence on business performance. Digital marketing, measured through variables such as interactivity, site design, cost/transaction, and incentive programs, has been proven to increase customer engagement and online transaction volumes. On the other hand, intellectual capital, consisting of human capital, structural capital, and relational capital, plays a crucial role in enhancing the operational efficiency and profitability of companies. Business performance measurements in this study include profitability, operational efficiency, and customer satisfaction. The coefficient of determination (R²) value of 77.2% indicates that the digital marketing and intellectual capital variables together explain most of the variability in business performance. These findings are consistent with previous studies showing that the use of digital technology in marketing and the management of intellectual capital can enhance a company's competitiveness and overall performance. Thus, this research makes a significant contribution to the literature on digital marketing and intellectual capital management, offering practical insights for business practitioners to improve their marketing strategies and intangible asset management.
PELATIHAN ADMINISTRASI DAN MANAJEMEN KEPRAMUKAAN DI KWARTIR RANTING PRAYA TENGAH Hadi Wijaya; Khaerul Anam; Junaidi Junaidi
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 1 No. 1 (2022): Februari : Jurnal Pengabdian Masyarakat Indonesia
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v1i1.285

Abstract

Gerakan pramuka merupakan organisasi intra sekolah dan merupakan wadah untuk mencetak pemimpin masa depan dengan meningkatkan subskil mereka melalui administrasi dan manajemen yang baik.Tujuan dari kegiatan ini adalah memberikan pelatihan administrasi dan manajement pengelolaan organisasi, Metode pelaksanaan kegiatan melalui Pelatihan dan Pembinaan, Pengelolaan Dan Management Unit Kegiatan lama waktu kegiatan mencapai 1 bulan. Hasil kegiatan diharapkan tingkat pemahaman administrasi dari sebelum pelaksanaan 40% dan setelah pelaksanaan meningkat menjadi 80% namun kemampuan di dilapangan jauh lebih baik sekitar 90%. Sehingga kesimpulan dalam penggabdian ini kemampuan pengelolaan organisasi secara administrasi kurang dari 10% namun kemampuan dilapagan cukup maksimal dengan talenta tingkat kecakapan kusus masing-masing anggota harapan dari kegiatan ini semoga bisa selalu dilaksanakan baik pada forum kecil maupun besar guna meningkatkan kemampuan adek-adek di kwartir ranting praya tengah.
Co-Authors Agnemas Yusoep Islami Ahmad Pitra Alfi Maghfuriyah Alfi Maghfuriyah Ali Ridho Ali Ridho Ali Ridho Anindya Hapsari Aslamiah Istiqomah, Nurul Aulia Salsabilah, Sufia Ayu Nurul Haryudiniarti Azmussya’ni Ceskasumadewi Baharuddin Chaidir Imran Chandi Lestari Desi Hertin, Revita Djoko Setyo Widodo Djoko Setyo Widodo Dwi Rachmawati Dwi Rachmawati Fawzi, Fiddini Sharika Febria Anjara Feby Choirunnisa Utami Feri Nugroho Filza Naurah Zahra Halimatuz Zuhriyah Harsya Hertin, Revita Desi Ikhsan Romli Istiqomah, Nurul Aslamiah Jessica Adelia Joko Widodo Junaidi Junaidi Karnelly Karnelly Khaerul Anam Maulidani, Bagas Caesar Mei Indah Maulida Mentari, Karenia Monicasari, Shyndy Muhamad Rafi Ramadhan Muhamad Wildan Musbihin Musahid, Fayza Namira Nora Listiana Nora Listiana Noviyanti Noviyanti Nur Fitri Dewi Nurfitridewi Nurmaningsih, Nurmaningsih Nurul Aslamiah Istiqomah Oktaviati, Risna Onki Alexander R.M. Chairil Andri Rahmawati Ulfah Rahmawati Ulfah Revita Desi Hertin Ribut Nawang Sari Risma Ekawati Sabilah Ayu Lestari Salaisah Almani Fatiha Salamah, Ummy Gusti Sani Salsabil Suci Ayu Sudari Udriya Udriya Udriya, Udriya Udriyah Udriyah Udriyah Ummy Gusti Salamah Untung Suprihadi Untung Suprihadi, Untung Widodo Putra Manahuang Yuni Pambreni Yuni Pammbreni Zahra Inayah Salsabila